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Everything as a Service Market Global Report 2026

Published Jan 27, 2026
Length 250 Pages
SKU # BRC20810974

Description

Everything as a Service Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses everything as a service market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase
  • Gain a truly global perspective with the most comprehensive report available on this market covering 16 geographies.
  • Assess the impact of key macro factors such as geopolitical conflicts, trade policies and tariffs, inflation and interest rate fluctuations, and evolving regulatory landscapes.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on end user analysis.
  • Benchmark performance against key competitors based on market share, innovation, and brand strength.
  • Evaluate the total addressable market (TAM) and market attractiveness scoring to measure market potential.
  • Suitable for supporting your internal and external presentations with reliable high-quality data and analysis
  • Report will be updated with the latest data and delivered to you within 2-3 working days of order along with an Excel data sheet for easy data extraction and analysis.
  • All data from the report will also be delivered in an excel dashboard format.
Description:

Where is the largest and fastest growing market for everything as a service ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The everything as a service market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
  • The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
  • The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
  • The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
  • The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
  • The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
  • The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
  • Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Scope

Markets Covered:1) By Offerings: Solutions; Services

2) By Enterprise: Small And Medium Enterprise; Large Enterprise

3) By End-User: BFSI; IT And Telecommunications; Government; Media And Entertainment; Healthcare; Manufacturing; Oil And Gas; Other End Users

Subsegments:

1) By Solutions: Software As A Service (SaaS); Platform As A Service (PaaS); Infrastructure As A Service (IaaS); Function As A Service (FaaS)

2) By Services: Managed Services; Consulting Services; Support And Maintenance Services; Integration Services

Companies Mentioned: Cisco Systems Inc.; IBM Corporation; AT&T Inc.; Accenture PLC; Orange Business Services Pvt. Ltd.; Oracle Corporation; Avaya Inc.; Commvault Systems Inc.; Dell Inc.; Juniper Networks Inc.; SAP SE; Microsoft Corporation; Salesforce Inc.; Adobe Inc.; Alibaba Group Holding Limited; HCL Technologies Limited; Nokia Corporation; ServiceNow Inc.; Workday Inc.; Alphabet Inc.; Amazon Inc.; Zoho Corporation; Heroku Inc.; Green Cloud Technologies LLC; Nutanix Inc.; Red Hat Inc.; Citrix Systems Inc.; Mimecast Services Limited; Dropbox Inc.; DocuSign Inc.; Zoom Video Communications Inc.; Twilio Inc.

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain

Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time Series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Please Note: Report will be updated with the latest data and delivered to you within 2-3 working days of order.

