Global Influenza Virus Rapid Antigen Test Kit Market Research Report 2025(Status and Outlook)
Description
Report Overview
The Influenza Virus Rapid Antigen Test Kit is an in vitro diagnostic tool designed to detect influenza A and B viral antigens in respiratory specimens, such as nasopharyngeal or throat swabs, within a short timeframe (typically 15–30 minutes). These kits utilize immunochromatographic or lateral flow assay technology, where antibodies bind to viral antigens, producing visible results without requiring laboratory equipment. They are widely used in clinical settings, pharmacies, and home testing scenarios due to their ease of use, affordability, and quick turnaround time, making them crucial for early detection during flu outbreaks. However, their sensitivity may vary compared to PCR tests, leading to potential false negatives, particularly in low viral load cases. The market demand is driven by seasonal influenza prevalence, pandemic preparedness, and the growing preference for point-of-care diagnostics. Regulatory approvals, technological advancements, and competitive pricing further influence adoption across healthcare systems and consumer segments.
The global Influenza Virus Rapid Antigen Test Kit market size was estimated at USD 6857.5 million in 2024, exhibiting a CAGR of 5.50% during the forecast period.
This report provides a deep insight into the global Influenza Virus Rapid Antigen Test Kit market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, value chain analysis, etc.
The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global Influenza Virus Rapid Antigen Test Kit Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.
In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Influenza Virus Rapid Antigen Test Kit market in any manner.
Global Influenza Virus Rapid Antigen Test Kit Market: Market Segmentation Analysis
The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.
Key Company
BD
Abbott
Quidel
Roche
Actim
Denka
Guangzhou Wondfo Biotech
Jiangsu Bioperfectus Technologies
Hangzhou Biotest Biotech
Wantai BioPharm
Daan Gene
Market Segmentation (by Type)
Conventional RIDT
Digital RIDT
Market Segmentation (by Application)
Hospital
POCT
Others
Geographic Segmentation
North America (USA, Canada, Mexico)
Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
South America (Brazil, Argentina, Columbia, Rest of South America)
The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)
Key Benefits of This Market Research:
Industry drivers, restraints, and opportunities covered in the study
Neutral perspective on the market performance
Recent industry trends and developments
Competitive landscape & strategies of key players
Potential & niche segments and regions exhibiting promising growth covered
Historical, current, and projected market size, in terms of value
In-depth analysis of the Influenza Virus Rapid Antigen Test Kit Market
Overview of the regional outlook of the Influenza Virus Rapid Antigen Test Kit Market:
Chapter Outline
Chapter 1 mainly introduces the statistical scope of the report, market division standards, and market research methods.
Chapter 2 is an executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the Influenza Virus Rapid Antigen Test Kit Market and its likely evolution in the short to mid-term, and long term.
Chapter 3 makes a detailed analysis of the market's competitive landscape of the market and provides the market share, capacity, output, price, latest development plan, merger, and acquisition information of the main manufacturers in the market.
Chapter 4 is the analysis of the whole market industrial chain, including the upstream and downstream of the industry, as well as Porter's five forces analysis.
Chapter 5 introduces the latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 6 provides the analysis of various market segments according to product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 7 provides the analysis of various market segments according to application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 8 provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 9 shares the main producing countries of Influenza Virus Rapid Antigen Test Kit, their output value, profit level, regional supply, production capacity layout, etc. from the supply side.
Chapter 10 introduces the basic situation of the main companies in the market in detail, including product sales revenue, sales volume, price, gross profit margin, market share, product introduction, recent development, etc.
Chapter 11 provides a quantitative analysis of the market size and development potential of each region in the next five years.
Chapter 12 provides a quantitative analysis of the market size and development potential of each market segment in the next five years.
Chapter 13 is the main points and conclusions of the report.
Key Reasons to Buy this Report:
Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change
This enables you to anticipate market changes to remain ahead of your competitors
You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents
The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly
Provision of market value data for each segment and sub-segment
Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis
Provides insight into the market through Value Chain
Market dynamics scenario, along with growth opportunities of the market in the years to come
The Influenza Virus Rapid Antigen Test Kit is an in vitro diagnostic tool designed to detect influenza A and B viral antigens in respiratory specimens, such as nasopharyngeal or throat swabs, within a short timeframe (typically 15–30 minutes). These kits utilize immunochromatographic or lateral flow assay technology, where antibodies bind to viral antigens, producing visible results without requiring laboratory equipment. They are widely used in clinical settings, pharmacies, and home testing scenarios due to their ease of use, affordability, and quick turnaround time, making them crucial for early detection during flu outbreaks. However, their sensitivity may vary compared to PCR tests, leading to potential false negatives, particularly in low viral load cases. The market demand is driven by seasonal influenza prevalence, pandemic preparedness, and the growing preference for point-of-care diagnostics. Regulatory approvals, technological advancements, and competitive pricing further influence adoption across healthcare systems and consumer segments.
