Report Overview
Public Opinion Monitoring Systems are software tools designed to track, analyze, and interpret public sentiment towards specific topics, individuals, organizations, or events. These systems utilize various data sources such as social media, news outlets, forums, and surveys to provide real-time insights into public opinions. By employing natural language processing, sentiment analysis, and machine learning algorithms, Public Opinion Monitoring Systems help businesses, governments, and organizations understand public perception, identify emerging trends, and make informed decisions based on the gathered data.
The market for Public Opinion Monitoring Systems is experiencing significant growth due to the increasing importance of understanding public sentiment in today's digital age. Organizations across various industries are recognizing the value of monitoring and analyzing public opinions to enhance their reputation, manage crises, and improve customer satisfaction. The rise of social media platforms as primary channels for public expression has further fueled the demand for advanced monitoring systems that can sift through vast amounts of data to extract meaningful insights. Additionally, the growing emphasis on data-driven decision-making and the need for real-time monitoring in an ever-changing landscape are driving the adoption of Public Opinion Monitoring Systems.
At the same time, technological advancements in artificial intelligence, machine learning, and big data analytics are propelling the market forward by enabling more sophisticated sentiment analysis and predictive capabilities. The integration of advanced features such as image and video analysis, multilingual support, and customizable dashboards is expanding the functionalities of Public Opinion Monitoring Systems, making them more versatile and valuable for users. Moreover, the increasing focus on regulatory compliance and risk management is prompting organizations to invest in monitoring systems that can help them stay ahead of potential reputational threats and navigate complex public opinion landscapes effectively.
The global Public Opinion Monitoring Systems market size was estimated at USD 2316.58 million in 2024 and is projected to reach USD 4319.69 million by 2033, exhibiting a CAGR of 8.10% during the forecast period.
This report provides a deep insight into the global Public Opinion Monitoring Systems market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, Porter's five forces analysis, value chain analysis, PEST analysis, etc.
The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global Public Opinion Monitoring Systems Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.
In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Public Opinion Monitoring Systems market in any manner.
Global Public Opinion Monitoring Systems Market: Market Segmentation Analysis
The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.
Key Company
Meltwater
Cision
LexisNexis
Sprinklr
Hootsuite
Onclusive
Notified
iSentia
Zoho
People.com
Istarshine
Wisers
Midu
Signal AI
Muck Rack
Wenge Group
Toom
Zhiwei Data
Mediaforce
Uuwatch
Eefung
Baidu
Crowd Analyzer
Beijing Qingbo Big data Technology
Emplifi
Ipsos Synthesio
Lucidya
Brand24
TRS Information Technology
China Data
FOCUXY Technology
Mentionlytics
Zhongkedianji (Beijing) Technology
Market Segmentation (by Type)
Cloud Based
On-premises
Market Segmentation (by Application)
Media
Government
Enterprises
Schools
Others
Geographic Segmentation
- North America (USA, Canada, Mexico)
- Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
- Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
- South America (Brazil, Argentina, Columbia, Rest of South America)
- The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)
- Industry drivers, restraints, and opportunities covered in the study
- Neutral perspective on the market performance
- Recent industry trends and developments
- Competitive landscape & strategies of key players
- Potential & niche segments and regions exhibiting promising growth covered
- Historical, current, and projected market size, in terms of value
- In-depth analysis of the Public Opinion Monitoring Systems Market
- Overview of the regional outlook of the Public Opinion Monitoring Systems Market:
- Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change
- This enables you to anticipate market changes to remain ahead of your competitors
- You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents
- The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly
- Provision of market value data for each segment and sub-segment
- Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
- Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
- Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
- Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
- The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
- Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis
- Provides insight into the market through Value Chain
- Market dynamics scenario, along with growth opportunities of the market in the years to come
Chapter 1 mainly introduces the statistical scope of the report, market division standards, and market research methods.
Chapter 2 is an executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the Public Opinion Monitoring Systems Market and its likely evolution in the short to mid-term, and long term.
Chapter 3 makes a detailed analysis of the market's competitive landscape of the market and provides the market share, capacity, output, price, latest development plan, merger, and acquisition information of the main manufacturers in the market.
