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Global Video Billboard Market Research Report 2025(Status and Outlook)

Publisher Bosson Research
Published Sep 25, 2025
Length 141 Pages
SKU # BOSS20444490

Description

Report Overview

The video billboard market encompasses large-format digital displays used for advertising, public announcements, and branding in high-traffic outdoor and indoor locations. These dynamic, LED-based screens offer high brightness, high resolution, and remote content management, making them highly effective for targeted advertising and real-time messaging. The technology has evolved significantly, incorporating advancements like 4K resolution, interactive capabilities, and programmatic ad buying, allowing advertisers to tailor content based on audience demographics, weather conditions, or time of day. The market is driven by increasing demand for digital out-of-home (DOOH) advertising, urbanization, and the declining cost of LED technology, with key applications in retail, transportation hubs, sports arenas, and urban centers. Competition is intense among display manufacturers, media owners, and ad-tech providers, with innovation focused on energy efficiency, modular designs, and data-driven ad optimization. Regulatory challenges, such as zoning laws and light pollution concerns, vary by region, while growth opportunities lie in smart city integrations and programmatic DOOH expansion.

The global Video Billboard market size was estimated at USD 1501.65 million in 2024 and is projected to grow at a compound annual growth rate (CAGR) of 12.50% during the forecast period.

This report offers a comprehensive and in-depth analysis of the global Video Billboard market, covering all critical facets from a broad macroeconomic overview to detailed micro-level insights. It examines market size, competitive landscape, emerging development trends, niche segments, key drivers and challenges, as well as conducts SWOT and value chain analyses.

The insights provided enable readers to understand the competitive dynamics within the industry and formulate effective strategies to enhance profitability and market positioning. Additionally, the report presents a clear framework for evaluating the current status and future outlook of business organizations operating in this sector.

A significant focus of this report lies in the competitive landscape of the global Video Billboard market. It offers detailed profiles of major players, including their market shares, performance metrics, product portfolios, and operational status. This enables stakeholders to identify leading competitors and gain a nuanced understanding of market rivalry and structure.

In summary, this report serves as an essential resource for industry participants, investors, researchers, consultants, and business strategists, as well as anyone planning to enter or expand their presence in the Video Billboard market.

Global Video Billboard Market: Market Segmentation Analysis

This research report provides a detailed segmentation of the market by region (country), key manufacturers, product type, and application. Market segmentation divides the overall market into distinct subsets based on factors such as product categories, end-user industries, geographic locations, and other relevant criteria.

A clear understanding of these market segments enables decision-makers to tailor their product development, sales, and marketing strategies more effectively to meet the unique needs of each segment. Leveraging market segmentation insights can significantly enhance targeted approaches, optimize resource allocation, and accelerate product innovation cycles by aligning offerings with the specific demands of diverse customer groups.

Key Company

Sony

LG Electronics

Toshiba

Panasonic

Daktronics

Electronic Displays

Shenzhen Dicolor Optoelectronics

Barco NV

Leyard Optoelectronic

Lighthouse Technologies

Barco NV.

Market Segmentation (by Type)

Small Size

Medium Size

Large Size

Market Segmentation (by Application)

Outdoor

Indoor

Geographic Segmentation

North America (USA, Canada, Mexico)

Europe (Germany, UK, France, Russia, Italy, Rest of Europe)

Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)

South America (Brazil, Argentina, Columbia, Rest of South America)

The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)

Key Benefits of This Market Research:

Industry drivers, restraints, and opportunities covered in the study

Neutral perspective on the market performance

Recent industry trends and developments

Competitive landscape & strategies of key players

Potential & niche segments and regions exhibiting promising growth covered

Historical, current, and projected market size, in terms of value

In-depth analysis of the Video Billboard Market

Overview of the regional outlook of the Video Billboard Market:

Chapter Outline

Chapter 1 mainly introduces the statistical scope of the report, market division standards, and market research methods.

Chapter 2 is an executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the Video Billboard Market and its likely evolution in the short to mid-term, and long term.

Chapter 3 makes a detailed analysis of the market's competitive landscape of the market and provides the market share, capacity, output, price, latest development plan, merger, and acquisition information of the main manufacturers in the market.