The global Influenza Virus Rapid Antigen Test Kit market size was estimated at USD 6857.5 million in 2024, exhibiting a CAGR of 5.50% during the forecast period.
This report provides a deep insight into the global Influenza Virus Rapid Antigen Test Kit market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, value chain analysis, etc.
The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global Influenza Virus Rapid Antigen Test Kit Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.
In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Influenza Virus Rapid Antigen Test Kit market in any manner.
Global Influenza Virus Rapid Antigen Test Kit Market: Market Segmentation Analysis
The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.
Key Company
BD
Abbott
Quidel
Roche
Actim
Denka
Guangzhou Wondfo Biotech
Jiangsu Bioperfectus Technologies
Hangzhou Biotest Biotech
Wantai BioPharm
Daan Gene
Market Segmentation (by Type)
Conventional RIDT
Digital RIDT
Market Segmentation (by Application)
Hospital
POCT
Others
Geographic Segmentation
North America (USA, Canada, Mexico)
Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
South America (Brazil, Argentina, Columbia, Rest of South America)
The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)
Key Benefits of This Market Research:
Industry drivers, restraints, and opportunities covered in the study
Neutral perspective on the market performance
Recent industry trends and developments
Competitive landscape & strategies of key players
Potential & niche segments and regions exhibiting promising growth covered
Historical, current, and projected market size, in terms of value
In-depth analysis of the Influenza Virus Rapid Antigen Test Kit Market
Overview of the regional outlook of the Influenza Virus Rapid Antigen Test Kit Market:
Chapter Outline
Chapter 1 mainly introduces the statistical scope of the report, market division standards, and market research methods.
Chapter 2 is an executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the Influenza Virus Rapid Antigen Test Kit Market and its likely evolution in the short to mid-term, and long term.
Chapter 3 makes a detailed analysis of the market's competitive landscape of the market and provides the market share, capacity, output, price, latest development plan, merger, and acquisition information of the main manufacturers in the market.
Chapter 4 is the analysis of the whole market industrial chain, including the upstream and downstream of the industry, as well as Porter's five forces analysis.
Chapter 5 introduces the latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 6 provides the analysis of various market segments according to product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 7 provides the analysis of various market segments according to application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 8 provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 9 shares the main producing countries of Influenza Virus Rapid Antigen Test Kit, their output value, profit level, regional supply, production capacity layout, etc. from the supply side.
Chapter 10 introduces the basic situation of the main companies in the market in detail, including product sales revenue, sales volume, price, gross profit margin, market share, product introduction, recent development, etc.
Chapter 11 provides a quantitative analysis of the market size and development potential of each region in the next five years.
Chapter 12 provides a quantitative analysis of the market size and development potential of each market segment in the next five years.
Chapter 13 is the main points and conclusions of the report.
Key Reasons to Buy this Report:
Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change
This enables you to anticipate market changes to remain ahead of your competitors
You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents
The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly
Provision of market value data for each segment and sub-segment
Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis
Provides insight into the market through Value Chain
Market dynamics scenario, along with growth opportunities of the market in the years to come
Table of Contents