Table of Contents

250 Pages
1. Executive Summary
1.1. Key Market Insights (2020-2035)
1.2. Visual Dashboard: Market Size, Growth Rate, Hotspots
1.3. Major Factors Driving the Market
1.4. Top Three Trends Shaping the Market
2. Exhibition Market Characteristics
2.1. Market Definition & Scope
2.2. Market Segmentations
2.3. Overview of Key Products and Services
2.4. Global Exhibition Market Attractiveness Scoring And Analysis
2.4.1. Overview of Market Attractiveness Framework
2.4.2. Quantitative Scoring Methodology
2.4.3. Factor-Wise Evaluation
Growth Potential Analysis, Competitive Dynamics Assessment, Strategic Fit Assessment And Risk Profile Evaluation
2.4.4. Market Attractiveness Scoring and Interpretation
2.4.5. Strategic Implications and Recommendations
3. Exhibition Market Supply Chain Analysis
3.1. Overview of the Supply Chain and Ecosystem
3.2. List Of Key Raw Materials, Resources & Suppliers
3.3. List Of Major Distributors and Channel Partners
3.4. List Of Major End Users
4. Global Exhibition Market Trends And Strategies
4.1. Key Technologies & Future Trends
4.1.1 Immersive Technologies (Ar/Vr/Xr) & Digital Experiences
4.1.2 Digitalization, Cloud, Big Data & Cybersecurity
4.1.3 Internet Of Things (Iot), Smart Infrastructure & Connected Ecosystems
4.1.4 Artificial Intelligence & Autonomous Intelligence
4.1.5 Industry 4.0 & Intelligent Manufacturing
4.2. Major Trends
4.2.1 Increasing Organization Of Large Scale Public And Industry Exhibitions
4.2.2 Rising Emphasis On Product Showcasing For Market Visibility
4.2.3 Growing Participation Of Businesses In Global Exhibition Platforms
4.2.4 Expansion Of Specialized And Niche Exhibition Categories
4.2.5 Strengthening Focus On Audience Engagement And Brand Interaction
5. Exhibition Market Analysis Of End Use Industries
5.1 Corporate Exhibitors
5.2 Trade Associations
5.3 Event Organizers
5.4 Industry Stakeholders
5.5 Marketing And Branding Teams
6. Exhibition Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, Supply Chain Impact from Tariff War & Trade Protectionism, And Covid And Recovery On The Market
7. Global Exhibition Strategic Analysis Framework, Current Market Size, Market Comparisons And Growth Rate Analysis
7.1. Global Exhibition PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
7.2. Global Exhibition Market Size, Comparisons And Growth Rate Analysis
7.3. Global Exhibition Historic Market Size and Growth, 2020 - 2025, Value ($ Billion)
7.4. Global Exhibition Forecast Market Size and Growth, 2025 - 2030, 2035F, Value ($ Billion)
8. Global Exhibition Total Addressable Market (TAM) Analysis for the Market
8.1. Definition and Scope of Total Addressable Market (TAM)
8.2. Methodology and Assumptions
8.3. Global Total Addressable Market (TAM) Estimation
8.4. TAM vs. Current Market Size Analysis
8.5. Strategic Insights and Growth Opportunities from TAM Analysis
9. Exhibition Market Segmentation
9.1. Global Exhibition Market, Segmentation By Exhibition, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
Traditional Exhibitions, Virtual Exhibitions, Hybrid Exhibitions
9.2. Global Exhibition Market, Segmentation By Revenue Stream, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
Exhibitor Fee, Sponsorship Fee, Entrance Fee, Services
9.3. Global Exhibition Market, Segmentation By Enterprise Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
Large Enterprise, Small And Midsize Enterprise (SME)
9.4. Global Exhibition Market, Segmentation By Industry, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
Consumer Goods And Retail Sector, Hospitality Sector, ART Fuel Forum (AFF) And Energy Sector, Automotive And Transportation Sector, Industrial Sector, Entertainment Sector, Other Industries
9.5. Global Exhibition Market, Sub-Segmentation Of Traditional Exhibitions, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
In-Person Trade Shows, Industry-Specific Expos And Conferences, Product And Service Showcases, Cultural And Art Exhibitions, Local And Regional Exhibitions, International Exhibitions And Fairs
9.6. Global Exhibition Market, Sub-Segmentation Of Virtual Exhibitions, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
Online Trade Shows, Virtual Product Launch Events, Web-Based Industry Conferences, Virtual Art And Cultural Exhibitions, Digital Networking Events, Virtual Job Fairs And Career Expos
9.7. Global Exhibition Market, Sub-Segmentation Of Hybrid Exhibitions, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
Hybrid Trade Shows (In-Person And Online), Hybrid Conferences With Virtual And Physical Components, Hybrid Product Demos And Showcases, Hybrid Networking And B2B Meetings, Hybrid Art And Cultural Events, Hybrid Education And Training Exhibitions
10. Exhibition Market Regional And Country Analysis
10.1. Global Exhibition Market, Split By Region, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
10.2. Global Exhibition Market, Split By Country, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
11. Asia-Pacific Exhibition Market
11.1. Asia-Pacific Exhibition Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
11.2. Asia-Pacific Exhibition Market, Segmentation By Exhibition, Segmentation By Revenue Stream, Segmentation By Enterprise Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
12. China Exhibition Market
12.1. China Exhibition Market Overview
Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
12.2. China Exhibition Market, Segmentation By Exhibition, Segmentation By Revenue Stream, Segmentation By Enterprise Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
13. India Exhibition Market
13.1. India Exhibition Market, Segmentation By Exhibition, Segmentation By Revenue Stream, Segmentation By Enterprise Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
14. Japan Exhibition Market
14.1. Japan Exhibition Market Overview
Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
14.2. Japan Exhibition Market, Segmentation By Exhibition, Segmentation By Revenue Stream, Segmentation By Enterprise Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
15. Australia Exhibition Market
15.1. Australia Exhibition Market, Segmentation By Exhibition, Segmentation By Revenue Stream, Segmentation By Enterprise Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
16. Indonesia Exhibition Market
16.1. Indonesia Exhibition Market, Segmentation By Exhibition, Segmentation By Revenue Stream, Segmentation By Enterprise Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
17. South Korea Exhibition Market
