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Global Vitamins and Supplements During Pregnancy Market Research Report 2025(Status and Outlook)

Publisher Bosson Research
Published Jul 02, 2025
Length 176 Pages
SKU # BOSS20192686

Description

Report Overview

The vitamins and supplements market during pregnancy is a specialized segment of the broader nutraceutical industry, catering to the nutritional needs of expectant mothers to support fetal development and maternal health. Key products include prenatal vitamins (typically containing folic acid, iron, calcium, vitamin D, and omega-3 fatty acids), as well as targeted supplements like probiotics, magnesium, and herbal formulations. Demand is driven by increasing awareness of prenatal nutrition, rising maternal age (associated with higher supplementation needs), and growing emphasis on preventive healthcare. The market is characterized by a mix of prescription and over-the-counter products, with significant influence from healthcare recommendations, particularly regarding folic acid to prevent neural tube defects. E-commerce and direct-to-consumer brands are gaining traction alongside traditional retail channels, while clean-label, organic, and plant-based formulations are emerging trends. Regional variations exist due to differing healthcare policies, cultural practices, and disposable incomes, with North America and Europe currently dominating consumption. Regulatory scrutiny remains high given the vulnerable consumer base, with organizations like the FDA and EFSA monitoring claims and ingredient safety. The competitive landscape includes pharmaceutical companies, specialized prenatal brands, and general supplement manufacturers expanding into this high-growth niche.

The global Vitamins and Supplements During Pregnancy market size was estimated at USD 24601.5 million in 2024, exhibiting a CAGR of 6.50% during the forecast period.

This report provides a deep insight into the global Vitamins and Supplements During Pregnancy market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, value chain analysis, etc.

The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global Vitamins and Supplements During Pregnancy Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.

In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Vitamins and Supplements During Pregnancy market in any manner.

Global Vitamins and Supplements During Pregnancy Market: Market Segmentation Analysis

The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.

Key Company

Abbott

Bayer

Church & Dwight

Duchesnay Inc

Haleon

Herbalife

Superior Supplement Manufacturing

BioThrive Sciences

Proceive

Vertical Pharmaceuticals

Promise

Perelel

WeNatal

Vitabiotics

Vitafol

Makers Nutrition

AdvaCare Pharma

Thorne Research

Pink Stork

Matsun Nutrition

Market Segmentation (by Type)

Vitamins

Minerals

Fatty Acids

Folic Acid

Others

Market Segmentation (by Application)

Online Sales

Hospitals

Clinics

Pharmacies

Others

Geographic Segmentation

North America (USA, Canada, Mexico)

Europe (Germany, UK, France, Russia, Italy, Rest of Europe)

Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)

South America (Brazil, Argentina, Columbia, Rest of South America)

The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)

Key Benefits of This Market Research:

Industry drivers, restraints, and opportunities covered in the study

Neutral perspective on the market performance

Recent industry trends and developments

Competitive landscape & strategies of key players

Potential & niche segments and regions exhibiting promising growth covered

Historical, current, and projected market size, in terms of value

In-depth analysis of the Vitamins and Supplements During Pregnancy Market

Overview of the regional outlook of the Vitamins and Supplements During Pregnancy Market:

Chapter Outline

Chapter 1 mainly introduces the statistical scope of the report, market division standards, and market research methods.

Chapter 2 is an executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the Vitamins and Supplements During Pregnancy Market and its likely evolution in the short to mid-term, and long term.

Chapter 3 makes a detailed analysis of the market's competitive landscape of the market and provides the market share, capacity, output, price, latest development plan, merger, and acquisition information of the main manufacturers in the market.

Chapter 4 is the analysis of the whole market industrial chain, including the upstream and downstream of the industry, as well as Porter's five forces analysis.

Chapter 5 introduces the latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 6 provides the analysis of various market segments according to product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 7 provides the analysis of various market segments according to application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 8 provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.

Chapter 9 shares the main producing countries of Vitamins and Supplements During Pregnancy, their output value, profit level, regional supply, production capacity layout, etc. from the supply side.

Chapter 10 introduces the basic situation of the main companies in the market in detail, including product sales revenue, sales volume, price, gross profit margin, market share, product introduction, recent development, etc.

Chapter 11 provides a quantitative analysis of the market size and development potential of each region in the next five years.

Chapter 12 provides a quantitative analysis of the market size and development potential of each market segment in the next five years.

