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Global Women's Cotton Underwear Market Research Report 2025(Status and Outlook)

Publisher Bosson Research
Published Jul 02, 2025
Length 180 Pages
SKU # BOSS20193620

Description

Report Overview

The market for women's cotton underwear is a significant segment within the global apparel industry, driven by consumer demand for comfort, breathability, and natural fabrics. Cotton underwear is favored for its hypoallergenic properties, moisture-wicking ability, and durability, making it a staple in women's everyday wear. The market includes a wide range of styles, from basic briefs and hipsters to high-waisted and seamless designs, catering to diverse preferences and body types. Key players in the industry include established brands like Hanes, Fruit of the Loom, and Calvin Klein, as well as direct-to-consumer startups and sustainable-focused labels. Growth is fueled by rising awareness of personal hygiene, increasing disposable income, and a shift toward eco-conscious purchasing, with organic and ethically sourced cotton gaining traction. E-commerce platforms and subscription models are reshaping distribution channels, while innovations in fabric technology and design continue to enhance product appeal. Regional demand varies, with North America and Europe leading in premium segments, while emerging markets in Asia-Pacific show rapid growth due to urbanization and expanding retail infrastructure.

The global Women's Cotton Underwear market size was estimated at USD 3150.0 million in 2024, exhibiting a CAGR of 5.00% during the forecast period.

This report provides a deep insight into the global Women's Cotton Underwear market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, value chain analysis, etc.

The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global Women's Cotton Underwear Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.

In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Women's Cotton Underwear market in any manner.

Global Women's Cotton Underwear Market: Market Segmentation Analysis

The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.

Key Company

Bath & Body Works

Hanes Brands

Fruit of the Loom

Triumph International

Nike

Wacoal

Adidas

Marks & Spencer

Uniqlo

American Eagle

Lululemon

Jockey

PVH

Cosmo Lady

Huijie Group

Aimer

Embry

Gunze

Page Industries

Schiesser

Wolf Lingerie

Lise Charmel

Sangun Underwear

Ubras

Market Segmentation (by Type)

Ordinary Underwear

Sports Underwear

Others

Market Segmentation (by Application)

Online Sales

Offline Sales

Geographic Segmentation

North America (USA, Canada, Mexico)

Europe (Germany, UK, France, Russia, Italy, Rest of Europe)

Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)

South America (Brazil, Argentina, Columbia, Rest of South America)

The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)

Key Benefits of This Market Research:

Industry drivers, restraints, and opportunities covered in the study

Neutral perspective on the market performance

Recent industry trends and developments

Competitive landscape & strategies of key players

Potential & niche segments and regions exhibiting promising growth covered

Historical, current, and projected market size, in terms of value

In-depth analysis of the Women's Cotton Underwear Market

Overview of the regional outlook of the Women's Cotton Underwear Market:

Chapter Outline

Chapter 1 mainly introduces the statistical scope of the report, market division standards, and market research methods.

Chapter 2 is an executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the Women's Cotton Underwear Market and its likely evolution in the short to mid-term, and long term.

Chapter 3 makes a detailed analysis of the market's competitive landscape of the market and provides the market share, capacity, output, price, latest development plan, merger, and acquisition information of the main manufacturers in the market.

Chapter 4 is the analysis of the whole market industrial chain, including the upstream and downstream of the industry, as well as Porter's five forces analysis.

Chapter 5 introduces the latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 6 provides the analysis of various market segments according to product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 7 provides the analysis of various market segments according to application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 8 provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.

Chapter 9 shares the main producing countries of Women's Cotton Underwear, their output value, profit level, regional supply, production capacity layout, etc. from the supply side.

Chapter 10 introduces the basic situation of the main companies in the market in detail, including product sales revenue, sales volume, price, gross profit margin, market share, product introduction, recent development, etc.

Chapter 11 provides a quantitative analysis of the market size and development potential of each region in the next five years.

Chapter 12 provides a quantitative analysis of the market size and development potential of each market segment in the next five years.

Chapter 13 is the main points and conclusions of the report.

