Global Manuka Honey Market Research Report 2025(Status and Outlook)
Description
Report Overview
Manuka honey is a premium monofloral honey produced primarily in New Zealand and Australia, derived from the nectar of the Manuka tree (*Leptospermum scoparium*). It is distinguished by its high concentration of methylglyoxal (MGO), a compound linked to potent antibacterial, antiviral, and anti-inflammatory properties, making it highly sought after in both the food and wellness industries. Unlike conventional honey, Manuka honey undergoes rigorous testing and grading based on Unique Manuka Factor (UMF) or MGO levels to verify its authenticity and potency, positioning it as a high-value product in global markets. Its applications extend beyond culinary use to medicinal, skincare, and dietary supplement industries, driving demand among health-conscious consumers and premium buyers. The market is characterized by strict regulatory standards, limited geographical production, and increasing competition due to counterfeit products, making brand reputation and certification critical factors for industry players.
The global Manuka Honey market size was estimated at USD 511.29 million in 2024 and is projected to grow at a compound annual growth rate (CAGR) of 11.40% during the forecast period.
This report provides a deep insight into the global Manuka Honey market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, value chain analysis, etc.
The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global Manuka Honey Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.
In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Manuka Honey market in any manner.
Global Manuka Honey Market: Market Segmentation Analysis
The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.
Key Company
Comvita
Oha Honey
Manuka Health
Wedderspoon
Arataki Honey
Manuka Doctor
NZ Gold Health
New Zealand Honey Co
WildCape
Market Segmentation (by Type)
UMF 5+
UMF 10+
UMF 15+
UMF 20+
Others
Market Segmentation (by Application)
Digestion and Inflammation Treatment
Wound-care and Skincare Products
Others
Geographic Segmentation
North America (USA, Canada, Mexico)
Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
South America (Brazil, Argentina, Columbia, Rest of South America)
The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)
Key Benefits of This Market Research:
Industry drivers, restraints, and opportunities covered in the study
Neutral perspective on the market performance
Recent industry trends and developments
Competitive landscape & strategies of key players
Potential & niche segments and regions exhibiting promising growth covered
Historical, current, and projected market size, in terms of value
In-depth analysis of the Manuka Honey Market
Overview of the regional outlook of the Manuka Honey Market:
Chapter Outline
Chapter 1 mainly introduces the statistical scope of the report, market division standards, and market research methods.
Chapter 2 is an executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the Manuka Honey Market and its likely evolution in the short to mid-term, and long term.
Chapter 3 makes a detailed analysis of the market's competitive landscape of the market and provides the market share, capacity, output, price, latest development plan, merger, and acquisition information of the main manufacturers in the market.
Chapter 4 is the analysis of the whole market industrial chain, including the upstream and downstream of the industry, as well as Porter's five forces analysis.
Chapter 5 introduces the latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 6 provides the analysis of various market segments according to product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 7 provides the analysis of various market segments according to application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 8 provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 9 shares the main producing countries of Manuka Honey, their output value, profit level, regional supply, production capacity layout, etc. from the supply side.
Chapter 10 introduces the basic situation of the main companies in the market in detail, including product sales revenue, sales volume, price, gross profit margin, market share, product introduction, recent development, etc.
Chapter 11 provides a quantitative analysis of the market size and development potential of each region in the next five years.
Chapter 12 provides a quantitative analysis of the market size and development potential of each market segment in the next five years.
Chapter 13 is the main points and conclusions of the report.
Key Reasons to Buy this Report:
Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change
This enables you to anticipate market changes to remain ahead of your competitors
You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents
The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly
Provision of market value data for each segment and sub-segment
Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis
Provides insight into the market through Value Chain
Market dynamics scenario, along with growth opportunities of the market in the years to come
Manuka honey is a premium monofloral honey produced primarily in New Zealand and Australia, derived from the nectar of the Manuka tree (*Leptospermum scoparium*). It is distinguished by its high concentration of methylglyoxal (MGO), a compound linked to potent antibacterial, antiviral, and anti-inflammatory properties, making it highly sought after in both the food and wellness industries. Unlike conventional honey, Manuka honey undergoes rigorous testing and grading based on Unique Manuka Factor (UMF) or MGO levels to verify its authenticity and potency, positioning it as a high-value product in global markets. Its applications extend beyond culinary use to medicinal, skincare, and dietary supplement industries, driving demand among health-conscious consumers and premium buyers. The market is characterized by strict regulatory standards, limited geographical production, and increasing competition due to counterfeit products, making brand reputation and certification critical factors for industry players.
The global Manuka Honey market size was estimated at USD 511.29 million in 2024 and is projected to grow at a compound annual growth rate (CAGR) of 11.40% during the forecast period.
This report provides a deep insight into the global Manuka Honey market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, value chain analysis, etc.