112 Pages
- 1 Research Methodology and Statistical Scope
- 1.1 Market Definition and Statistical Scope of Influenza Virus Rapid Antigen Test Kit
- 1.2 Key Market Segments
- 1.2.1 Influenza Virus Rapid Antigen Test Kit Segment by Type
- 1.2.2 Influenza Virus Rapid Antigen Test Kit Segment by Application
- 1.3 Methodology & Sources of Information
- 1.3.1 Research Methodology
- 1.3.2 Research Process
- 1.3.3 Market Breakdown and Data Triangulation
- 1.3.4 Base Year
- 1.3.5 Report Assumptions & Caveats
- 2 Influenza Virus Rapid Antigen Test Kit Market Overview
- 2.1 Global Market Overview
- 2.2 Market Segment Executive Summary
- 2.3 Global Market Size by Region
- 3 Influenza Virus Rapid Antigen Test Kit Market Competitive Landscape
- 3.1 Company Assessment Quadrant
- 3.2 Global Influenza Virus Rapid Antigen Test Kit Product Life Cycle
- 3.3 Global Influenza Virus Rapid Antigen Test Kit Revenue Market Share by Company (2020-2025)
- 3.4 Influenza Virus Rapid Antigen Test Kit Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
- 3.5 Influenza Virus Rapid Antigen Test Kit Company Headquarters, Area Served, Product Type
- 3.6 Influenza Virus Rapid Antigen Test Kit Market Competitive Situation and Trends
- 3.6.1 Influenza Virus Rapid Antigen Test Kit Market Concentration Rate
- 3.6.2 Global 5 and 10 Largest Influenza Virus Rapid Antigen Test Kit Players Market Share by Revenue
- 3.6.3 Mergers & Acquisitions, Expansion
- 4 Influenza Virus Rapid Antigen Test Kit Value Chain Analysis
- 4.1 Influenza Virus Rapid Antigen Test Kit Value Chain Analysis
- 4.2 Midstream Market Analysis
- 4.3 Downstream Customer Analysis
- 5 The Development and Dynamics of Influenza Virus Rapid Antigen Test Kit Market
- 5.1 Key Development Trends
- 5.2 Driving Factors
- 5.3 Market Challenges
- 5.4 Industry News
- 5.4.1 New Product Developments
- 5.4.2 Mergers & Acquisitions
- 5.4.3 Expansions
- 5.4.4 Collaboration/Supply Contracts
- 5.5 PEST Analysis
- 5.5.1 Industry Policies Analysis
- 5.5.2 Economic Environment Analysis
- 5.5.3 Social Environment Analysis
- 5.5.4 Technological Environment Analysis
- 5.6 Global Influenza Virus Rapid Antigen Test Kit Market Porter's Five Forces Analysis
- 6 Influenza Virus Rapid Antigen Test Kit Market Segmentation by Type
- 6.1 Evaluation Matrix of Segment Market Development Potential (Type)
- 6.2 Global Influenza Virus Rapid Antigen Test Kit Market Size Market Share by Type (2020-2025)
- 6.3 Global Influenza Virus Rapid Antigen Test Kit Market Size Growth Rate by Type (2021-2025)
- 7 Influenza Virus Rapid Antigen Test Kit Market Segmentation by Application
- 7.1 Evaluation Matrix of Segment Market Development Potential (Application)
- 7.2 Global Influenza Virus Rapid Antigen Test Kit Market Size (M USD) by Application (2020-2025)
- 7.3 Global Influenza Virus Rapid Antigen Test Kit Sales Growth Rate by Application (2020-2025)
- 8 Influenza Virus Rapid Antigen Test Kit Market Segmentation by Region
- 8.1 Global Influenza Virus Rapid Antigen Test Kit Market Size by Region
- 8.1.1 Global Influenza Virus Rapid Antigen Test Kit Market Size by Region
- 8.1.2 Global Influenza Virus Rapid Antigen Test Kit Market Size Market Share by Region
- 8.2 North America
- 8.2.1 North America Influenza Virus Rapid Antigen Test Kit Market Size by Country
- 8.2.2 U.S.
- 8.2.3 Canada
- 8.2.4 Mexico
- 8.3 Europe
- 8.3.1 Europe Influenza Virus Rapid Antigen Test Kit Market Size by Country
- 8.3.2 Germany
- 8.3.3 France
- 8.3.4 U.K.
- 8.3.5 Italy
- 8.3.6 Spain
- 8.4 Asia Pacific
- 8.4.1 Asia Pacific Influenza Virus Rapid Antigen Test Kit Market Size by Region
- 8.4.2 China
- 8.4.3 Japan
- 8.4.4 South Korea
- 8.4.5 India
- 8.4.6 Southeast Asia
- 8.5 South America
- 8.5.1 South America Influenza Virus Rapid Antigen Test Kit Market Size by Country
- 8.5.2 Brazil
- 8.5.3 Argentina
- 8.5.4 Columbia
- 8.6 Middle East and Africa
- 8.6.1 Middle East and Africa Influenza Virus Rapid Antigen Test Kit Market Size by Region
- 8.6.2 Saudi Arabia
- 8.6.3 UAE
- 8.6.4 Egypt
- 8.6.5 Nigeria
- 8.6.6 South Africa
- 9 Key Companies Profile
- 9.1 BD
- 9.1.1 BD Basic Information
- 9.1.2 BD Influenza Virus Rapid Antigen Test Kit Product Overview
- 9.1.3 BD Influenza Virus Rapid Antigen Test Kit Product Market Performance
- 9.1.4 BD SWOT Analysis
