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Global Mouthwash Market Research Report 2025(Status and Outlook)

Publisher Bosson Research
Published Aug 02, 2025
Length 146 Pages
SKU # BOSS20299141

Description

Report Overview

The mouthwash market is a segment of the oral care industry focused on liquid antiseptic or cosmetic solutions designed to freshen breath, reduce plaque, prevent gum disease, and kill bacteria in the mouth. These products typically contain active ingredients such as fluoride, chlorhexidine, cetylpyridinium chloride, or essential oils like menthol and eucalyptol, catering to both therapeutic and cosmetic needs. Mouthwash is available in various formulations, including alcohol-based and alcohol-free variants, targeting different consumer preferences, such as those with sensitive gums or seeking natural ingredients. The market is driven by increasing awareness of oral hygiene, rising disposable incomes, and the growing prevalence of dental issues, alongside innovations in flavors and functional benefits like whitening and enamel protection. Key players include multinational brands like Listerine (Johnson & Johnson), Colgate-Palmolive, and Procter & Gamble, as well as emerging natural and organic brands responding to shifting consumer preferences toward chemical-free products. Geographically, North America and Europe dominate due to high oral care awareness, while Asia-Pacific is experiencing rapid growth fueled by urbanization and expanding middle-class populations. E-commerce and retail expansion further contribute to accessibility, making mouthwash a staple in daily oral care routines globally.

The global Mouthwash market size was estimated at USD 3694.1 million in 2024 and is projected to grow at a compound annual growth rate (CAGR) of 5.60% during the forecast period.

This report provides a deep insight into the global Mouthwash market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, value chain analysis, etc.

The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global Mouthwash Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.

In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Mouthwash market in any manner.

Global Mouthwash Market: Market Segmentation Analysis

The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.

Key Company

Johnson & Johnson

P&G

Colgate

GSK

Sunstar

Sanofi

Lion Corporation

NYSCPS

Kao Corporation

Veimeizi

Amway

Guilin Sanjin Pharmaceutical Company Limited

Twin Lotus

Market Segmentation (by Type)

Therapeutic Mouthwash

Cosmetic Mouthwash

Market Segmentation (by Application)

Household

Hospital & Dental Clinic

Geographic Segmentation

North America (USA, Canada, Mexico)

Europe (Germany, UK, France, Russia, Italy, Rest of Europe)

Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)

South America (Brazil, Argentina, Columbia, Rest of South America)

The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)

Key Benefits of This Market Research:

Industry drivers, restraints, and opportunities covered in the study

Neutral perspective on the market performance

Recent industry trends and developments

Competitive landscape & strategies of key players

Potential & niche segments and regions exhibiting promising growth covered

Historical, current, and projected market size, in terms of value

In-depth analysis of the Mouthwash Market

Overview of the regional outlook of the Mouthwash Market:

Chapter Outline

Chapter 1 mainly introduces the statistical scope of the report, market division standards, and market research methods.

Chapter 2 is an executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the Mouthwash Market and its likely evolution in the short to mid-term, and long term.

Chapter 3 makes a detailed analysis of the market's competitive landscape of the market and provides the market share, capacity, output, price, latest development plan, merger, and acquisition information of the main manufacturers in the market.

Chapter 4 is the analysis of the whole market industrial chain, including the upstream and downstream of the industry, as well as Porter's five forces analysis.

Chapter 5 introduces the latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 6 provides the analysis of various market segments according to product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 7 provides the analysis of various market segments according to application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 8 provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.

Chapter 9 shares the main producing countries of Mouthwash, their output value, profit level, regional supply, production capacity layout, etc. from the supply side.

Chapter 10 introduces the basic situation of the main companies in the market in detail, including product sales revenue, sales volume, price, gross profit margin, market share, product introduction, recent development, etc.

Chapter 11 provides a quantitative analysis of the market size and development potential of each region in the next five years.

Chapter 12 provides a quantitative analysis of the market size and development potential of each market segment in the next five years.

Chapter 13 is the main points and conclusions of the report.

