
Contextual Advertising Global Market Report 2025
Description
Contextual Advertising Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on contextual advertising market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase
Where is the largest and fastest growing market for contextual advertising ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The contextual advertising market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
Markets Covered:1) By Type: Activity-Based Advertising; Location-Based Advertising; Other Types
2) By Deployment: Mobile Devices; Desktops; Digital Billboards
3) By Approach: Mass Contextual Advertising; Focused Contextual Advertising; Contextual Behavioral Advertising; Contextual Billboard Advertising
4) By End-User: Consumer Goods, Retail, And Restaurants; Telecommunications And Information Technology (IT); Banking Financial Services, And Insurance; Media And Entertainment; Travel, Transportation, And Automobile; Healthcare; Academia And Government
Subsegments:
1) By Activity-Based Advertising: Behavioral Targeting; Retargeting/Remarketing Campaigns; In-App Activity Advertising
2) By Location-Based Advertising: Geofencing Advertising; Proximity Marketing; Location-Based Offers and Promotions
3) By Other Types: Time-Based Advertising; Contextual Product Recommendations; Contextual Video Advertising
Companies Mentioned: Amazon.com Inc; Alphabet Inc.; Microsoft Corporation; Verizon Media Inc.; Meta Platforms Inc.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.
Please Note: Report will be updated with the latest data and delivered to you within 3-5 working days of order.
This report focuses on contextual advertising market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase
- Gain a truly global perspective with the most comprehensive report available on this market covering 15 geographies.
- Assess the impact of key macro factors such as conflict, pandemic and recovery, inflation and interest rate environment and the 2nd Trump presidency.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market shares.
- Benchmark performance against key competitors.
- Suitable for supporting your internal and external presentations with reliable high quality data and analysis
- Report will be updated with the latest data and delivered to you within 2-3 working days of order along with an Excel data sheet for easy data extraction and analysis.
- All data from the report will also be delivered in an excel dashboard format.
Where is the largest and fastest growing market for contextual advertising ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The contextual advertising market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Markets Covered:1) By Type: Activity-Based Advertising; Location-Based Advertising; Other Types
2) By Deployment: Mobile Devices; Desktops; Digital Billboards
3) By Approach: Mass Contextual Advertising; Focused Contextual Advertising; Contextual Behavioral Advertising; Contextual Billboard Advertising
4) By End-User: Consumer Goods, Retail, And Restaurants; Telecommunications And Information Technology (IT); Banking Financial Services, And Insurance; Media And Entertainment; Travel, Transportation, And Automobile; Healthcare; Academia And Government
Subsegments:
1) By Activity-Based Advertising: Behavioral Targeting; Retargeting/Remarketing Campaigns; In-App Activity Advertising
2) By Location-Based Advertising: Geofencing Advertising; Proximity Marketing; Location-Based Offers and Promotions
3) By Other Types: Time-Based Advertising; Contextual Product Recommendations; Contextual Video Advertising
Companies Mentioned: Amazon.com Inc; Alphabet Inc.; Microsoft Corporation; Verizon Media Inc.; Meta Platforms Inc.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.
Please Note: Report will be updated with the latest data and delivered to you within 3-5 working days of order.
