Global Virtual Gift Cards Market Research Report 2025(Status and Outlook)

Report Overview

The virtual gift card market has experienced significant growth, driven by the increasing shift toward digital payments and e-commerce. Virtual gift cards, which are digital vouchers redeemable for goods or services, offer convenience, instant delivery, and customization, making them popular among consumers and businesses alike. Key market segments include retail, food & beverage, entertainment, and gaming, with major players like Amazon, Apple, and Walmart dominating the space. The rise of mobile wallets, contactless transactions, and personalized gifting experiences has further accelerated adoption. Additionally, corporate demand for virtual gift cards as employee incentives or customer rewards has contributed to market expansion. However, challenges such as fraud risks, regulatory scrutiny, and competition from alternative payment methods persist. The market is projected to grow steadily, supported by technological advancements and the ongoing digital transformation of retail and financial services.

The global Virtual Gift Cards market size was estimated at USD 16575.0 million in 2024, exhibiting a CAGR of 10.50% during the forecast period.

This report provides a deep insight into the global Virtual Gift Cards market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, value chain analysis, etc.

The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global Virtual Gift Cards Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.

In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Virtual Gift Cards market in any manner.

Global Virtual Gift Cards Market: Market Segmentation Analysis

The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.

Key Company

Amazon

ITunes

Walmart

Google Play

Home Depot

Walgreens

Lowes

JD

Best Buy

Macy’s

Sainsbury’s

IKEA

H&M

Starbucks

Sephora

Carrefour

Virgin

Zara

JCB Gift Card

AL-FUTTAIM ACE

Market Segmentation (by Type)

Universal Accepted Open Loop

E-Gifting

Restaurant Closed Loop

Retail Closed Loop

Miscellaneous Closed Loop

Market Segmentation (by Application)

Online Retailing

Restaurant

Deportment Store

Coffee Shop

Entertainment

Others

Geographic Segmentation

North America (USA, Canada, Mexico)

Europe (Germany, UK, France, Russia, Italy, Rest of Europe)

Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)

South America (Brazil, Argentina, Columbia, Rest of South America)

The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)

Key Benefits of This Market Research:

Industry drivers, restraints, and opportunities covered in the study

Neutral perspective on the market performance

Recent industry trends and developments

Competitive landscape & strategies of key players

Potential & niche segments and regions exhibiting promising growth covered

Historical, current, and projected market size, in terms of value

In-depth analysis of the Virtual Gift Cards Market

Overview of the regional outlook of the Virtual Gift Cards Market:

Chapter Outline

Chapter 1 mainly introduces the statistical scope of the report, market division standards, and market research methods.

Chapter 2 is an executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the Virtual Gift Cards Market and its likely evolution in the short to mid-term, and long term.

Chapter 3 makes a detailed analysis of the market's competitive landscape of the market and provides the market share, capacity, output, price, latest development plan, merger, and acquisition information of the main manufacturers in the market.

Chapter 4 is the analysis of the whole market industrial chain, including the upstream and downstream of the industry, as well as Porter's five forces analysis.

Chapter 5 introduces the latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 6 provides the analysis of various market segments according to product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 7 provides the analysis of various market segments according to application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 8 provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.

Chapter 9 shares the main producing countries of Virtual Gift Cards, their output value, profit level, regional supply, production capacity layout, etc. from the supply side.

Chapter 10 introduces the basic situation of the main companies in the market in detail, including product sales revenue, sales volume, price, gross profit margin, market share, product introduction, recent development, etc.

Chapter 11 provides a quantitative analysis of the market size and development potential of each region in the next five years.

Chapter 12 provides a quantitative analysis of the market size and development potential of each market segment in the next five years.

Chapter 13 is the main points and conclusions of the report.

Key Reasons to Buy this Report:

Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change

This enables you to anticipate market changes to remain ahead of your competitors

You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents

The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly

Provision of market value data for each segment and sub-segment

Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market

Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region

Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled

Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players

The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions

Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis

Provides insight into the market through Value Chain

Market dynamics scenario, along with growth opportunities of the market in the years to come


