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Global Licensed Merchandise Market Research Report 2025(Status and Outlook)

Publisher Bosson Research
Published Aug 03, 2025
Length 159 Pages
SKU # BOSS20299481

Description

Report Overview

The licensed merchandise market encompasses products that are manufactured and sold under legal agreements granting permission to use intellectual property (IP) such as trademarks, logos, characters, or brand names owned by licensors (e.g., entertainment studios, sports leagues, or fashion brands). These products range from apparel, toys, and accessories to home decor, electronics, and collectibles, leveraging the popularity and recognition of well-known franchises, celebrities, or corporate brands to drive consumer demand. Licensing agreements typically involve royalty payments, ensuring revenue streams for IP owners while allowing manufacturers and retailers to capitalize on established fanbases and brand loyalty. The market thrives on cross-industry collaborations, including entertainment (movies, TV shows, gaming), sports (team jerseys, memorabilia), and corporate branding (collaborations with designers or influencers), making it a dynamic and highly competitive sector influenced by trends in pop culture, consumer preferences, and global retail strategies.

The global Licensed Merchandise market size was estimated at USD 387632.0 million in 2024 and is projected to grow at a compound annual growth rate (CAGR) of 4.85% during the forecast period.

This report provides a deep insight into the global Licensed Merchandise market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, value chain analysis, etc.

The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global Licensed Merchandise Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.

In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Licensed Merchandise market in any manner.

Global Licensed Merchandise Market: Market Segmentation Analysis

The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.

Key Company

The Walt Disney Company

Meredith Corporation

PVH Corp.

Iconix Brand Group

Authentic Brands Group

Universal Brand Development

Nickelodeon

Major League Baseball

IMG College (Collegiate Licensing Company)

Sanrio

Sequential Brands Group

Westinghouse

General Motors

National Basketball Association

Electrolux

National Football League

Warner Bros. Consumer Products

The Pokémon Company International

Procter and Gamble

Ferrari

Ralph Lauren

Mattel

Ford Motor Company

BBC Worldwide

The Hershey Company

Stanley Black and Decker

PGA Tour

National Hockey League

Sunkist Growers

WWE

Market Segmentation (by Type)

Apparels

Toys

Accessories

Home Decoration

Software/Video Games

Food and Beverage

Others

Market Segmentation (by Application)

Entertainment

Corporate Trademarks/Brand

Fashion

Sports

Others

Geographic Segmentation

North America (USA, Canada, Mexico)

Europe (Germany, UK, France, Russia, Italy, Rest of Europe)

Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)

South America (Brazil, Argentina, Columbia, Rest of South America)

The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)

Key Benefits of This Market Research:

Industry drivers, restraints, and opportunities covered in the study

Neutral perspective on the market performance

Recent industry trends and developments

Competitive landscape & strategies of key players

Potential & niche segments and regions exhibiting promising growth covered

Historical, current, and projected market size, in terms of value

In-depth analysis of the Licensed Merchandise Market

Overview of the regional outlook of the Licensed Merchandise Market:

Chapter Outline

Chapter 1 mainly introduces the statistical scope of the report, market division standards, and market research methods.

Chapter 2 is an executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the Licensed Merchandise Market and its likely evolution in the short to mid-term, and long term.

Chapter 3 makes a detailed analysis of the market's competitive landscape of the market and provides the market share, capacity, output, price, latest development plan, merger, and acquisition information of the main manufacturers in the market.

Chapter 4 is the analysis of the whole market industrial chain, including the upstream and downstream of the industry, as well as Porter's five forces analysis.

Chapter 5 introduces the latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 6 provides the analysis of various market segments according to product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 7 provides the analysis of various market segments according to application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 8 provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.

Chapter 9 shares the main producing countries of Licensed Merchandise, their output value, profit level, regional supply, production capacity layout, etc. from the supply side.

Chapter 10 introduces the basic situation of the main companies in the market in detail, including product sales revenue, sales volume, price, gross profit margin, market share, product introduction, recent development, etc.

