
AdTech Global Market Report 2025
Description
AdTech Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on adtech market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase
Where is the largest and fastest growing market for adtech ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The adtech market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
Markets Covered:1) By Product Type: Web-based; Cloud-Based; On-Premise; Other Products
2) By Solution: Demand-Side Platforms (DSPs); Supply-Side Platforms (SSPs); Ad Networks; Data Management Platforms (DMPs); Others Solutions
3) By Advertising Type: Programmatic Advertising; Search Advertising; Display Advertising; Mobile Advertising; Email Marketing; Native Advertising; Others Advertisings
4) By Application: Large Enterprises; Small And Medium-Sized Enterprises (SMEs); Other Applications
5) By Industry Vertical: Media And Entertainment; BFSI(Banking, Financial Services And Insurance); Education; Retail And Consumer Goods; IT And Telecom; Healthcare; Others Industry Verticals
Subsegments:
1) By Web-Based: Ad Serving Platforms; Demand-Side Platforms (DSPs)
2) By Cloud-Based: Programmatic Advertising Solutions; Data Management Platforms (DMPs)
3) By On-premise: In-House Ad Management Solutions; Custom Ad Technology Solutions
4) By Other Products: Mobile Advertising Solutions; Affiliate Marketing Platforms
Companies Mentioned: Google LLC; Meta Platforms Inc.; Oracle Corporation; Criteo SA; Adobe Inc.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.
Please Note: Report will be updated with the latest data and delivered to you within 3-5 working days of order.
This report focuses on adtech market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase
- Gain a truly global perspective with the most comprehensive report available on this market covering 15 geographies.
- Assess the impact of key macro factors such as conflict, pandemic and recovery, inflation and interest rate environment and the 2nd Trump presidency.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market shares.
- Benchmark performance against key competitors.
- Suitable for supporting your internal and external presentations with reliable high quality data and analysis
- Report will be updated with the latest data and delivered to you within 2-3 working days of order along with an Excel data sheet for easy data extraction and analysis.
- All data from the report will also be delivered in an excel dashboard format.
Where is the largest and fastest growing market for adtech ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The adtech market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Markets Covered:1) By Product Type: Web-based; Cloud-Based; On-Premise; Other Products
2) By Solution: Demand-Side Platforms (DSPs); Supply-Side Platforms (SSPs); Ad Networks; Data Management Platforms (DMPs); Others Solutions
3) By Advertising Type: Programmatic Advertising; Search Advertising; Display Advertising; Mobile Advertising; Email Marketing; Native Advertising; Others Advertisings
4) By Application: Large Enterprises; Small And Medium-Sized Enterprises (SMEs); Other Applications
5) By Industry Vertical: Media And Entertainment; BFSI(Banking, Financial Services And Insurance); Education; Retail And Consumer Goods; IT And Telecom; Healthcare; Others Industry Verticals
Subsegments:
1) By Web-Based: Ad Serving Platforms; Demand-Side Platforms (DSPs)
2) By Cloud-Based: Programmatic Advertising Solutions; Data Management Platforms (DMPs)
3) By On-premise: In-House Ad Management Solutions; Custom Ad Technology Solutions
4) By Other Products: Mobile Advertising Solutions; Affiliate Marketing Platforms
Companies Mentioned: Google LLC; Meta Platforms Inc.; Oracle Corporation; Criteo SA; Adobe Inc.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.
Please Note: Report will be updated with the latest data and delivered to you within 3-5 working days of order.
Table of Contents
200 Pages
- 1. Executive Summary
- 2. AdTech Market Characteristics
- 3. AdTech Market Trends And Strategies
- 4. AdTech Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market
- 5. Global AdTech Growth Analysis And Strategic Analysis Framework
- 5.1. Global AdTech PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
- 5.2. Analysis Of End Use Industries
- 5.3. Global AdTech Market Growth Rate Analysis
- 5.4. Global AdTech Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
- 5.5. Global AdTech Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
- 5.6. Global AdTech Total Addressable Market (TAM)
- 6. AdTech Market Segmentation
- 6.1. Global AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Web-based
- Cloud-based
- On-premise
- Other Products
- 6.2. Global AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Demand-side Platforms (DSPs)
- Supply-side Platforms (SSPs)
- Ad Networks
- Data Management Platforms (DMPs)
- Others Solutions
- 6.3. Global AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Programmatic Advertising
- Search Advertising
- Display Advertising
- Mobile Advertising
- Email Marketing
- Native Advertising
- Others Advertisings
- 6.4. Global AdTech Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Large Enterprises
- Small and Medium-sized Enterprises (SMEs)
- Other Applications
- 6.5. Global AdTech Market, Segmentation By Industry Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Media And Entertainment
- BFSI(Banking, Financial Services and Insurance)
- Education
- Retail And Consumer Goods
- IT And Telecom
- Healthcare
- Others Industry Verticals
- 6.6. Global AdTech Market, Sub-Segmentation Of Web-Based, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Ad Serving Platforms
- Demand-Side Platforms (DSPs)
- 6.7. Global AdTech Market, Sub-Segmentation Of Cloud-Based, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Programmatic Advertising Solutions
- Data Management Platforms (DMPs)
- 6.8. Global AdTech Market, Sub-Segmentation Of On-Premises, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- In-House Ad Management Solutions
- Custom Ad Technology Solutions
- 6.9. Global AdTech Market, Sub-Segmentation Of Other Products, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Mobile Advertising Solutions
- Affiliate Marketing Platforms
- 7. AdTech Market Regional And Country Analysis
- 7.1. Global AdTech Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 7.2. Global AdTech Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 8. Asia-Pacific AdTech Market
- 8.1. Asia-Pacific AdTech Market Overview
- Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
- 8.2. Asia-Pacific AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 8.3. Asia-Pacific AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 8.4. Asia-Pacific AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 9. China AdTech Market
- 9.1. China AdTech Market Overview
- 9.2. China AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
- 9.3. China AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
