
In-App Purchase Global Market Report 2025
Description
In-App Purchase Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on in-app purchase market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase
Where is the largest and fastest growing market for in-app purchase ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The in-app purchase market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
Markets Covered:1) By Type: Consumable; Non-Consumable; Subscription
2) By Operating System: Android; iOS; Other Operating Systems
3) By App Category: Gaming; Entertainment And Music; Health And Fitness; Travel And Hospitality; Retail And E-Commerce; Education And Learning; Other App Categories
Subsegments:
1) By Consumable: Virtual Currency (Coins, Gems); Temporary Items (Power-Ups, Boosts); Limited-Time Offers
2) By Non-Consumable: Permanent Items (New Levels, Characters); Unlockable Features (Ad Removal, Premium Content)
3) By Subscription: Monthly Subscriptions; Annual Subscriptions; Freemium Models With Premium Features
Companies Mentioned: Amazon.com Inc.; Apple Inc.; Google LLC; The Walt Disney Company; Tencent Holdings Limited
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.
This report focuses on in-app purchase market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase
- Gain a truly global perspective with the most comprehensive report available on this market covering 15 geographies.
- Assess the impact of key macro factors such as conflict, pandemic and recovery, inflation and interest rate environment and the 2nd Trump presidency.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market shares.
- Benchmark performance against key competitors.
- Suitable for supporting your internal and external presentations with reliable high quality data and analysis
- Report will be updated with the latest data and delivered to you within 2-3 working days of order along with an Excel data sheet for easy data extraction and analysis.
- All data from the report will also be delivered in an excel dashboard format.
Where is the largest and fastest growing market for in-app purchase ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The in-app purchase market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Markets Covered:1) By Type: Consumable; Non-Consumable; Subscription
2) By Operating System: Android; iOS; Other Operating Systems
3) By App Category: Gaming; Entertainment And Music; Health And Fitness; Travel And Hospitality; Retail And E-Commerce; Education And Learning; Other App Categories
Subsegments:
1) By Consumable: Virtual Currency (Coins, Gems); Temporary Items (Power-Ups, Boosts); Limited-Time Offers
2) By Non-Consumable: Permanent Items (New Levels, Characters); Unlockable Features (Ad Removal, Premium Content)
3) By Subscription: Monthly Subscriptions; Annual Subscriptions; Freemium Models With Premium Features
Companies Mentioned: Amazon.com Inc.; Apple Inc.; Google LLC; The Walt Disney Company; Tencent Holdings Limited
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.
Table of Contents
200 Pages
- 1. Executive Summary
- 2. In-App Purchase Market Characteristics
- 3. In-App Purchase Market Trends And Strategies
- 4. In-App Purchase Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market
- 5. Global In-App Purchase Growth Analysis And Strategic Analysis Framework
- 5.1. Global In-App Purchase PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
- 5.2. Analysis Of End Use Industries
- 5.3. Global In-App Purchase Market Growth Rate Analysis
- 5.4. Global In-App Purchase Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
- 5.5. Global In-App Purchase Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
- 5.6. Global In-App Purchase Total Addressable Market (TAM)
- 6. In-App Purchase Market Segmentation
- 6.1. Global In-App Purchase Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Consumable
- Non-Consumable
- Subscription
- 6.2. Global In-App Purchase Market, Segmentation By Operating System, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Android
- iOS
- Other Operating Systems
- 6.3. Global In-App Purchase Market, Segmentation By App Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Gaming
- Entertainment And Music
- Health And Fitness
- Travel And Hospitality
- Retail And E-Commerce
- Education And Learning
- Other App Categories
- 6.4. Global In-App Purchase Market, Sub-Segmentation Of Consumable, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Virtual Currency (Coins, Gems)
- Temporary Items (Power-Ups, Boosts)
- Limited-Time Offers
- 6.5. Global In-App Purchase Market, Sub-Segmentation Of Non-Consumable, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Permanent Items (New Levels, Characters)
- Unlockable Features (Ad Removal, Premium Content)
- 6.6. Global In-App Purchase Market, Sub-Segmentation Of Subscription, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Monthly Subscriptions
- Annual Subscriptions
- Freemium Models With Premium Features
- 7. In-App Purchase Market Regional And Country Analysis
- 7.1. Global In-App Purchase Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 7.2. Global In-App Purchase Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 8. Asia-Pacific In-App Purchase Market