The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global Manuka Honey Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.
In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Manuka Honey market in any manner.
Global Manuka Honey Market: Market Segmentation Analysis
The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.
Key Company
Comvita
Oha Honey
Manuka Health
Wedderspoon
Arataki Honey
Manuka Doctor
NZ Gold Health
New Zealand Honey Co
WildCape
Market Segmentation (by Type)
UMF 5+
UMF 10+
UMF 15+
UMF 20+
Others
Market Segmentation (by Application)
Digestion and Inflammation Treatment
Wound-care and Skincare Products
Others
Geographic Segmentation
North America (USA, Canada, Mexico)
Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
South America (Brazil, Argentina, Columbia, Rest of South America)
The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)
Key Benefits of This Market Research:
Industry drivers, restraints, and opportunities covered in the study
Neutral perspective on the market performance
Recent industry trends and developments
Competitive landscape & strategies of key players
Potential & niche segments and regions exhibiting promising growth covered
Historical, current, and projected market size, in terms of value
In-depth analysis of the Manuka Honey Market
Overview of the regional outlook of the Manuka Honey Market:
Chapter Outline
Chapter 1 mainly introduces the statistical scope of the report, market division standards, and market research methods.
Chapter 2 is an executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the Manuka Honey Market and its likely evolution in the short to mid-term, and long term.
Chapter 3 makes a detailed analysis of the market's competitive landscape of the market and provides the market share, capacity, output, price, latest development plan, merger, and acquisition information of the main manufacturers in the market.
Chapter 4 is the analysis of the whole market industrial chain, including the upstream and downstream of the industry, as well as Porter's five forces analysis.
Chapter 5 introduces the latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 6 provides the analysis of various market segments according to product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 7 provides the analysis of various market segments according to application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 8 provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 9 shares the main producing countries of Manuka Honey, their output value, profit level, regional supply, production capacity layout, etc. from the supply side.
Chapter 10 introduces the basic situation of the main companies in the market in detail, including product sales revenue, sales volume, price, gross profit margin, market share, product introduction, recent development, etc.
Chapter 11 provides a quantitative analysis of the market size and development potential of each region in the next five years.
Chapter 12 provides a quantitative analysis of the market size and development potential of each market segment in the next five years.
Chapter 13 is the main points and conclusions of the report.
Key Reasons to Buy this Report:
Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change
This enables you to anticipate market changes to remain ahead of your competitors
You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents
The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly
Provision of market value data for each segment and sub-segment
Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis
Provides insight into the market through Value Chain
Market dynamics scenario, along with growth opportunities of the market in the years to come
Table of Contents
137 Pages
- 1 Research Methodology And Statistical Scope
- 1.1 Market Definition And Statistical Scope Of Manuka Honey
- 1.2 Key Market Segments
- 1.2.1 Manuka Honey Segment By Type
- 1.2.2 Manuka Honey Segment By Application
- 1.3 Methodology & Sources Of Information
- 1.3.1 Research Methodology
- 1.3.2 Research Process
- 1.3.3 Market Breakdown And Data Triangulation
- 1.3.4 Base Year
- 1.3.5 Report Assumptions & Caveats
- 2 Manuka Honey Market Overview
- 2.1 Global Market Overview
- 2.1.1 Global Manuka Honey Market Size (M Usd) Estimates And Forecasts (2020-2033)