Key Reasons to Buy this Report:

Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change

This enables you to anticipate market changes to remain ahead of your competitors

You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents

The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly

Provision of market value data for each segment and sub-segment

Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market

Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region

Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled

Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players

The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions

Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis

Provides insight into the market through Value Chain

Market dynamics scenario, along with growth opportunities of the market in the years to come

Table of Contents

180 Pages
1 Research Methodology and Statistical Scope
1.1 Market Definition and Statistical Scope of Women's Cotton Underwear
1.2 Key Market Segments
1.2.1 Women's Cotton Underwear Segment by Type
1.2.2 Women's Cotton Underwear Segment by Application
1.3 Methodology & Sources of Information
1.3.1 Research Methodology
1.3.2 Research Process
1.3.3 Market Breakdown and Data Triangulation
1.3.4 Base Year
1.3.5 Report Assumptions & Caveats
2 Women's Cotton Underwear Market Overview
2.1 Global Market Overview
2.1.1 Global Women's Cotton Underwear Market Size (M USD) Estimates and Forecasts (2020-2033)
2.1.2 Global Women's Cotton Underwear Sales Estimates and Forecasts (2020-2033)
2.2 Market Segment Executive Summary
2.3 Global Market Size by Region
3 Women's Cotton Underwear Market Competitive Landscape
3.1 Company Assessment Quadrant
3.2 Global Women's Cotton Underwear Product Life Cycle
3.3 Global Women's Cotton Underwear Sales by Manufacturers (2020-2025)
3.4 Global Women's Cotton Underwear Revenue Market Share by Manufacturers (2020-2025)
3.5 Women's Cotton Underwear Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.6 Global Women's Cotton Underwear Average Price by Manufacturers (2020-2025)
3.7 Manufacturers’ Manufacturing Sites, Areas Served, and Product Types
3.8 Women's Cotton Underwear Market Competitive Situation and Trends
3.8.1 Women's Cotton Underwear Market Concentration Rate
3.8.2 Global 5 and 10 Largest Women's Cotton Underwear Players Market Share by Revenue
3.8.3 Mergers & Acquisitions, Expansion
4 Women's Cotton Underwear Industry Chain Analysis
4.1 Women's Cotton Underwear Industry Chain Analysis
4.2 Market Overview of Key Raw Materials
4.3 Midstream Market Analysis
4.4 Downstream Customer Analysis
5 The Development and Dynamics of Women's Cotton Underwear Market
5.1 Key Development Trends
5.2 Driving Factors
5.3 Market Challenges
5.4 Industry News
5.4.1 New Product Developments
5.4.2 Mergers & Acquisitions
5.4.3 Expansions
5.4.4 Collaboration/Supply Contracts
5.5 PEST Analysis
5.5.1 Industry Policies Analysis
5.5.2 Economic Environment Analysis
5.5.3 Social Environment Analysis
5.5.4 Technological Environment Analysis
5.6 Global Women's Cotton Underwear Market Porter's Five Forces Analysis
5.6.1 Global Trade Frictions
5.6.2 U.S. Tariff Policy – April 2025
5.6.3 Global Trade Frictions and Their Impacts to Women's Cotton Underwear Market
5.7 ESG Ratings of Leading Companies
6 Women's Cotton Underwear Market Segmentation by Type
6.1 Evaluation Matrix of Segment Market Development Potential (Type)
6.2 Global Women's Cotton Underwear Sales Market Share by Type (2020-2025)
6.3 Global Women's Cotton Underwear Market Size Market Share by Type (2020-2025)
6.4 Global Women's Cotton Underwear Price by Type (2020-2025)
