Global Male Cosmetics Market Research Report 2025(Status and Outlook)

Report Overview

Male cosmetics refer to a range of beauty and grooming products specifically designed and marketed towards men. These products include skincare items such as moisturizers, cleansers, and anti-aging creams, as well as makeup products like foundation, concealer, and eyebrow pencils. The male cosmetics market has been steadily growing in recent years as societal norms around masculinity and grooming have evolved. Men are increasingly embracing self-care and grooming routines, leading to a surge in demand for products tailored to their specific needs. Male cosmetics are no longer seen as taboo, but rather as a way for men to enhance their appearance and boost their confidence.

The market trend for male cosmetics is characterized by a shift towards inclusivity and diversity. Brands are expanding their product lines to cater to a wider range of skin tones and types, recognizing that men come in all shapes, sizes, and colors. In addition, there is a growing emphasis on natural and organic ingredients in male cosmetics, as men become more conscious of the products they are putting on their skin. Market drivers for male cosmetics include changing societal attitudes towards male grooming, with men feeling more comfortable and empowered to invest in their appearance. Influencers and celebrities are also playing a significant role in driving demand for male cosmetics, as they showcase the benefits of skincare and makeup for men.

At the same time, the rise of e-commerce has made male cosmetics more accessible to consumers, with online platforms offering a wide selection of products and the convenience of home delivery. This has opened up new opportunities for both established brands and indie companies to reach male consumers directly and educate them about the benefits of incorporating cosmetics into their daily routine. As the male cosmetics market continues to expand and innovate, we can expect to see a greater variety of products, tailored solutions, and targeted marketing campaigns aimed at men who are looking to enhance their grooming habits and overall well-being.

This report provides a deep insight into the global Male Cosmetics market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, value chain analysis, etc.

The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global Male Cosmetics Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.

In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Male Cosmetics market in any manner.

Global Male Cosmetics Market: Market Segmentation Analysis

The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.

Key Company

KAO

Shiseido

Beiersdorf

Clarins

L’Oreal Group

Unilever

Bulldog

Apivita

Ebenholz

Vichy

Avene

Homo Naturals

Market Segmentation (by Type)

Shampoo

Perfume

Aftershave

Shaving Cream

Cleanser

Cream

Toner

Lip Balm

Other

Market Segmentation (by Application)

Hair Cosmetics

Skin Cosmetics

Lip Cosmetics

Other

Geographic Segmentation

North America (USA, Canada, Mexico)

Europe (Germany, UK, France, Russia, Italy, Rest of Europe)

Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)

South America (Brazil, Argentina, Columbia, Rest of South America)

The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)

Key Benefits of This Market Research:

Industry drivers, restraints, and opportunities covered in the study

Neutral perspective on the market performance

Recent industry trends and developments

Competitive landscape & strategies of key players

Potential & niche segments and regions exhibiting promising growth covered

Historical, current, and projected market size, in terms of value

In-depth analysis of the Male Cosmetics Market

Overview of the regional outlook of the Male Cosmetics Market:

Key Reasons to Buy this Report:

Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change

This enables you to anticipate market changes to remain ahead of your competitors

You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents

The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly

Provision of market value (USD Billion) data for each segment and sub-segment

Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market

Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region

Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled

Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players

The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions

Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis

Provides insight into the market through Value Chain

Market dynamics scenario, along with growth opportunities of the market in the years to come

Chapter Outline

Chapter 1 mainly introduces the statistical scope of the report, market division standards, and market research methods.

Chapter 2 is an executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the Male Cosmetics Market and its likely evolution in the short to mid-term, and long term.

Chapter 3 makes a detailed analysis of the market's competitive landscape of the market and provides the market share, capacity, output, price, latest development plan, merger, and acquisition information of the main manufacturers in the market.

Chapter 4 is the analysis of the whole market industrial chain, including the upstream and downstream of the industry, as well as Porter's five forces analysis.

Chapter 5 introduces the latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 6 provides the analysis of various market segments according to product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 7 provides the analysis of various market segments according to application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 8 provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.

