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Global Paper Towels Market Research Report 2025(Status and Outlook)

Publisher Bosson Research
Published Nov 07, 2025
Length 149 Pages
SKU # BOSS20730975

Description

Report Overview

A paper towel is an absorbent towel made from tissue paper instead of cloth. Unlike cloth towels, paper towels are disposable and intended to be used only once. Paper towels soak up water because they are loosely woven which enables water to travel between them, even against gravity (capillary effect). Paper towels can be individually packed (as stacks of folded towels or held coiled) or come in rolls. Paper towels have similar purposes to conventional towels, such as drying hands, wiping windows, dusting, and cleaning up spills.

The global Paper Towels market size was estimated at USD 14560.0 million in 2024 and is projected to grow at a compound annual growth rate (CAGR) of 0.05% during the forecast period.

This report provides a deep insight into the global Paper Towels market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, value chain analysis, etc.

The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global Paper Towels Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.

In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Paper Towels market in any manner.

Global Paper Towels Market: Market Segmentation Analysis

The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.

Key Company

Procter & Gamble (P&G)

SCA

Georgia Pacific

Kimberly-Clark

Cascades

Kruger

Metsä Tissue

Heng An

WEPA

Asaleo Care

C&S Paper

Essendant Inc (Boardwalk)

Oasis Brands

Seventh Generation

Market Segmentation (by Type)

Rolled Paper Towels

Boxed Paper Towels

Multifold Paper Towels

Market Segmentation (by Application)

At Home

Away From Home (AFH)

Geographic Segmentation

North America (USA, Canada, Mexico)

Europe (Germany, UK, France, Russia, Italy, Rest of Europe)

Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)

South America (Brazil, Argentina, Columbia, Rest of South America)

The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)

Key Benefits of This Market Research:

Industry drivers, restraints, and opportunities covered in the study

Neutral perspective on the market performance

Recent industry trends and developments

Competitive landscape & strategies of key players

Potential & niche segments and regions exhibiting promising growth covered

Historical, current, and projected market size, in terms of value

In-depth analysis of the Paper Towels Market

Overview of the regional outlook of the Paper Towels Market:

Chapter Outline

Chapter 1 mainly introduces the statistical scope of the report, market division standards, and market research methods.

Chapter 2 is an executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the Paper Towels Market and its likely evolution in the short to mid-term, and long term.

Chapter 3 makes a detailed analysis of the market's competitive landscape of the market and provides the market share, capacity, output, price, latest development plan, merger, and acquisition information of the main manufacturers in the market.

Chapter 4 is the analysis of the whole market industrial chain, including the upstream and downstream of the industry, as well as Porter's five forces analysis.

Chapter 5 introduces the latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 6 provides the analysis of various market segments according to product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 7 provides the analysis of various market segments according to application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 8 provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.

Chapter 9 shares the main producing countries of Paper Towels, their output value, profit level, regional supply, production capacity layout, etc. from the supply side.

Chapter 10 introduces the basic situation of the main companies in the market in detail, including product sales revenue, sales volume, price, gross profit margin, market share, product introduction, recent development, etc.

Chapter 11 provides a quantitative analysis of the market size and development potential of each region in the next five years.

Chapter 12 provides a quantitative analysis of the market size and development potential of each market segment in the next five years.

Chapter 13 is the main points and conclusions of the report.

Key Reasons to Buy this Report:

Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change

This enables you to anticipate market changes to remain ahead of your competitors

You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents

The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly

Provision of market value data for each segment and sub-segment

Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market

Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region

Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled

Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players

The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions

Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis

Provides insight into the market through Value Chain

Market dynamics scenario, along with growth opportunities of the market in the years to come