Chapter 4 is the analysis of the whole market industrial chain, including the upstream and downstream of the industry, as well as Porter's five forces analysis.

Chapter 5 introduces the latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 6 provides the analysis of various market segments according to product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 7 provides the analysis of various market segments according to application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 8 provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.

Chapter 9 shares the main producing countries of Video Billboard, their output value, profit level, regional supply, production capacity layout, etc. from the supply side.

Chapter 10 introduces the basic situation of the main companies in the market in detail, including product sales revenue, sales volume, price, gross profit margin, market share, product introduction, recent development, etc.

Chapter 11 provides a quantitative analysis of the market size and development potential of each region in the next five years.

Chapter 12 provides a quantitative analysis of the market size and development potential of each market segment in the next five years.

Chapter 13 is the main points and conclusions of the report.

Key Reasons to Buy this Report:

Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change

This enables you to anticipate market changes to remain ahead of your competitors

You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents

The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly

Provision of market value data for each segment and sub-segment

Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market

Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region

Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled

Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players

The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions

Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis

Provides insight into the market through Value Chain

Market dynamics scenario, along with growth opportunities of the market in the years to come

Table of Contents

141 Pages
1 Research Methodology and Statistical Scope
1.1 Market Definition and Statistical Scope of Video Billboard
1.2 Key Market Segments
1.2.1 Video Billboard Segment by Type
1.2.2 Video Billboard Segment by Application
1.3 Methodology & Sources of Information
1.3.1 Research Methodology
1.3.2 Research Process
1.3.3 Market Breakdown and Data Triangulation
1.3.4 Base Year
1.3.5 Report Assumptions & Caveats
2 Video Billboard Market Overview
2.1 Global Market Overview
2.1.1 Global Video Billboard Market Size (M USD) Estimates and Forecasts (2020-2033)
2.1.2 Global Video Billboard Sales Estimates and Forecasts (2020-2033)
2.2 Market Segment Executive Summary
2.3 Global Market Size by Region
3 Video Billboard Market Competitive Landscape
3.1 Company Assessment Quadrant
3.2 Global Video Billboard Product Life Cycle
3.3 Global Video Billboard Sales by Manufacturers (2020-2025)
3.4 Global Video Billboard Revenue Market Share by Manufacturers (2020-2025)
3.5 Video Billboard Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.6 Global Video Billboard Average Price by Manufacturers (2020-2025)
3.7 Manufacturers’ Manufacturing Sites, Areas Served, and Product Types
3.8 Video Billboard Market Competitive Situation and Trends
3.8.1 Video Billboard Market Concentration Rate
3.8.2 Global 5 and 10 Largest Video Billboard Players Market Share by Revenue
3.8.3 Mergers & Acquisitions, Expansion
4 Video Billboard Industry Chain Analysis
4.1 Video Billboard Industry Chain Analysis
4.2 Market Overview of Key Raw Materials
4.3 Midstream Market Analysis
4.4 Downstream Customer Analysis
5 The Development and Dynamics of Video Billboard Market
5.1 Key Development Trends
5.2 Driving Factors
5.3 Market Challenges
5.4 Industry News
5.4.1 New Product Developments
5.4.2 Mergers & Acquisitions