Chapter 13 is the main points and conclusions of the report.

Key Reasons to Buy this Report:

Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change

This enables you to anticipate market changes to remain ahead of your competitors

You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents

The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly

Provision of market value data for each segment and sub-segment

Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market

Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region

Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled

Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players

The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions

Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis

Provides insight into the market through Value Chain

Market dynamics scenario, along with growth opportunities of the market in the years to come

Table of Contents

176 Pages
1 Research Methodology and Statistical Scope
1.1 Market Definition and Statistical Scope of Vitamins and Supplements During Pregnancy
1.2 Key Market Segments
1.2.1 Vitamins and Supplements During Pregnancy Segment by Type
1.2.2 Vitamins and Supplements During Pregnancy Segment by Application
1.3 Methodology & Sources of Information
1.3.1 Research Methodology
1.3.2 Research Process
1.3.3 Market Breakdown and Data Triangulation
1.3.4 Base Year
1.3.5 Report Assumptions & Caveats
2 Vitamins and Supplements During Pregnancy Market Overview
2.1 Global Market Overview
2.1.1 Global Vitamins and Supplements During Pregnancy Market Size (M USD) Estimates and Forecasts (2020-2033)
2.1.2 Global Vitamins and Supplements During Pregnancy Sales Estimates and Forecasts (2020-2033)
2.2 Market Segment Executive Summary
2.3 Global Market Size by Region
3 Vitamins and Supplements During Pregnancy Market Competitive Landscape
3.1 Company Assessment Quadrant
3.2 Global Vitamins and Supplements During Pregnancy Product Life Cycle
3.3 Global Vitamins and Supplements During Pregnancy Sales by Manufacturers (2020-2025)
3.4 Global Vitamins and Supplements During Pregnancy Revenue Market Share by Manufacturers (2020-2025)
3.5 Vitamins and Supplements During Pregnancy Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.6 Global Vitamins and Supplements During Pregnancy Average Price by Manufacturers (2020-2025)
3.7 Manufacturers’ Manufacturing Sites, Areas Served, and Product Types
3.8 Vitamins and Supplements During Pregnancy Market Competitive Situation and Trends
3.8.1 Vitamins and Supplements During Pregnancy Market Concentration Rate
3.8.2 Global 5 and 10 Largest Vitamins and Supplements During Pregnancy Players Market Share by Revenue
3.8.3 Mergers & Acquisitions, Expansion
4 Vitamins and Supplements During Pregnancy Industry Chain Analysis
4.1 Vitamins and Supplements During Pregnancy Industry Chain Analysis
4.2 Market Overview of Key Raw Materials
4.3 Midstream Market Analysis
4.4 Downstream Customer Analysis
5 The Development and Dynamics of Vitamins and Supplements During Pregnancy Market
5.1 Key Development Trends
5.2 Driving Factors
5.3 Market Challenges
5.4 Industry News
5.4.1 New Product Developments
5.4.2 Mergers & Acquisitions
5.4.3 Expansions
5.4.4 Collaboration/Supply Contracts
5.5 PEST Analysis
5.5.1 Industry Policies Analysis
5.5.2 Economic Environment Analysis
5.5.3 Social Environment Analysis
5.5.4 Technological Environment Analysis
5.6 Global Vitamins and Supplements During Pregnancy Market Porter's Five Forces Analysis
5.6.1 Global Trade Frictions
5.6.2 U.S. Tariff Policy – April 2025
5.6.3 Global Trade Frictions and Their Impacts to Vitamins and Supplements During Pregnancy Market
5.7 ESG Ratings of Leading Companies
6 Vitamins and Supplements During Pregnancy Market Segmentation by Type
6.1 Evaluation Matrix of Segment Market Development Potential (Type)
6.2 Global Vitamins and Supplements During Pregnancy Sales Market Share by Type (2020-2025)
6.3 Global Vitamins and Supplements During Pregnancy Market Size Market Share by Type (2020-2025)
6.4 Global Vitamins and Supplements During Pregnancy Price by Type (2020-2025)
7 Vitamins and Supplements During Pregnancy Market Segmentation by Application
7.1 Evaluation Matrix of Segment Market Development Potential (Application)
7.2 Global Vitamins and Supplements During Pregnancy Market Sales by Application (2020-2025)
7.3 Global Vitamins and Supplements During Pregnancy Market Size (M USD) by Application (2020-2025)
7.4 Global Vitamins and Supplements During Pregnancy Sales Growth Rate by Application (2020-2025)
8 Vitamins and Supplements During Pregnancy Market Sales by Region
8.1 Global Vitamins and Supplements During Pregnancy Sales by Region
8.1.1 Global Vitamins and Supplements During Pregnancy Sales by Region
8.1.2 Global Vitamins and Supplements During Pregnancy Sales Market Share by Region
8.2 Global Vitamins and Supplements During Pregnancy Market Size by Region
8.2.1 Global Vitamins and Supplements During Pregnancy Market Size by Region
8.2.2 Global Vitamins and Supplements During Pregnancy Market Size Market Share by Region
8.3 North America
8.3.1 North America Vitamins and Supplements During Pregnancy Sales by Country
8.3.2 North America Vitamins and Supplements During Pregnancy Market Size by Country
8.3.3 U.S. Market Overview
8.3.4 Canada Market Overview
8.3.5 Mexico Market Overview
8.4 Europe
8.4.1 Europe Vitamins and Supplements During Pregnancy Sales by Country
8.4.2 Europe Vitamins and Supplements During Pregnancy Market Size by Country
8.4.3 Germany Market Overview
8.4.4 France Market Overview
8.4.5 U.K. Market Overview
8.4.6 Italy Market Overview
8.4.7 Spain Market Overview
8.5 Asia Pacific
8.5.1 Asia Pacific Vitamins and Supplements During Pregnancy Sales by Region
8.5.2 Asia Pacific Vitamins and Supplements During Pregnancy Market Size by Region
8.5.3 China Market Overview
8.5.4 Japan Market Overview
8.5.5 South Korea Market Overview
8.5.6 India Market Overview
8.5.7 Southeast Asia Market Overview
8.6 South America
8.6.1 South America Vitamins and Supplements During Pregnancy Sales by Country
8.6.2 South America Vitamins and Supplements During Pregnancy Market Size by Country
8.6.3 Brazil Market Overview
8.6.4 Argentina Market Overview
8.6.5 Columbia Market Overview
8.7 Middle East and Africa
8.7.1 Middle East and Africa Vitamins and Supplements During Pregnancy Sales by Region
8.7.2 Middle East and Africa Vitamins and Supplements During Pregnancy Market Size by Region
8.7.3 Saudi Arabia Market Overview
8.7.4 UAE Market Overview
8.7.5 Egypt Market Overview
8.7.6 Nigeria Market Overview
8.7.7 South Africa Market Overview
9 Vitamins and Supplements During Pregnancy Market Production by Region
9.1 Global Production of Vitamins and Supplements During Pregnancy by Region(2020-2025)
9.2 Global Vitamins and Supplements During Pregnancy Revenue Market Share by Region (2020-2025)
9.3 Global Vitamins and Supplements During Pregnancy Production, Revenue, Price and Gross Margin (2020-2025)
9.4 North America Vitamins and Supplements During Pregnancy Production
9.4.1 North America Vitamins and Supplements During Pregnancy Production Growth Rate (2020-2025)
9.4.2 North America Vitamins and Supplements During Pregnancy Production, Revenue, Price and Gross Margin (2020-2025)
9.5 Europe Vitamins and Supplements During Pregnancy Production
9.5.1 Europe Vitamins and Supplements During Pregnancy Production Growth Rate (2020-2025)
9.5.2 Europe Vitamins and Supplements During Pregnancy Production, Revenue, Price and Gross Margin (2020-2025)
9.6 Japan Vitamins and Supplements During Pregnancy Production (2020-2025)
9.6.1 Japan Vitamins and Supplements During Pregnancy Production Growth Rate (2020-2025)
9.6.2 Japan Vitamins and Supplements During Pregnancy Production, Revenue, Price and Gross Margin (2020-2025)
9.7 China Vitamins and Supplements During Pregnancy Production (2020-2025)
9.7.1 China Vitamins and Supplements During Pregnancy Production Growth Rate (2020-2025)
9.7.2 China Vitamins and Supplements During Pregnancy Production, Revenue, Price and Gross Margin (2020-2025)
10 Key Companies Profile
10.1 Abbott
10.1.1 Abbott Basic Information
10.1.2 Abbott Vitamins and Supplements During Pregnancy Product Overview
10.1.3 Abbott Vitamins and Supplements During Pregnancy Product Market Performance
10.1.4 Abbott Business Overview
10.1.5 Abbott SWOT Analysis
10.1.6 Abbott Recent Developments
10.2 Bayer
10.2.1 Bayer Basic Information
10.2.2 Bayer Vitamins and Supplements During Pregnancy Product Overview
10.2.3 Bayer Vitamins and Supplements During Pregnancy Product Market Performance
10.2.4 Bayer Business Overview
10.2.5 Bayer SWOT Analysis
10.2.6 Bayer Recent Developments
10.3 Church and Dwight
10.3.1 Church and Dwight Basic Information
10.3.2 Church and Dwight Vitamins and Supplements During Pregnancy Product Overview
10.3.3 Church and Dwight Vitamins and Supplements During Pregnancy Product Market Performance
10.3.4 Church and Dwight Business Overview
10.3.5 Church and Dwight SWOT Analysis
10.3.6 Church and Dwight Recent Developments
10.4 Duchesnay Inc
10.4.1 Duchesnay Inc Basic Information
10.4.2 Duchesnay Inc Vitamins and Supplements During Pregnancy Product Overview
10.4.3 Duchesnay Inc Vitamins and Supplements During Pregnancy Product Market Performance
10.4.4 Duchesnay Inc Business Overview
10.4.5 Duchesnay Inc Recent Developments
10.5 Haleon
10.5.1 Haleon Basic Information
10.5.2 Haleon Vitamins and Supplements During Pregnancy Product Overview
10.5.3 Haleon Vitamins and Supplements During Pregnancy Product Market Performance
10.5.4 Haleon Business Overview
10.5.5 Haleon Recent Developments
10.6 Herbalife
10.6.1 Herbalife Basic Information
10.6.2 Herbalife Vitamins and Supplements During Pregnancy Product Overview
10.6.3 Herbalife Vitamins and Supplements During Pregnancy Product Market Performance
10.6.4 Herbalife Business Overview
10.6.5 Herbalife Recent Developments
10.7 Superior Supplement Manufacturing
10.7.1 Superior Supplement Manufacturing Basic Information
10.7.2 Superior Supplement Manufacturing Vitamins and Supplements During Pregnancy Product Overview
10.7.3 Superior Supplement Manufacturing Vitamins and Supplements During Pregnancy Product Market Performance
10.7.4 Superior Supplement Manufacturing Business Overview
10.7.5 Superior Supplement Manufacturing Recent Developments
10.8 BioThrive Sciences
10.8.1 BioThrive Sciences Basic Information
10.8.2 BioThrive Sciences Vitamins and Supplements During Pregnancy Product Overview
10.8.3 BioThrive Sciences Vitamins and Supplements During Pregnancy Product Market Performance
10.8.4 BioThrive Sciences Business Overview
10.8.5 BioThrive Sciences Recent Developments
10.9 Proceive
10.9.1 Proceive Basic Information
10.9.2 Proceive Vitamins and Supplements During Pregnancy Product Overview
10.9.3 Proceive Vitamins and Supplements During Pregnancy Product Market Performance
10.9.4 Proceive Business Overview
10.9.5 Proceive Recent Developments
10.10 Vertical Pharmaceuticals
10.10.1 Vertical Pharmaceuticals Basic Information
10.10.2 Vertical Pharmaceuticals Vitamins and Supplements During Pregnancy Product Overview
10.10.3 Vertical Pharmaceuticals Vitamins and Supplements During Pregnancy Product Market Performance
10.10.4 Vertical Pharmaceuticals Business Overview
10.10.5 Vertical Pharmaceuticals Recent Developments
10.11 Promise
10.11.1 Promise Basic Information
10.11.2 Promise Vitamins and Supplements During Pregnancy Product Overview
10.11.3 Promise Vitamins and Supplements During Pregnancy Product Market Performance
10.11.4 Promise Business Overview
10.11.5 Promise Recent Developments
10.12 Perelel
10.12.1 Perelel Basic Information
10.12.2 Perelel Vitamins and Supplements During Pregnancy Product Overview
10.12.3 Perelel Vitamins and Supplements During Pregnancy Product Market Performance
10.12.4 Perelel Business Overview
10.12.5 Perelel Recent Developments