Key Reasons to Buy this Report:

Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change

This enables you to anticipate market changes to remain ahead of your competitors

You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents

The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly

Provision of market value data for each segment and sub-segment

Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market

Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region

Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled

Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players

The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions

Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis

Provides insight into the market through Value Chain

Market dynamics scenario, along with growth opportunities of the market in the years to come

Table of Contents

146 Pages
1 Research Methodology And Statistical Scope
1.1 Market Definition And Statistical Scope Of Mouthwash
1.2 Key Market Segments
1.2.1 Mouthwash Segment By Type
1.2.2 Mouthwash Segment By Application
1.3 Methodology & Sources Of Information
1.3.1 Research Methodology
1.3.2 Research Process
1.3.3 Market Breakdown And Data Triangulation
1.3.4 Base Year
1.3.5 Report Assumptions & Caveats
2 Mouthwash Market Overview
2.1 Global Market Overview
2.1.1 Global Mouthwash Market Size (M Usd) Estimates And Forecasts (2020-2033)
2.1.2 Global Mouthwash Sales Estimates And Forecasts (2020-2033)
2.2 Market Segment Executive Summary
2.3 Global Market Size By Region
3 Mouthwash Market Competitive Landscape
3.1 Company Assessment Quadrant
3.2 Global Mouthwash Product Life Cycle
3.3 Global Mouthwash Sales By Manufacturers (2020-2025)
3.4 Global Mouthwash Revenue Market Share By Manufacturers (2020-2025)
3.5 Mouthwash Market Share By Company Type (Tier 1, Tier 2, And Tier 3)
3.6 Global Mouthwash Average Price By Manufacturers (2020-2025)
3.7 Manufacturers’ Manufacturing Sites, Areas Served, And Product Types
3.8 Mouthwash Market Competitive Situation And Trends
3.8.1 Mouthwash Market Concentration Rate
3.8.2 Global 5 And 10 Largest Mouthwash Players Market Share By Revenue
3.8.3 Mergers & Acquisitions, Expansion
4 Mouthwash Industry Chain Analysis
4.1 Mouthwash Industry Chain Analysis
4.2 Market Overview Of Key Raw Materials
4.3 Midstream Market Analysis
4.4 Downstream Customer Analysis
5 The Development And Dynamics Of Mouthwash Market
5.1 Key Development Trends
5.2 Driving Factors
5.3 Market Challenges
5.4 Industry News
5.4.1 New Product Developments
5.4.2 Mergers & Acquisitions
5.4.3 Expansions
5.4.4 Collaboration/Supply Contracts
5.5 Pest Analysis
5.5.1 Industry Policies Analysis
5.5.2 Economic Environment Analysis
5.5.3 Social Environment Analysis
5.5.4 Technological Environment Analysis
5.6 Global Mouthwash Market Porter's Five Forces Analysis
5.6.1 Global Trade Frictions
5.6.2 U.S. Tariff Policy – April 2025
5.6.3 Global Trade Frictions And Their Impacts To Mouthwash Market
5.7 Esg Ratings Of Leading Companies
6 Mouthwash Market Segmentation By Type
6.1 Evaluation Matrix Of Segment Market Development Potential (Type)
6.2 Global Mouthwash Sales Market Share By Type (2020-2025)
6.3 Global Mouthwash Market Size Market Share By Type (2020-2025)
6.4 Global Mouthwash Price By Type (2020-2025)
7 Mouthwash Market Segmentation By Application
7.1 Evaluation Matrix Of Segment Market Development Potential (Application)