- 9.1.5 BD Business Overview
- 9.1.6 BD Recent Developments
- 9.2 Abbott
- 9.2.1 Abbott Basic Information
- 9.2.2 Abbott Influenza Virus Rapid Antigen Test Kit Product Overview
- 9.2.3 Abbott Influenza Virus Rapid Antigen Test Kit Product Market Performance
- 9.2.4 Abbott SWOT Analysis
- 9.2.5 Abbott Business Overview
- 9.2.6 Abbott Recent Developments
- 9.3 Quidel
- 9.3.1 Quidel Basic Information
- 9.3.2 Quidel Influenza Virus Rapid Antigen Test Kit Product Overview
- 9.3.3 Quidel Influenza Virus Rapid Antigen Test Kit Product Market Performance
- 9.3.4 Quidel SWOT Analysis
- 9.3.5 Quidel Business Overview
- 9.3.6 Quidel Recent Developments
- 9.4 Roche
- 9.4.1 Roche Basic Information
- 9.4.2 Roche Influenza Virus Rapid Antigen Test Kit Product Overview
- 9.4.3 Roche Influenza Virus Rapid Antigen Test Kit Product Market Performance
- 9.4.4 Roche Business Overview
- 9.4.5 Roche Recent Developments
- 9.5 Actim
- 9.5.1 Actim Basic Information
- 9.5.2 Actim Influenza Virus Rapid Antigen Test Kit Product Overview
- 9.5.3 Actim Influenza Virus Rapid Antigen Test Kit Product Market Performance
- 9.5.4 Actim Business Overview
- 9.5.5 Actim Recent Developments
- 9.6 Denka
- 9.6.1 Denka Basic Information
- 9.6.2 Denka Influenza Virus Rapid Antigen Test Kit Product Overview
- 9.6.3 Denka Influenza Virus Rapid Antigen Test Kit Product Market Performance
- 9.6.4 Denka Business Overview
- 9.6.5 Denka Recent Developments
- 9.7 Guangzhou Wondfo Biotech
- 9.7.1 Guangzhou Wondfo Biotech Basic Information
- 9.7.2 Guangzhou Wondfo Biotech Influenza Virus Rapid Antigen Test Kit Product Overview
- 9.7.3 Guangzhou Wondfo Biotech Influenza Virus Rapid Antigen Test Kit Product Market Performance
- 9.7.4 Guangzhou Wondfo Biotech Business Overview
- 9.7.5 Guangzhou Wondfo Biotech Recent Developments
- 9.8 Jiangsu Bioperfectus Technologies
- 9.8.1 Jiangsu Bioperfectus Technologies Basic Information
- 9.8.2 Jiangsu Bioperfectus Technologies Influenza Virus Rapid Antigen Test Kit Product Overview
- 9.8.3 Jiangsu Bioperfectus Technologies Influenza Virus Rapid Antigen Test Kit Product Market Performance
- 9.8.4 Jiangsu Bioperfectus Technologies Business Overview
- 9.8.5 Jiangsu Bioperfectus Technologies Recent Developments
- 9.9 Hangzhou Biotest Biotech
- 9.9.1 Hangzhou Biotest Biotech Basic Information
- 9.9.2 Hangzhou Biotest Biotech Influenza Virus Rapid Antigen Test Kit Product Overview
- 9.9.3 Hangzhou Biotest Biotech Influenza Virus Rapid Antigen Test Kit Product Market Performance
- 9.9.4 Hangzhou Biotest Biotech Business Overview
- 9.9.5 Hangzhou Biotest Biotech Recent Developments
- 9.10 Wantai BioPharm
- 9.10.1 Wantai BioPharm Basic Information
- 9.10.2 Wantai BioPharm Influenza Virus Rapid Antigen Test Kit Product Overview
- 9.10.3 Wantai BioPharm Influenza Virus Rapid Antigen Test Kit Product Market Performance
- 9.10.4 Wantai BioPharm Business Overview
- 9.10.5 Wantai BioPharm Recent Developments
- 9.11 Daan Gene
- 9.11.1 Daan Gene Basic Information
- 9.11.2 Daan Gene Influenza Virus Rapid Antigen Test Kit Product Overview
- 9.11.3 Daan Gene Influenza Virus Rapid Antigen Test Kit Product Market Performance
- 9.11.4 Daan Gene Business Overview
- 9.11.5 Daan Gene Recent Developments
- 10 Influenza Virus Rapid Antigen Test Kit Market Forecast by Region
- 10.1 Global Influenza Virus Rapid Antigen Test Kit Market Size Forecast
- 10.2 Global Influenza Virus Rapid Antigen Test Kit Market Forecast by Region
- 10.2.1 North America Market Size Forecast by Country
- 10.2.2 Europe Influenza Virus Rapid Antigen Test Kit Market Size Forecast by Country
- 10.2.3 Asia Pacific Influenza Virus Rapid Antigen Test Kit Market Size Forecast by Region
- 10.2.4 South America Influenza Virus Rapid Antigen Test Kit Market Size Forecast by Country
- 10.2.5 Middle East and Africa Forecasted Sales of Influenza Virus Rapid Antigen Test Kit by Country
- 11 Forecast Market by Type and by Application (2026-2033)
- 11.1 Global Influenza Virus Rapid Antigen Test Kit Market Forecast by Type (2026-2033)
- 11.2 Global Influenza Virus Rapid Antigen Test Kit Market Forecast by Application (2026-2033)
- 12 Conclusion and Key Findings
Pricing
Currency Rates
Questions or Comments?
Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
