Global Dsp Advertising Demand Side Platform Market Research Report 2025(Status and Outlook)
Description
Report Overview
According to International Telecommunication Union (ITU), the global Internet users (online population) were more than 5 billion. And the number of online shoppers was also increasing. In 2022, the global e-commerce market penetration rate increased to 19.7%, and the e-commerce market reached $5.5 trillion. At the same time, the Asian e-commerce market ranked at the top of the revenue ranking, which has reached $1.8 trillion. According to the National Bureau of Statistics, China was the largest online retail market in 2022, with online retail sales of 13.79 trillion yuan and a year-on-year increase of 4%. Among them, the online retail sales of physical goods were 11.96 trillion yuan, with a year-on-year increase of 6.2%, which accounted for 27.2% of the total retail sales of consumer goods.
The global Dsp Advertising Demand Side Platform market size was estimated at USD 28750.0 million in 2024 and is projected to grow at a compound annual growth rate (CAGR) of 20.00% during the forecast period.
This report provides a deep insight into the global Dsp Advertising Demand Side Platform market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, value chain analysis, etc.
The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global Dsp Advertising Demand Side Platform Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.
In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Dsp Advertising Demand Side Platform market in any manner.
Global Dsp Advertising Demand Side Platform Market: Market Segmentation Analysis
The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.
Key Company
Criteo
Double Click
Facebook Ads Manager
Adobe
Trade Desk
Amazon (AAP)
Appnexus
Dataxu
Mediamath
SocioMatic
Sizmek
Tubemogul
Oath Inc
AdForm
Amobee
Centro Inc
Market Segmentation (by Type)
RTB (Real Time Bidding)
PPB (Programmatic Premium Buying)
Market Segmentation (by Application)
Retail
Automobile
Finance
Telecommunications
Others
Geographic Segmentation
North America (USA, Canada, Mexico)
Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
South America (Brazil, Argentina, Columbia, Rest of South America)
The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)
Key Benefits of This Market Research:
Industry drivers, restraints, and opportunities covered in the study
Neutral perspective on the market performance
Recent industry trends and developments
Competitive landscape & strategies of key players
Potential & niche segments and regions exhibiting promising growth covered
Historical, current, and projected market size, in terms of value
In-depth analysis of the Dsp Advertising Demand Side Platform Market
Overview of the regional outlook of the Dsp Advertising Demand Side Platform Market:
Chapter Outline
Chapter 1 mainly introduces the statistical scope of the report, market division standards, and market research methods.
Chapter 2 is an executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the Dsp Advertising Demand Side Platform Market and its likely evolution in the short to mid-term, and long term.
Chapter 3 makes a detailed analysis of the market's competitive landscape of the market and provides the market share, capacity, output, price, latest development plan, merger, and acquisition information of the main manufacturers in the market.
Chapter 4 is the analysis of the whole market industrial chain, including the upstream and downstream of the industry, as well as Porter's five forces analysis.
Chapter 5 introduces the latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 6 provides the analysis of various market segments according to product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 7 provides the analysis of various market segments according to application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 8 provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 9 shares the main producing countries of Dsp Advertising Demand Side Platform, their output value, profit level, regional supply, production capacity layout, etc. from the supply side.
Chapter 10 introduces the basic situation of the main companies in the market in detail, including product sales revenue, sales volume, price, gross profit margin, market share, product introduction, recent development, etc.
Chapter 11 provides a quantitative analysis of the market size and development potential of each region in the next five years.
Chapter 12 provides a quantitative analysis of the market size and development potential of each market segment in the next five years.
Chapter 13 is the main points and conclusions of the report.
Key Reasons to Buy this Report:
Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change
This enables you to anticipate market changes to remain ahead of your competitors
You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents
The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly
Provision of market value data for each segment and sub-segment
Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis
Provides insight into the market through Value Chain
Market dynamics scenario, along with growth opportunities of the market in the years to come
According to International Telecommunication Union (ITU), the global Internet users (online population) were more than 5 billion. And the number of online shoppers was also increasing. In 2022, the global e-commerce market penetration rate increased to 19.7%, and the e-commerce market reached $5.5 trillion. At the same time, the Asian e-commerce market ranked at the top of the revenue ranking, which has reached $1.8 trillion. According to the National Bureau of Statistics, China was the largest online retail market in 2022, with online retail sales of 13.79 trillion yuan and a year-on-year increase of 4%. Among them, the online retail sales of physical goods were 11.96 trillion yuan, with a year-on-year increase of 6.2%, which accounted for 27.2% of the total retail sales of consumer goods.
The global Dsp Advertising Demand Side Platform market size was estimated at USD 28750.0 million in 2024 and is projected to grow at a compound annual growth rate (CAGR) of 20.00% during the forecast period.
This report provides a deep insight into the global Dsp Advertising Demand Side Platform market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, value chain analysis, etc.
The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global Dsp Advertising Demand Side Platform Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.
In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Dsp Advertising Demand Side Platform market in any manner.
Global Dsp Advertising Demand Side Platform Market: Market Segmentation Analysis
The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.
Key Company
Criteo
Double Click
Facebook Ads Manager
Adobe
Trade Desk
Amazon (AAP)
Appnexus
Dataxu
Mediamath
SocioMatic
Sizmek
Tubemogul
Oath Inc
AdForm
Amobee
Centro Inc
Market Segmentation (by Type)
RTB (Real Time Bidding)
PPB (Programmatic Premium Buying)
Market Segmentation (by Application)
Retail
Automobile
Finance
Telecommunications
Others
Geographic Segmentation
North America (USA, Canada, Mexico)
Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
South America (Brazil, Argentina, Columbia, Rest of South America)
The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)
Key Benefits of This Market Research:
Industry drivers, restraints, and opportunities covered in the study
Neutral perspective on the market performance
Recent industry trends and developments
Competitive landscape & strategies of key players
Potential & niche segments and regions exhibiting promising growth covered
Historical, current, and projected market size, in terms of value
In-depth analysis of the Dsp Advertising Demand Side Platform Market
Overview of the regional outlook of the Dsp Advertising Demand Side Platform Market:
Chapter Outline
Chapter 1 mainly introduces the statistical scope of the report, market division standards, and market research methods.
Chapter 2 is an executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the Dsp Advertising Demand Side Platform Market and its likely evolution in the short to mid-term, and long term.
Chapter 3 makes a detailed analysis of the market's competitive landscape of the market and provides the market share, capacity, output, price, latest development plan, merger, and acquisition information of the main manufacturers in the market.
Chapter 4 is the analysis of the whole market industrial chain, including the upstream and downstream of the industry, as well as Porter's five forces analysis.
Chapter 5 introduces the latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 6 provides the analysis of various market segments according to product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 7 provides the analysis of various market segments according to application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 8 provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 9 shares the main producing countries of Dsp Advertising Demand Side Platform, their output value, profit level, regional supply, production capacity layout, etc. from the supply side.
Chapter 10 introduces the basic situation of the main companies in the market in detail, including product sales revenue, sales volume, price, gross profit margin, market share, product introduction, recent development, etc.
Chapter 11 provides a quantitative analysis of the market size and development potential of each region in the next five years.
Chapter 12 provides a quantitative analysis of the market size and development potential of each market segment in the next five years.
Chapter 13 is the main points and conclusions of the report.