1 Research Methodology and Statistical Scope
1.1 Market Definition and Statistical Scope of Virtual Gift Cards
1.2 Key Market Segments
1.2.1 Virtual Gift Cards Segment by Type
1.2.2 Virtual Gift Cards Segment by Application
1.3 Methodology & Sources of Information
1.3.1 Research Methodology
1.3.2 Research Process
1.3.3 Market Breakdown and Data Triangulation
1.3.4 Base Year
1.3.5 Report Assumptions & Caveats
2 Virtual Gift Cards Market Overview
2.1 Global Market Overview
2.1.1 Global Virtual Gift Cards Market Size (M USD) Estimates and Forecasts (2020-2033)
2.1.2 Global Virtual Gift Cards Sales Estimates and Forecasts (2020-2033)
2.2 Market Segment Executive Summary
2.3 Global Market Size by Region
3 Virtual Gift Cards Market Competitive Landscape
3.1 Company Assessment Quadrant
3.2 Global Virtual Gift Cards Product Life Cycle
3.3 Global Virtual Gift Cards Sales by Manufacturers (2020-2025)
3.4 Global Virtual Gift Cards Revenue Market Share by Manufacturers (2020-2025)
3.5 Virtual Gift Cards Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.6 Global Virtual Gift Cards Average Price by Manufacturers (2020-2025)
3.7 Manufacturers’ Manufacturing Sites, Areas Served, and Product Types
3.8 Virtual Gift Cards Market Competitive Situation and Trends
3.8.1 Virtual Gift Cards Market Concentration Rate
3.8.2 Global 5 and 10 Largest Virtual Gift Cards Players Market Share by Revenue
3.8.3 Mergers & Acquisitions, Expansion
4 Virtual Gift Cards Industry Chain Analysis
4.1 Virtual Gift Cards Industry Chain Analysis
4.2 Market Overview of Key Raw Materials
4.3 Midstream Market Analysis
4.4 Downstream Customer Analysis
5 The Development and Dynamics of Virtual Gift Cards Market
5.1 Key Development Trends
5.2 Driving Factors
5.3 Market Challenges
5.4 Industry News
5.4.1 New Product Developments
5.4.2 Mergers & Acquisitions
5.4.3 Expansions
5.4.4 Collaboration/Supply Contracts
5.5 PEST Analysis
5.5.1 Industry Policies Analysis
5.5.2 Economic Environment Analysis
5.5.3 Social Environment Analysis
5.5.4 Technological Environment Analysis
5.6 Global Virtual Gift Cards Market Porter's Five Forces Analysis
5.6.1 Global Trade Frictions
5.6.2 U.S. Tariff Policy – April 2025
5.6.3 Global Trade Frictions and Their Impacts to Virtual Gift Cards Market
5.7 ESG Ratings of Leading Companies
6 Virtual Gift Cards Market Segmentation by Type
6.1 Evaluation Matrix of Segment Market Development Potential (Type)
6.2 Global Virtual Gift Cards Sales Market Share by Type (2020-2025)
6.3 Global Virtual Gift Cards Market Size Market Share by Type (2020-2025)
6.4 Global Virtual Gift Cards Price by Type (2020-2025)
7 Virtual Gift Cards Market Segmentation by Application
7.1 Evaluation Matrix of Segment Market Development Potential (Application)
7.2 Global Virtual Gift Cards Market Sales by Application (2020-2025)
7.3 Global Virtual Gift Cards Market Size (M USD) by Application (2020-2025)
7.4 Global Virtual Gift Cards Sales Growth Rate by Application (2020-2025)
8 Virtual Gift Cards Market Sales by Region
8.1 Global Virtual Gift Cards Sales by Region
8.1.1 Global Virtual Gift Cards Sales by Region
8.1.2 Global Virtual Gift Cards Sales Market Share by Region
8.2 Global Virtual Gift Cards Market Size by Region
8.2.1 Global Virtual Gift Cards Market Size by Region
8.2.2 Global Virtual Gift Cards Market Size Market Share by Region
8.3 North America
8.3.1 North America Virtual Gift Cards Sales by Country
8.3.2 North America Virtual Gift Cards Market Size by Country
8.3.3 U.S. Market Overview
8.3.4 Canada Market Overview
8.3.5 Mexico Market Overview
8.4 Europe
8.4.1 Europe Virtual Gift Cards Sales by Country
8.4.2 Europe Virtual Gift Cards Market Size by Country
8.4.3 Germany Market Overview
8.4.4 France Market Overview
8.4.5 U.K. Market Overview
8.4.6 Italy Market Overview
8.4.7 Spain Market Overview
8.5 Asia Pacific
8.5.1 Asia Pacific Virtual Gift Cards Sales by Region
