Global Retail Media Platform Market Research Report 2025(Status and Outlook)

Report Overview

The retail media platform market refers to digital advertising solutions that enable brands to promote their products directly on e-commerce platforms, retailer websites, or affiliated digital spaces, leveraging first-party consumer data to deliver targeted, performance-driven ads. These platforms integrate sponsored product listings, display ads, and search ads within retail environments, allowing advertisers to reach shoppers at critical decision-making moments. The market has grown rapidly due to the surge in e-commerce, the decline of third-party cookies, and retailers' increasing focus on monetizing their digital assets. Key players include Amazon Advertising, Walmart Connect, and Instacart Ads, alongside emerging platforms from traditional retailers expanding their digital ecosystems. Growth is driven by the shift in advertising budgets from traditional channels to retail media, as brands seek measurable ROI and proximity to point-of-purchase. Challenges include fragmentation across platforms, measurement standardization, and competition for ad inventory. The market is expected to expand further as retailers enhance their data capabilities and advertisers prioritize closed-loop attribution.

The global Retail Media Platform market size was estimated at USD 18562.5 million in 2024, exhibiting a CAGR of 12.50% during the forecast period.

This report provides a deep insight into the global Retail Media Platform market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, value chain analysis, etc.

The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global Retail Media Platform Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.

In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Retail Media Platform market in any manner.

Global Retail Media Platform Market: Market Segmentation Analysis

The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.

Key Company

Amazon

Walmart

eBay

Instacart

Walgreens

Home Depot

Best Buy

Target

Kroger

Wayfair

Alibaba

Coupang

SK Planet (SK Telecom)

Shinsaegae

Naver

CVS

Macy's

Dollar Tree

Ulta

Etsy

Costco

Criteo

Lowe's

Tesco

Market Segmentation (by Type)

Website

APP

Other Digital Platforms

Market Segmentation (by Application)

Clothing & Footwear

Food & Beverage

Books

Groceries

Electronics

Cosmetics Skincare & Haircare

Home Furnishing & Furniture

Others

Geographic Segmentation

North America (USA, Canada, Mexico)

Europe (Germany, UK, France, Russia, Italy, Rest of Europe)

Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)

South America (Brazil, Argentina, Columbia, Rest of South America)

The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)

Key Benefits of This Market Research:

Industry drivers, restraints, and opportunities covered in the study

Neutral perspective on the market performance

Recent industry trends and developments

Competitive landscape & strategies of key players

Potential & niche segments and regions exhibiting promising growth covered

Historical, current, and projected market size, in terms of value

In-depth analysis of the Retail Media Platform Market

Overview of the regional outlook of the Retail Media Platform Market:

Chapter Outline

Chapter 1 mainly introduces the statistical scope of the report, market division standards, and market research methods.

Chapter 2 is an executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the Retail Media Platform Market and its likely evolution in the short to mid-term, and long term.

Chapter 3 makes a detailed analysis of the market's competitive landscape of the market and provides the market share, capacity, output, price, latest development plan, merger, and acquisition information of the main manufacturers in the market.

Chapter 4 is the analysis of the whole market industrial chain, including the upstream and downstream of the industry, as well as Porter's five forces analysis.

Chapter 5 introduces the latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 6 provides the analysis of various market segments according to product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 7 provides the analysis of various market segments according to application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 8 provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.

Chapter 9 shares the main producing countries of Retail Media Platform, their output value, profit level, regional supply, production capacity layout, etc. from the supply side.

Chapter 10 introduces the basic situation of the main companies in the market in detail, including product sales revenue, sales volume, price, gross profit margin, market share, product introduction, recent development, etc.

Chapter 11 provides a quantitative analysis of the market size and development potential of each region in the next five years.

Chapter 12 provides a quantitative analysis of the market size and development potential of each market segment in the next five years.

Chapter 13 is the main points and conclusions of the report.

Key Reasons to Buy this Report:

Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change

This enables you to anticipate market changes to remain ahead of your competitors

You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents

The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly

Provision of market value data for each segment and sub-segment

Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market

Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region

Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled

Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players

The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions

Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis

Provides insight into the market through Value Chain

Market dynamics scenario, along with growth opportunities of the market in the years to come