Key Reasons to Buy this Report:
Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change
This enables you to anticipate market changes to remain ahead of your competitors
You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents
The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly
Provision of market value data for each segment and sub-segment
Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis
Provides insight into the market through Value Chain
Market dynamics scenario, along with growth opportunities of the market in the years to come
Table of Contents
125 Pages
- 1 Research Methodology And Statistical Scope
- 1.1 Market Definition And Statistical Scope Of Dsp Advertising Demand Side Platform
- 1.2 Key Market Segments
- 1.2.1 Dsp Advertising Demand Side Platform Segment By Type
- 1.2.2 Dsp Advertising Demand Side Platform Segment By Application
- 1.3 Methodology & Sources Of Information
- 1.3.1 Research Methodology
- 1.3.2 Research Process
- 1.3.3 Market Breakdown And Data Triangulation
- 1.3.4 Base Year
- 1.3.5 Report Assumptions & Caveats
- 2 Dsp Advertising Demand Side Platform Market Overview
- 2.1 Global Market Overview
- 2.2 Market Segment Executive Summary
- 2.3 Global Market Size By Region
- 3 Dsp Advertising Demand Side Platform Market Competitive Landscape
- 3.1 Company Assessment Quadrant
- 3.2 Global Dsp Advertising Demand Side Platform Product Life Cycle
- 3.3 Global Dsp Advertising Demand Side Platform Revenue Market Share By Company (2020-2025)
- 3.4 Dsp Advertising Demand Side Platform Market Share By Company Type (Tier 1, Tier 2, And Tier 3)
- 3.5 Dsp Advertising Demand Side Platform Company Headquarters, Area Served, Product Type
- 3.6 Dsp Advertising Demand Side Platform Market Competitive Situation And Trends
- 3.6.1 Dsp Advertising Demand Side Platform Market Concentration Rate
- 3.6.2 Global 5 And 10 Largest Dsp Advertising Demand Side Platform Players Market Share By Revenue
- 3.6.3 Mergers & Acquisitions, Expansion
- 4 Dsp Advertising Demand Side Platform Value Chain Analysis
- 4.1 Dsp Advertising Demand Side Platform Value Chain Analysis
- 4.2 Midstream Market Analysis
- 4.3 Downstream Customer Analysis
- 5 The Development And Dynamics Of Dsp Advertising Demand Side Platform Market
- 5.1 Key Development Trends
- 5.2 Driving Factors
- 5.3 Market Challenges
- 5.4 Industry News
- 5.4.1 New Product Developments
- 5.4.2 Mergers & Acquisitions
- 5.4.3 Expansions
- 5.4.4 Collaboration/Supply Contracts
- 5.5 Pest Analysis
- 5.5.1 Industry Policies Analysis
- 5.5.2 Economic Environment Analysis
- 5.5.3 Social Environment Analysis
- 5.5.4 Technological Environment Analysis
- 5.6 Global Dsp Advertising Demand Side Platform Market Porter's Five Forces Analysis
- 6 Dsp Advertising Demand Side Platform Market Segmentation By Type
- 6.1 Evaluation Matrix Of Segment Market Development Potential (Type)
- 6.2 Global Dsp Advertising Demand Side Platform Market Size Market Share By Type (2020-2025)
- 6.3 Global Dsp Advertising Demand Side Platform Market Size Growth Rate By Type (2021-2025)
- 7 Dsp Advertising Demand Side Platform Market Segmentation By Application
- 7.1 Evaluation Matrix Of Segment Market Development Potential (Application)
- 7.2 Global Dsp Advertising Demand Side Platform Market Size (M Usd) By Application (2020-2025)
- 7.3 Global Dsp Advertising Demand Side Platform Sales Growth Rate By Application (2020-2025)
- 8 Dsp Advertising Demand Side Platform Market Segmentation By Region
- 8.1 Global Dsp Advertising Demand Side Platform Market Size By Region
- 8.1.1 Global Dsp Advertising Demand Side Platform Market Size By Region
- 8.1.2 Global Dsp Advertising Demand Side Platform Market Size Market Share By Region
- 8.2 North America
- 8.2.1 North America Dsp Advertising Demand Side Platform Market Size By Country
- 8.2.2 U.S.
- 8.2.3 Canada
- 8.2.4 Mexico
- 8.3 Europe
- 8.3.1 Europe Dsp Advertising Demand Side Platform Market Size By Country
- 8.3.2 Germany
- 8.3.3 France
- 8.3.4 U.K.