5.4.3 Expansions
5.4.4 Collaboration/Supply Contracts
5.5 PEST Analysis
5.5.1 Industry Policies Analysis
5.5.2 Economic Environment Analysis
5.5.3 Social Environment Analysis
5.5.4 Technological Environment Analysis
5.6 Global Video Billboard Market Porter's Five Forces Analysis
5.6.1 Global Trade Frictions
5.6.2 U.S. Tariff Policy – April 2025
5.6.3 Global Trade Frictions and Their Impacts to Video Billboard Market
5.7 ESG Ratings of Leading Companies
6 Video Billboard Market Segmentation by Type
6.1 Evaluation Matrix of Segment Market Development Potential (Type)
6.2 Global Video Billboard Sales Market Share by Type (2020-2025)
6.3 Global Video Billboard Market Size Market Share by Type (2020-2025)
6.4 Global Video Billboard Price by Type (2020-2025)
7 Video Billboard Market Segmentation by Application
7.1 Evaluation Matrix of Segment Market Development Potential (Application)
7.2 Global Video Billboard Market Sales by Application (2020-2025)
7.3 Global Video Billboard Market Size (M USD) by Application (2020-2025)
7.4 Global Video Billboard Sales Growth Rate by Application (2020-2025)
8 Video Billboard Market Sales by Region
8.1 Global Video Billboard Sales by Region
8.1.1 Global Video Billboard Sales by Region
8.1.2 Global Video Billboard Sales Market Share by Region
8.2 Global Video Billboard Market Size by Region
8.2.1 Global Video Billboard Market Size by Region
8.2.2 Global Video Billboard Market Size Market Share by Region
8.3 North America
8.3.1 North America Video Billboard Sales by Country
8.3.2 North America Video Billboard Market Size by Country
8.3.3 U.S. Market Overview
8.3.4 Canada Market Overview
8.3.5 Mexico Market Overview
8.4 Europe
8.4.1 Europe Video Billboard Sales by Country
8.4.2 Europe Video Billboard Market Size by Country
8.4.3 Germany Market Overview
8.4.4 France Market Overview
8.4.5 U.K. Market Overview
8.4.6 Italy Market Overview
8.4.7 Spain Market Overview
8.5 Asia Pacific
8.5.1 Asia Pacific Video Billboard Sales by Region
8.5.2 Asia Pacific Video Billboard Market Size by Region
8.5.3 China Market Overview
8.5.4 Japan Market Overview
8.5.5 South Korea Market Overview
8.5.6 India Market Overview
8.5.7 Southeast Asia Market Overview
8.6 South America
8.6.1 South America Video Billboard Sales by Country
8.6.2 South America Video Billboard Market Size by Country
8.6.3 Brazil Market Overview
8.6.4 Argentina Market Overview
8.6.5 Columbia Market Overview
8.7 Middle East and Africa
8.7.1 Middle East and Africa Video Billboard Sales by Region
8.7.2 Middle East and Africa Video Billboard Market Size by Region
8.7.3 Saudi Arabia Market Overview
8.7.4 UAE Market Overview
8.7.5 Egypt Market Overview
8.7.6 Nigeria Market Overview
8.7.7 South Africa Market Overview
9 Video Billboard Market Production by Region
9.1 Global Production of Video Billboard by Region(2020-2025)
9.2 Global Video Billboard Revenue Market Share by Region (2020-2025)
9.3 Global Video Billboard Production, Revenue, Price and Gross Margin (2020-2025)
9.4 North America Video Billboard Production
9.4.1 North America Video Billboard Production Growth Rate (2020-2025)
9.4.2 North America Video Billboard Production, Revenue, Price and Gross Margin (2020-2025)
9.5 Europe Video Billboard Production
9.5.1 Europe Video Billboard Production Growth Rate (2020-2025)
9.5.2 Europe Video Billboard Production, Revenue, Price and Gross Margin (2020-2025)
9.6 Japan Video Billboard Production (2020-2025)
9.6.1 Japan Video Billboard Production Growth Rate (2020-2025)
9.6.2 Japan Video Billboard Production, Revenue, Price and Gross Margin (2020-2025)
9.7 China Video Billboard Production (2020-2025)
9.7.1 China Video Billboard Production Growth Rate (2020-2025)
9.7.2 China Video Billboard Production, Revenue, Price and Gross Margin (2020-2025)
10 Key Companies Profile
10.1 Sony
10.1.1 Sony Basic Information
10.1.2 Sony Video Billboard Product Overview
10.1.3 Sony Video Billboard Product Market Performance