Chapter 4 is the analysis of the whole market industrial chain, including the upstream and downstream of the industry, as well as Porter's five forces analysis.
Chapter 5 introduces the latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 6 provides the analysis of various market segments according to product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 7 provides the analysis of various market segments according to application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 8 provides a quantitative analysis of the market size and development potential of each region from the consumer side and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 9 shares the main producing countries of Public Opinion Monitoring Systems, their output value, profit level, regional supply, production capacity layout, etc. from the supply side.
Chapter 10 introduces the basic situation of the main companies in the market in detail, including product sales revenue, sales volume, price, gross profit margin, market share, product introduction, recent development, etc.
Chapter 11 provides a quantitative analysis of the market size and development potential of each region during the forecast period.
Chapter 12 provides a quantitative analysis of the market size and development potential of each market segment during the forecast period.
Chapter 13 is the main points and conclusions of the report.
Table of Contents 1 Research Methodology and Statistical Scope 1.1 Market Definition and Statistical Scope of Public Opinion Monitoring Systems 1.2 Key Market Segments 1.2.1 Public Opinion Monitoring Systems Segment by Type 1.2.2 Public Opinion Monitoring Systems Segment by Application 1.3 Methodology & Sources of Information 1.3.1 Research Methodology 1.3.2 Research Process 1.3.3 Market Breakdown and Data Triangulation 1.3.4 Base Year 1.3.5 Report Assumptions & Caveats 2 Public Opinion Monitoring Systems Market Overview 2.1 Global Market Overview 2.2 Market Segment Executive Summary 2.3 Global Market Size by Region 3 Public Opinion Monitoring Systems Market Competitive Landscape 3.1 Company Assessment Quadrant 3.2 Global Public Opinion Monitoring Systems Product Life Cycle 3.3 Global Public Opinion Monitoring Systems Revenue Market Share by Company (2020-2025) 3.4 Public Opinion Monitoring Systems Market Share by Company Type (Tier 1, Tier 2, and Tier 3) 3.5 Public Opinion Monitoring Systems Company Headquarters, Area Served, Product Type 3.6 Public Opinion Monitoring Systems Market Competitive Situation and Trends 3.6.1 Public Opinion Monitoring Systems Market Concentration Rate 3.6.2 Global 5 and 10 Largest Public Opinion Monitoring Systems Players Market Share by Revenue 3.6.3 Mergers & Acquisitions, Expansion 4 Public Opinion Monitoring Systems Value Chain Analysis 4.1 Public Opinion Monitoring Systems Value Chain Analysis 4.2 Midstream Market Analysis 4.3 Downstream Customer Analysis 5 The Development and Dynamics of Public Opinion Monitoring Systems Market 5.1 Key Development Trends 5.2 Driving Factors 5.3 Market Challenges 5.4 Market Restraints 5.5 Industry News 5.5.1 New Product Developments 5.5.2 Mergers & Acquisitions 5.5.3 Expansions 5.5.4 Collaboration/Supply Contracts 5.6 PEST Analysis 5.6.1 Industry Policies Analysis 5.6.2 Economic Environment Analysis 5.6.3 Social Environment Analysis 5.6.4 Technological Environment Analysis 5.7 Global Public Opinion Monitoring Systems Market Porter's Five Forces Analysis 6 Public Opinion Monitoring Systems Market Segmentation by Type 6.1 Evaluation Matrix of Segment Market Development Potential (Type) 