7 Women's Cotton Underwear Market Segmentation by Application
7.1 Evaluation Matrix of Segment Market Development Potential (Application)
7.2 Global Women's Cotton Underwear Market Sales by Application (2020-2025)
7.3 Global Women's Cotton Underwear Market Size (M USD) by Application (2020-2025)
7.4 Global Women's Cotton Underwear Sales Growth Rate by Application (2020-2025)
8 Women's Cotton Underwear Market Sales by Region
8.1 Global Women's Cotton Underwear Sales by Region
8.1.1 Global Women's Cotton Underwear Sales by Region
8.1.2 Global Women's Cotton Underwear Sales Market Share by Region
8.2 Global Women's Cotton Underwear Market Size by Region
8.2.1 Global Women's Cotton Underwear Market Size by Region
8.2.2 Global Women's Cotton Underwear Market Size Market Share by Region
8.3 North America
8.3.1 North America Women's Cotton Underwear Sales by Country
8.3.2 North America Women's Cotton Underwear Market Size by Country
8.3.3 U.S. Market Overview
8.3.4 Canada Market Overview
8.3.5 Mexico Market Overview
8.4 Europe
8.4.1 Europe Women's Cotton Underwear Sales by Country
8.4.2 Europe Women's Cotton Underwear Market Size by Country
8.4.3 Germany Market Overview
8.4.4 France Market Overview
8.4.5 U.K. Market Overview
8.4.6 Italy Market Overview
8.4.7 Spain Market Overview
8.5 Asia Pacific
8.5.1 Asia Pacific Women's Cotton Underwear Sales by Region
8.5.2 Asia Pacific Women's Cotton Underwear Market Size by Region
8.5.3 China Market Overview
8.5.4 Japan Market Overview
8.5.5 South Korea Market Overview
8.5.6 India Market Overview
8.5.7 Southeast Asia Market Overview
8.6 South America
8.6.1 South America Women's Cotton Underwear Sales by Country
8.6.2 South America Women's Cotton Underwear Market Size by Country
8.6.3 Brazil Market Overview
8.6.4 Argentina Market Overview
8.6.5 Columbia Market Overview
8.7 Middle East and Africa
8.7.1 Middle East and Africa Women's Cotton Underwear Sales by Region
8.7.2 Middle East and Africa Women's Cotton Underwear Market Size by Region
8.7.3 Saudi Arabia Market Overview
8.7.4 UAE Market Overview
8.7.5 Egypt Market Overview
8.7.6 Nigeria Market Overview
8.7.7 South Africa Market Overview
9 Women's Cotton Underwear Market Production by Region
9.1 Global Production of Women's Cotton Underwear by Region(2020-2025)
9.2 Global Women's Cotton Underwear Revenue Market Share by Region (2020-2025)
9.3 Global Women's Cotton Underwear Production, Revenue, Price and Gross Margin (2020-2025)
9.4 North America Women's Cotton Underwear Production
9.4.1 North America Women's Cotton Underwear Production Growth Rate (2020-2025)
9.4.2 North America Women's Cotton Underwear Production, Revenue, Price and Gross Margin (2020-2025)
9.5 Europe Women's Cotton Underwear Production
9.5.1 Europe Women's Cotton Underwear Production Growth Rate (2020-2025)
9.5.2 Europe Women's Cotton Underwear Production, Revenue, Price and Gross Margin (2020-2025)
9.6 Japan Women's Cotton Underwear Production (2020-2025)
9.6.1 Japan Women's Cotton Underwear Production Growth Rate (2020-2025)
9.6.2 Japan Women's Cotton Underwear Production, Revenue, Price and Gross Margin (2020-2025)
9.7 China Women's Cotton Underwear Production (2020-2025)
9.7.1 China Women's Cotton Underwear Production Growth Rate (2020-2025)
9.7.2 China Women's Cotton Underwear Production, Revenue, Price and Gross Margin (2020-2025)
10 Key Companies Profile
10.1 Bath and Body Works
10.1.1 Bath and Body Works Basic Information
10.1.2 Bath and Body Works Women's Cotton Underwear Product Overview
10.1.3 Bath and Body Works Women's Cotton Underwear Product Market Performance
10.1.4 Bath and Body Works Business Overview
10.1.5 Bath and Body Works SWOT Analysis