7.2 Global Mouthwash Market Sales By Application (2020-2025)
7.3 Global Mouthwash Market Size (M Usd) By Application (2020-2025)
7.4 Global Mouthwash Sales Growth Rate By Application (2020-2025)
8 Mouthwash Market Sales By Region
8.1 Global Mouthwash Sales By Region
8.1.1 Global Mouthwash Sales By Region
8.1.2 Global Mouthwash Sales Market Share By Region
8.2 Global Mouthwash Market Size By Region
8.2.1 Global Mouthwash Market Size By Region
8.2.2 Global Mouthwash Market Size Market Share By Region
8.3 North America
8.3.1 North America Mouthwash Sales By Country
8.3.2 North America Mouthwash Market Size By Country
8.3.3 U.S. Market Overview
8.3.4 Canada Market Overview
8.3.5 Mexico Market Overview
8.4 Europe
8.4.1 Europe Mouthwash Sales By Country
8.4.2 Europe Mouthwash Market Size By Country
8.4.3 Germany Market Overview
8.4.4 France Market Overview
8.4.5 U.K. Market Overview
8.4.6 Italy Market Overview
8.4.7 Spain Market Overview
8.5 Asia Pacific
8.5.1 Asia Pacific Mouthwash Sales By Region
8.5.2 Asia Pacific Mouthwash Market Size By Region
8.5.3 China Market Overview
8.5.4 Japan Market Overview
8.5.5 South Korea Market Overview
8.5.6 India Market Overview
8.5.7 Southeast Asia Market Overview
8.6 South America
8.6.1 South America Mouthwash Sales By Country
8.6.2 South America Mouthwash Market Size By Country
8.6.3 Brazil Market Overview
8.6.4 Argentina Market Overview
8.6.5 Columbia Market Overview
8.7 Middle East And Africa
8.7.1 Middle East And Africa Mouthwash Sales By Region
8.7.2 Middle East And Africa Mouthwash Market Size By Region
8.7.3 Saudi Arabia Market Overview
8.7.4 Uae Market Overview
8.7.5 Egypt Market Overview
8.7.6 Nigeria Market Overview
8.7.7 South Africa Market Overview
9 Mouthwash Market Production By Region
9.1 Global Production Of Mouthwash By Region(2020-2025)
9.2 Global Mouthwash Revenue Market Share By Region (2020-2025)
9.3 Global Mouthwash Production, Revenue, Price And Gross Margin (2020-2025)
9.4 North America Mouthwash Production
9.4.1 North America Mouthwash Production Growth Rate (2020-2025)
9.4.2 North America Mouthwash Production, Revenue, Price And Gross Margin (2020-2025)
9.5 Europe Mouthwash Production
9.5.1 Europe Mouthwash Production Growth Rate (2020-2025)
9.5.2 Europe Mouthwash Production, Revenue, Price And Gross Margin (2020-2025)
9.6 Japan Mouthwash Production (2020-2025)
9.6.1 Japan Mouthwash Production Growth Rate (2020-2025)
9.6.2 Japan Mouthwash Production, Revenue, Price And Gross Margin (2020-2025)
9.7 China Mouthwash Production (2020-2025)
9.7.1 China Mouthwash Production Growth Rate (2020-2025)
9.7.2 China Mouthwash Production, Revenue, Price And Gross Margin (2020-2025)
10 Key Companies Profile
10.1 Johnson And Johnson
10.1.1 Johnson And Johnson Basic Information
10.1.2 Johnson And Johnson Mouthwash Product Overview
10.1.3 Johnson And Johnson Mouthwash Product Market Performance
10.1.4 Johnson And Johnson Business Overview
10.1.5 Johnson And Johnson Swot Analysis
10.1.6 Johnson And Johnson Recent Developments
10.2 Pandg
10.2.1 Pandg Basic Information
10.2.2 Pandg Mouthwash Product Overview
10.2.3 Pandg Mouthwash Product Market Performance
10.2.4 Pandg Business Overview
10.2.5 Pandg Swot Analysis
10.2.6 Pandg Recent Developments
10.3 Colgate
10.3.1 Colgate Basic Information
10.3.2 Colgate Mouthwash Product Overview
10.3.3 Colgate Mouthwash Product Market Performance
10.3.4 Colgate Business Overview
10.3.5 Colgate Swot Analysis
10.3.6 Colgate Recent Developments