6.2 Global Public Opinion Monitoring Systems Market Size Market Share by Type (2020-2025) 6.3 Global Public Opinion Monitoring Systems Market Size Growth Rate by Type (2021-2025) 7 Public Opinion Monitoring Systems Market Segmentation by Application 7.1 Evaluation Matrix of Segment Market Development Potential (Application) 7.2 Global Public Opinion Monitoring Systems Market Size (M USD) by Application (2020-2025) 7.3 Global Public Opinion Monitoring Systems Sales Growth Rate by Application (2020-2025) 8 Public Opinion Monitoring Systems Market Segmentation by Region 8.1 Global Public Opinion Monitoring Systems Market Size by Region 8.1.1 Global Public Opinion Monitoring Systems Market Size by Region 8.1.2 Global Public Opinion Monitoring Systems Market Size Market Share by Region 8.2 North America 8.2.1 North America Public Opinion Monitoring Systems Market Size by Country 8.2.2 U.S. 8.2.3 Canada 8.2.4 Mexico 8.3 Europe 8.3.1 Europe Public Opinion Monitoring Systems Market Size by Country 8.3.2 Germany 8.3.3 France 8.3.4 U.K. 8.3.5 Italy 8.3.6 Russia 8.4 Asia Pacific 8.4.1 Asia Pacific Public Opinion Monitoring Systems Market Size by Region 8.4.2 China 8.4.3 Japan 8.4.4 South Korea 8.4.5 India 8.4.6 Southeast Asia 8.5 South America 8.5.1 South America Public Opinion Monitoring Systems Market Size by Country 8.5.2 Brazil 8.5.3 Argentina 8.5.4 Columbia 8.6 Middle East and Africa 8.6.1 Middle East and Africa Public Opinion Monitoring Systems Market Size by Region 8.6.2 Saudi Arabia 8.6.3 UAE 8.6.4 Egypt 8.6.5 Nigeria 8.6.6 South Africa 9 Key Companies Profile 9.1 Meltwater 9.1.1 Meltwater Basic Information 9.1.2 Meltwater Public Opinion Monitoring Systems Product Overview 9.1.3 Meltwater Public Opinion Monitoring Systems Product Market Performance 9.1.4 Meltwater Public Opinion Monitoring Systems SWOT Analysis 9.1.5 Meltwater Business Overview 9.1.6 Meltwater Recent Developments 9.2 Cision 9.2.1 Cision Basic Information 9.2.2 Cision Public Opinion Monitoring Systems Product Overview 9.2.3 Cision Public Opinion Monitoring Systems Product Market Performance 9.2.4 Cision Public Opinion Monitoring Systems SWOT Analysis 9.2.5 Cision Business Overview 9.2.6 Cision Recent Developments 9.3 LexisNexis 9.3.1 LexisNexis Basic Information 9.3.2 LexisNexis Public Opinion Monitoring Systems Product Overview 9.3.3 LexisNexis Public Opinion Monitoring Systems Product Market Performance 9.3.4 LexisNexis Public Opinion Monitoring Systems SWOT Analysis 9.3.5 LexisNexis Business Overview 9.3.6 LexisNexis Recent Developments 9.4 Sprinklr 9.4.1 Sprinklr Basic Information 9.4.2 Sprinklr Public Opinion Monitoring Systems Product Overview 9.4.3 Sprinklr Public Opinion Monitoring Systems Product Market Performance 9.4.4 Sprinklr Business Overview 9.4.5 Sprinklr Recent Developments 9.5 Hootsuite 9.5.1 Hootsuite Basic Information 9.5.2 Hootsuite Public Opinion Monitoring Systems Product Overview 9.5.3 Hootsuite Public Opinion Monitoring Systems Product Market Performance 9.5.4 Hootsuite Business Overview 9.5.5 Hootsuite Recent Developments 9.6 Onclusive 9.6.1 Onclusive Basic Information 9.6.2 Onclusive Public Opinion Monitoring Systems Product Overview 9.6.3 Onclusive Public Opinion Monitoring Systems Product Market Performance 9.6.4 Onclusive Business Overview 9.6.5 Onclusive Recent Developments 9.7 Notified 9.7.1 Notified Basic Information 9.7.2 Notified Public Opinion Monitoring Systems Product Overview 9.7.3 Notified Public Opinion Monitoring Systems Product Market Performance 9.7.4 Notified Business Overview 9.7.5 Notified Recent Developments 9.8 iSentia 9.8.1 