Chapter 9 introduces the basic situation of the main companies in the market in detail, including product sales revenue, sales volume, price, gross profit margin, market share, product introduction, recent development, etc.

Chapter 10 provides a quantitative analysis of the market size and development potential of each region in the next five years.

Chapter 11 provides a quantitative analysis of the market size and development potential of each market segment (product type and application) in the next five years.

Chapter 12 is the main points and conclusions of the report.


1 Research Methodology and Statistical Scope
1.1 Market Definition and Statistical Scope of Male Cosmetics
1.2 Key Market Segments
1.2.1 Male Cosmetics Segment by Type
1.2.2 Male Cosmetics Segment by Application
1.3 Methodology & Sources of Information
1.3.1 Research Methodology
1.3.2 Research Process
1.3.3 Market Breakdown and Data Triangulation
1.3.4 Base Year
1.3.5 Report Assumptions & Caveats
2 Male Cosmetics Market Overview
2.1 Global Market Overview
2.1.1 Global Male Cosmetics Market Size (M USD) Estimates and Forecasts (2020-2033)
2.1.2 Global Male Cosmetics Sales Estimates and Forecasts (2020-2033)
2.2 Market Segment Executive Summary
2.3 Global Market Size by Region
3 Male Cosmetics Market Competitive Landscape
3.1 Company Assessment Quadrant
3.2 Global Male Cosmetics Product Life Cycle
3.3 Global Male Cosmetics Sales by Manufacturers (2020-2025)
3.4 Global Male Cosmetics Revenue Market Share by Manufacturers (2020-2025)
3.5 Male Cosmetics Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.6 Global Male Cosmetics Average Price by Manufacturers (2020-2025)
3.7 Manufacturers Male Cosmetics Sales Sites, Area Served, Product Type
3.8 Male Cosmetics Market Competitive Situation and Trends
3.8.1 Male Cosmetics Market Concentration Rate
3.8.2 Global 5 and 10 Largest Male Cosmetics Players Market Share by Revenue
3.8.3 Mergers & Acquisitions, Expansion
4 Male Cosmetics Industry Chain Analysis
4.1 Male Cosmetics Industry Chain Analysis
4.2 Market Overview of Key Raw Materials
4.3 Midstream Market Analysis
4.4 Downstream Customer Analysis
5 The Development and Dynamics of Male Cosmetics Market
5.1 Key Development Trends
5.2 Driving Factors
5.3 Market Challenges
5.4 Market Restraints
5.5 Industry News
5.5.1 New Product Developments
5.5.2 Mergers & Acquisitions
5.5.3 Expansions
5.5.4 Collaboration/Supply Contracts
5.6 PEST Analysis
5.6.1 Industry Policies Analysis
5.6.2 Economic Environment Analysis
5.6.3 Social Environment Analysis
5.6.4 Technological Environment Analysis
5.7 Global Male Cosmetics Market Porter's Five Forces Analysis
5.7.1 Global Trade Frictions
5.7.2 Global Trade Frictions and Their Impacts to Male Cosmetics Market
5.8 ESG Ratings of Leading Companies
6 Male Cosmetics Market Segmentation by Type
6.1 Evaluation Matrix of Segment Market Development Potential (Type)
6.2 Global Male Cosmetics Sales Market Share by Type (2020-2025)
6.3 Global Male Cosmetics Market Size Market Share by Type (2020-2025)
6.4 Global Male Cosmetics Price by Type (2020-2025)
7 Male Cosmetics Market Segmentation by Application
7.1 Evaluation Matrix of Segment Market Development Potential (Application)
7.2 Global Male Cosmetics Market Sales by Application (2020-2025)
7.3 Global Male Cosmetics Market Size (M USD) by Application (2020-2025)
