Global PVC Wall Paper Market Research Report 2025(Status and Outlook)

Report Overview

The PVC wall paper market is a segment of the broader wall coverings industry, characterized by its durability, cost-effectiveness, and versatility in design applications. PVC (polyvinyl chloride) wall paper consists of a printed decorative layer laminated onto a PVC-coated base, offering water resistance, ease of cleaning, and enhanced longevity compared to traditional paper-based wallpapers. It is widely used in residential, commercial, and institutional settings due to its ability to mimic textures like wood, stone, or fabric while providing practical benefits such as moisture resistance and stain repellence. The market is driven by increasing demand for aesthetically pleasing yet low-maintenance interior solutions, particularly in regions with high humidity or heavy usage environments. However, environmental concerns regarding PVC’s recyclability and potential VOC emissions have led to growing interest in eco-friendly alternatives, influencing manufacturers to innovate with phthalate-free and bio-based materials. The competitive landscape includes both global players and regional manufacturers, with Asia-Pacific dominating production and consumption due to rapid urbanization and construction activity, while Europe and North America focus on premium and sustainable product lines. Emerging trends include digital printing technology for customization and the integration of antimicrobial properties in response to heightened hygiene awareness post-pandemic.

The global PVC Wall Paper market size was estimated at USD 1642.79 million in 2024, exhibiting a CAGR of 4.82% during the forecast period.

This report provides a deep insight into the global PVC Wall Paper market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, value chain analysis, etc.

The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global PVC Wall Paper Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.

In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the PVC Wall Paper market in any manner.

Global PVC Wall Paper Market: Market Segmentation Analysis

The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.

Key Company

Asheu

A.S. Création

Marburg

Brewster Home Fashions

York Wallpapers

Osborne&little

Zambaiti Parati

Sandberg

Arte-international

ROMO

Filpassion

Grandeco Wallfashion

Sangetsu Co.

Ltd.

Texam

CASADECO

LEWIS & WOOD

Walker Greenbank Group

Linwood

Lilycolor

HOLDEN DÉCOR

Dongnam Wallcoverign

Shin Han Wall Covering

Uniwal

Euroart

Artshow Wallpaper

TELIPU Decoration Materials

Beitai Wallpaper

Rainbow

Yulan Wallcoverings

Market Segmentation (by Type)

Paper Backed PVC Wallpaper

Fabric Backed PVC Wallpaper

Vinyl Coated Wallpaper

Others

Market Segmentation (by Application)

Commercial

Household

Others

Geographic Segmentation

North America (USA, Canada, Mexico)

Europe (Germany, UK, France, Russia, Italy, Rest of Europe)

Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)

South America (Brazil, Argentina, Columbia, Rest of South America)

The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)

Key Benefits of This Market Research:

Industry drivers, restraints, and opportunities covered in the study

Neutral perspective on the market performance

Recent industry trends and developments

Competitive landscape & strategies of key players

Potential & niche segments and regions exhibiting promising growth covered

Historical, current, and projected market size, in terms of value

In-depth analysis of the PVC Wall Paper Market

Overview of the regional outlook of the PVC Wall Paper Market:

Chapter Outline

Chapter 1 mainly introduces the statistical scope of the report, market division standards, and market research methods.

Chapter 2 is an executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the PVC Wall Paper Market and its likely evolution in the short to mid-term, and long term.

Chapter 3 makes a detailed analysis of the market's competitive landscape of the market and provides the market share, capacity, output, price, latest development plan, merger, and acquisition information of the main manufacturers in the market.

Chapter 4 is the analysis of the whole market industrial chain, including the upstream and downstream of the industry, as well as Porter's five forces analysis.

Chapter 5 introduces the latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 6 provides the analysis of various market segments according to product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 7 provides the analysis of various market segments according to application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 8 provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.

Chapter 9 shares the main producing countries of PVC Wall Paper, their output value, profit level, regional supply, production capacity layout, etc. from the supply side.

Chapter 10 introduces the basic situation of the main companies in the market in detail, including product sales revenue, sales volume, price, gross profit margin, market share, product introduction, recent development, etc.

Chapter 11 provides a quantitative analysis of the market size and development potential of each region in the next five years.

Chapter 12 provides a quantitative analysis of the market size and development potential of each market segment in the next five years.

Chapter 13 is the main points and conclusions of the report.

Key Reasons to Buy this Report:

Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change

This enables you to anticipate market changes to remain ahead of your competitors

You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents

The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly

Provision of market value data for each segment and sub-segment

Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market

Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region

Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled

Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players

The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions

Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis

Provides insight into the market through Value Chain

Market dynamics scenario, along with growth opportunities of the market in the years to come