- 9.4. China AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
- 10. India AdTech Market
- 10.1. India AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 10.2. India AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 10.3. India AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 11. Japan AdTech Market
- 11.1. Japan AdTech Market Overview
- 11.2. Japan AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 11.3. Japan AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 11.4. Japan AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 12. Australia AdTech Market
- 12.1. Australia AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 12.2. Australia AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 12.3. Australia AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 13. Indonesia AdTech Market
- 13.1. Indonesia AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 13.2. Indonesia AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 13.3. Indonesia AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 14. South Korea AdTech Market
- 14.1. South Korea AdTech Market Overview
- 14.2. South Korea AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 14.3. South Korea AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 14.4. South Korea AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 15. Western Europe AdTech Market
- 15.1. Western Europe AdTech Market Overview
- 15.2. Western Europe AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 15.3. Western Europe AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 15.4. Western Europe AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 16. UK AdTech Market
- 16.1. UK AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 16.2. UK AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 16.3. UK AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 17. Germany AdTech Market
- 17.1. Germany AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 17.2. Germany AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 17.3. Germany AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 18. France AdTech Market
- 18.1. France AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 18.2. France AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 18.3. France AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 19. Italy AdTech Market
- 19.1. Italy AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 19.2. Italy AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 19.3. Italy AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 20. Spain AdTech Market
- 20.1. Spain AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 20.2. Spain AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 20.3. Spain AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 21. Eastern Europe AdTech Market
- 21.1. Eastern Europe AdTech Market Overview
- 21.2. Eastern Europe AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 21.3. Eastern Europe AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 21.4. Eastern Europe AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 22. Russia AdTech Market
- 22.1. Russia AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 22.2. Russia AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 22.3. Russia AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 23. North America AdTech Market
- 23.1. North America AdTech Market Overview
- 23.2. North America AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 23.3. North America AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 23.4. North America AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 24. USA AdTech Market
- 24.1. USA AdTech Market Overview
- 24.2. USA AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 24.3. USA AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 24.4. USA AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 25. Canada AdTech Market
- 25.1. Canada AdTech Market Overview
- 25.2. Canada AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 25.3. Canada AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 25.4. Canada AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 26. South America AdTech Market
- 26.1. South America AdTech Market Overview
- 26.2. South America AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 26.3. South America AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 26.4. South America AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 27. Brazil AdTech Market
- 27.1. Brazil AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 27.2. Brazil AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 27.3. Brazil AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 28. Middle East AdTech Market
- 28.1. Middle East AdTech Market Overview
- 28.2. Middle East AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 28.3. Middle East AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 28.4. Middle East AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 29. Africa AdTech Market
- 29.1. Africa AdTech Market Overview
- 29.2. Africa AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 29.3. Africa AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 29.4. Africa AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 30. AdTech Market Competitive Landscape And Company Profiles
- 30.1. AdTech Market Competitive Landscape
- 30.2. AdTech Market Company Profiles
- 30.2.1. Google LLC Overview, Products and Services, Strategy and Financial Analysis
- 30.2.2. Meta Platforms Inc. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.3. Oracle Corporation Overview, Products and Services, Strategy and Financial Analysis
- 30.2.4. Criteo SA Overview, Products and Services, Strategy and Financial Analysis
- 30.2.5. Adobe Inc. Overview, Products and Services, Strategy and Financial Analysis
- 31. AdTech Market Other Major And Innovative Companies
- 31.1. Amazon.com Inc.
- 31.2. The Trade Desk
- 31.3. Alibaba Group Holding Limited.
- 31.4. Salesforce Inc.
- 31.5. Telaria Inc.
- 31.6. Mobvista Co. Ltd.
- 31.7. Magnet Digital.io
- 31.8. Microsoft Incorporation
- 31.9. WPP plc
- 31.10. Omnicom Group Inc.
- 31.11. The Interpublic Group of Companies Inc.
- 31.12. MediaMath Inc.
- 31.13. 4INFO Inc.
- 31.14. Adtile Technologies Incorporated
- 31.15. Afilias Inc.
- 32. Global AdTech Market Competitive Benchmarking And Dashboard
- 33. Key Mergers And Acquisitions In The AdTech Market
- 34. Recent Developments In The AdTech Market
- 35. AdTech Market High Potential Countries, Segments and Strategies
- 35.1 AdTech Market In 2029 - Countries Offering Most New Opportunities
- 35.2 AdTech Market In 2029 - Segments Offering Most New Opportunities
- 35.3 AdTech Market In 2029 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies
- 36. Appendix
- 36.1. Abbreviations
- 36.2. Currencies
- 36.3. Historic And Forecast Inflation Rates
- 36.4. Research Inquiries
- 36.5. The Business Research Company
- 36.6. Copyright And Disclaimer
Pricing
Currency Rates
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