10.13 WeNatal
10.13.1 WeNatal Basic Information
10.13.2 WeNatal Vitamins and Supplements During Pregnancy Product Overview
10.13.3 WeNatal Vitamins and Supplements During Pregnancy Product Market Performance
10.13.4 WeNatal Business Overview
10.13.5 WeNatal Recent Developments
10.14 Vitabiotics
10.14.1 Vitabiotics Basic Information
10.14.2 Vitabiotics Vitamins and Supplements During Pregnancy Product Overview
10.14.3 Vitabiotics Vitamins and Supplements During Pregnancy Product Market Performance
10.14.4 Vitabiotics Business Overview
10.14.5 Vitabiotics Recent Developments
10.15 Vitafol
10.15.1 Vitafol Basic Information
10.15.2 Vitafol Vitamins and Supplements During Pregnancy Product Overview
10.15.3 Vitafol Vitamins and Supplements During Pregnancy Product Market Performance
10.15.4 Vitafol Business Overview
10.15.5 Vitafol Recent Developments
10.16 Makers Nutrition
10.16.1 Makers Nutrition Basic Information
10.16.2 Makers Nutrition Vitamins and Supplements During Pregnancy Product Overview
10.16.3 Makers Nutrition Vitamins and Supplements During Pregnancy Product Market Performance
10.16.4 Makers Nutrition Business Overview
10.16.5 Makers Nutrition Recent Developments
10.17 AdvaCare Pharma
10.17.1 AdvaCare Pharma Basic Information
10.17.2 AdvaCare Pharma Vitamins and Supplements During Pregnancy Product Overview
10.17.3 AdvaCare Pharma Vitamins and Supplements During Pregnancy Product Market Performance
10.17.4 AdvaCare Pharma Business Overview
10.17.5 AdvaCare Pharma Recent Developments
10.18 Thorne Research
10.18.1 Thorne Research Basic Information
10.18.2 Thorne Research Vitamins and Supplements During Pregnancy Product Overview
10.18.3 Thorne Research Vitamins and Supplements During Pregnancy Product Market Performance
10.18.4 Thorne Research Business Overview
10.18.5 Thorne Research Recent Developments
10.19 Pink Stork
10.19.1 Pink Stork Basic Information
10.19.2 Pink Stork Vitamins and Supplements During Pregnancy Product Overview
10.19.3 Pink Stork Vitamins and Supplements During Pregnancy Product Market Performance
10.19.4 Pink Stork Business Overview
10.19.5 Pink Stork Recent Developments
10.20 Matsun Nutrition
10.20.1 Matsun Nutrition Basic Information
10.20.2 Matsun Nutrition Vitamins and Supplements During Pregnancy Product Overview
10.20.3 Matsun Nutrition Vitamins and Supplements During Pregnancy Product Market Performance
10.20.4 Matsun Nutrition Business Overview
10.20.5 Matsun Nutrition Recent Developments
11 Vitamins and Supplements During Pregnancy Market Forecast by Region
11.1 Global Vitamins and Supplements During Pregnancy Market Size Forecast
11.2 Global Vitamins and Supplements During Pregnancy Market Forecast by Region
11.2.1 North America Market Size Forecast by Country
11.2.2 Europe Vitamins and Supplements During Pregnancy Market Size Forecast by Country
11.2.3 Asia Pacific Vitamins and Supplements During Pregnancy Market Size Forecast by Region
11.2.4 South America Vitamins and Supplements During Pregnancy Market Size Forecast by Country
11.2.5 Middle East and Africa Forecasted Sales of Vitamins and Supplements During Pregnancy by Country
12 Forecast Market by Type and by Application (2026-2033)
12.1 Global Vitamins and Supplements During Pregnancy Market Forecast by Type (2026-2033)
12.1.1 Global Forecasted Sales of Vitamins and Supplements During Pregnancy by Type (2026-2033)
12.1.2 Global Vitamins and Supplements During Pregnancy Market Size Forecast by Type (2026-2033)
12.1.3 Global Forecasted Price of Vitamins and Supplements During Pregnancy by Type (2026-2033)
12.2 Global Vitamins and Supplements During Pregnancy Market Forecast by Application (2026-2033)
12.2.1 Global Vitamins and Supplements During Pregnancy Sales (K Units) Forecast by Application
12.2.2 Global Vitamins and Supplements During Pregnancy Market Size (M USD) Forecast by Application (2026-2033)
13 Conclusion and Key Findings
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