Global TV Market Research Report 2025(Status and Outlook)

Global TV Market Research Report 2025(Status and Outlook)

Report Overview

Technological innovations, including the advent of LED, OLED, and QLED screens, 4K and 8K resolutions, smart TVs, and interactive features, have transformed the product into a central hub of entertainment in households worldwide. The TV market also includes ancillary elements such as content delivery mechanisms, subscription services, and advertising related to TV consumption.

In 2023, the global TV market was estimated at around $ 97.1 billion, with a compound annual growth rate (CAGR) expected to be around -0.24% from 2024 to 2030.

The market trends indicate a strong preference for larger screen sizes, with consumers gravitating towards 50-inch and above models. In addition, the shift from standard TVs to smart TVs with internet connectivity and access to streaming services like Netflix, Amazon Prime, and Disney+ is reshaping the landscape. Consumer demand for enhanced viewing experiences, such as 4K and 8K resolution, has been rising steadily, with many manufacturers offering such high-definition options at affordable prices. Alongside these advancements, there is also a growing trend toward eco-friendly TVs, with more brands adopting sustainable materials and energy-efficient designs, in response to environmental concerns. Furthermore, the integration of Artificial Intelligence (AI) and voice control features is becoming increasingly common, as consumers demand greater ease of use and personalization in their entertainment experiences. Along with these technological advancements, the rise of 5G technology is expected to further revolutionize the TV market by improving the delivery of high-quality content, particularly for mobile TVs and on-the-go streaming.

The global TV market exhibits diverse regional dynamics, with North America, Europe, and Asia-Pacific holding the largest market shares. North America remains a significant player due to high disposable incomes, advanced technological infrastructure, and a strong preference for premium TVs. Europe is also a key market, especially with increasing demand for smart TVs and 4K resolution. The Asia-Pacific region, however, stands out for its rapid growth, driven by countries like China, India, and Japan, where there is a rising middle class and a strong appetite for affordable and high-quality TVs. Additionally, the shift from traditional cable TV to internet-based streaming services has been notable in regions like Europe and North America, where cord-cutting trends have reshaped the traditional TV market. At the same time, Africa and Latin America are showing significant growth potential due to improving economic conditions and increasing penetration of internet services, which will lead to a higher demand for connected and smart TVs.

In terms of competitive landscape, the TV market is highly fragmented, with both global and regional players vying for market share. The top manufacturers in the market include Samsung, LG, Sony, TCL, Hisense, Panasonic, Sharp, Vizio, Skyworth, Changhong, Haier, and Xiaomi. These companies are engaged in constant innovation and strategic partnerships to maintain their positions. Samsung and LG, for example, are leading the way with their premium OLED and QLED offerings, which cater to the high-end market segment. Sony remains competitive with its Bravia line, which emphasizes high picture quality and immersive sound experiences. TCL and Hisense are gaining ground in the value-oriented segment, offering larger screen sizes at affordable price points while ensuring strong performance with their LCD and 4K offerings. Meanwhile, Vizio is focused on delivering excellent value for money, with a strong presence in North America, particularly in the mid-tier range of TVs. Companies are also exploring new business models, such as offering direct-to-consumer sales and expanding their partnerships with streaming services, to better meet consumer demands and capitalize on the shift towards OTT content consumption. As the industry evolves, companies are emphasizing sustainable and energy-efficient products, including eco-friendly packaging, recyclable components, and energy-efficient models to align with growing environmental concerns.

This report provides a deep insight into the global TV market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, value chain analysis, etc.

The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global TV Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.

In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the TV market in any manner.

Global TV Market: Market Segmentation Analysis

The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.

Key Company

Samsung

TCL

LG

Hisense

Skyworth

Sony

Phillips+AOC

Xiaomi

Sharp

Panasonic

Changhong

Haier

Vizio

Konka

Funai

Philips

Market Segmentation (by Type)

Under 60 Inch

60-70 Inch

70-80 Inch

Above 80 Inch

Market Segmentation (by Application)

Hypermarket & Supermarket

Specialty Store

Online

Others

Geographic Segmentation

North America (USA, Canada, Mexico)

Europe (Germany, UK, France, Russia, Italy, Rest of Europe)

Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)

South America (Brazil, Argentina, Columbia, Rest of South America)

The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)

Key Benefits of This Market Research:

Industry drivers, restraints, and opportunities covered in the study

Neutral perspective on the market performance

Recent industry trends and developments

Competitive landscape & strategies of key players

Potential & niche segments and regions exhibiting promising growth covered

Historical, current, and projected market size, in terms of value

In-depth analysis of the TV Market

Overview of the regional outlook of the TV Market:

Key Reasons to Buy this Report:

Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change

This enables you to anticipate market changes to remain ahead of your competitors

You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents

The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly

Provision of market value (USD Billion) data for each segment and sub-segment

Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market

Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region

Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled

Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players

The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions

Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis

Provides insight into the market through Value Chain

Market dynamics scenario, along with growth opportunities of the market in the years to come

Chapter Outline

Chapter 1 mainly introduces the statistical scope of the report, market division standards, and market research methods.

Chapter 2 is an executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the TV Market and its likely evolution in the short to mid-term, and long term.

Chapter 3 makes a detailed analysis of the market's competitive landscape of the market and provides the market share, capacity, output, price, latest development plan, merger, and acquisition information of the main manufacturers in the market.

Chapter 4 is the analysis of the whole market industrial chain, including the upstream and downstream of the industry, as well as Porter's five forces analysis.

Chapter 5 introduces the latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 6 provides the analysis of various market segments according to product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 7 provides the analysis of various market segments according to application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 8 provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.

Chapter 9 introduces the basic situation of the main companies in the market in detail, including product sales revenue, sales volume, price, gross profit margin, market share, product introduction, recent development, etc.

Chapter 10 provides a quantitative analysis of the market size and development potential of each region in the next five years.

Chapter 11 provides a quantitative analysis of the market size and development potential of each market segment (product type and application) in the next five years.

Chapter 12 is the main points and conclusions of the report. Show more