8.5.2 Asia Pacific Virtual Gift Cards Market Size by Region
8.5.3 China Market Overview
8.5.4 Japan Market Overview
8.5.5 South Korea Market Overview
8.5.6 India Market Overview
8.5.7 Southeast Asia Market Overview
8.6 South America
8.6.1 South America Virtual Gift Cards Sales by Country
8.6.2 South America Virtual Gift Cards Market Size by Country
8.6.3 Brazil Market Overview
8.6.4 Argentina Market Overview
8.6.5 Columbia Market Overview
8.7 Middle East and Africa
8.7.1 Middle East and Africa Virtual Gift Cards Sales by Region
8.7.2 Middle East and Africa Virtual Gift Cards Market Size by Region
8.7.3 Saudi Arabia Market Overview
8.7.4 UAE Market Overview
8.7.5 Egypt Market Overview
8.7.6 Nigeria Market Overview
8.7.7 South Africa Market Overview
9 Virtual Gift Cards Market Production by Region
9.1 Global Production of Virtual Gift Cards by Region(2020-2025)
9.2 Global Virtual Gift Cards Revenue Market Share by Region (2020-2025)
9.3 Global Virtual Gift Cards Production, Revenue, Price and Gross Margin (2020-2025)
9.4 North America Virtual Gift Cards Production
9.4.1 North America Virtual Gift Cards Production Growth Rate (2020-2025)
9.4.2 North America Virtual Gift Cards Production, Revenue, Price and Gross Margin (2020-2025)
9.5 Europe Virtual Gift Cards Production
9.5.1 Europe Virtual Gift Cards Production Growth Rate (2020-2025)
9.5.2 Europe Virtual Gift Cards Production, Revenue, Price and Gross Margin (2020-2025)
9.6 Japan Virtual Gift Cards Production (2020-2025)
9.6.1 Japan Virtual Gift Cards Production Growth Rate (2020-2025)
9.6.2 Japan Virtual Gift Cards Production, Revenue, Price and Gross Margin (2020-2025)
9.7 China Virtual Gift Cards Production (2020-2025)
9.7.1 China Virtual Gift Cards Production Growth Rate (2020-2025)
9.7.2 China Virtual Gift Cards Production, Revenue, Price and Gross Margin (2020-2025)
10 Key Companies Profile
10.1 Amazon
10.1.1 Amazon Basic Information
10.1.2 Amazon Virtual Gift Cards Product Overview
10.1.3 Amazon Virtual Gift Cards Product Market Performance
10.1.4 Amazon Business Overview
10.1.5 Amazon SWOT Analysis
10.1.6 Amazon Recent Developments
10.2 ITunes
10.2.1 ITunes Basic Information
10.2.2 ITunes Virtual Gift Cards Product Overview
10.2.3 ITunes Virtual Gift Cards Product Market Performance
10.2.4 ITunes Business Overview
10.2.5 ITunes SWOT Analysis
10.2.6 ITunes Recent Developments
10.3 Walmart
10.3.1 Walmart Basic Information
10.3.2 Walmart Virtual Gift Cards Product Overview
10.3.3 Walmart Virtual Gift Cards Product Market Performance
10.3.4 Walmart Business Overview
10.3.5 Walmart SWOT Analysis
10.3.6 Walmart Recent Developments
10.4 Google Play
10.4.1 Google Play Basic Information
10.4.2 Google Play Virtual Gift Cards Product Overview
10.4.3 Google Play Virtual Gift Cards Product Market Performance
10.4.4 Google Play Business Overview
10.4.5 Google Play Recent Developments
10.5 Home Depot
10.5.1 Home Depot Basic Information
10.5.2 Home Depot Virtual Gift Cards Product Overview
10.5.3 Home Depot Virtual Gift Cards Product Market Performance
10.5.4 Home Depot Business Overview
10.5.5 Home Depot Recent Developments
10.6 Walgreens
10.6.1 Walgreens Basic Information
10.6.2 Walgreens Virtual Gift Cards Product Overview
10.6.3 Walgreens Virtual Gift Cards Product Market Performance
10.6.4 Walgreens Business Overview
10.6.5 Walgreens Recent Developments
10.7 Lowes
10.7.1 Lowes Basic Information
10.7.2 Lowes Virtual Gift Cards Product Overview
10.7.3 Lowes Virtual Gift Cards Product Market Performance
10.7.4 Lowes Business Overview
10.7.5 Lowes Recent Developments
10.8 JD
10.8.1 JD Basic Information
10.8.2 JD Virtual Gift Cards Product Overview
10.8.3 JD Virtual Gift Cards Product Market Performance
10.8.4 JD Business Overview
10.8.5 JD Recent Developments
10.9 Best Buy
10.9.1 Best Buy Basic Information
10.9.2 Best Buy Virtual Gift Cards Product Overview