7.4 Global Male Cosmetics Sales Growth Rate by Application (2020-2025)
8 Male Cosmetics Market Sales by Region
8.1 Global Male Cosmetics Sales by Region
8.1.1 Global Male Cosmetics Sales by Region
8.1.2 Global Male Cosmetics Sales Market Share by Region
8.2 Global Male Cosmetics Market Size by Region
8.2.1 Global Male Cosmetics Market Size by Region
8.2.2 Global Male Cosmetics Market Size Market Share by Region
8.3 North America
8.3.1 North America Male Cosmetics Sales by Country
8.3.2 North America Male Cosmetics Market Size by Country
8.3.3 U.S. Market Overview
8.3.4 Canada Market Overview
8.3.5 Mexico Market Overview
8.4 Europe
8.4.1 Europe Male Cosmetics Sales by Country
8.4.2 Europe Male Cosmetics Market Size by Country
8.4.3 Germany Market Overview
8.4.4 France Market Overview
8.4.5 U.K. Market Overview
8.4.6 Italy Market Overview
8.4.7 Spain Market Overview
8.5 Asia Pacific
8.5.1 Asia Pacific Male Cosmetics Sales by Region
8.5.2 Asia Pacific Male Cosmetics Market Size by Region
8.5.3 China Market Overview
8.5.4 Japan Market Overview
8.5.5 South Korea Market Overview
8.5.6 India Market Overview
8.5.7 Southeast Asia Market Overview
8.6 South America
8.6.1 South America Male Cosmetics Sales by Country
8.6.2 South America Male Cosmetics Market Size by Country
8.6.3 Brazil Market Overview
8.6.4 Argentina Market Overview
8.6.5 Columbia Market Overview
8.7 Middle East and Africa
8.7.1 Middle East and Africa Male Cosmetics Sales by Region
8.7.2 Middle East and Africa Male Cosmetics Market Size by Region
8.7.3 Saudi Arabia Market Overview
8.7.4 UAE Market Overview
8.7.5 Egypt Market Overview
8.7.6 Nigeria Market Overview
8.7.7 South Africa Market Overview
9 Male Cosmetics Market Production by Region
9.1 Global Production of Male Cosmetics by Region(2020-2025)
9.2 Global Male Cosmetics Revenue Market Share by Region (2020-2025)
9.3 Global Male Cosmetics Production, Revenue, Price and Gross Margin (2020-2025)
9.4 North America Male Cosmetics Production
9.4.1 North America Male Cosmetics Production Growth Rate (2020-2025)
9.4.2 North America Male Cosmetics Production, Revenue, Price and Gross Margin (2020-2025)
9.5 Europe Male Cosmetics Production
9.5.1 Europe Male Cosmetics Production Growth Rate (2020-2025)
9.5.2 Europe Male Cosmetics Production, Revenue, Price and Gross Margin (2020-2025)
9.6 Japan Male Cosmetics Production (2020-2025)
9.6.1 Japan Male Cosmetics Production Growth Rate (2020-2025)
9.6.2 Japan Male Cosmetics Production, Revenue, Price and Gross Margin (2020-2025)
9.7 China Male Cosmetics Production (2020-2025)
9.7.1 China Male Cosmetics Production Growth Rate (2020-2025)
9.7.2 China Male Cosmetics Production, Revenue, Price and Gross Margin (2020-2025)
10 Key Companies Profile
10.1 KAO
10.1.1 KAO Basic Information
10.1.2 KAO Male Cosmetics Product Overview
10.1.3 KAO Male Cosmetics Product Market Performance
10.1.4 KAO Business Overview
10.1.5 KAO SWOT Analysis
10.1.6 KAO Recent Developments
10.2 Shiseido
10.2.1 Shiseido Basic Information
10.2.2 Shiseido Male Cosmetics Product Overview
10.2.3 Shiseido Male Cosmetics Product Market Performance
10.2.4 Shiseido Business Overview
10.2.5 Shiseido SWOT Analysis
10.2.6 Shiseido Recent Developments
10.3 Beiersdorf
10.3.1 Beiersdorf Basic Information
10.3.2 Beiersdorf Male Cosmetics Product Overview