- 2.1.2 Global Manuka Honey Sales Estimates And Forecasts (2020-2033)
- 2.2 Market Segment Executive Summary
- 2.3 Global Market Size By Region
- 3 Manuka Honey Market Competitive Landscape
- 3.1 Company Assessment Quadrant
- 3.2 Global Manuka Honey Product Life Cycle
- 3.3 Global Manuka Honey Sales By Manufacturers (2020-2025)
- 3.4 Global Manuka Honey Revenue Market Share By Manufacturers (2020-2025)
- 3.5 Manuka Honey Market Share By Company Type (Tier 1, Tier 2, And Tier 3)
- 3.6 Global Manuka Honey Average Price By Manufacturers (2020-2025)
- 3.7 Manufacturers’ Manufacturing Sites, Areas Served, And Product Types
- 3.8 Manuka Honey Market Competitive Situation And Trends
- 3.8.1 Manuka Honey Market Concentration Rate
- 3.8.2 Global 5 And 10 Largest Manuka Honey Players Market Share By Revenue
- 3.8.3 Mergers & Acquisitions, Expansion
- 4 Manuka Honey Industry Chain Analysis
- 4.1 Manuka Honey Industry Chain Analysis
- 4.2 Market Overview Of Key Raw Materials
- 4.3 Midstream Market Analysis
- 4.4 Downstream Customer Analysis
- 5 The Development And Dynamics Of Manuka Honey Market
- 5.1 Key Development Trends
- 5.2 Driving Factors
- 5.3 Market Challenges
- 5.4 Industry News
- 5.4.1 New Product Developments
- 5.4.2 Mergers & Acquisitions
- 5.4.3 Expansions
- 5.4.4 Collaboration/Supply Contracts
- 5.5 Pest Analysis
- 5.5.1 Industry Policies Analysis
- 5.5.2 Economic Environment Analysis
- 5.5.3 Social Environment Analysis
- 5.5.4 Technological Environment Analysis
- 5.6 Global Manuka Honey Market Porter's Five Forces Analysis
- 5.6.1 Global Trade Frictions
- 5.6.2 U.S. Tariff Policy – April 2025
- 5.6.3 Global Trade Frictions And Their Impacts To Manuka Honey Market
- 5.7 Esg Ratings Of Leading Companies
- 6 Manuka Honey Market Segmentation By Type
- 6.1 Evaluation Matrix Of Segment Market Development Potential (Type)
- 6.2 Global Manuka Honey Sales Market Share By Type (2020-2025)
- 6.3 Global Manuka Honey Market Size Market Share By Type (2020-2025)
- 6.4 Global Manuka Honey Price By Type (2020-2025)
- 7 Manuka Honey Market Segmentation By Application
- 7.1 Evaluation Matrix Of Segment Market Development Potential (Application)
- 7.2 Global Manuka Honey Market Sales By Application (2020-2025)
- 7.3 Global Manuka Honey Market Size (M Usd) By Application (2020-2025)
- 7.4 Global Manuka Honey Sales Growth Rate By Application (2020-2025)
- 8 Manuka Honey Market Sales By Region
- 8.1 Global Manuka Honey Sales By Region
- 8.1.1 Global Manuka Honey Sales By Region
- 8.1.2 Global Manuka Honey Sales Market Share By Region
- 8.2 Global Manuka Honey Market Size By Region
- 8.2.1 Global Manuka Honey Market Size By Region
- 8.2.2 Global Manuka Honey Market Size Market Share By Region
- 8.3 North America
- 8.3.1 North America Manuka Honey Sales By Country
- 8.3.2 North America Manuka Honey Market Size By Country
- 8.3.3 U.S. Market Overview
- 8.3.4 Canada Market Overview
- 8.3.5 Mexico Market Overview
- 8.4 Europe
- 8.4.1 Europe Manuka Honey Sales By Country
- 8.4.2 Europe Manuka Honey Market Size By Country
- 8.4.3 Germany Market Overview
- 8.4.4 France Market Overview
- 8.4.5 U.K. Market Overview
- 8.4.6 Italy Market Overview
- 8.4.7 Spain Market Overview
- 8.5 Asia Pacific
- 8.5.1 Asia Pacific Manuka Honey Sales By Region
- 8.5.2 Asia Pacific Manuka Honey Market Size By Region
- 8.5.3 China Market Overview
- 8.5.4 Japan Market Overview
- 8.5.5 South Korea Market Overview
- 8.5.6 India Market Overview
- 8.5.7 Southeast Asia Market Overview
- 8.6 South America
- 8.6.1 South America Manuka Honey Sales By Country
- 8.6.2 South America Manuka Honey Market Size By Country
- 8.6.3 Brazil Market Overview
- 8.6.4 Argentina Market Overview
- 8.6.5 Columbia Market Overview
- 8.7 Middle East And Africa
- 8.7.1 Middle East And Africa Manuka Honey Sales By Region
- 8.7.2 Middle East And Africa Manuka Honey Market Size By Region
- 8.7.3 Saudi Arabia Market Overview
- 8.7.4 Uae Market Overview
- 8.7.5 Egypt Market Overview
- 8.7.6 Nigeria Market Overview
- 8.7.7 South Africa Market Overview
- 9 Manuka Honey Market Production By Region
- 9.1 Global Production Of Manuka Honey By Region(2020-2025)
- 9.2 Global Manuka Honey Revenue Market Share By Region (2020-2025)
- 9.3 Global Manuka Honey Production, Revenue, Price And Gross Margin (2020-2025)