10.9.3 Best Buy Virtual Gift Cards Product Market Performance
10.9.4 Best Buy Business Overview
10.9.5 Best Buy Recent Developments
10.10 Macy’s
10.10.1 Macy’s Basic Information
10.10.2 Macy’s Virtual Gift Cards Product Overview
10.10.3 Macy’s Virtual Gift Cards Product Market Performance
10.10.4 Macy’s Business Overview
10.10.5 Macy’s Recent Developments
10.11 Sainsbury’s
10.11.1 Sainsbury’s Basic Information
10.11.2 Sainsbury’s Virtual Gift Cards Product Overview
10.11.3 Sainsbury’s Virtual Gift Cards Product Market Performance
10.11.4 Sainsbury’s Business Overview
10.11.5 Sainsbury’s Recent Developments
10.12 IKEA
10.12.1 IKEA Basic Information
10.12.2 IKEA Virtual Gift Cards Product Overview
10.12.3 IKEA Virtual Gift Cards Product Market Performance
10.12.4 IKEA Business Overview
10.12.5 IKEA Recent Developments
10.13 HandM
10.13.1 HandM Basic Information
10.13.2 HandM Virtual Gift Cards Product Overview
10.13.3 HandM Virtual Gift Cards Product Market Performance
10.13.4 HandM Business Overview
10.13.5 HandM Recent Developments
10.14 Starbucks
10.14.1 Starbucks Basic Information
10.14.2 Starbucks Virtual Gift Cards Product Overview
10.14.3 Starbucks Virtual Gift Cards Product Market Performance
10.14.4 Starbucks Business Overview
10.14.5 Starbucks Recent Developments
10.15 Sephora
10.15.1 Sephora Basic Information
10.15.2 Sephora Virtual Gift Cards Product Overview
10.15.3 Sephora Virtual Gift Cards Product Market Performance
10.15.4 Sephora Business Overview
10.15.5 Sephora Recent Developments
10.16 Carrefour
10.16.1 Carrefour Basic Information
10.16.2 Carrefour Virtual Gift Cards Product Overview
10.16.3 Carrefour Virtual Gift Cards Product Market Performance
10.16.4 Carrefour Business Overview
10.16.5 Carrefour Recent Developments
10.17 Virgin
10.17.1 Virgin Basic Information
10.17.2 Virgin Virtual Gift Cards Product Overview
10.17.3 Virgin Virtual Gift Cards Product Market Performance
10.17.4 Virgin Business Overview
10.17.5 Virgin Recent Developments
10.18 Zara
10.18.1 Zara Basic Information
10.18.2 Zara Virtual Gift Cards Product Overview
10.18.3 Zara Virtual Gift Cards Product Market Performance
10.18.4 Zara Business Overview
10.18.5 Zara Recent Developments
10.19 JCB Gift Card
10.19.1 JCB Gift Card Basic Information
10.19.2 JCB Gift Card Virtual Gift Cards Product Overview
10.19.3 JCB Gift Card Virtual Gift Cards Product Market Performance
10.19.4 JCB Gift Card Business Overview
10.19.5 JCB Gift Card Recent Developments
10.20 AL-FUTTAIM ACE
10.20.1 AL-FUTTAIM ACE Basic Information
10.20.2 AL-FUTTAIM ACE Virtual Gift Cards Product Overview
10.20.3 AL-FUTTAIM ACE Virtual Gift Cards Product Market Performance
10.20.4 AL-FUTTAIM ACE Business Overview
10.20.5 AL-FUTTAIM ACE Recent Developments
11 Virtual Gift Cards Market Forecast by Region
11.1 Global Virtual Gift Cards Market Size Forecast
11.2 Global Virtual Gift Cards Market Forecast by Region
11.2.1 North America Market Size Forecast by Country
11.2.2 Europe Virtual Gift Cards Market Size Forecast by Country
11.2.3 Asia Pacific Virtual Gift Cards Market Size Forecast by Region
11.2.4 South America Virtual Gift Cards Market Size Forecast by Country
11.2.5 Middle East and Africa Forecasted Sales of Virtual Gift Cards by Country
12 Forecast Market by Type and by Application (2026-2033)
12.1 Global Virtual Gift Cards Market Forecast by Type (2026-2033)
12.1.1 Global Forecasted Sales of Virtual Gift Cards by Type (2026-2033)
12.1.2 Global Virtual Gift Cards Market Size Forecast by Type (2026-2033)
12.1.3 Global Forecasted Price of Virtual Gift Cards by Type (2026-2033)
12.2 Global Virtual Gift Cards Market Forecast by Application (2026-2033)
12.2.1 Global Virtual Gift Cards Sales (K Units) Forecast by Application
12.2.2 Global Virtual Gift Cards Market Size (M USD) Forecast by Application (2026-2033)
13 Conclusion and Key Findings

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