Report cover image

E-Cigarette And Vape Market Global Report 2026

Published Jan 22, 2026
Length 250 Pages
SKU # BRC20775103

Description

E-Cigarette And Vape Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses e-cigarette and vape market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase
  • Gain a truly global perspective with the most comprehensive report available on this market covering 16 geographies.
  • Assess the impact of key macro factors such as geopolitical conflicts, trade policies and tariffs, inflation and interest rate fluctuations, and evolving regulatory landscapes.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on end user analysis.
  • Benchmark performance against key competitors based on market share, innovation, and brand strength.
  • Evaluate the total addressable market (TAM) and market attractiveness scoring to measure market potential.
  • Suitable for supporting your internal and external presentations with reliable high-quality data and analysis
  • Report will be updated with the latest data and delivered to you within 2-3 working days of order along with an Excel data sheet for easy data extraction and analysis.
  • All data from the report will also be delivered in an excel dashboard format.
Description:

Where is the largest and fastest growing market for e-cigarette and vape ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The e-cigarette and vape market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
  • The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
  • The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
  • The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
  • The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
  • The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
  • The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
  • Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Scope

Markets Covered:1) By Product: Disposable; Rechargeable; Modular Devices

2) By Category: Open; Closed

3) By Flavor: Tobacco; Fruit; Beverage; Sweet; Other Flavors

4) By Distribution Channel: Online; Retail

Subsegments:

1) By Disposable: Single-Use E-cigarettes; Pre-Filled Pod Systems; Puff-Based Devices

2) By Rechargeable: Rechargeable Cig-a-Likes; Rechargeable Pod Systems; Open Tank Systems

3) By Modular Devices: Mechanical Mods; Regulated Mods; Squonk Mods

Companies Mentioned: Imperial Brands PLC; Philip Morris International; British American Tobacco; Altria Group Inc.; Juul Labs Inc.; Sigelei; Innokin Technology; Wismec; Pax Labs; Hangsen; Suorin; Vaporesso; VaporTech LLC; Aspire; Sourcemore; Eleaf; SmokTech; GeekVape; Joyetech; Vapeonly; KangerTech; Yihi; Linx Vapor; CigGo.

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.

Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time Series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Please Note: Report will be updated with the latest data and delivered to you within 3-5 working days of order.