- 8.3.5 Italy
- 8.3.6 Spain
- 8.4 Asia Pacific
- 8.4.1 Asia Pacific Dsp Advertising Demand Side Platform Market Size By Region
- 8.4.2 China
- 8.4.3 Japan
- 8.4.4 South Korea
- 8.4.5 India
- 8.4.6 Southeast Asia
- 8.5 South America
- 8.5.1 South America Dsp Advertising Demand Side Platform Market Size By Country
- 8.5.2 Brazil
- 8.5.3 Argentina
- 8.5.4 Columbia
- 8.6 Middle East And Africa
- 8.6.1 Middle East And Africa Dsp Advertising Demand Side Platform Market Size By Region
- 8.6.2 Saudi Arabia
- 8.6.3 Uae
- 8.6.4 Egypt
- 8.6.5 Nigeria
- 8.6.6 South Africa
- 9 Key Companies Profile
- 9.1 Criteo
- 9.1.1 Criteo Basic Information
- 9.1.2 Criteo Dsp Advertising Demand Side Platform Product Overview
- 9.1.3 Criteo Dsp Advertising Demand Side Platform Product Market Performance
- 9.1.4 Criteo Swot Analysis
- 9.1.5 Criteo Business Overview
- 9.1.6 Criteo Recent Developments
- 9.2 Double Click
- 9.2.1 Double Click Basic Information
- 9.2.2 Double Click Dsp Advertising Demand Side Platform Product Overview
- 9.2.3 Double Click Dsp Advertising Demand Side Platform Product Market Performance
- 9.2.4 Double Click Swot Analysis
- 9.2.5 Double Click Business Overview
- 9.2.6 Double Click Recent Developments
- 9.3 Facebook Ads Manager
- 9.3.1 Facebook Ads Manager Basic Information
- 9.3.2 Facebook Ads Manager Dsp Advertising Demand Side Platform Product Overview
- 9.3.3 Facebook Ads Manager Dsp Advertising Demand Side Platform Product Market Performance
- 9.3.4 Facebook Ads Manager Swot Analysis
- 9.3.5 Facebook Ads Manager Business Overview
- 9.3.6 Facebook Ads Manager Recent Developments
- 9.4 Adobe
- 9.4.1 Adobe Basic Information
- 9.4.2 Adobe Dsp Advertising Demand Side Platform Product Overview
- 9.4.3 Adobe Dsp Advertising Demand Side Platform Product Market Performance
- 9.4.4 Adobe Business Overview
- 9.4.5 Adobe Recent Developments
- 9.5 Trade Desk
- 9.5.1 Trade Desk Basic Information
- 9.5.2 Trade Desk Dsp Advertising Demand Side Platform Product Overview
- 9.5.3 Trade Desk Dsp Advertising Demand Side Platform Product Market Performance
- 9.5.4 Trade Desk Business Overview
- 9.5.5 Trade Desk Recent Developments
- 9.6 Amazon (Aap)
- 9.6.1 Amazon (Aap) Basic Information
- 9.6.2 Amazon (Aap) Dsp Advertising Demand Side Platform Product Overview
- 9.6.3 Amazon (Aap) Dsp Advertising Demand Side Platform Product Market Performance
- 9.6.4 Amazon (Aap) Business Overview
- 9.6.5 Amazon (Aap) Recent Developments
- 9.7 Appnexus
- 9.7.1 Appnexus Basic Information
- 9.7.2 Appnexus Dsp Advertising Demand Side Platform Product Overview
- 9.7.3 Appnexus Dsp Advertising Demand Side Platform Product Market Performance
- 9.7.4 Appnexus Business Overview
- 9.7.5 Appnexus Recent Developments
- 9.8 Dataxu
- 9.8.1 Dataxu Basic Information
- 9.8.2 Dataxu Dsp Advertising Demand Side Platform Product Overview
- 9.8.3 Dataxu Dsp Advertising Demand Side Platform Product Market Performance
- 9.8.4 Dataxu Business Overview
- 9.8.5 Dataxu Recent Developments
- 9.9 Mediamath
- 9.9.1 Mediamath Basic Information
- 9.9.2 Mediamath Dsp Advertising Demand Side Platform Product Overview