1 Research Methodology and Statistical Scope
1.1 Market Definition and Statistical Scope of Retail Media Platform
1.2 Key Market Segments
1.2.1 Retail Media Platform Segment by Type
1.2.2 Retail Media Platform Segment by Application
1.3 Methodology & Sources of Information
1.3.1 Research Methodology
1.3.2 Research Process
1.3.3 Market Breakdown and Data Triangulation
1.3.4 Base Year
1.3.5 Report Assumptions & Caveats
2 Retail Media Platform Market Overview
2.1 Global Market Overview
2.1.1 Global Retail Media Platform Market Size (M USD) Estimates and Forecasts (2020-2033)
2.1.2 Global Retail Media Platform Sales Estimates and Forecasts (2020-2033)
2.2 Market Segment Executive Summary
2.3 Global Market Size by Region
3 Retail Media Platform Market Competitive Landscape
3.1 Company Assessment Quadrant
3.2 Global Retail Media Platform Product Life Cycle
3.3 Global Retail Media Platform Sales by Manufacturers (2020-2025)
3.4 Global Retail Media Platform Revenue Market Share by Manufacturers (2020-2025)
3.5 Retail Media Platform Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.6 Global Retail Media Platform Average Price by Manufacturers (2020-2025)
3.7 Manufacturers’ Manufacturing Sites, Areas Served, and Product Types
3.8 Retail Media Platform Market Competitive Situation and Trends
3.8.1 Retail Media Platform Market Concentration Rate
3.8.2 Global 5 and 10 Largest Retail Media Platform Players Market Share by Revenue
3.8.3 Mergers & Acquisitions, Expansion
4 Retail Media Platform Industry Chain Analysis
4.1 Retail Media Platform Industry Chain Analysis
4.2 Market Overview of Key Raw Materials
4.3 Midstream Market Analysis
4.4 Downstream Customer Analysis
5 The Development and Dynamics of Retail Media Platform Market
5.1 Key Development Trends
5.2 Driving Factors
5.3 Market Challenges
5.4 Industry News
5.4.1 New Product Developments
5.4.2 Mergers & Acquisitions
5.4.3 Expansions
5.4.4 Collaboration/Supply Contracts
5.5 PEST Analysis
5.5.1 Industry Policies Analysis
5.5.2 Economic Environment Analysis
5.5.3 Social Environment Analysis
5.5.4 Technological Environment Analysis
5.6 Global Retail Media Platform Market Porter's Five Forces Analysis
5.6.1 Global Trade Frictions
5.6.2 U.S. Tariff Policy – April 2025
5.6.3 Global Trade Frictions and Their Impacts to Retail Media Platform Market
5.7 ESG Ratings of Leading Companies
6 Retail Media Platform Market Segmentation by Type
6.1 Evaluation Matrix of Segment Market Development Potential (Type)
6.2 Global Retail Media Platform Sales Market Share by Type (2020-2025)
6.3 Global Retail Media Platform Market Size Market Share by Type (2020-2025)
6.4 Global Retail Media Platform Price by Type (2020-2025)
7 Retail Media Platform Market Segmentation by Application
7.1 Evaluation Matrix of Segment Market Development Potential (Application)
7.2 Global Retail Media Platform Market Sales by Application (2020-2025)
7.3 Global Retail Media Platform Market Size (M USD) by Application (2020-2025)
7.4 Global Retail Media Platform Sales Growth Rate by Application (2020-2025)
8 Retail Media Platform Market Sales by Region
8.1 Global Retail Media Platform Sales by Region
8.1.1 Global Retail Media Platform Sales by Region
8.1.2 Global Retail Media Platform Sales Market Share by Region
8.2 Global Retail Media Platform Market Size by Region
8.2.1 Global Retail Media Platform Market Size by Region
8.2.2 Global Retail Media Platform Market Size Market Share by Region
8.3 North America
8.3.1 North America Retail Media Platform Sales by Country
8.3.2 North America Retail Media Platform Market Size by Country
8.3.3 U.S. Market Overview
8.3.4 Canada Market Overview
8.3.5 Mexico Market Overview
8.4 Europe
8.4.1 Europe Retail Media Platform Sales by Country
8.4.2 Europe Retail Media Platform Market Size by Country
8.4.3 Germany Market Overview
8.4.4 France Market Overview
8.4.5 U.K. Market Overview
8.4.6 Italy Market Overview
8.4.7 Spain Market Overview
8.5 Asia Pacific
8.5.1 Asia Pacific Retail Media Platform Sales by Region
8.5.2 Asia Pacific Retail Media Platform Market Size by Region
8.5.3 China Market Overview
8.5.4 Japan Market Overview
8.5.5 South Korea Market Overview
8.5.6 India Market Overview
8.5.7 Southeast Asia Market Overview
8.6 South America
8.6.1 South America Retail Media Platform Sales by Country