Table of Contents
200 Pages
- 1. Executive Summary
- 2. Contextual Advertising Market Characteristics
- 3. Contextual Advertising Market Trends And Strategies
- 4. Contextual Advertising Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market
- 5. Global Contextual Advertising Growth Analysis And Strategic Analysis Framework
- 5.1. Global Contextual Advertising PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
- 5.2. Analysis Of End Use Industries
- 5.3. Global Contextual Advertising Market Growth Rate Analysis
- 5.4. Global Contextual Advertising Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
- 5.5. Global Contextual Advertising Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
- 5.6. Global Contextual Advertising Total Addressable Market (TAM)
- 6. Contextual Advertising Market Segmentation
- 6.1. Global Contextual Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Activity-Based Advertising
- Location-Based Advertising
- Other Types
- 6.2. Global Contextual Advertising Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Mobile Devices
- Desktops
- Digital Billboards
- 6.3. Global Contextual Advertising Market, Segmentation By Approach, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Mass Contextual Advertising
- Focused Contextual Advertising
- Contextual Behavioral Advertising
- Contextual Billboard Advertising
- 6.4. Global Contextual Advertising Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Consumer Goods, Retail, And Restaurants
- Telecommunications And Information Technology (IT)
- Banking Financial Services, And Insurance
- Media And Entertainment
- Travel, Transportation, And Automobile
- Healthcare
- Academia And Government
- 6.5. Global Contextual Advertising Market, Sub-Segmentation Of Activity-Based Advertising, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Behavioral Targeting
- Retargeting/Remarketing Campaigns
- In-App Activity Advertising
- 6.6. Global Contextual Advertising Market, Sub-Segmentation Of Location-Based Advertising, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Geofencing Advertising
- Proximity Marketing
- Location-Based Offers and Promotions
- 6.7. Global Contextual Advertising Market, Sub-Segmentation Of Other Types, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Time-Based Advertising
- Contextual Product Recommendations
- Contextual Video Advertising
- 7. Contextual Advertising Market Regional And Country Analysis
- 7.1. Global Contextual Advertising Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 7.2. Global Contextual Advertising Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 8. Asia-Pacific Contextual Advertising Market
- 8.1. Asia-Pacific Contextual Advertising Market Overview
- Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
- 8.2. Asia-Pacific Contextual Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 8.3. Asia-Pacific Contextual Advertising Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 8.4. Asia-Pacific Contextual Advertising Market, Segmentation By Approach, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 9. China Contextual Advertising Market
- 9.1. China Contextual Advertising Market Overview
- 9.2. China Contextual Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
- 9.3. China Contextual Advertising Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
- 9.4. China Contextual Advertising Market, Segmentation By Approach, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
- 10. India Contextual Advertising Market
- 10.1. India Contextual Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 10.2. India Contextual Advertising Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 10.3. India Contextual Advertising Market, Segmentation By Approach, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 11. Japan Contextual Advertising Market
- 11.1. Japan Contextual Advertising Market Overview
- 11.2. Japan Contextual Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 11.3. Japan Contextual Advertising Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 11.4. Japan Contextual Advertising Market, Segmentation By Approach, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 12. Australia Contextual Advertising Market
- 12.1. Australia Contextual Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 12.2. Australia Contextual Advertising Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 12.3. Australia Contextual Advertising Market, Segmentation By Approach, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 13. Indonesia Contextual Advertising Market
- 13.1. Indonesia Contextual Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 13.2. Indonesia Contextual Advertising Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 13.3. Indonesia Contextual Advertising Market, Segmentation By Approach, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 14. South Korea Contextual Advertising Market
- 14.1. South Korea Contextual Advertising Market Overview
- 14.2. South Korea Contextual Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 14.3. South Korea Contextual Advertising Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 14.4. South Korea Contextual Advertising Market, Segmentation By Approach, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 15. Western Europe Contextual Advertising Market
- 15.1. Western Europe Contextual Advertising Market Overview
- 15.2. Western Europe Contextual Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 15.3. Western Europe Contextual Advertising Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 15.4. Western Europe Contextual Advertising Market, Segmentation By Approach, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 16. UK Contextual Advertising Market
- 16.1. UK Contextual Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 16.2. UK Contextual Advertising Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 16.3. UK Contextual Advertising Market, Segmentation By Approach, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 17. Germany Contextual Advertising Market
- 17.1. Germany Contextual Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 17.2. Germany Contextual Advertising Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 17.3. Germany Contextual Advertising Market, Segmentation By Approach, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 18. France Contextual Advertising Market