Table of Contents

149 Pages
1 Research Methodology and Statistical Scope
1.1 Market Definition and Statistical Scope of Paper Towels
1.2 Key Market Segments
1.2.1 Paper Towels Segment by Type
1.2.2 Paper Towels Segment by Application
1.3 Methodology & Sources of Information
1.3.1 Research Methodology
1.3.2 Research Process
1.3.3 Market Breakdown and Data Triangulation
1.3.4 Base Year
1.3.5 Report Assumptions & Caveats
2 Paper Towels Market Overview
2.1 Global Market Overview
2.1.1 Global Paper Towels Market Size (M USD) Estimates and Forecasts (2020-2033)
2.1.2 Global Paper Towels Sales Estimates and Forecasts (2020-2033)
2.2 Market Segment Executive Summary
2.3 Global Market Size by Region
3 Paper Towels Market Competitive Landscape
3.1 Company Assessment Quadrant
3.2 Global Paper Towels Product Life Cycle
3.3 Global Paper Towels Sales by Manufacturers (2020-2025)
3.4 Global Paper Towels Revenue Market Share by Manufacturers (2020-2025)
3.5 Paper Towels Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.6 Global Paper Towels Average Price by Manufacturers (2020-2025)
3.7 Manufacturers’ Manufacturing Sites, Areas Served, and Product Types
3.8 Paper Towels Market Competitive Situation and Trends
3.8.1 Paper Towels Market Concentration Rate
3.8.2 Global 5 and 10 Largest Paper Towels Players Market Share by Revenue
3.8.3 Mergers & Acquisitions, Expansion
4 Paper Towels Industry Chain Analysis
4.1 Paper Towels Industry Chain Analysis
4.2 Market Overview of Key Raw Materials
4.3 Midstream Market Analysis
4.4 Downstream Customer Analysis
5 The Development and Dynamics of Paper Towels Market
5.1 Key Development Trends
5.2 Driving Factors
5.3 Market Challenges
5.4 Industry News
5.4.1 New Product Developments
5.4.2 Mergers & Acquisitions
5.4.3 Expansions
5.4.4 Collaboration/Supply Contracts
5.5 PEST Analysis
5.5.1 Industry Policies Analysis
5.5.2 Economic Environment Analysis
5.5.3 Social Environment Analysis
5.5.4 Technological Environment Analysis
5.6 Global Paper Towels Market Porter's Five Forces Analysis
5.6.1 Global Trade Frictions
5.6.2 U.S. Tariff Policy – April 2025
5.6.3 Global Trade Frictions and Their Impacts to Paper Towels Market
5.7 ESG Ratings of Leading Companies
6 Paper Towels Market Segmentation by Type
6.1 Evaluation Matrix of Segment Market Development Potential (Type)
6.2 Global Paper Towels Sales Market Share by Type (2020-2025)
6.3 Global Paper Towels Market Size Market Share by Type (2020-2025)
6.4 Global Paper Towels Price by Type (2020-2025)
7 Paper Towels Market Segmentation by Application
7.1 Evaluation Matrix of Segment Market Development Potential (Application)
7.2 Global Paper Towels Market Sales by Application (2020-2025)
7.3 Global Paper Towels Market Size (M USD) by Application (2020-2025)
7.4 Global Paper Towels Sales Growth Rate by Application (2020-2025)
8 Paper Towels Market Sales by Region
8.1 Global Paper Towels Sales by Region
8.1.1 Global Paper Towels Sales by Region
8.1.2 Global Paper Towels Sales Market Share by Region
8.2 Global Paper Towels Market Size by Region
8.2.1 Global Paper Towels Market Size by Region
8.2.2 Global Paper Towels Market Size Market Share by Region
8.3 North America
8.3.1 North America Paper Towels Sales by Country
8.3.2 North America Paper Towels Market Size by Country
8.3.3 U.S. Market Overview
8.3.4 Canada Market Overview
8.3.5 Mexico Market Overview