8.6.2 South America Retail Media Platform Market Size by Country
8.6.3 Brazil Market Overview
8.6.4 Argentina Market Overview
8.6.5 Columbia Market Overview
8.7 Middle East and Africa
8.7.1 Middle East and Africa Retail Media Platform Sales by Region
8.7.2 Middle East and Africa Retail Media Platform Market Size by Region
8.7.3 Saudi Arabia Market Overview
8.7.4 UAE Market Overview
8.7.5 Egypt Market Overview
8.7.6 Nigeria Market Overview
8.7.7 South Africa Market Overview
9 Retail Media Platform Market Production by Region
9.1 Global Production of Retail Media Platform by Region(2020-2025)
9.2 Global Retail Media Platform Revenue Market Share by Region (2020-2025)
9.3 Global Retail Media Platform Production, Revenue, Price and Gross Margin (2020-2025)
9.4 North America Retail Media Platform Production
9.4.1 North America Retail Media Platform Production Growth Rate (2020-2025)
9.4.2 North America Retail Media Platform Production, Revenue, Price and Gross Margin (2020-2025)
9.5 Europe Retail Media Platform Production
9.5.1 Europe Retail Media Platform Production Growth Rate (2020-2025)
9.5.2 Europe Retail Media Platform Production, Revenue, Price and Gross Margin (2020-2025)
9.6 Japan Retail Media Platform Production (2020-2025)
9.6.1 Japan Retail Media Platform Production Growth Rate (2020-2025)
9.6.2 Japan Retail Media Platform Production, Revenue, Price and Gross Margin (2020-2025)
9.7 China Retail Media Platform Production (2020-2025)
9.7.1 China Retail Media Platform Production Growth Rate (2020-2025)
9.7.2 China Retail Media Platform Production, Revenue, Price and Gross Margin (2020-2025)
10 Key Companies Profile
10.1 Amazon
10.1.1 Amazon Basic Information
10.1.2 Amazon Retail Media Platform Product Overview
10.1.3 Amazon Retail Media Platform Product Market Performance
10.1.4 Amazon Business Overview
10.1.5 Amazon SWOT Analysis
10.1.6 Amazon Recent Developments
10.2 Walmart
10.2.1 Walmart Basic Information
10.2.2 Walmart Retail Media Platform Product Overview
10.2.3 Walmart Retail Media Platform Product Market Performance
10.2.4 Walmart Business Overview
10.2.5 Walmart SWOT Analysis
10.2.6 Walmart Recent Developments
10.3 eBay
10.3.1 eBay Basic Information
10.3.2 eBay Retail Media Platform Product Overview
10.3.3 eBay Retail Media Platform Product Market Performance
10.3.4 eBay Business Overview
10.3.5 eBay SWOT Analysis
10.3.6 eBay Recent Developments
10.4 Instacart
10.4.1 Instacart Basic Information
10.4.2 Instacart Retail Media Platform Product Overview
10.4.3 Instacart Retail Media Platform Product Market Performance
10.4.4 Instacart Business Overview
10.4.5 Instacart Recent Developments
10.5 Walgreens
10.5.1 Walgreens Basic Information
10.5.2 Walgreens Retail Media Platform Product Overview
10.5.3 Walgreens Retail Media Platform Product Market Performance
10.5.4 Walgreens Business Overview
10.5.5 Walgreens Recent Developments
10.6 Home Depot
10.6.1 Home Depot Basic Information
10.6.2 Home Depot Retail Media Platform Product Overview
10.6.3 Home Depot Retail Media Platform Product Market Performance
10.6.4 Home Depot Business Overview
10.6.5 Home Depot Recent Developments
10.7 Best Buy
10.7.1 Best Buy Basic Information
10.7.2 Best Buy Retail Media Platform Product Overview
10.7.3 Best Buy Retail Media Platform Product Market Performance
10.7.4 Best Buy Business Overview
10.7.5 Best Buy Recent Developments
10.8 Target
10.8.1 Target Basic Information
10.8.2 Target Retail Media Platform Product Overview
10.8.3 Target Retail Media Platform Product Market Performance
10.8.4 Target Business Overview
10.8.5 Target Recent Developments
10.9 Kroger
10.9.1 Kroger Basic Information
10.9.2 Kroger Retail Media Platform Product Overview
10.9.3 Kroger Retail Media Platform Product Market Performance
10.9.4 Kroger Business Overview
10.9.5 Kroger Recent Developments
10.10 Wayfair
10.10.1 Wayfair Basic Information
10.10.2 Wayfair Retail Media Platform Product Overview
10.10.3 Wayfair Retail Media Platform Product Market Performance
10.10.4 Wayfair Business Overview
10.10.5 Wayfair Recent Developments
10.11 Alibaba
10.11.1 Alibaba Basic Information
10.11.2 Alibaba Retail Media Platform Product Overview
10.11.3 Alibaba Retail Media Platform Product Market Performance
10.11.4 Alibaba Business Overview
10.11.5 Alibaba Recent Developments
10.12 Coupang