Chapter 11 provides a quantitative analysis of the market size and development potential of each region in the next five years.

Chapter 12 provides a quantitative analysis of the market size and development potential of each market segment in the next five years.

Chapter 13 is the main points and conclusions of the report.

Key Reasons to Buy this Report:

Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change

This enables you to anticipate market changes to remain ahead of your competitors

You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents

The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly

Provision of market value data for each segment and sub-segment

Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market

Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region

Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled

Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players

The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions

Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis

Provides insight into the market through Value Chain

Market dynamics scenario, along with growth opportunities of the market in the years to come

Table of Contents

159 Pages
1 Research Methodology And Statistical Scope
1.1 Market Definition And Statistical Scope Of Licensed Merchandise
1.2 Key Market Segments
1.2.1 Licensed Merchandise Segment By Type
1.2.2 Licensed Merchandise Segment By Application
1.3 Methodology & Sources Of Information
1.3.1 Research Methodology
1.3.2 Research Process
1.3.3 Market Breakdown And Data Triangulation
1.3.4 Base Year
1.3.5 Report Assumptions & Caveats
2 Licensed Merchandise Market Overview
2.1 Global Market Overview
2.2 Market Segment Executive Summary
2.3 Global Market Size By Region
3 Licensed Merchandise Market Competitive Landscape
3.1 Company Assessment Quadrant
3.2 Global Licensed Merchandise Product Life Cycle
3.3 Global Licensed Merchandise Revenue Market Share By Company (2020-2025)
3.4 Licensed Merchandise Market Share By Company Type (Tier 1, Tier 2, And Tier 3)
3.5 Licensed Merchandise Company Headquarters, Area Served, Product Type
3.6 Licensed Merchandise Market Competitive Situation And Trends
3.6.1 Licensed Merchandise Market Concentration Rate
3.6.2 Global 5 And 10 Largest Licensed Merchandise Players Market Share By Revenue
3.6.3 Mergers & Acquisitions, Expansion
4 Licensed Merchandise Value Chain Analysis
4.1 Licensed Merchandise Value Chain Analysis
4.2 Midstream Market Analysis
4.3 Downstream Customer Analysis
5 The Development And Dynamics Of Licensed Merchandise Market
5.1 Key Development Trends
5.2 Driving Factors
5.3 Market Challenges
5.4 Industry News
5.4.1 New Product Developments
5.4.2 Mergers & Acquisitions
5.4.3 Expansions
5.4.4 Collaboration/Supply Contracts
5.5 Pest Analysis
5.5.1 Industry Policies Analysis
5.5.2 Economic Environment Analysis
5.5.3 Social Environment Analysis
5.5.4 Technological Environment Analysis
5.6 Global Licensed Merchandise Market Porter's Five Forces Analysis
6 Licensed Merchandise Market Segmentation By Type
6.1 Evaluation Matrix Of Segment Market Development Potential (Type)
6.2 Global Licensed Merchandise Market Size Market Share By Type (2020-2025)
6.3 Global Licensed Merchandise Market Size Growth Rate By Type (2021-2025)
7 Licensed Merchandise Market Segmentation By Application
7.1 Evaluation Matrix Of Segment Market Development Potential (Application)
7.2 Global Licensed Merchandise Market Size (M Usd) By Application (2020-2025)
7.3 Global Licensed Merchandise Sales Growth Rate By Application (2020-2025)