Table of Contents

250 Pages
1. Executive Summary
1.1. Key Market Insights (2020-2035)
1.2. Visual Dashboard: Market Size, Growth Rate, Hotspots
1.3. Major Factors Driving the Market
1.4. Top Three Trends Shaping the Market
2. E-Cigarette And Vape Market Characteristics
2.1. Market Definition & Scope
2.2. Market Segmentations
2.3. Overview of Key Products and Services
2.4. Global E-Cigarette And Vape Market Attractiveness Scoring And Analysis
2.4.1. Overview of Market Attractiveness Framework
2.4.2. Quantitative Scoring Methodology
2.4.3. Factor-Wise Evaluation
Growth Potential Analysis, Competitive Dynamics Assessment, Strategic Fit Assessment And Risk Profile Evaluation
2.4.4. Market Attractiveness Scoring and Interpretation
2.4.5. Strategic Implications and Recommendations
3. E-Cigarette And Vape Market Supply Chain Analysis
3.1. Overview of the Supply Chain and Ecosystem
3.2. List Of Key Raw Materials, Resources & Suppliers
3.3. List Of Major Distributors and Channel Partners
3.4. List Of Major End Users
4. Global E-Cigarette And Vape Market Trends And Strategies
4.1. Key Technologies & Future Trends
4.1.1 Artificial Intelligence & Autonomous Intelligence
4.1.2 Sustainability, Climate Tech & Circular Economy
4.1.3 Industry 4.0 & Intelligent Manufacturing
4.1.4 Internet Of Things (Iot), Smart Infrastructure & Connected Ecosystems
4.1.5 Digitalization, Cloud, Big Data & Cybersecurity
4.2. Major Trends
4.2.1 Rise Of Ai-Powered Vaping Devices
4.2.2 Eco-Friendly And Sustainable E-Liquids
4.2.3 Smart Connected Vaping Systems
4.2.4 Advanced Manufacturing Of E-Cigarette Hardware
4.2.5 Digital Tracking And Personalized Vaping Experiences
5. E-Cigarette And Vape Market Analysis Of End Use Industries
5.1 Adults Seeking Smoking Alternatives
5.2 Young Adult Consumers
5.3 Health-Conscious Smokers
5.4 Tech-Savvy Vapers
5.5 Medical And Wellness Centers
6. E-Cigarette And Vape Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, Supply Chain Impact from Tariff War & Trade Protectionism, And Covid And Recovery On The Market
7. Global E-Cigarette And Vape Strategic Analysis Framework, Current Market Size, Market Comparisons And Growth Rate Analysis
7.1. Global E-Cigarette And Vape PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
7.2. Global E-Cigarette And Vape Market Size, Comparisons And Growth Rate Analysis
7.3. Global E-Cigarette And Vape Historic Market Size and Growth, 2020 - 2025, Value ($ Billion)
7.4. Global E-Cigarette And Vape Forecast Market Size and Growth, 2025 - 2030, 2035F, Value ($ Billion)
8. Global E-Cigarette And Vape Total Addressable Market (TAM) Analysis for the Market
8.1. Definition and Scope of Total Addressable Market (TAM)
8.2. Methodology and Assumptions
8.3. Global Total Addressable Market (TAM) Estimation
8.4. TAM vs. Current Market Size Analysis
8.5. Strategic Insights and Growth Opportunities from TAM Analysis
9. E-Cigarette And Vape Market Segmentation
9.1. Global E-Cigarette And Vape Market, Segmentation By Product, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
Disposable, Rechargeable, Modular Devices
9.2. Global E-Cigarette And Vape Market, Segmentation By Category, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
Open, Closed
9.3. Global E-Cigarette And Vape Market, Segmentation By Flavor, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
Tobacco, Fruit, Beverage, Sweet, Other Flavors
9.4. Global E-Cigarette And Vape Market, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
Online, Retail
9.5. Global E-Cigarette And Vape Market, Sub-Segmentation Of Disposable, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
Single-Use E-cigarettes, Pre-Filled Pod Systems, Puff-Based Devices
9.6. Global E-Cigarette And Vape Market, Sub-Segmentation Of Rechargeable, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
Rechargeable Cig-a-Likes, Rechargeable Pod Systems, Open Tank Systems
9.7. Global E-Cigarette And Vape Market, Sub-Segmentation Of Modular Devices, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
Mechanical Mods, Regulated Mods, Squonk Mods
10. E-Cigarette And Vape Market Regional And Country Analysis
10.1. Global E-Cigarette And Vape Market, Split By Region, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
10.2. Global E-Cigarette And Vape Market, Split By Country, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
11. Asia-Pacific E-Cigarette And Vape Market
11.1. Asia-Pacific E-Cigarette And Vape Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
11.2. Asia-Pacific E-Cigarette And Vape Market, Segmentation By Product, Segmentation By Category, Segmentation By Flavor, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
12. China E-Cigarette And Vape Market
12.1. China E-Cigarette And Vape Market Overview
Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
12.2. China E-Cigarette And Vape Market, Segmentation By Product, Segmentation By Category, Segmentation By Flavor, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
13. India E-Cigarette And Vape Market
13.1. India E-Cigarette And Vape Market, Segmentation By Product, Segmentation By Category, Segmentation By Flavor, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
14. Japan E-Cigarette And Vape Market
14.1. Japan E-Cigarette And Vape Market Overview
Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
14.2. Japan E-Cigarette And Vape Market, Segmentation By Product, Segmentation By Category, Segmentation By Flavor, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
15. Australia E-Cigarette And Vape Market
15.1. Australia E-Cigarette And Vape Market, Segmentation By Product, Segmentation By Category, Segmentation By Flavor, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
16. Indonesia E-Cigarette And Vape Market
16.1. Indonesia E-Cigarette And Vape Market, Segmentation By Product, Segmentation By Category, Segmentation By Flavor, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
17. South Korea E-Cigarette And Vape Market
17.1. South Korea E-Cigarette And Vape Market Overview
Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
17.2. South Korea E-Cigarette And Vape Market, Segmentation By Product, Segmentation By Category, Segmentation By Flavor, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
18. Taiwan E-Cigarette And Vape Market
18.1. Taiwan E-Cigarette And Vape Market Overview
Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
18.2. Taiwan E-Cigarette And Vape Market, Segmentation By Product, Segmentation By Category, Segmentation By Flavor, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
19. South East Asia E-Cigarette And Vape Market
19.1. South East Asia E-Cigarette And Vape Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
19.2. South East Asia E-Cigarette And Vape Market, Segmentation By Product, Segmentation By Category, Segmentation By Flavor, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
20. Western Europe E-Cigarette And Vape Market
20.1. Western Europe E-Cigarette And Vape Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
20.2. Western Europe E-Cigarette And Vape Market, Segmentation By Product, Segmentation By Category, Segmentation By Flavor, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
21. UK E-Cigarette And Vape Market
21.1. UK E-Cigarette And Vape Market, Segmentation By Product, Segmentation By Category, Segmentation By Flavor, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
22. Germany E-Cigarette And Vape Market
22.1. Germany E-Cigarette And Vape Market, Segmentation By Product, Segmentation By Category, Segmentation By Flavor, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
23. France E-Cigarette And Vape Market
23.1. France E-Cigarette And Vape Market, Segmentation By Product, Segmentation By Category, Segmentation By Flavor, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
24. Italy E-Cigarette And Vape Market
24.1. Italy E-Cigarette And Vape Market, Segmentation By Product, Segmentation By Category, Segmentation By Flavor, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
25. Spain E-Cigarette And Vape Market
25.1. Spain E-Cigarette And Vape Market, Segmentation By Product, Segmentation By Category, Segmentation By Flavor, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
26. Eastern Europe E-Cigarette And Vape Market
26.1. Eastern Europe E-Cigarette And Vape Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
26.2. Eastern Europe E-Cigarette And Vape Market, Segmentation By Product, Segmentation By Category, Segmentation By Flavor, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
27. Russia E-Cigarette And Vape Market
27.1. Russia E-Cigarette And Vape Market, Segmentation By Product, Segmentation By Category, Segmentation By Flavor, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
28. North America E-Cigarette And Vape Market
28.1. North America E-Cigarette And Vape Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
28.2. North America E-Cigarette And Vape Market, Segmentation By Product, Segmentation By Category, Segmentation By Flavor, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
29. USA E-Cigarette And Vape Market
29.1. USA E-Cigarette And Vape Market Overview
Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
29.2. USA E-Cigarette And Vape Market, Segmentation By Product, Segmentation By Category, Segmentation By Flavor, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
30. Canada E-Cigarette And Vape Market
30.1. Canada E-Cigarette And Vape Market Overview
Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
30.2. Canada E-Cigarette And Vape Market, Segmentation By Product, Segmentation By Category, Segmentation By Flavor, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
31. South America E-Cigarette And Vape Market
31.1. South America E-Cigarette And Vape Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
31.2. South America E-Cigarette And Vape Market, Segmentation By Product, Segmentation By Category, Segmentation By Flavor, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
32. Brazil E-Cigarette And Vape Market
32.1. Brazil E-Cigarette And Vape Market, Segmentation By Product, Segmentation By Category, Segmentation By Flavor, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
33. Middle East E-Cigarette And Vape Market
33.1. Middle East E-Cigarette And Vape Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
33.2. Middle East E-Cigarette And Vape Market, Segmentation By Product, Segmentation By Category, Segmentation By Flavor, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
34. Africa E-Cigarette And Vape Market
34.1. Africa E-Cigarette And Vape Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
34.2. Africa E-Cigarette And Vape Market, Segmentation By Product, Segmentation By Category, Segmentation By Flavor, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
35. E-Cigarette And Vape Market Regulatory and Investment Landscape
36. E-Cigarette And Vape Market Competitive Landscape And Company Profiles
36.1. E-Cigarette And Vape Market Competitive Landscape And Market Share 2024
36.1.1. Top 10 Companies (Ranked by revenue/share)
36.2. E-Cigarette And Vape Market - Company Scoring Matrix
36.2.1. Market Revenues
36.2.2. Product Innovation Score
36.2.3. Brand Recognition
36.3. E-Cigarette And Vape Market Company Profiles
36.3.1. Imperial Brands PLC Overview, Products and Services, Strategy and Financial Analysis
36.3.2. Philip Morris International Overview, Products and Services, Strategy and Financial Analysis
36.3.3. British American Tobacco Overview, Products and Services, Strategy and Financial Analysis
36.3.4. Altria Group Inc. Overview, Products and Services, Strategy and Financial Analysis
36.3.5. Juul Labs Inc. Overview, Products and Services, Strategy and Financial Analysis
37. E-Cigarette And Vape Market Other Major And Innovative Companies
Sigelei, Innokin Technology, Wismec, Pax Labs, Hangsen, Suorin, Vaporesso, VaporTech LLC, Aspire, Sourcemore, Eleaf, SmokTech, GeekVape, Joyetech, Vapeonly
38. Global E-Cigarette And Vape Market Competitive Benchmarking And Dashboard
39. Key Mergers And Acquisitions In The E-Cigarette And Vape Market
40. E-Cigarette And Vape Market High Potential Countries, Segments and Strategies
40.1 E-Cigarette And Vape Market In 2030 - Countries Offering Most New Opportunities
40.2 E-Cigarette And Vape Market In 2030 - Segments Offering Most New Opportunities
40.3 E-Cigarette And Vape Market In 2030 - Growth Strategies
40.3.1 Market Trend Based Strategies
40.3.2 Competitor Strategies
41. Appendix
41.1. Abbreviations
41.2. Currencies
41.3. Historic And Forecast Inflation Rates
41.4. Research Inquiries
41.5. The Business Research Company
41.6. Copyright And Disclaimer
How Do Licenses Work?
Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.