- 8.1. Asia-Pacific In-App Purchase Market Overview
- Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
- 8.2. Asia-Pacific In-App Purchase Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 8.3. Asia-Pacific In-App Purchase Market, Segmentation By Operating System, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 8.4. Asia-Pacific In-App Purchase Market, Segmentation By App Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 9. China In-App Purchase Market
- 9.1. China In-App Purchase Market Overview
- 9.2. China In-App Purchase Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
- 9.3. China In-App Purchase Market, Segmentation By Operating System, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
- 9.4. China In-App Purchase Market, Segmentation By App Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
- 10. India In-App Purchase Market
- 10.1. India In-App Purchase Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 10.2. India In-App Purchase Market, Segmentation By Operating System, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 10.3. India In-App Purchase Market, Segmentation By App Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 11. Japan In-App Purchase Market
- 11.1. Japan In-App Purchase Market Overview
- 11.2. Japan In-App Purchase Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 11.3. Japan In-App Purchase Market, Segmentation By Operating System, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 11.4. Japan In-App Purchase Market, Segmentation By App Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 12. Australia In-App Purchase Market
- 12.1. Australia In-App Purchase Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 12.2. Australia In-App Purchase Market, Segmentation By Operating System, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 12.3. Australia In-App Purchase Market, Segmentation By App Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 13. Indonesia In-App Purchase Market
- 13.1. Indonesia In-App Purchase Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 13.2. Indonesia In-App Purchase Market, Segmentation By Operating System, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 13.3. Indonesia In-App Purchase Market, Segmentation By App Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 14. South Korea In-App Purchase Market
- 14.1. South Korea In-App Purchase Market Overview
- 14.2. South Korea In-App Purchase Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 14.3. South Korea In-App Purchase Market, Segmentation By Operating System, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 14.4. South Korea In-App Purchase Market, Segmentation By App Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 15. Western Europe In-App Purchase Market
- 15.1. Western Europe In-App Purchase Market Overview
- 15.2. Western Europe In-App Purchase Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 15.3. Western Europe In-App Purchase Market, Segmentation By Operating System, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 15.4. Western Europe In-App Purchase Market, Segmentation By App Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 16. UK In-App Purchase Market
- 16.1. UK In-App Purchase Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 16.2. UK In-App Purchase Market, Segmentation By Operating System, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 16.3. UK In-App Purchase Market, Segmentation By App Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 17. Germany In-App Purchase Market
- 17.1. Germany In-App Purchase Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 17.2. Germany In-App Purchase Market, Segmentation By Operating System, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 17.3. Germany In-App Purchase Market, Segmentation By App Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 18. France In-App Purchase Market
- 18.1. France In-App Purchase Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 18.2. France In-App Purchase Market, Segmentation By Operating System, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 18.3. France In-App Purchase Market, Segmentation By App Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 19. Italy In-App Purchase Market
- 19.1. Italy In-App Purchase Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 19.2. Italy In-App Purchase Market, Segmentation By Operating System, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 19.3. Italy In-App Purchase Market, Segmentation By App Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 20. Spain In-App Purchase Market
- 20.1. Spain In-App Purchase Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 20.2. Spain In-App Purchase Market, Segmentation By Operating System, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 20.3. Spain In-App Purchase Market, Segmentation By App Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 21. Eastern Europe In-App Purchase Market
- 21.1. Eastern Europe In-App Purchase Market Overview
