Eastern Europe Last Mile Delivery Market Outlook (2021-2031)

The Eastern Europe Last Mile Delivery Market is projected to grow from US$ 3,860.0 million in 2024 to US$ 7,508.80 million by 2031, reflecting a compound annual growth rate (CAGR) of 10.0% from 2025 to 2031.

Eastern Europe Last Mile Delivery Market Analysis:

Eastern Europe encompasses countries such as Poland, the Czech Republic, Hungary, Romania, and Bulgaria. The last mile delivery market in this region is rapidly evolving due to the increasing shift towards e-commerce, technological advancements, urbanization, and changing consumer expectations. Significant growth in online retail is driving the demand for efficient, cost-effective, and fast delivery solutions in the final leg of the supply chain. This sector is crucial for ensuring consumer satisfaction in an increasingly e-commerce-driven environment and has become a focal point for logistics companies operating in the region. Consumers in Eastern Europe are, similar to their Western counterparts, seeking fast, reliable, and cost-efficient delivery services.

Segmentation Analysis

Key segments contributing to the Last Mile Delivery Market analysis include type, vehicle type, and end use.

By Type: The market is divided into B2B (business-to-business) and B2C (business-to-consumer). In 2024, the B2C segment held a larger share of the market.

By Vehicle Type: The market is segmented into motorcycles, commercial vehicles, drones, autonomous ground vehicles, and others. The commercial vehicle segment held the largest share in 2024.

By End Use: This market is further segmented into groceries, home essentials/houseware & furniture, restaurant meals, clothing & apparel, consumer electronics, toys/hobbies/sporting goods, mass merchants, jewelry, specialty items, automotive parts & assemblies, and others. The mass merchants segment accounted for the largest share in 2024.

Market Outlook:

The demand for next-day, same-day, and even two-hour delivery services is reshaping expectations in the last mile delivery process. Companies like Amazon are influencing consumer behavior in the region, leading to heightened expectations for quicker delivery times, flexible delivery windows, and multiple delivery options such as lockers and pickup points. To meet these demands, logistics companies in Eastern Europe are adopting innovative approaches, including automated warehouses, smart logistics, and more agile delivery networks.

The last mile delivery industry in Eastern Europe faces several unique challenges, including logistical inefficiencies, varying regulatory frameworks, and infrastructure limitations. However, the future of this market looks promising. The growing e-commerce sector, combined with consumer demands for quicker and more flexible delivery options, is expected to drive market growth in the coming years. Ongoing infrastructure development, the adoption of autonomous delivery technologies, and improvements in operational efficiency will likely enhance delivery services. Technological innovations, such as AI-powered route optimization, drones, and delivery lockers, are expected to gain prominence during the forecast period. Additionally, a shift toward sustainable delivery practices is emerging, with companies focusing on electric vehicles (EVs) and other eco-friendly solutions to minimize the carbon footprint of last mile delivery.

Country Insights:

Geographically, the Eastern Europe Last Mile Delivery Market includes Poland, the Czech Republic, Hungary, Romania, and Bulgaria. In 2024, Romania held the largest market share.

The last mile delivery market in Romania has seen significant development in recent years, fueled by the rapid growth of e-commerce, rising consumer expectations, and advancements in logistics technologies. The surge in e-commerce—especially since the onset of the COVID-19 pandemic—has increased demand for efficient, fast, and reliable last mile delivery services in the country. Romania's unique geographical location, strategic positioning within the European Union, and growing digital economy present both challenges and opportunities for last mile delivery companies. The market is becoming increasingly competitive, with both local and international logistics players investing in infrastructure, technology, and services to meet the evolving demands of Romanian consumers. Urban areas like Bucharest, Cluj-Napoca, and Timisoara are witnessing consumers who expect faster and more flexible delivery options, spurred by the popularity of e-commerce giants like Amazon and regional players. Consumers are increasingly demanding faster delivery times, with many expecting next-day or even same-day delivery options, along with greater transparency in tracking their shipments.

Key Players

Key players in the Eastern Europe last mile delivery market include Amazon.com Inc., United Parcel Service Inc., FedEx Corp., Deutsche Post AG, XPO Inc., GEODIS SA, DSV AS, DB Schenker, C.H. Robinson Worldwide Inc., J.B. Hunt Transport Services Inc., DHL Group, Japan Post Holdings, S.F. E-Commerce Co., Ltd., EZ LOGISTICS INDIA, and ZeNXL.in, among others. These companies are implementing various strategies—such as expansion, product innovation, and mergers and acquisitions—to offer innovative solutions to consumers and increase their market share. Show more