
Digital Advertising Global Market Report 2025
Description
Digital Advertising Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on digital advertising market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase
Where is the largest and fastest growing market for digital advertising ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The digital advertising market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
Markets Covered:1) By Platform: Mobile Ad (In-App And Mobile Web), Desktop Ad, Digital TV, Other Platforms
2) By Ad Format: Digital Display Ad, Internet Paid Search, Social Media, Online Video, Other Ad Formats
3) By Industrial Vertical: Media And Entertainment, Consumer Goods And Retail Industry, Financial Service And Insurance, Telecommunication IT Sector, Travel Industry, Healthcare Sector, Manufacturing And Supply Chain, Transportation And Logistics, Energy, Power And Utilities, Other Industrial Verticals
Subsegments:
1) By Mobile Ad (In-App and Mobile Web): In-App Advertisements; Mobile Web Ads; SMS and MMS Advertising
2) By Desktop Ad: Display Ads; Search Engine Ads; Native Ads; Email Marketing Ads
3) By Digital TV: Connected TV Advertising; Over-the-Top (OTT) Advertising; Addressable TV Advertising
4) By Other Platforms: Social Media Ads; Digital Out-of-Home (DOOH) Advertising; Podcast Advertising; Influencer Marketing Platforms
Companies Mentioned: Google; Meta Platforms, Inc. (Facebook); Amazon.com, Inc; Microsoft Corporation; Alibaba Group Holdings Limited
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.
This report focuses on digital advertising market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase
- Gain a truly global perspective with the most comprehensive report available on this market covering 15 geographies.
- Assess the impact of key macro factors such as conflict, pandemic and recovery, inflation and interest rate environment and the 2nd Trump presidency.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market shares.
- Benchmark performance against key competitors.
- Suitable for supporting your internal and external presentations with reliable high quality data and analysis
- Report will be updated with the latest data and delivered to you within 2-3 working days of order along with an Excel data sheet for easy data extraction and analysis.
- All data from the report will also be delivered in an excel dashboard format.
Where is the largest and fastest growing market for digital advertising ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The digital advertising market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Markets Covered:1) By Platform: Mobile Ad (In-App And Mobile Web), Desktop Ad, Digital TV, Other Platforms
2) By Ad Format: Digital Display Ad, Internet Paid Search, Social Media, Online Video, Other Ad Formats
3) By Industrial Vertical: Media And Entertainment, Consumer Goods And Retail Industry, Financial Service And Insurance, Telecommunication IT Sector, Travel Industry, Healthcare Sector, Manufacturing And Supply Chain, Transportation And Logistics, Energy, Power And Utilities, Other Industrial Verticals
Subsegments:
1) By Mobile Ad (In-App and Mobile Web): In-App Advertisements; Mobile Web Ads; SMS and MMS Advertising
2) By Desktop Ad: Display Ads; Search Engine Ads; Native Ads; Email Marketing Ads
3) By Digital TV: Connected TV Advertising; Over-the-Top (OTT) Advertising; Addressable TV Advertising
4) By Other Platforms: Social Media Ads; Digital Out-of-Home (DOOH) Advertising; Podcast Advertising; Influencer Marketing Platforms
Companies Mentioned: Google; Meta Platforms, Inc. (Facebook); Amazon.com, Inc; Microsoft Corporation; Alibaba Group Holdings Limited
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.
Table of Contents
175 Pages
- 1. Executive Summary
- 2. Digital Advertising Market Characteristics
- 3. Digital Advertising Market Trends And Strategies
- 4. Digital Advertising Market - Macro Economic Scenario including the impact of Interest Rates, Inflation, Geopolitics and Covid And Recovery on the Market
- 5. Global Digital Advertising Growth Analysis And Strategic Analysis Framework
- 5.1. Global Digital Advertising PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
- 5.2. Analysis Of End Use Industries
- 5.3. Global Digital Advertising Market Growth Rate Analysis
- 5.4. Global Digital Advertising Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
- 5.5. Global Digital Advertising Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
- 5.6. Global Digital Advertising Total Addressable Market (TAM)
- 6. Digital Advertising Market Segmentation
- 6.1. Global Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Mobile Ad (In-App And Mobile Web)
- Desktop Ad
- Digital TV
- Other Platforms
- 6.2. Global Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Digital Display Ad
- Internet Paid Search
- Social Media
- Online Video
- Other Ad Formats
- 6.3. Global Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Media And Entertainment
- Consumer Goods And Retail Industry
- Financial Service And Insurance
- Telecommunication IT Sector
- Travel Industry
- Healthcare Sector
- Manufacturing And Supply Chain
- Transportation And Logistics
- Energy
- Power And Utilities
- Other Industrial Verticals
- 6.4. Global Digital Advertising Market, Sub-Segmentation Of Mobile Ad (In-App and Mobile Web), By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- In-App Advertisements
- Mobile Web Ads
- SMS and MMS Advertising
- 6.5. Global Digital Advertising Market, Sub-Segmentation Of Desktop Ad, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Display Ads
- Search Engine Ads
- Native Ads
- Email Marketing Ads
- 6.6. Global Digital Advertising Market, Sub-Segmentation Of Digital TV, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Connected TV Advertising
- Over-the-Top (OTT) Advertising
- Addressable TV Advertising
- 6.7. Global Digital Advertising Market, Sub-Segmentation Of Other Platforms, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Social Media Ads
- Digital Out-of-Home (DOOH) Advertising
- Podcast Advertising
- Influencer Marketing Platforms
- 7. Digital Advertising Market Regional And Country Analysis
- 7.1. Global Digital Advertising Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 7.2. Global Digital Advertising Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 8. Asia-Pacific Digital Advertising Market
- 8.1. Asia-Pacific Digital Advertising Market Overview
- Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
- 8.2. Asia-Pacific Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 8.3. Asia-Pacific Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 8.4. Asia-Pacific Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 9. China Digital Advertising Market
- 9.1. China Digital Advertising Market Overview
- 9.2. China Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
- 9.3. China Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
- 9.4. China Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
- 10. India Digital Advertising Market
- 10.1. India Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 10.2. India Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 10.3. India Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 11. Japan Digital Advertising Market