10.1.4 Sony Business Overview
10.1.5 Sony SWOT Analysis
10.1.6 Sony Recent Developments
10.2 LG Electronics
10.2.1 LG Electronics Basic Information
10.2.2 LG Electronics Video Billboard Product Overview
10.2.3 LG Electronics Video Billboard Product Market Performance
10.2.4 LG Electronics Business Overview
10.2.5 LG Electronics SWOT Analysis
10.2.6 LG Electronics Recent Developments
10.3 Toshiba
10.3.1 Toshiba Basic Information
10.3.2 Toshiba Video Billboard Product Overview
10.3.3 Toshiba Video Billboard Product Market Performance
10.3.4 Toshiba Business Overview
10.3.5 Toshiba SWOT Analysis
10.3.6 Toshiba Recent Developments
10.4 Panasonic
10.4.1 Panasonic Basic Information
10.4.2 Panasonic Video Billboard Product Overview
10.4.3 Panasonic Video Billboard Product Market Performance
10.4.4 Panasonic Business Overview
10.4.5 Panasonic Recent Developments
10.5 Daktronics
10.5.1 Daktronics Basic Information
10.5.2 Daktronics Video Billboard Product Overview
10.5.3 Daktronics Video Billboard Product Market Performance
10.5.4 Daktronics Business Overview
10.5.5 Daktronics Recent Developments
10.6 Electronic Displays
10.6.1 Electronic Displays Basic Information
10.6.2 Electronic Displays Video Billboard Product Overview
10.6.3 Electronic Displays Video Billboard Product Market Performance
10.6.4 Electronic Displays Business Overview
10.6.5 Electronic Displays Recent Developments
10.7 Shenzhen Dicolor Optoelectronics
10.7.1 Shenzhen Dicolor Optoelectronics Basic Information
10.7.2 Shenzhen Dicolor Optoelectronics Video Billboard Product Overview
10.7.3 Shenzhen Dicolor Optoelectronics Video Billboard Product Market Performance
10.7.4 Shenzhen Dicolor Optoelectronics Business Overview
10.7.5 Shenzhen Dicolor Optoelectronics Recent Developments
10.8 Barco NV
10.8.1 Barco NV Basic Information
10.8.2 Barco NV Video Billboard Product Overview
10.8.3 Barco NV Video Billboard Product Market Performance
10.8.4 Barco NV Business Overview
10.8.5 Barco NV Recent Developments
10.9 Leyard Optoelectronic
10.9.1 Leyard Optoelectronic Basic Information
10.9.2 Leyard Optoelectronic Video Billboard Product Overview
10.9.3 Leyard Optoelectronic Video Billboard Product Market Performance
10.9.4 Leyard Optoelectronic Business Overview
10.9.5 Leyard Optoelectronic Recent Developments
10.10 Lighthouse Technologies
10.10.1 Lighthouse Technologies Basic Information
10.10.2 Lighthouse Technologies Video Billboard Product Overview
10.10.3 Lighthouse Technologies Video Billboard Product Market Performance
10.10.4 Lighthouse Technologies Business Overview
10.10.5 Lighthouse Technologies Recent Developments
10.11 Barco NV.
10.11.1 Barco NV. Basic Information
10.11.2 Barco NV. Video Billboard Product Overview
10.11.3 Barco NV. Video Billboard Product Market Performance
10.11.4 Barco NV. Business Overview
10.11.5 Barco NV. Recent Developments
11 Video Billboard Market Forecast by Region
11.1 Global Video Billboard Market Size Forecast
11.2 Global Video Billboard Market Forecast by Region
11.2.1 North America Market Size Forecast by Country
11.2.2 Europe Video Billboard Market Size Forecast by Country
11.2.3 Asia Pacific Video Billboard Market Size Forecast by Region
11.2.4 South America Video Billboard Market Size Forecast by Country
11.2.5 Middle East and Africa Forecasted Sales of Video Billboard by Country
12 Forecast Market by Type and by Application (2026-2033)
12.1 Global Video Billboard Market Forecast by Type (2026-2033)
12.1.1 Global Forecasted Sales of Video Billboard by Type (2026-2033)
12.1.2 Global Video Billboard Market Size Forecast by Type (2026-2033)
12.1.3 Global Forecasted Price of Video Billboard by Type (2026-2033)
12.2 Global Video Billboard Market Forecast by Application (2026-2033)
12.2.1 Global Video Billboard Sales (K Units) Forecast by Application
12.2.2 Global Video Billboard Market Size (M USD) Forecast by Application (2026-2033)
13 Conclusion and Key Findings
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