- 9.9.3 Mediamath Dsp Advertising Demand Side Platform Product Market Performance
- 9.9.4 Mediamath Business Overview
- 9.9.5 Mediamath Recent Developments
- 9.10 Sociomatic
- 9.10.1 Sociomatic Basic Information
- 9.10.2 Sociomatic Dsp Advertising Demand Side Platform Product Overview
- 9.10.3 Sociomatic Dsp Advertising Demand Side Platform Product Market Performance
- 9.10.4 Sociomatic Business Overview
- 9.10.5 Sociomatic Recent Developments
- 9.11 Sizmek
- 9.11.1 Sizmek Basic Information
- 9.11.2 Sizmek Dsp Advertising Demand Side Platform Product Overview
- 9.11.3 Sizmek Dsp Advertising Demand Side Platform Product Market Performance
- 9.11.4 Sizmek Business Overview
- 9.11.5 Sizmek Recent Developments
- 9.12 Tubemogul
- 9.12.1 Tubemogul Basic Information
- 9.12.2 Tubemogul Dsp Advertising Demand Side Platform Product Overview
- 9.12.3 Tubemogul Dsp Advertising Demand Side Platform Product Market Performance
- 9.12.4 Tubemogul Business Overview
- 9.12.5 Tubemogul Recent Developments
- 9.13 Oath Inc
- 9.13.1 Oath Inc Basic Information
- 9.13.2 Oath Inc Dsp Advertising Demand Side Platform Product Overview
- 9.13.3 Oath Inc Dsp Advertising Demand Side Platform Product Market Performance
- 9.13.4 Oath Inc Business Overview
- 9.13.5 Oath Inc Recent Developments
- 9.14 Adform
- 9.14.1 Adform Basic Information
- 9.14.2 Adform Dsp Advertising Demand Side Platform Product Overview
- 9.14.3 Adform Dsp Advertising Demand Side Platform Product Market Performance
- 9.14.4 Adform Business Overview
- 9.14.5 Adform Recent Developments
- 9.15 Amobee
- 9.15.1 Amobee Basic Information
- 9.15.2 Amobee Dsp Advertising Demand Side Platform Product Overview
- 9.15.3 Amobee Dsp Advertising Demand Side Platform Product Market Performance
- 9.15.4 Amobee Business Overview
- 9.15.5 Amobee Recent Developments
- 9.16 Centro Inc
- 9.16.1 Centro Inc Basic Information
- 9.16.2 Centro Inc Dsp Advertising Demand Side Platform Product Overview
- 9.16.3 Centro Inc Dsp Advertising Demand Side Platform Product Market Performance
- 9.16.4 Centro Inc Business Overview
- 9.16.5 Centro Inc Recent Developments
- 10 Dsp Advertising Demand Side Platform Market Forecast By Region
- 10.1 Global Dsp Advertising Demand Side Platform Market Size Forecast
- 10.2 Global Dsp Advertising Demand Side Platform Market Forecast By Region
- 10.2.1 North America Market Size Forecast By Country
- 10.2.2 Europe Dsp Advertising Demand Side Platform Market Size Forecast By Country
- 10.2.3 Asia Pacific Dsp Advertising Demand Side Platform Market Size Forecast By Region
- 10.2.4 South America Dsp Advertising Demand Side Platform Market Size Forecast By Country
- 10.2.5 Middle East And Africa Forecasted Sales Of Dsp Advertising Demand Side Platform By Country
- 11 Forecast Market By Type And By Application (2026-2033)
- 11.1 Global Dsp Advertising Demand Side Platform Market Forecast By Type (2026-2033)
- 11.2 Global Dsp Advertising Demand Side Platform Market Forecast By Application (2026-2033)
- 12 Conclusion And Key Findings
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