8 Licensed Merchandise Market Segmentation By Region
8.1 Global Licensed Merchandise Market Size By Region
8.1.1 Global Licensed Merchandise Market Size By Region
8.1.2 Global Licensed Merchandise Market Size Market Share By Region
8.2 North America
8.2.1 North America Licensed Merchandise Market Size By Country
8.2.2 U.S.
8.2.3 Canada
8.2.4 Mexico
8.3 Europe
8.3.1 Europe Licensed Merchandise Market Size By Country
8.3.2 Germany
8.3.3 France
8.3.4 U.K.
8.3.5 Italy
8.3.6 Spain
8.4 Asia Pacific
8.4.1 Asia Pacific Licensed Merchandise Market Size By Region
8.4.2 China
8.4.3 Japan
8.4.4 South Korea
8.4.5 India
8.4.6 Southeast Asia
8.5 South America
8.5.1 South America Licensed Merchandise Market Size By Country
8.5.2 Brazil
8.5.3 Argentina
8.5.4 Columbia
8.6 Middle East And Africa
8.6.1 Middle East And Africa Licensed Merchandise Market Size By Region
8.6.2 Saudi Arabia
8.6.3 Uae
8.6.4 Egypt
8.6.5 Nigeria
8.6.6 South Africa
9 Key Companies Profile
9.1 The Walt Disney Company
9.1.1 The Walt Disney Company Basic Information
9.1.2 The Walt Disney Company Licensed Merchandise Product Overview
9.1.3 The Walt Disney Company Licensed Merchandise Product Market Performance
9.1.4 The Walt Disney Company Swot Analysis
9.1.5 The Walt Disney Company Business Overview
9.1.6 The Walt Disney Company Recent Developments
9.2 Meredith Corporation
9.2.1 Meredith Corporation Basic Information
9.2.2 Meredith Corporation Licensed Merchandise Product Overview
9.2.3 Meredith Corporation Licensed Merchandise Product Market Performance
9.2.4 Meredith Corporation Swot Analysis
9.2.5 Meredith Corporation Business Overview
9.2.6 Meredith Corporation Recent Developments
9.3 Pvh Corp.
9.3.1 Pvh Corp. Basic Information
9.3.2 Pvh Corp. Licensed Merchandise Product Overview
9.3.3 Pvh Corp. Licensed Merchandise Product Market Performance
9.3.4 Pvh Corp. Swot Analysis
9.3.5 Pvh Corp. Business Overview
9.3.6 Pvh Corp. Recent Developments
9.4 Iconix Brand Group
9.4.1 Iconix Brand Group Basic Information
9.4.2 Iconix Brand Group Licensed Merchandise Product Overview
9.4.3 Iconix Brand Group Licensed Merchandise Product Market Performance
9.4.4 Iconix Brand Group Business Overview
9.4.5 Iconix Brand Group Recent Developments
9.5 Authentic Brands Group
9.5.1 Authentic Brands Group Basic Information
9.5.2 Authentic Brands Group Licensed Merchandise Product Overview
9.5.3 Authentic Brands Group Licensed Merchandise Product Market Performance
9.5.4 Authentic Brands Group Business Overview
9.5.5 Authentic Brands Group Recent Developments
9.6 Universal Brand Development
9.6.1 Universal Brand Development Basic Information
9.6.2 Universal Brand Development Licensed Merchandise Product Overview
9.6.3 Universal Brand Development Licensed Merchandise Product Market Performance
9.6.4 Universal Brand Development Business Overview
9.6.5 Universal Brand Development Recent Developments
9.7 Nickelodeon
9.7.1 Nickelodeon Basic Information
9.7.2 Nickelodeon Licensed Merchandise Product Overview
9.7.3 Nickelodeon Licensed Merchandise Product Market Performance
9.7.4 Nickelodeon Business Overview
9.7.5 Nickelodeon Recent Developments
9.8 Major League Baseball
9.8.1 Major League Baseball Basic Information
9.8.2 Major League Baseball Licensed Merchandise Product Overview
9.8.3 Major League Baseball Licensed Merchandise Product Market Performance
9.8.4 Major League Baseball Business Overview
9.8.5 Major League Baseball Recent Developments
9.9 Img College (Collegiate Licensing Company)
9.9.1 Img College (Collegiate Licensing Company) Basic Information