iSentia Basic Information 9.8.2 iSentia Public Opinion Monitoring Systems Product Overview 9.8.3 iSentia Public Opinion Monitoring Systems Product Market Performance 9.8.4 iSentia Business Overview 9.8.5 iSentia Recent Developments 9.9 Zoho 9.9.1 Zoho Basic Information 9.9.2 Zoho Public Opinion Monitoring Systems Product Overview 9.9.3 Zoho Public Opinion Monitoring Systems Product Market Performance 9.9.4 Zoho Business Overview 9.9.5 Zoho Recent Developments 9.10 People.com 9.10.1 People.com Basic Information 9.10.2 People.com Public Opinion Monitoring Systems Product Overview 9.10.3 People.com Public Opinion Monitoring Systems Product Market Performance 9.10.4 People.com Business Overview 9.10.5 People.com Recent Developments 9.11 Istarshine 9.11.1 Istarshine Basic Information 9.11.2 Istarshine Public Opinion Monitoring Systems Product Overview 9.11.3 Istarshine Public Opinion Monitoring Systems Product Market Performance 9.11.4 Istarshine Business Overview 9.11.5 Istarshine Recent Developments 9.12 Wisers 9.12.1 Wisers Basic Information 9.12.2 Wisers Public Opinion Monitoring Systems Product Overview 9.12.3 Wisers Public Opinion Monitoring Systems Product Market Performance 9.12.4 Wisers Business Overview 9.12.5 Wisers Recent Developments 9.13 Midu 9.13.1 Midu Basic Information 9.13.2 Midu Public Opinion Monitoring Systems Product Overview 9.13.3 Midu Public Opinion Monitoring Systems Product Market Performance 9.13.4 Midu Business Overview 9.13.5 Midu Recent Developments 9.14 Signal AI 9.14.1 Signal AI Basic Information 9.14.2 Signal AI Public Opinion Monitoring Systems Product Overview 9.14.3 Signal AI Public Opinion Monitoring Systems Product Market Performance 9.14.4 Signal AI Business Overview 9.14.5 Signal AI Recent Developments 9.15 Muck Rack 9.15.1 Muck Rack Basic Information 9.15.2 Muck Rack Public Opinion Monitoring Systems Product Overview 9.15.3 Muck Rack Public Opinion Monitoring Systems Product Market Performance 9.15.4 Muck Rack Business Overview 9.15.5 Muck Rack Recent Developments 9.16 Wenge Group 9.16.1 Wenge Group Basic Information 9.16.2 Wenge Group Public Opinion Monitoring Systems Product Overview 9.16.3 Wenge Group Public Opinion Monitoring Systems Product Market Performance 9.16.4 Wenge Group Business Overview 9.16.5 Wenge Group Recent Developments 9.17 Toom 9.17.1 Toom Basic Information 9.17.2 Toom Public Opinion Monitoring Systems Product Overview 9.17.3 Toom Public Opinion Monitoring Systems Product Market Performance 9.17.4 Toom Business Overview 9.17.5 Toom Recent Developments 9.18 Zhiwei Data 9.18.1 Zhiwei Data Basic Information 9.18.2 Zhiwei Data Public Opinion Monitoring Systems Product Overview 9.18.3 Zhiwei Data Public Opinion Monitoring Systems Product Market Performance 9.18.4 Zhiwei Data Business Overview 9.18.5 Zhiwei Data Recent Developments 9.19 Mediaforce 9.19.1 Mediaforce Basic Information 9.19.2 Mediaforce Public Opinion Monitoring Systems Product Overview 9.19.3 Mediaforce Public Opinion Monitoring Systems Product Market Performance 9.19.4 Mediaforce Business Overview 9.19.5 Mediaforce Recent Developments 9.20 Uuwatch 9.20.1 Uuwatch Basic Information 9.20.2 Uuwatch Public Opinion Monitoring Systems Product Overview 9.20.3 Uuwatch Public Opinion Monitoring Systems Product Market Performance 9.20.4 Uuwatch Business Overview 9.20.5 Uuwatch Recent Developments 9.21 Eefung 9.21.1 Eefung Basic Information 9.21.2 Eefung Public Opinion Monitoring Systems Product Overview 9.21.3 Eefung Public Opinion Monitoring Systems Product Market Performance 9.21.4 Eefung Business Overview 9.21.5 Eefung Recent