17.1. South Korea Exhibition Market Overview
Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
17.2. South Korea Exhibition Market, Segmentation By Exhibition, Segmentation By Revenue Stream, Segmentation By Enterprise Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
18. Taiwan Exhibition Market
18.1. Taiwan Exhibition Market Overview
Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
18.2. Taiwan Exhibition Market, Segmentation By Exhibition, Segmentation By Revenue Stream, Segmentation By Enterprise Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
19. South East Asia Exhibition Market
19.1. South East Asia Exhibition Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
19.2. South East Asia Exhibition Market, Segmentation By Exhibition, Segmentation By Revenue Stream, Segmentation By Enterprise Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
20. Western Europe Exhibition Market
20.1. Western Europe Exhibition Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
20.2. Western Europe Exhibition Market, Segmentation By Exhibition, Segmentation By Revenue Stream, Segmentation By Enterprise Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
21. UK Exhibition Market
21.1. UK Exhibition Market, Segmentation By Exhibition, Segmentation By Revenue Stream, Segmentation By Enterprise Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
22. Germany Exhibition Market
22.1. Germany Exhibition Market, Segmentation By Exhibition, Segmentation By Revenue Stream, Segmentation By Enterprise Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
23. France Exhibition Market
23.1. France Exhibition Market, Segmentation By Exhibition, Segmentation By Revenue Stream, Segmentation By Enterprise Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
24. Italy Exhibition Market
24.1. Italy Exhibition Market, Segmentation By Exhibition, Segmentation By Revenue Stream, Segmentation By Enterprise Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
25. Spain Exhibition Market
25.1. Spain Exhibition Market, Segmentation By Exhibition, Segmentation By Revenue Stream, Segmentation By Enterprise Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
26. Eastern Europe Exhibition Market
26.1. Eastern Europe Exhibition Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
26.2. Eastern Europe Exhibition Market, Segmentation By Exhibition, Segmentation By Revenue Stream, Segmentation By Enterprise Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
27. Russia Exhibition Market
27.1. Russia Exhibition Market, Segmentation By Exhibition, Segmentation By Revenue Stream, Segmentation By Enterprise Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
28. North America Exhibition Market
28.1. North America Exhibition Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
28.2. North America Exhibition Market, Segmentation By Exhibition, Segmentation By Revenue Stream, Segmentation By Enterprise Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
29. USA Exhibition Market
29.1. USA Exhibition Market Overview
Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
29.2. USA Exhibition Market, Segmentation By Exhibition, Segmentation By Revenue Stream, Segmentation By Enterprise Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
30. Canada Exhibition Market
30.1. Canada Exhibition Market Overview
Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
30.2. Canada Exhibition Market, Segmentation By Exhibition, Segmentation By Revenue Stream, Segmentation By Enterprise Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
31. South America Exhibition Market
31.1. South America Exhibition Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
31.2. South America Exhibition Market, Segmentation By Exhibition, Segmentation By Revenue Stream, Segmentation By Enterprise Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
32. Brazil Exhibition Market
32.1. Brazil Exhibition Market, Segmentation By Exhibition, Segmentation By Revenue Stream, Segmentation By Enterprise Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
33. Middle East Exhibition Market
33.1. Middle East Exhibition Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
33.2. Middle East Exhibition Market, Segmentation By Exhibition, Segmentation By Revenue Stream, Segmentation By Enterprise Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
34. Africa Exhibition Market
34.1. Africa Exhibition Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
34.2. Africa Exhibition Market, Segmentation By Exhibition, Segmentation By Revenue Stream, Segmentation By Enterprise Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
35. Exhibition Market Regulatory and Investment Landscape
36. Exhibition Market Competitive Landscape And Company Profiles
36.1. Exhibition Market Competitive Landscape And Market Share 2024
36.1.1. Top 10 Companies (Ranked by revenue/share)
36.2. Exhibition Market - Company Scoring Matrix
36.2.1. Market Revenues
36.2.2. Product Innovation Score
36.2.3. Brand Recognition
36.3. Exhibition Market Company Profiles
36.3.1. Reed Exhibitions Overview, Products and Services, Strategy and Financial Analysis
36.3.2. Informa Markets Overview, Products and Services, Strategy and Financial Analysis
36.3.3. GL Events Overview, Products and Services, Strategy and Financial Analysis
36.3.4. Ascential plc Overview, Products and Services, Strategy and Financial Analysis
36.3.5. MCH Group Overview, Products and Services, Strategy and Financial Analysis
37. Exhibition Market Other Major And Innovative Companies
Emerald Expositions, Messe München, Clarion Events, Fiera Milano SpA, NürnbergMesse, Artexis Easyfairs, Comexposium, dmg events, Hyve Group, Tüyap Fairs And Exhibitions Organization Inc., Koelnmesse, RAI Amsterdam, Fira Barcelona, Pico Global, Tarsus Group
38. Global Exhibition Market Competitive Benchmarking And Dashboard
39. Key Mergers And Acquisitions In The Exhibition Market
40. Exhibition Market High Potential Countries, Segments and Strategies
40.1 Exhibition Market In 2030 - Countries Offering Most New Opportunities
40.2 Exhibition Market In 2030 - Segments Offering Most New Opportunities
40.3 Exhibition Market In 2030 - Growth Strategies
40.3.1 Market Trend Based Strategies
40.3.2 Competitor Strategies
41. Appendix
41.1. Abbreviations
41.2. Currencies
41.3. Historic And Forecast Inflation Rates
41.4. Research Inquiries
41.5. The Business Research Company
41.6. Copyright And Disclaimer
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