9.9.2 Img College (Collegiate Licensing Company) Licensed Merchandise Product Overview
9.9.3 Img College (Collegiate Licensing Company) Licensed Merchandise Product Market Performance
9.9.4 Img College (Collegiate Licensing Company) Business Overview
9.9.5 Img College (Collegiate Licensing Company) Recent Developments
9.10 Sanrio
9.10.1 Sanrio Basic Information
9.10.2 Sanrio Licensed Merchandise Product Overview
9.10.3 Sanrio Licensed Merchandise Product Market Performance
9.10.4 Sanrio Business Overview
9.10.5 Sanrio Recent Developments
9.11 Sequential Brands Group
9.11.1 Sequential Brands Group Basic Information
9.11.2 Sequential Brands Group Licensed Merchandise Product Overview
9.11.3 Sequential Brands Group Licensed Merchandise Product Market Performance
9.11.4 Sequential Brands Group Business Overview
9.11.5 Sequential Brands Group Recent Developments
9.12 Westinghouse
9.12.1 Westinghouse Basic Information
9.12.2 Westinghouse Licensed Merchandise Product Overview
9.12.3 Westinghouse Licensed Merchandise Product Market Performance
9.12.4 Westinghouse Business Overview
9.12.5 Westinghouse Recent Developments
9.13 General Motors
9.13.1 General Motors Basic Information
9.13.2 General Motors Licensed Merchandise Product Overview
9.13.3 General Motors Licensed Merchandise Product Market Performance
9.13.4 General Motors Business Overview
9.13.5 General Motors Recent Developments
9.14 National Basketball Association
9.14.1 National Basketball Association Basic Information
9.14.2 National Basketball Association Licensed Merchandise Product Overview
9.14.3 National Basketball Association Licensed Merchandise Product Market Performance
9.14.4 National Basketball Association Business Overview
9.14.5 National Basketball Association Recent Developments
9.15 Electrolux
9.15.1 Electrolux Basic Information
9.15.2 Electrolux Licensed Merchandise Product Overview
9.15.3 Electrolux Licensed Merchandise Product Market Performance
9.15.4 Electrolux Business Overview
9.15.5 Electrolux Recent Developments
9.16 National Football League
9.16.1 National Football League Basic Information
9.16.2 National Football League Licensed Merchandise Product Overview
9.16.3 National Football League Licensed Merchandise Product Market Performance
9.16.4 National Football League Business Overview
9.16.5 National Football League Recent Developments
9.17 Warner Bros. Consumer Products
9.17.1 Warner Bros. Consumer Products Basic Information
9.17.2 Warner Bros. Consumer Products Licensed Merchandise Product Overview
9.17.3 Warner Bros. Consumer Products Licensed Merchandise Product Market Performance
9.17.4 Warner Bros. Consumer Products Business Overview
9.17.5 Warner Bros. Consumer Products Recent Developments
9.18 The Pokémon Company International
9.18.1 The Pokémon Company International Basic Information
9.18.2 The Pokémon Company International Licensed Merchandise Product Overview
9.18.3 The Pokémon Company International Licensed Merchandise Product Market Performance
9.18.4 The Pokémon Company International Business Overview
9.18.5 The Pokémon Company International Recent Developments
9.19 Procter And Gamble
9.19.1 Procter And Gamble Basic Information
9.19.2 Procter And Gamble Licensed Merchandise Product Overview
9.19.3 Procter And Gamble Licensed Merchandise Product Market Performance
9.19.4 Procter And Gamble Business Overview
9.19.5 Procter And Gamble Recent Developments
9.20 Ferrari
9.20.1 Ferrari Basic Information
9.20.2 Ferrari Licensed Merchandise Product Overview
9.20.3 Ferrari Licensed Merchandise Product Market Performance
9.20.4 Ferrari Business Overview