10.1.6 Bath and Body Works Recent Developments
10.2 Hanes Brands
10.2.1 Hanes Brands Basic Information
10.2.2 Hanes Brands Women's Cotton Underwear Product Overview
10.2.3 Hanes Brands Women's Cotton Underwear Product Market Performance
10.2.4 Hanes Brands Business Overview
10.2.5 Hanes Brands SWOT Analysis
10.2.6 Hanes Brands Recent Developments
10.3 Fruit of the Loom
10.3.1 Fruit of the Loom Basic Information
10.3.2 Fruit of the Loom Women's Cotton Underwear Product Overview
10.3.3 Fruit of the Loom Women's Cotton Underwear Product Market Performance
10.3.4 Fruit of the Loom Business Overview
10.3.5 Fruit of the Loom SWOT Analysis
10.3.6 Fruit of the Loom Recent Developments
10.4 Triumph International
10.4.1 Triumph International Basic Information
10.4.2 Triumph International Women's Cotton Underwear Product Overview
10.4.3 Triumph International Women's Cotton Underwear Product Market Performance
10.4.4 Triumph International Business Overview
10.4.5 Triumph International Recent Developments
10.5 Nike
10.5.1 Nike Basic Information
10.5.2 Nike Women's Cotton Underwear Product Overview
10.5.3 Nike Women's Cotton Underwear Product Market Performance
10.5.4 Nike Business Overview
10.5.5 Nike Recent Developments
10.6 Wacoal
10.6.1 Wacoal Basic Information
10.6.2 Wacoal Women's Cotton Underwear Product Overview
10.6.3 Wacoal Women's Cotton Underwear Product Market Performance
10.6.4 Wacoal Business Overview
10.6.5 Wacoal Recent Developments
10.7 Adidas
10.7.1 Adidas Basic Information
10.7.2 Adidas Women's Cotton Underwear Product Overview
10.7.3 Adidas Women's Cotton Underwear Product Market Performance
10.7.4 Adidas Business Overview
10.7.5 Adidas Recent Developments
10.8 Marks and Spencer
10.8.1 Marks and Spencer Basic Information
10.8.2 Marks and Spencer Women's Cotton Underwear Product Overview
10.8.3 Marks and Spencer Women's Cotton Underwear Product Market Performance
10.8.4 Marks and Spencer Business Overview
10.8.5 Marks and Spencer Recent Developments
10.9 Uniqlo
10.9.1 Uniqlo Basic Information
10.9.2 Uniqlo Women's Cotton Underwear Product Overview
10.9.3 Uniqlo Women's Cotton Underwear Product Market Performance
10.9.4 Uniqlo Business Overview
10.9.5 Uniqlo Recent Developments
10.10 American Eagle
10.10.1 American Eagle Basic Information
10.10.2 American Eagle Women's Cotton Underwear Product Overview
10.10.3 American Eagle Women's Cotton Underwear Product Market Performance
10.10.4 American Eagle Business Overview
10.10.5 American Eagle Recent Developments
10.11 Lululemon
10.11.1 Lululemon Basic Information
10.11.2 Lululemon Women's Cotton Underwear Product Overview
10.11.3 Lululemon Women's Cotton Underwear Product Market Performance
10.11.4 Lululemon Business Overview
10.11.5 Lululemon Recent Developments
10.12 Jockey
10.12.1 Jockey Basic Information
10.12.2 Jockey Women's Cotton Underwear Product Overview
10.12.3 Jockey Women's Cotton Underwear Product Market Performance
10.12.4 Jockey Business Overview
10.12.5 Jockey Recent Developments
10.13 PVH
10.13.1 PVH Basic Information
10.13.2 PVH Women's Cotton Underwear Product Overview
10.13.3 PVH Women's Cotton Underwear Product Market Performance
10.13.4 PVH Business Overview
10.13.5 PVH Recent Developments
10.14 Cosmo Lady
10.14.1 Cosmo Lady Basic Information
10.14.2 Cosmo Lady Women's Cotton Underwear Product Overview
10.14.3 Cosmo Lady Women's Cotton Underwear Product Market Performance
10.14.4 Cosmo Lady Business Overview
10.14.5 Cosmo Lady Recent Developments
10.15 Huijie Group
10.15.1 Huijie Group Basic Information
10.15.2 Huijie Group Women's Cotton Underwear Product Overview
10.15.3 Huijie Group Women's Cotton Underwear Product Market Performance