- 11.1. Japan Digital Advertising Market Overview
- 11.2. Japan Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 11.3. Japan Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 11.4. Japan Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 12. Australia Digital Advertising Market
- 12.1. Australia Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 12.2. Australia Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 12.3. Australia Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 13. Indonesia Digital Advertising Market
- 13.1. Indonesia Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 13.2. Indonesia Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 13.3. Indonesia Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 14. South Korea Digital Advertising Market
- 14.1. South Korea Digital Advertising Market Overview
- 14.2. South Korea Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 14.3. South Korea Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 14.4. South Korea Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 15. Western Europe Digital Advertising Market
- 15.1. Western Europe Digital Advertising Market Overview
- 15.2. Western Europe Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 15.3. Western Europe Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 15.4. Western Europe Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 16. UK Digital Advertising Market
- 16.1. UK Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 16.2. UK Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 16.3. UK Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 17. Germany Digital Advertising Market
- 17.1. Germany Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 17.2. Germany Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 17.3. Germany Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 18. France Digital Advertising Market
- 18.1. France Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 18.2. France Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 18.3. France Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 19. Italy Digital Advertising Market
- 19.1. Italy Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 19.2. Italy Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 19.3. Italy Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 20. Spain Digital Advertising Market
- 20.1. Spain Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 20.2. Spain Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 20.3. Spain Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 21. Eastern Europe Digital Advertising Market
- 21.1. Eastern Europe Digital Advertising Market Overview
- 21.2. Eastern Europe Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 21.3. Eastern Europe Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 21.4. Eastern Europe Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 22. Russia Digital Advertising Market
- 22.1. Russia Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 22.2. Russia Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 22.3. Russia Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 23. North America Digital Advertising Market
- 23.1. North America Digital Advertising Market Overview
- 23.2. North America Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 23.3. North America Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 23.4. North America Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 24. USA Digital Advertising Market
- 24.1. USA Digital Advertising Market Overview
- 24.2. USA Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 24.3. USA Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 24.4. USA Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 25. Canada Digital Advertising Market
- 25.1. Canada Digital Advertising Market Overview
- 25.2. Canada Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 25.3. Canada Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 25.4. Canada Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 26. South America Digital Advertising Market
- 26.1. South America Digital Advertising Market Overview
- 26.2. South America Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 26.3. South America Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 26.4. South America Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 27. Brazil Digital Advertising Market
- 27.1. Brazil Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 27.2. Brazil Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 27.3. Brazil Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 28. Middle East Digital Advertising Market
- 28.1. Middle East Digital Advertising Market Overview
- 28.2. Middle East Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 28.3. Middle East Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 28.4. Middle East Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 29. Africa Digital Advertising Market
- 29.1. Africa Digital Advertising Market Overview
- 29.2. Africa Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 29.3. Africa Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 29.4. Africa Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 30. Digital Advertising Market Competitive Landscape And Company Profiles
- 30.1. Digital Advertising Market Competitive Landscape
- 30.2. Digital Advertising Market Company Profiles
- 30.2.1. Google Overview, Products and Services, Strategy and Financial Analysis
- 30.2.2. Meta Platforms, Inc. (Facebook) Overview, Products and Services, Strategy and Financial Analysis
- 30.2.3. Amazon.com, Inc Overview, Products and Services, Strategy and Financial Analysis
- 30.2.4. Microsoft Corporation Overview, Products and Services, Strategy and Financial Analysis
- 30.2.5. Alibaba Group Holdings Limited Overview, Products and Services, Strategy and Financial Analysis
- 31. Digital Advertising Market Other Major And Innovative Companies
- 31.1. HULU LLC
- 31.2. Tencent
- 31.3. Saga Communications, Inc
- 31.4. Twitter, Inc.
- 31.5. AdChina
- 31.6. Baidu Advertising and Sina Corp
- 31.7. S4 Capital
- 31.8. Dentsu International
- 31.9. PwC's Digital Services
- 31.10. Accenture Interactive
- 31.11. Boostability (Berlin)
- 31.12. SQ Digital
- 31.13. Gorilla Marketing
- 31.14. OTM
- 31.15. RMAA Group
- 32. Global Digital Advertising Market Competitive Benchmarking And Dashboard
- 33. Key Mergers And Acquisitions In The Digital Advertising Market
- 34. Recent Developments In The Digital Advertising Market
- 35. Digital Advertising Market High Potential Countries, Segments and Strategies
- 35.1 Digital Advertising Market In 2029 - Countries Offering Most New Opportunities
- 35.2 Digital Advertising Market In 2029 - Segments Offering Most New Opportunities
- 35.3 Digital Advertising Market In 2029 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies
- 36. Appendix
- 36.1. Abbreviations
- 36.2. Currencies
- 36.3. Historic And Forecast Inflation Rates
- 36.4. Research Inquiries
- 36.5. The Business Research Company
- 36.6. Copyright And Disclaimer
Pricing
Currency Rates
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