8.4 Europe
8.4.1 Europe Paper Towels Sales by Country
8.4.2 Europe Paper Towels Market Size by Country
8.4.3 Germany Market Overview
8.4.4 France Market Overview
8.4.5 U.K. Market Overview
8.4.6 Italy Market Overview
8.4.7 Spain Market Overview
8.5 Asia Pacific
8.5.1 Asia Pacific Paper Towels Sales by Region
8.5.2 Asia Pacific Paper Towels Market Size by Region
8.5.3 China Market Overview
8.5.4 Japan Market Overview
8.5.5 South Korea Market Overview
8.5.6 India Market Overview
8.5.7 Southeast Asia Market Overview
8.6 South America
8.6.1 South America Paper Towels Sales by Country
8.6.2 South America Paper Towels Market Size by Country
8.6.3 Brazil Market Overview
8.6.4 Argentina Market Overview
8.6.5 Columbia Market Overview
8.7 Middle East and Africa
8.7.1 Middle East and Africa Paper Towels Sales by Region
8.7.2 Middle East and Africa Paper Towels Market Size by Region
8.7.3 Saudi Arabia Market Overview
8.7.4 UAE Market Overview
8.7.5 Egypt Market Overview
8.7.6 Nigeria Market Overview
8.7.7 South Africa Market Overview
9 Paper Towels Market Production by Region
9.1 Global Production of Paper Towels by Region(2020-2025)
9.2 Global Paper Towels Revenue Market Share by Region (2020-2025)
9.3 Global Paper Towels Production, Revenue, Price and Gross Margin (2020-2025)
9.4 North America Paper Towels Production
9.4.1 North America Paper Towels Production Growth Rate (2020-2025)
9.4.2 North America Paper Towels Production, Revenue, Price and Gross Margin (2020-2025)
9.5 Europe Paper Towels Production
9.5.1 Europe Paper Towels Production Growth Rate (2020-2025)
9.5.2 Europe Paper Towels Production, Revenue, Price and Gross Margin (2020-2025)
9.6 Japan Paper Towels Production (2020-2025)
9.6.1 Japan Paper Towels Production Growth Rate (2020-2025)
9.6.2 Japan Paper Towels Production, Revenue, Price and Gross Margin (2020-2025)
9.7 China Paper Towels Production (2020-2025)
9.7.1 China Paper Towels Production Growth Rate (2020-2025)
9.7.2 China Paper Towels Production, Revenue, Price and Gross Margin (2020-2025)
10 Key Companies Profile
10.1 Procter and Gamble (PandG)
10.1.1 Procter and Gamble (PandG) Basic Information
10.1.2 Procter and Gamble (PandG) Paper Towels Product Overview
10.1.3 Procter and Gamble (PandG) Paper Towels Product Market Performance
10.1.4 Procter and Gamble (PandG) Business Overview
10.1.5 Procter and Gamble (PandG) SWOT Analysis
10.1.6 Procter and Gamble (PandG) Recent Developments
10.2 SCA
10.2.1 SCA Basic Information
10.2.2 SCA Paper Towels Product Overview
10.2.3 SCA Paper Towels Product Market Performance
10.2.4 SCA Business Overview
10.2.5 SCA SWOT Analysis
10.2.6 SCA Recent Developments
10.3 Georgia Pacific
10.3.1 Georgia Pacific Basic Information
10.3.2 Georgia Pacific Paper Towels Product Overview
10.3.3 Georgia Pacific Paper Towels Product Market Performance
10.3.4 Georgia Pacific Business Overview
10.3.5 Georgia Pacific SWOT Analysis
10.3.6 Georgia Pacific Recent Developments
10.4 Kimberly-Clark
10.4.1 Kimberly-Clark Basic Information
10.4.2 Kimberly-Clark Paper Towels Product Overview
10.4.3 Kimberly-Clark Paper Towels Product Market Performance
10.4.4 Kimberly-Clark Business Overview
10.4.5 Kimberly-Clark Recent Developments
10.5 Cascades
10.5.1 Cascades Basic Information
10.5.2 Cascades Paper Towels Product Overview
10.5.3 Cascades Paper Towels Product Market Performance