9.20.5 Ferrari Recent Developments
9.21 Ralph Lauren
9.21.1 Ralph Lauren Basic Information
9.21.2 Ralph Lauren Licensed Merchandise Product Overview
9.21.3 Ralph Lauren Licensed Merchandise Product Market Performance
9.21.4 Ralph Lauren Business Overview
9.21.5 Ralph Lauren Recent Developments
9.22 Mattel
9.22.1 Mattel Basic Information
9.22.2 Mattel Licensed Merchandise Product Overview
9.22.3 Mattel Licensed Merchandise Product Market Performance
9.22.4 Mattel Business Overview
9.22.5 Mattel Recent Developments
9.23 Ford Motor Company
9.23.1 Ford Motor Company Basic Information
9.23.2 Ford Motor Company Licensed Merchandise Product Overview
9.23.3 Ford Motor Company Licensed Merchandise Product Market Performance
9.23.4 Ford Motor Company Business Overview
9.23.5 Ford Motor Company Recent Developments
9.24 Bbc Worldwide
9.24.1 Bbc Worldwide Basic Information
9.24.2 Bbc Worldwide Licensed Merchandise Product Overview
9.24.3 Bbc Worldwide Licensed Merchandise Product Market Performance
9.24.4 Bbc Worldwide Business Overview
9.24.5 Bbc Worldwide Recent Developments
9.25 The Hershey Company
9.25.1 The Hershey Company Basic Information
9.25.2 The Hershey Company Licensed Merchandise Product Overview
9.25.3 The Hershey Company Licensed Merchandise Product Market Performance
9.25.4 The Hershey Company Business Overview
9.25.5 The Hershey Company Recent Developments
9.26 Stanley Black And Decker
9.26.1 Stanley Black And Decker Basic Information
9.26.2 Stanley Black And Decker Licensed Merchandise Product Overview
9.26.3 Stanley Black And Decker Licensed Merchandise Product Market Performance
9.26.4 Stanley Black And Decker Business Overview
9.26.5 Stanley Black And Decker Recent Developments
9.27 Pga Tour
9.27.1 Pga Tour Basic Information
9.27.2 Pga Tour Licensed Merchandise Product Overview
9.27.3 Pga Tour Licensed Merchandise Product Market Performance
9.27.4 Pga Tour Business Overview
9.27.5 Pga Tour Recent Developments
9.28 National Hockey League
9.28.1 National Hockey League Basic Information
9.28.2 National Hockey League Licensed Merchandise Product Overview
9.28.3 National Hockey League Licensed Merchandise Product Market Performance
9.28.4 National Hockey League Business Overview
9.28.5 National Hockey League Recent Developments
9.29 Sunkist Growers
9.29.1 Sunkist Growers Basic Information
9.29.2 Sunkist Growers Licensed Merchandise Product Overview
9.29.3 Sunkist Growers Licensed Merchandise Product Market Performance
9.29.4 Sunkist Growers Business Overview
9.29.5 Sunkist Growers Recent Developments
9.30 Wwe
9.30.1 Wwe Basic Information
9.30.2 Wwe Licensed Merchandise Product Overview
9.30.3 Wwe Licensed Merchandise Product Market Performance
9.30.4 Wwe Business Overview
9.30.5 Wwe Recent Developments
10 Licensed Merchandise Market Forecast By Region
10.1 Global Licensed Merchandise Market Size Forecast
10.2 Global Licensed Merchandise Market Forecast By Region
10.2.1 North America Market Size Forecast By Country
10.2.2 Europe Licensed Merchandise Market Size Forecast By Country
10.2.3 Asia Pacific Licensed Merchandise Market Size Forecast By Region
10.2.4 South America Licensed Merchandise Market Size Forecast By Country
10.2.5 Middle East And Africa Forecasted Sales Of Licensed Merchandise By Country
11 Forecast Market By Type And By Application (2026-2033)
11.1 Global Licensed Merchandise Market Forecast By Type (2026-2033)
11.2 Global Licensed Merchandise Market Forecast By Application (2026-2033)
12 Conclusion And Key Findings
How Do Licenses Work?
Head shot

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