- 21.2. Eastern Europe In-App Purchase Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 21.3. Eastern Europe In-App Purchase Market, Segmentation By Operating System, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 21.4. Eastern Europe In-App Purchase Market, Segmentation By App Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 22. Russia In-App Purchase Market
- 22.1. Russia In-App Purchase Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 22.2. Russia In-App Purchase Market, Segmentation By Operating System, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 22.3. Russia In-App Purchase Market, Segmentation By App Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 23. North America In-App Purchase Market
- 23.1. North America In-App Purchase Market Overview
- 23.2. North America In-App Purchase Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 23.3. North America In-App Purchase Market, Segmentation By Operating System, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 23.4. North America In-App Purchase Market, Segmentation By App Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 24. USA In-App Purchase Market
- 24.1. USA In-App Purchase Market Overview
- 24.2. USA In-App Purchase Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 24.3. USA In-App Purchase Market, Segmentation By Operating System, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 24.4. USA In-App Purchase Market, Segmentation By App Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 25. Canada In-App Purchase Market
- 25.1. Canada In-App Purchase Market Overview
- 25.2. Canada In-App Purchase Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 25.3. Canada In-App Purchase Market, Segmentation By Operating System, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 25.4. Canada In-App Purchase Market, Segmentation By App Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 26. South America In-App Purchase Market
- 26.1. South America In-App Purchase Market Overview
- 26.2. South America In-App Purchase Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 26.3. South America In-App Purchase Market, Segmentation By Operating System, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 26.4. South America In-App Purchase Market, Segmentation By App Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 27. Brazil In-App Purchase Market
- 27.1. Brazil In-App Purchase Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 27.2. Brazil In-App Purchase Market, Segmentation By Operating System, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 27.3. Brazil In-App Purchase Market, Segmentation By App Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 28. Middle East In-App Purchase Market
- 28.1. Middle East In-App Purchase Market Overview
- 28.2. Middle East In-App Purchase Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 28.3. Middle East In-App Purchase Market, Segmentation By Operating System, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 28.4. Middle East In-App Purchase Market, Segmentation By App Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 29. Africa In-App Purchase Market
- 29.1. Africa In-App Purchase Market Overview
- 29.2. Africa In-App Purchase Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 29.3. Africa In-App Purchase Market, Segmentation By Operating System, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 29.4. Africa In-App Purchase Market, Segmentation By App Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 30. In-App Purchase Market Competitive Landscape And Company Profiles
- 30.1. In-App Purchase Market Competitive Landscape
- 30.2. In-App Purchase Market Company Profiles
- 30.2.1. Amazon.com Inc. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.2. Apple Inc. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.3. Google LLC Overview, Products and Services, Strategy and Financial Analysis
- 30.2.4. The Walt Disney Company Overview, Products and Services, Strategy and Financial Analysis
- 30.2.5. Tencent Holdings Limited Overview, Products and Services, Strategy and Financial Analysis
- 31. In-App Purchase Market Other Major And Innovative Companies
- 31.1. Netflix Inc.
- 31.2. PayPal Holdings Inc.
- 31.3. Square Inc.
- 31.4. Rakuten Group Inc.
- 31.5. Stripe Inc.
- 31.6. Spotify Technology S.A.
- 31.7. Flipkart Internet Private Limited
- 31.8. Myntra Designs Private Limited
- 31.9. Epic Games Inc.
- 31.10. AppLovin Corporation
- 31.11. Supercell Oy
- 31.12. Tinder
- 31.13. Unity Technologies SF
- 31.14. Adyen N.V.
- 31.15. Digital Turbine Media Inc.
- 32. Global In-App Purchase Market Competitive Benchmarking And Dashboard
- 33. Key Mergers And Acquisitions In The In-App Purchase Market
- 34. Recent Developments In The In-App Purchase Market
- 35. In-App Purchase Market High Potential Countries, Segments and Strategies
- 35.1 In-App Purchase Market In 2029 - Countries Offering Most New Opportunities
- 35.2 In-App Purchase Market In 2029 - Segments Offering Most New Opportunities
- 35.3 In-App Purchase Market In 2029 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies
- 36. Appendix
- 36.1. Abbreviations
- 36.2. Currencies
- 36.3. Historic And Forecast Inflation Rates
- 36.4. Research Inquiries
- 36.5. The Business Research Company
- 36.6. Copyright And Disclaimer
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