10.5.4 Cascades Business Overview
10.5.5 Cascades Recent Developments
10.6 Kruger
10.6.1 Kruger Basic Information
10.6.2 Kruger Paper Towels Product Overview
10.6.3 Kruger Paper Towels Product Market Performance
10.6.4 Kruger Business Overview
10.6.5 Kruger Recent Developments
10.7 Metsä Tissue
10.7.1 Metsä Tissue Basic Information
10.7.2 Metsä Tissue Paper Towels Product Overview
10.7.3 Metsä Tissue Paper Towels Product Market Performance
10.7.4 Metsä Tissue Business Overview
10.7.5 Metsä Tissue Recent Developments
10.8 Heng An
10.8.1 Heng An Basic Information
10.8.2 Heng An Paper Towels Product Overview
10.8.3 Heng An Paper Towels Product Market Performance
10.8.4 Heng An Business Overview
10.8.5 Heng An Recent Developments
10.9 WEPA
10.9.1 WEPA Basic Information
10.9.2 WEPA Paper Towels Product Overview
10.9.3 WEPA Paper Towels Product Market Performance
10.9.4 WEPA Business Overview
10.9.5 WEPA Recent Developments
10.10 Asaleo Care
10.10.1 Asaleo Care Basic Information
10.10.2 Asaleo Care Paper Towels Product Overview
10.10.3 Asaleo Care Paper Towels Product Market Performance
10.10.4 Asaleo Care Business Overview
10.10.5 Asaleo Care Recent Developments
10.11 CandS Paper
10.11.1 CandS Paper Basic Information
10.11.2 CandS Paper Paper Towels Product Overview
10.11.3 CandS Paper Paper Towels Product Market Performance
10.11.4 CandS Paper Business Overview
10.11.5 CandS Paper Recent Developments
10.12 Essendant Inc (Boardwalk)
10.12.1 Essendant Inc (Boardwalk) Basic Information
10.12.2 Essendant Inc (Boardwalk) Paper Towels Product Overview
10.12.3 Essendant Inc (Boardwalk) Paper Towels Product Market Performance
10.12.4 Essendant Inc (Boardwalk) Business Overview
10.12.5 Essendant Inc (Boardwalk) Recent Developments
10.13 Oasis Brands
10.13.1 Oasis Brands Basic Information
10.13.2 Oasis Brands Paper Towels Product Overview
10.13.3 Oasis Brands Paper Towels Product Market Performance
10.13.4 Oasis Brands Business Overview
10.13.5 Oasis Brands Recent Developments
10.14 Seventh Generation
10.14.1 Seventh Generation Basic Information
10.14.2 Seventh Generation Paper Towels Product Overview
10.14.3 Seventh Generation Paper Towels Product Market Performance
10.14.4 Seventh Generation Business Overview
10.14.5 Seventh Generation Recent Developments
11 Paper Towels Market Forecast by Region
11.1 Global Paper Towels Market Size Forecast
11.2 Global Paper Towels Market Forecast by Region
11.2.1 North America Market Size Forecast by Country
11.2.2 Europe Paper Towels Market Size Forecast by Country
11.2.3 Asia Pacific Paper Towels Market Size Forecast by Region
11.2.4 South America Paper Towels Market Size Forecast by Country
11.2.5 Middle East and Africa Forecasted Sales of Paper Towels by Country
12 Forecast Market by Type and by Application (2026-2033)
12.1 Global Paper Towels Market Forecast by Type (2026-2033)
12.1.1 Global Forecasted Sales of Paper Towels by Type (2026-2033)
12.1.2 Global Paper Towels Market Size Forecast by Type (2026-2033)
12.1.3 Global Forecasted Price of Paper Towels by Type (2026-2033)
12.2 Global Paper Towels Market Forecast by Application (2026-2033)
12.2.1 Global Paper Towels Sales (K Units) Forecast by Application
12.2.2 Global Paper Towels Market Size (M USD) Forecast by Application (2026-2033)
13 Conclusion and Key Findings
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