10.4 Gsk
10.4.1 Gsk Basic Information
10.4.2 Gsk Mouthwash Product Overview
10.4.3 Gsk Mouthwash Product Market Performance
10.4.4 Gsk Business Overview
10.4.5 Gsk Recent Developments
10.5 Sunstar
10.5.1 Sunstar Basic Information
10.5.2 Sunstar Mouthwash Product Overview
10.5.3 Sunstar Mouthwash Product Market Performance
10.5.4 Sunstar Business Overview
10.5.5 Sunstar Recent Developments
10.6 Sanofi
10.6.1 Sanofi Basic Information
10.6.2 Sanofi Mouthwash Product Overview
10.6.3 Sanofi Mouthwash Product Market Performance
10.6.4 Sanofi Business Overview
10.6.5 Sanofi Recent Developments
10.7 Lion Corporation
10.7.1 Lion Corporation Basic Information
10.7.2 Lion Corporation Mouthwash Product Overview
10.7.3 Lion Corporation Mouthwash Product Market Performance
10.7.4 Lion Corporation Business Overview
10.7.5 Lion Corporation Recent Developments
10.8 Nyscps
10.8.1 Nyscps Basic Information
10.8.2 Nyscps Mouthwash Product Overview
10.8.3 Nyscps Mouthwash Product Market Performance
10.8.4 Nyscps Business Overview
10.8.5 Nyscps Recent Developments
10.9 Kao Corporation
10.9.1 Kao Corporation Basic Information
10.9.2 Kao Corporation Mouthwash Product Overview
10.9.3 Kao Corporation Mouthwash Product Market Performance
10.9.4 Kao Corporation Business Overview
10.9.5 Kao Corporation Recent Developments
10.10 Veimeizi
10.10.1 Veimeizi Basic Information
10.10.2 Veimeizi Mouthwash Product Overview
10.10.3 Veimeizi Mouthwash Product Market Performance
10.10.4 Veimeizi Business Overview
10.10.5 Veimeizi Recent Developments
10.11 Amway
10.11.1 Amway Basic Information
10.11.2 Amway Mouthwash Product Overview
10.11.3 Amway Mouthwash Product Market Performance
10.11.4 Amway Business Overview
10.11.5 Amway Recent Developments
10.12 Guilin Sanjin Pharmaceutical Company Limited
10.12.1 Guilin Sanjin Pharmaceutical Company Limited Basic Information
10.12.2 Guilin Sanjin Pharmaceutical Company Limited Mouthwash Product Overview
10.12.3 Guilin Sanjin Pharmaceutical Company Limited Mouthwash Product Market Performance
10.12.4 Guilin Sanjin Pharmaceutical Company Limited Business Overview
10.12.5 Guilin Sanjin Pharmaceutical Company Limited Recent Developments
10.13 Twin Lotus
10.13.1 Twin Lotus Basic Information
10.13.2 Twin Lotus Mouthwash Product Overview
10.13.3 Twin Lotus Mouthwash Product Market Performance
10.13.4 Twin Lotus Business Overview
10.13.5 Twin Lotus Recent Developments
11 Mouthwash Market Forecast By Region
11.1 Global Mouthwash Market Size Forecast
11.2 Global Mouthwash Market Forecast By Region
11.2.1 North America Market Size Forecast By Country
11.2.2 Europe Mouthwash Market Size Forecast By Country
11.2.3 Asia Pacific Mouthwash Market Size Forecast By Region
11.2.4 South America Mouthwash Market Size Forecast By Country
11.2.5 Middle East And Africa Forecasted Sales Of Mouthwash By Country
12 Forecast Market By Type And By Application (2026-2033)
12.1 Global Mouthwash Market Forecast By Type (2026-2033)
12.1.1 Global Forecasted Sales Of Mouthwash By Type (2026-2033)
12.1.2 Global Mouthwash Market Size Forecast By Type (2026-2033)
12.1.3 Global Forecasted Price Of Mouthwash By Type (2026-2033)
12.2 Global Mouthwash Market Forecast By Application (2026-2033)
12.2.1 Global Mouthwash Sales (K Units) Forecast By Application
12.2.2 Global Mouthwash Market Size (M Usd) Forecast By Application (2026-2033)
13 Conclusion And Key Findings
How Do Licenses Work?
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