10.3.3 Beiersdorf Male Cosmetics Product Market Performance
10.3.4 Beiersdorf Business Overview
10.3.5 Beiersdorf SWOT Analysis
10.3.6 Beiersdorf Recent Developments
10.4 Clarins
10.4.1 Clarins Basic Information
10.4.2 Clarins Male Cosmetics Product Overview
10.4.3 Clarins Male Cosmetics Product Market Performance
10.4.4 Clarins Business Overview
10.4.5 Clarins Recent Developments
10.5 L’Oreal Group
10.5.1 L’Oreal Group Basic Information
10.5.2 L’Oreal Group Male Cosmetics Product Overview
10.5.3 L’Oreal Group Male Cosmetics Product Market Performance
10.5.4 L’Oreal Group Business Overview
10.5.5 L’Oreal Group Recent Developments
10.6 Unilever
10.6.1 Unilever Basic Information
10.6.2 Unilever Male Cosmetics Product Overview
10.6.3 Unilever Male Cosmetics Product Market Performance
10.6.4 Unilever Business Overview
10.6.5 Unilever Recent Developments
10.7 Bulldog
10.7.1 Bulldog Basic Information
10.7.2 Bulldog Male Cosmetics Product Overview
10.7.3 Bulldog Male Cosmetics Product Market Performance
10.7.4 Bulldog Business Overview
10.7.5 Bulldog Recent Developments
10.8 Apivita
10.8.1 Apivita Basic Information
10.8.2 Apivita Male Cosmetics Product Overview
10.8.3 Apivita Male Cosmetics Product Market Performance
10.8.4 Apivita Business Overview
10.8.5 Apivita Recent Developments
10.9 Ebenholz
10.9.1 Ebenholz Basic Information
10.9.2 Ebenholz Male Cosmetics Product Overview
10.9.3 Ebenholz Male Cosmetics Product Market Performance
10.9.4 Ebenholz Business Overview
10.9.5 Ebenholz Recent Developments
10.10 Vichy
10.10.1 Vichy Basic Information
10.10.2 Vichy Male Cosmetics Product Overview
10.10.3 Vichy Male Cosmetics Product Market Performance
10.10.4 Vichy Business Overview
10.10.5 Vichy Recent Developments
10.11 Avene
10.11.1 Avene Basic Information
10.11.2 Avene Male Cosmetics Product Overview
10.11.3 Avene Male Cosmetics Product Market Performance
10.11.4 Avene Business Overview
10.11.5 Avene Recent Developments
10.12 Homo Naturals
10.12.1 Homo Naturals Basic Information
10.12.2 Homo Naturals Male Cosmetics Product Overview
10.12.3 Homo Naturals Male Cosmetics Product Market Performance
10.12.4 Homo Naturals Business Overview
10.12.5 Homo Naturals Recent Developments
11 Male Cosmetics Market Forecast by Region
11.1 Global Male Cosmetics Market Size Forecast
11.2 Global Male Cosmetics Market Forecast by Region
11.2.1 North America Market Size Forecast by Country
11.2.2 Europe Male Cosmetics Market Size Forecast by Country
11.2.3 Asia Pacific Male Cosmetics Market Size Forecast by Region
11.2.4 South America Male Cosmetics Market Size Forecast by Country
11.2.5 Middle East and Africa Forecasted Sales of Male Cosmetics by Country
12 Forecast Market by Type and by Application (2026-2033)
12.1 Global Male Cosmetics Market Forecast by Type (2026-2033)
12.1.1 Global Forecasted Sales of Male Cosmetics by Type (2026-2033)
12.1.2 Global Male Cosmetics Market Size Forecast by Type (2026-2033)
12.1.3 Global Forecasted Price of Male Cosmetics by Type (2026-2033)
12.2 Global Male Cosmetics Market Forecast by Application (2026-2033)
12.2.1 Global Male Cosmetics Sales (K Units) Forecast by Application
12.2.2 Global Male Cosmetics Market Size (M USD) Forecast by Application (2026-2033)
13 Conclusion and Key Findings

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings