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Brand Licensing Global Market Report 2025

Published May 16, 2025
Length 175 Pages
SKU # BRC20037248

Description

Brand Licensing Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on brand licensing market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase
  • Gain a truly global perspective with the most comprehensive report available on this market covering 15 geographies.
  • Assess the impact of key macro factors such as conflict, pandemic and recovery, inflation and interest rate environment and the 2nd Trump presidency.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market shares.
  • Benchmark performance against key competitors.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
  • Report will be updated with the latest data and delivered to you within 2-3 working days of order along with an Excel data sheet for easy data extraction and analysis.
  • All data from the report will also be delivered in an excel dashboard format.
Description:

Where is the largest and fastest growing market for brand licensing ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The brand licensing market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:
  • The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope

Markets Covered:1) By Types: Apparels; Toys; Accessories; Home Decoration; Software Or Video Games; Food And Beverage; Other Types

2) By Application: Entertainment; Corporate Trademarks Or Brand; Fashion; Sports; Other Applications

3) By End-user: Retail And E-commerce; Media And Entertainment Companies; Sports Teams And Leagues; Luxury Brands; Consumer Goods Manufacturers; Automotive And Accessories

Sub Segment:

1) By Apparels: Casual Wear; Sportswear; Footwear; Innerwear; Kidswear; Formal Wear

2) By Toys: Action Figures; Dolls And Plush Toys; Educational Toys; Board Games And Puzzles; Electronic Toys; Collectibles

3) By Accessories: Watches; Bags And Backpacks; Eyewear; Jewelry; Footwear Accessories; Headwear

4) By Home Decoration: Furniture; Wall Art And Posters; Bedding And Linens; Kitchenware; Lighting; Rugs And Carpets

5) By Software Or Video Game: PC And Console Games; Mobile Games; Virtual Reality (VR) And Augmented Reality (AR) Games; Educational Software; Game Merchandise; Subscription-based Gaming

6) By Food And Beverage: Packaged Foods; Beverages; Confectionery And Snacks; Dairy Products; Frozen Foods; Fast Food Chains

7) By Other Types: Automobiles; Theme Parks And Attractions; Stationery And School Supplies; Fitness And Sports Equipment; Beauty And Personal Care; Pet Products

Companies Mentioned: General Motors; The Walt Disney Company; Procter & Gamble; Warner Media Inc.; Paramount Global

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Delivery format: PDF, Word and Excel Data Dashboard.

Please Note: Report will be updated with the latest data and delivered to you within 3-5 working days of order.

Table of Contents

175 Pages
1. Executive Summary
2. Brand Licensing Market Characteristics
3. Brand Licensing Market Trends And Strategies
4. Brand Licensing Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market
5. Global Brand Licensing Growth Analysis And Strategic Analysis Framework
5.1. Global Brand Licensing PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Brand Licensing Market Growth Rate Analysis
5.4. Global Brand Licensing Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Brand Licensing Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Brand Licensing Total Addressable Market (TAM)
6. Brand Licensing Market Segmentation
6.1. Global Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Apparels
Toys
Accessories
Home Decoration
Software Or Video Games
Food And Beverage
Other Types
6.2. Global Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Entertainment
Corporate Trademarks Or Brand
Fashion
Sports
Other Applications
6.3. Global Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Retail And E-commerce
Media And Entertainment Companies
Sports Teams And Leagues
Luxury Brands
Consumer Goods Manufacturers
Automotive And Accessories
6.4. Global Brand Licensing Market, Sub-Segmentation Of Apparels, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Casual Wear
Sportswear
Footwear
Innerwear
Kidswear
Formal Wear
6.5. Global Brand Licensing Market, Sub-Segmentation Of Toys, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Action Figures
Dolls And Plush Toys
Educational Toys
Board Games And Puzzles
Electronic Toys
Collectibles
6.6. Global Brand Licensing Market, Sub-Segmentation Of Accessories, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Watches
Bags And Backpacks
Eyewear
Jewelry
Footwear Accessories
Headwear
6.7. Global Brand Licensing Market, Sub-Segmentation Of Home Decoration, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Furniture
Wall Art And Posters
Bedding And Linens
Kitchenware
Lighting
Rugs And Carpets
6.8. Global Brand Licensing Market, Sub-Segmentation Of Software Or Video Game, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
PC And Console Games
Mobile Games
Virtual Reality (VR) And Augmented Reality (AR) Games
Educational Software
Game Merchandise
Subscription-based Gaming
6.9. Global Brand Licensing Market, Sub-Segmentation Of Food And Beverage, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Packaged Foods
Beverages
Confectionery And Snacks
Dairy Products
Frozen Foods
Fast Food Chains
6.10. Global Brand Licensing Market, Sub-Segmentation Of Other Types, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Automobiles
Theme Parks And Attractions
Stationery And School Supplies
Fitness And Sports Equipment
Beauty And Personal Care
Pet Products
7. Brand Licensing Market Regional And Country Analysis
7.1. Global Brand Licensing Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Brand Licensing Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8. Asia-Pacific Brand Licensing Market
8.1. Asia-Pacific Brand Licensing Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.3. Asia-Pacific Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.4. Asia-Pacific Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
9. China Brand Licensing Market
9.1. China Brand Licensing Market Overview
9.2. China Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.3. China Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.4. China Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
10. India Brand Licensing Market
10.1. India Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.2. India Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.3. India Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11. Japan Brand Licensing Market
11.1. Japan Brand Licensing Market Overview
11.2. Japan Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.3. Japan Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.4. Japan Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12. Australia Brand Licensing Market
12.1. Australia Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.2. Australia Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.3. Australia Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13. Indonesia Brand Licensing Market
13.1. Indonesia Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.2. Indonesia Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.3. Indonesia Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14. South Korea Brand Licensing Market
14.1. South Korea Brand Licensing Market Overview
14.2. South Korea Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.3. South Korea Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.4. South Korea Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15. Western Europe Brand Licensing Market
15.1. Western Europe Brand Licensing Market Overview
15.2. Western Europe Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.3. Western Europe Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.4. Western Europe Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16. UK Brand Licensing Market
16.1. UK Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.2. UK Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.3. UK Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17. Germany Brand Licensing Market
17.1. Germany Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.2. Germany Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.3. Germany Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18. France Brand Licensing Market
18.1. France Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.2. France Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.3. France Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19. Italy Brand Licensing Market
19.1. Italy Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.2. Italy Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.3. Italy Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20. Spain Brand Licensing Market
20.1. Spain Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.2. Spain Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.3. Spain Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21. Eastern Europe Brand Licensing Market
21.1. Eastern Europe Brand Licensing Market Overview
21.2. Eastern Europe Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.3. Eastern Europe Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.4. Eastern Europe Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22. Russia Brand Licensing Market
22.1. Russia Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.2. Russia Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.3. Russia Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23. North America Brand Licensing Market
23.1. North America Brand Licensing Market Overview
23.2. North America Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.3. North America Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.4. North America Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24. USA Brand Licensing Market
24.1. USA Brand Licensing Market Overview
24.2. USA Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.3. USA Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.4. USA Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25. Canada Brand Licensing Market
25.1. Canada Brand Licensing Market Overview
25.2. Canada Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.3. Canada Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.4. Canada Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26. South America Brand Licensing Market
26.1. South America Brand Licensing Market Overview
26.2. South America Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.3. South America Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.4. South America Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27. Brazil Brand Licensing Market
27.1. Brazil Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.2. Brazil Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.3. Brazil Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28. Middle East Brand Licensing Market
28.1. Middle East Brand Licensing Market Overview
28.2. Middle East Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.3. Middle East Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.4. Middle East Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29. Africa Brand Licensing Market
29.1. Africa Brand Licensing Market Overview
29.2. Africa Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.3. Africa Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.4. Africa Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
30. Brand Licensing Market Competitive Landscape And Company Profiles
30.1. Brand Licensing Market Competitive Landscape
30.2. Brand Licensing Market Company Profiles
30.2.1. General Motors Overview, Products and Services, Strategy and Financial Analysis
30.2.2. The Walt Disney Company Overview, Products and Services, Strategy and Financial Analysis
30.2.3. Procter & Gamble Overview, Products and Services, Strategy and Financial Analysis
30.2.4. Warner Media Inc. Overview, Products and Services, Strategy and Financial Analysis
30.2.5. Paramount Global Overview, Products and Services, Strategy and Financial Analysis
31. Brand Licensing Market Other Major And Innovative Companies
31.1. Electrolux
31.2. Major League Baseball
31.3. National Football League
31.4. The Pokémon Company International
31.5. PVH Corp.
31.6. Hasbro Inc.
31.7. Ferrari
31.8. Meredith Corporation
31.9. Learfield IMG College
31.10. Sanrio Co. Ltd.
31.11. Authentic Brands Group
31.12. Sequential Brands Group
31.13. Iconix Brand Group
31.14. BlueStar Alliance
31.15. Universal Brand Development
32. Global Brand Licensing Market Competitive Benchmarking And Dashboard
33. Key Mergers And Acquisitions In The Brand Licensing Market
34. Recent Developments In The Brand Licensing Market
35. Brand Licensing Market High Potential Countries, Segments and Strategies
35.1 Brand Licensing Market In 2029 - Countries Offering Most New Opportunities
35.2 Brand Licensing Market In 2029 - Segments Offering Most New Opportunities
35.3 Brand Licensing Market In 2029 - Growth Strategies
35.3.1 Market Trend Based Strategies
35.3.2 Competitor Strategies
36. Appendix
36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer
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