Developments 9.22 Baidu 9.22.1 Baidu Basic Information 9.22.2 Baidu Public Opinion Monitoring Systems Product Overview 9.22.3 Baidu Public Opinion Monitoring Systems Product Market Performance 9.22.4 Baidu Business Overview 9.22.5 Baidu Recent Developments 9.23 Crowd Analyzer 9.23.1 Crowd Analyzer Basic Information 9.23.2 Crowd Analyzer Public Opinion Monitoring Systems Product Overview 9.23.3 Crowd Analyzer Public Opinion Monitoring Systems Product Market Performance 9.23.4 Crowd Analyzer Business Overview 9.23.5 Crowd Analyzer Recent Developments 9.24 Beijing Qingbo Big data Technology 9.24.1 Beijing Qingbo Big data Technology Basic Information 9.24.2 Beijing Qingbo Big data Technology Public Opinion Monitoring Systems Product Overview 9.24.3 Beijing Qingbo Big data Technology Public Opinion Monitoring Systems Product Market Performance 9.24.4 Beijing Qingbo Big data Technology Business Overview 9.24.5 Beijing Qingbo Big data Technology Recent Developments 9.25 Emplifi 9.25.1 Emplifi Basic Information 9.25.2 Emplifi Public Opinion Monitoring Systems Product Overview 9.25.3 Emplifi Public Opinion Monitoring Systems Product Market Performance 9.25.4 Emplifi Business Overview 9.25.5 Emplifi Recent Developments 9.26 Ipsos Synthesio 9.26.1 Ipsos Synthesio Basic Information 9.26.2 Ipsos Synthesio Public Opinion Monitoring Systems Product Overview 9.26.3 Ipsos Synthesio Public Opinion Monitoring Systems Product Market Performance 9.26.4 Ipsos Synthesio Business Overview 9.26.5 Ipsos Synthesio Recent Developments 9.27 Lucidya 9.27.1 Lucidya Basic Information 9.27.2 Lucidya Public Opinion Monitoring Systems Product Overview 9.27.3 Lucidya Public Opinion Monitoring Systems Product Market Performance 9.27.4 Lucidya Business Overview 9.27.5 Lucidya Recent Developments 9.28 Brand24 9.28.1 Brand24 Basic Information 9.28.2 Brand24 Public Opinion Monitoring Systems Product Overview 9.28.3 Brand24 Public Opinion Monitoring Systems Product Market Performance 9.28.4 Brand24 Business Overview 9.28.5 Brand24 Recent Developments 9.29 TRS Information Technology 9.29.1 TRS Information Technology Basic Information 9.29.2 TRS Information Technology Public Opinion Monitoring Systems Product Overview 9.29.3 TRS Information Technology Public Opinion Monitoring Systems Product Market Performance 9.29.4 TRS Information Technology Business Overview 9.29.5 TRS Information Technology Recent Developments 9.30 China Data 9.30.1 China Data Basic Information 9.30.2 China Data Public Opinion Monitoring Systems Product Overview 9.30.3 China Data Public Opinion Monitoring Systems Product Market Performance 9.30.4 China Data Business Overview 9.30.5 China Data Recent Developments 10 Public Opinion Monitoring Systems Market Forecast by Region 10.1 Global Public Opinion Monitoring Systems Market Size Forecast 10.2 Global Public Opinion Monitoring Systems Market Forecast by Region 10.2.1 North America Market Size Forecast by Country 10.2.2 Europe Public Opinion Monitoring Systems Market Size Forecast by Country 10.2.3 Asia Pacific Public Opinion Monitoring Systems Market Size Forecast by Region 10.2.4 South America Public Opinion Monitoring Systems Market Size Forecast by Country 10.2.5 Middle East and Africa Forecasted Sales of Public Opinion Monitoring Systems by Country 11 Forecast Market by Type and by Application (2026-2033) 11.1 Global Public Opinion Monitoring Systems Market Forecast by Type (2026-2033) 11.2 Global Public Opinion Monitoring Systems Market Forecast by Application (2026-2033) 12 Conclusion and Key Findings
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