- 18.1. France Contextual Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 18.2. France Contextual Advertising Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 18.3. France Contextual Advertising Market, Segmentation By Approach, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 19. Italy Contextual Advertising Market
- 19.1. Italy Contextual Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 19.2. Italy Contextual Advertising Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 19.3. Italy Contextual Advertising Market, Segmentation By Approach, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 20. Spain Contextual Advertising Market
- 20.1. Spain Contextual Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 20.2. Spain Contextual Advertising Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 20.3. Spain Contextual Advertising Market, Segmentation By Approach, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 21. Eastern Europe Contextual Advertising Market
- 21.1. Eastern Europe Contextual Advertising Market Overview
- 21.2. Eastern Europe Contextual Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 21.3. Eastern Europe Contextual Advertising Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 21.4. Eastern Europe Contextual Advertising Market, Segmentation By Approach, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 22. Russia Contextual Advertising Market
- 22.1. Russia Contextual Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 22.2. Russia Contextual Advertising Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 22.3. Russia Contextual Advertising Market, Segmentation By Approach, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 23. North America Contextual Advertising Market
- 23.1. North America Contextual Advertising Market Overview
- 23.2. North America Contextual Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 23.3. North America Contextual Advertising Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 23.4. North America Contextual Advertising Market, Segmentation By Approach, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 24. USA Contextual Advertising Market
- 24.1. USA Contextual Advertising Market Overview
- 24.2. USA Contextual Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 24.3. USA Contextual Advertising Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 24.4. USA Contextual Advertising Market, Segmentation By Approach, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 25. Canada Contextual Advertising Market
- 25.1. Canada Contextual Advertising Market Overview
- 25.2. Canada Contextual Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 25.3. Canada Contextual Advertising Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 25.4. Canada Contextual Advertising Market, Segmentation By Approach, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 26. South America Contextual Advertising Market
- 26.1. South America Contextual Advertising Market Overview
- 26.2. South America Contextual Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 26.3. South America Contextual Advertising Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 26.4. South America Contextual Advertising Market, Segmentation By Approach, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 27. Brazil Contextual Advertising Market
- 27.1. Brazil Contextual Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 27.2. Brazil Contextual Advertising Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 27.3. Brazil Contextual Advertising Market, Segmentation By Approach, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 28. Middle East Contextual Advertising Market
- 28.1. Middle East Contextual Advertising Market Overview
- 28.2. Middle East Contextual Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 28.3. Middle East Contextual Advertising Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 28.4. Middle East Contextual Advertising Market, Segmentation By Approach, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 29. Africa Contextual Advertising Market
- 29.1. Africa Contextual Advertising Market Overview
- 29.2. Africa Contextual Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 29.3. Africa Contextual Advertising Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 29.4. Africa Contextual Advertising Market, Segmentation By Approach, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 30. Contextual Advertising Market Competitive Landscape And Company Profiles
- 30.1. Contextual Advertising Market Competitive Landscape
- 30.2. Contextual Advertising Market Company Profiles
- 30.2.1. Amazon.com Inc. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.2. Alphabet Inc. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.3. Microsoft Corporation Overview, Products and Services, Strategy and Financial Analysis
- 30.2.4. Verizon Media Inc. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.5. Meta Platforms Inc. Overview, Products and Services, Strategy and Financial Analysis
- 31. Contextual Advertising Market Other Major And Innovative Companies
- 31.1. SAP SE
- 31.2. Adobe Inc.
- 31.3. IAC Inc.
- 31.4. The Trade Desk Inc.
- 31.5. Taboola Inc.
- 31.6. Outbrain Inc.
- 31.7. Amobee Inc.
- 31.8. Zeta Global Holdings Corporation
- 31.9. Beijing Miteno Communication Technology Co. Ltd.
- 31.10. Marketo Inc.
- 31.11. InMobi
- 31.12. Flytxt B.V.
- 31.13. Simplify360 Inc.
- 31.14. Infolinks Media LLC.
- 31.15. Act-On Software Inc.
- 32. Global Contextual Advertising Market Competitive Benchmarking And Dashboard
- 33. Key Mergers And Acquisitions In The Contextual Advertising Market
- 34. Recent Developments In The Contextual Advertising Market
- 35. Contextual Advertising Market High Potential Countries, Segments and Strategies
- 35.1 Contextual Advertising Market In 2029 - Countries Offering Most New Opportunities
- 35.2 Contextual Advertising Market In 2029 - Segments Offering Most New Opportunities
- 35.3 Contextual Advertising Market In 2029 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies
- 36. Appendix
- 36.1. Abbreviations
- 36.2. Currencies
- 36.3. Historic And Forecast Inflation Rates
- 36.4. Research Inquiries
- 36.5. The Business Research Company
- 36.6. Copyright And Disclaimer
Pricing
Currency Rates
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