10.12.1 Coupang Basic Information
10.12.2 Coupang Retail Media Platform Product Overview
10.12.3 Coupang Retail Media Platform Product Market Performance
10.12.4 Coupang Business Overview
10.12.5 Coupang Recent Developments
10.13 SK Planet (SK Telecom)
10.13.1 SK Planet (SK Telecom) Basic Information
10.13.2 SK Planet (SK Telecom) Retail Media Platform Product Overview
10.13.3 SK Planet (SK Telecom) Retail Media Platform Product Market Performance
10.13.4 SK Planet (SK Telecom) Business Overview
10.13.5 SK Planet (SK Telecom) Recent Developments
10.14 Shinsaegae
10.14.1 Shinsaegae Basic Information
10.14.2 Shinsaegae Retail Media Platform Product Overview
10.14.3 Shinsaegae Retail Media Platform Product Market Performance
10.14.4 Shinsaegae Business Overview
10.14.5 Shinsaegae Recent Developments
10.15 Naver
10.15.1 Naver Basic Information
10.15.2 Naver Retail Media Platform Product Overview
10.15.3 Naver Retail Media Platform Product Market Performance
10.15.4 Naver Business Overview
10.15.5 Naver Recent Developments
10.16 CVS
10.16.1 CVS Basic Information
10.16.2 CVS Retail Media Platform Product Overview
10.16.3 CVS Retail Media Platform Product Market Performance
10.16.4 CVS Business Overview
10.16.5 CVS Recent Developments
10.17 Macy's
10.17.1 Macy's Basic Information
10.17.2 Macy's Retail Media Platform Product Overview
10.17.3 Macy's Retail Media Platform Product Market Performance
10.17.4 Macy's Business Overview
10.17.5 Macy's Recent Developments
10.18 Dollar Tree
10.18.1 Dollar Tree Basic Information
10.18.2 Dollar Tree Retail Media Platform Product Overview
10.18.3 Dollar Tree Retail Media Platform Product Market Performance
10.18.4 Dollar Tree Business Overview
10.18.5 Dollar Tree Recent Developments
10.19 Ulta
10.19.1 Ulta Basic Information
10.19.2 Ulta Retail Media Platform Product Overview
10.19.3 Ulta Retail Media Platform Product Market Performance
10.19.4 Ulta Business Overview
10.19.5 Ulta Recent Developments
10.20 Etsy
10.20.1 Etsy Basic Information
10.20.2 Etsy Retail Media Platform Product Overview
10.20.3 Etsy Retail Media Platform Product Market Performance
10.20.4 Etsy Business Overview
10.20.5 Etsy Recent Developments
10.21 Costco
10.21.1 Costco Basic Information
10.21.2 Costco Retail Media Platform Product Overview
10.21.3 Costco Retail Media Platform Product Market Performance
10.21.4 Costco Business Overview
10.21.5 Costco Recent Developments
10.22 Criteo
10.22.1 Criteo Basic Information
10.22.2 Criteo Retail Media Platform Product Overview
10.22.3 Criteo Retail Media Platform Product Market Performance
10.22.4 Criteo Business Overview
10.22.5 Criteo Recent Developments
10.23 Lowe's
10.23.1 Lowe's Basic Information
10.23.2 Lowe's Retail Media Platform Product Overview
10.23.3 Lowe's Retail Media Platform Product Market Performance
10.23.4 Lowe's Business Overview
10.23.5 Lowe's Recent Developments
10.24 Tesco
10.24.1 Tesco Basic Information
10.24.2 Tesco Retail Media Platform Product Overview
10.24.3 Tesco Retail Media Platform Product Market Performance
10.24.4 Tesco Business Overview
10.24.5 Tesco Recent Developments
11 Retail Media Platform Market Forecast by Region
11.1 Global Retail Media Platform Market Size Forecast
11.2 Global Retail Media Platform Market Forecast by Region
11.2.1 North America Market Size Forecast by Country
11.2.2 Europe Retail Media Platform Market Size Forecast by Country
11.2.3 Asia Pacific Retail Media Platform Market Size Forecast by Region
11.2.4 South America Retail Media Platform Market Size Forecast by Country
11.2.5 Middle East and Africa Forecasted Sales of Retail Media Platform by Country
12 Forecast Market by Type and by Application (2026-2033)
12.1 Global Retail Media Platform Market Forecast by Type (2026-2033)
12.1.1 Global Forecasted Sales of Retail Media Platform by Type (2026-2033)
12.1.2 Global Retail Media Platform Market Size Forecast by Type (2026-2033)
12.1.3 Global Forecasted Price of Retail Media Platform by Type (2026-2033)
12.2 Global Retail Media Platform Market Forecast by Application (2026-2033)
12.2.1 Global Retail Media Platform Sales (K MT) Forecast by Application
12.2.2 Global Retail Media Platform Market Size (M USD) Forecast by Application (2026-2033)
13 Conclusion and Key Findings

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