10.15.4 Huijie Group Business Overview
10.15.5 Huijie Group Recent Developments
10.16 Aimer
10.16.1 Aimer Basic Information
10.16.2 Aimer Women's Cotton Underwear Product Overview
10.16.3 Aimer Women's Cotton Underwear Product Market Performance
10.16.4 Aimer Business Overview
10.16.5 Aimer Recent Developments
10.17 Embry
10.17.1 Embry Basic Information
10.17.2 Embry Women's Cotton Underwear Product Overview
10.17.3 Embry Women's Cotton Underwear Product Market Performance
10.17.4 Embry Business Overview
10.17.5 Embry Recent Developments
10.18 Gunze
10.18.1 Gunze Basic Information
10.18.2 Gunze Women's Cotton Underwear Product Overview
10.18.3 Gunze Women's Cotton Underwear Product Market Performance
10.18.4 Gunze Business Overview
10.18.5 Gunze Recent Developments
10.19 Page Industries
10.19.1 Page Industries Basic Information
10.19.2 Page Industries Women's Cotton Underwear Product Overview
10.19.3 Page Industries Women's Cotton Underwear Product Market Performance
10.19.4 Page Industries Business Overview
10.19.5 Page Industries Recent Developments
10.20 Schiesser
10.20.1 Schiesser Basic Information
10.20.2 Schiesser Women's Cotton Underwear Product Overview
10.20.3 Schiesser Women's Cotton Underwear Product Market Performance
10.20.4 Schiesser Business Overview
10.20.5 Schiesser Recent Developments
10.21 Wolf Lingerie
10.21.1 Wolf Lingerie Basic Information
10.21.2 Wolf Lingerie Women's Cotton Underwear Product Overview
10.21.3 Wolf Lingerie Women's Cotton Underwear Product Market Performance
10.21.4 Wolf Lingerie Business Overview
10.21.5 Wolf Lingerie Recent Developments
10.22 Lise Charmel
10.22.1 Lise Charmel Basic Information
10.22.2 Lise Charmel Women's Cotton Underwear Product Overview
10.22.3 Lise Charmel Women's Cotton Underwear Product Market Performance
10.22.4 Lise Charmel Business Overview
10.22.5 Lise Charmel Recent Developments
10.23 Sangun Underwear
10.23.1 Sangun Underwear Basic Information
10.23.2 Sangun Underwear Women's Cotton Underwear Product Overview
10.23.3 Sangun Underwear Women's Cotton Underwear Product Market Performance
10.23.4 Sangun Underwear Business Overview
10.23.5 Sangun Underwear Recent Developments
10.24 Ubras
10.24.1 Ubras Basic Information
10.24.2 Ubras Women's Cotton Underwear Product Overview
10.24.3 Ubras Women's Cotton Underwear Product Market Performance
10.24.4 Ubras Business Overview
10.24.5 Ubras Recent Developments
11 Women's Cotton Underwear Market Forecast by Region
11.1 Global Women's Cotton Underwear Market Size Forecast
11.2 Global Women's Cotton Underwear Market Forecast by Region
11.2.1 North America Market Size Forecast by Country
11.2.2 Europe Women's Cotton Underwear Market Size Forecast by Country
11.2.3 Asia Pacific Women's Cotton Underwear Market Size Forecast by Region
11.2.4 South America Women's Cotton Underwear Market Size Forecast by Country
11.2.5 Middle East and Africa Forecasted Sales of Women's Cotton Underwear by Country
12 Forecast Market by Type and by Application (2026-2033)
12.1 Global Women's Cotton Underwear Market Forecast by Type (2026-2033)
12.1.1 Global Forecasted Sales of Women's Cotton Underwear by Type (2026-2033)
12.1.2 Global Women's Cotton Underwear Market Size Forecast by Type (2026-2033)
12.1.3 Global Forecasted Price of Women's Cotton Underwear by Type (2026-2033)
12.2 Global Women's Cotton Underwear Market Forecast by Application (2026-2033)
12.2.1 Global Women's Cotton Underwear Sales (K MT) Forecast by Application
12.2.2 Global Women's Cotton Underwear Market Size (M USD) Forecast by Application (2026-2033)
13 Conclusion and Key Findings
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