- 9.4 North America Manuka Honey Production
- 9.4.1 North America Manuka Honey Production Growth Rate (2020-2025)
- 9.4.2 North America Manuka Honey Production, Revenue, Price And Gross Margin (2020-2025)
- 9.5 Europe Manuka Honey Production
- 9.5.1 Europe Manuka Honey Production Growth Rate (2020-2025)
- 9.5.2 Europe Manuka Honey Production, Revenue, Price And Gross Margin (2020-2025)
- 9.6 Japan Manuka Honey Production (2020-2025)
- 9.6.1 Japan Manuka Honey Production Growth Rate (2020-2025)
- 9.6.2 Japan Manuka Honey Production, Revenue, Price And Gross Margin (2020-2025)
- 9.7 China Manuka Honey Production (2020-2025)
- 9.7.1 China Manuka Honey Production Growth Rate (2020-2025)
- 9.7.2 China Manuka Honey Production, Revenue, Price And Gross Margin (2020-2025)
- 10 Key Companies Profile
- 10.1 Comvita
- 10.1.1 Comvita Basic Information
- 10.1.2 Comvita Manuka Honey Product Overview
- 10.1.3 Comvita Manuka Honey Product Market Performance
- 10.1.4 Comvita Business Overview
- 10.1.5 Comvita Swot Analysis
- 10.1.6 Comvita Recent Developments
- 10.2 Oha Honey
- 10.2.1 Oha Honey Basic Information
- 10.2.2 Oha Honey Manuka Honey Product Overview
- 10.2.3 Oha Honey Manuka Honey Product Market Performance
- 10.2.4 Oha Honey Business Overview
- 10.2.5 Oha Honey Swot Analysis
- 10.2.6 Oha Honey Recent Developments
- 10.3 Manuka Health
- 10.3.1 Manuka Health Basic Information
- 10.3.2 Manuka Health Manuka Honey Product Overview
- 10.3.3 Manuka Health Manuka Honey Product Market Performance
- 10.3.4 Manuka Health Business Overview
- 10.3.5 Manuka Health Swot Analysis
- 10.3.6 Manuka Health Recent Developments
- 10.4 Wedderspoon
- 10.4.1 Wedderspoon Basic Information
- 10.4.2 Wedderspoon Manuka Honey Product Overview
- 10.4.3 Wedderspoon Manuka Honey Product Market Performance
- 10.4.4 Wedderspoon Business Overview
- 10.4.5 Wedderspoon Recent Developments
- 10.5 Arataki Honey
- 10.5.1 Arataki Honey Basic Information
- 10.5.2 Arataki Honey Manuka Honey Product Overview
- 10.5.3 Arataki Honey Manuka Honey Product Market Performance
- 10.5.4 Arataki Honey Business Overview
- 10.5.5 Arataki Honey Recent Developments
- 10.6 Manuka Doctor
- 10.6.1 Manuka Doctor Basic Information
- 10.6.2 Manuka Doctor Manuka Honey Product Overview
- 10.6.3 Manuka Doctor Manuka Honey Product Market Performance
- 10.6.4 Manuka Doctor Business Overview
- 10.6.5 Manuka Doctor Recent Developments
- 10.7 Nz Gold Health
- 10.7.1 Nz Gold Health Basic Information
- 10.7.2 Nz Gold Health Manuka Honey Product Overview
- 10.7.3 Nz Gold Health Manuka Honey Product Market Performance
- 10.7.4 Nz Gold Health Business Overview
- 10.7.5 Nz Gold Health Recent Developments
- 10.8 New Zealand Honey Co
- 10.8.1 New Zealand Honey Co Basic Information
- 10.8.2 New Zealand Honey Co Manuka Honey Product Overview
- 10.8.3 New Zealand Honey Co Manuka Honey Product Market Performance
- 10.8.4 New Zealand Honey Co Business Overview
- 10.8.5 New Zealand Honey Co Recent Developments
- 10.9 Wildcape
- 10.9.1 Wildcape Basic Information
- 10.9.2 Wildcape Manuka Honey Product Overview
- 10.9.3 Wildcape Manuka Honey Product Market Performance
- 10.9.4 Wildcape Business Overview
- 10.9.5 Wildcape Recent Developments
- 11 Manuka Honey Market Forecast By Region
- 11.1 Global Manuka Honey Market Size Forecast
- 11.2 Global Manuka Honey Market Forecast By Region
- 11.2.1 North America Market Size Forecast By Country
- 11.2.2 Europe Manuka Honey Market Size Forecast By Country
- 11.2.3 Asia Pacific Manuka Honey Market Size Forecast By Region
- 11.2.4 South America Manuka Honey Market Size Forecast By Country
- 11.2.5 Middle East And Africa Forecasted Sales Of Manuka Honey By Country
- 12 Forecast Market By Type And By Application (2026-2033)
- 12.1 Global Manuka Honey Market Forecast By Type (2026-2033)
- 12.1.1 Global Forecasted Sales Of Manuka Honey By Type (2026-2033)
- 12.1.2 Global Manuka Honey Market Size Forecast By Type (2026-2033)
- 12.1.3 Global Forecasted Price Of Manuka Honey By Type (2026-2033)
- 12.2 Global Manuka Honey Market Forecast By Application (2026-2033)
- 12.2.1 Global Manuka Honey Sales (K Mt) Forecast By Application
- 12.2.2 Global Manuka Honey Market Size (M Usd) Forecast By Application (2026-2033)
- 13 Conclusion And Key Findings
Pricing
Currency Rates
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