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Global Digital Out Of Home Advertising Media Market Research Report 2025(Status and Outlook)

Publisher Bosson Research
Published Nov 05, 2025
Length 142 Pages
SKU # BOSS20730289

Description

Report Overview

Digital out-of-home (DOOH) advertising media refers to digital displays used for advertising purposes in public spaces outside the home. Think of it as the modern, tech-savvy evolution of traditional billboards and posters, but with the added benefits of interactivity, dynamic content, and targeted messaging.

The global Digital Out Of Home Advertising Media market size was estimated at USD 22020.0 million in 2024 and is projected to grow at a compound annual growth rate (CAGR) of 10.60% during the forecast period.

This report provides a deep insight into the global Digital Out Of Home Advertising Media market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, value chain analysis, etc.

The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global Digital Out Of Home Advertising Media Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.

In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Digital Out Of Home Advertising Media market in any manner.

Global Digital Out Of Home Advertising Media Market: Market Segmentation Analysis

The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.

Key Company

JCDecaux_x000D_

Clear Channel Outdoor_x000D_

Focus Media_x000D_

Lamar Advertising_x000D_

Global (Exterion Media)_x000D_

oOh! Media_x000D_

Outfront Media_x000D_

Stroer Media_x000D_

Times OOH Media_x000D_

Primedia Outdoor_x000D_

APG SGA_x000D_

Adams Outdoor Advertising_x000D_

Fairway Outdoor Advertising_x000D_

Lightbox OOH Video Network_x000D_

AllOver Media_x000D_

BroadSign International_x000D_

QMS Media_x000D_

EPAMEDIA_x000D_

Bell Media_x000D_

AirMedia_x000D_

White Horse Group_x000D_

Phoenix Metropolis Media_x000D_

Balintimes Hong Kong Media

Market Segmentation (by Type)

Transit Advertising_x000D_

Billboard_x000D_

Street Furniture Advertising_x000D_

Others

Market Segmentation (by Application)

Food and Beverage_x000D_

Consumer Good_x000D_

Travel_x000D_

Education_x000D_

Others

Geographic Segmentation

North America (USA, Canada, Mexico)

Europe (Germany, UK, France, Russia, Italy, Rest of Europe)

Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)

South America (Brazil, Argentina, Columbia, Rest of South America)

The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)

Key Benefits of This Market Research:

Industry drivers, restraints, and opportunities covered in the study

Neutral perspective on the market performance

Recent industry trends and developments

Competitive landscape & strategies of key players

Potential & niche segments and regions exhibiting promising growth covered

Historical, current, and projected market size, in terms of value

In-depth analysis of the Digital Out Of Home Advertising Media Market

Overview of the regional outlook of the Digital Out Of Home Advertising Media Market:

Chapter Outline

Chapter 1 mainly introduces the statistical scope of the report, market division standards, and market research methods.

Chapter 2 is an executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the Digital Out Of Home Advertising Media Market and its likely evolution in the short to mid-term, and long term.

Chapter 3 makes a detailed analysis of the market's competitive landscape of the market and provides the market share, capacity, output, price, latest development plan, merger, and acquisition information of the main manufacturers in the market.

Chapter 4 is the analysis of the whole market industrial chain, including the upstream and downstream of the industry, as well as Porter's five forces analysis.

Chapter 5 introduces the latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 6 provides the analysis of various market segments according to product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 7 provides the analysis of various market segments according to application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 8 provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.

Chapter 9 shares the main producing countries of Digital Out Of Home Advertising Media, their output value, profit level, regional supply, production capacity layout, etc. from the supply side.

Chapter 10 introduces the basic situation of the main companies in the market in detail, including product sales revenue, sales volume, price, gross profit margin, market share, product introduction, recent development, etc.

Chapter 11 provides a quantitative analysis of the market size and development potential of each region in the next five years.

Chapter 12 provides a quantitative analysis of the market size and development potential of each market segment in the next five years.

Chapter 13 is the main points and conclusions of the report.

Key Reasons to Buy this Report:

Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change

This enables you to anticipate market changes to remain ahead of your competitors

You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents

The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly

Provision of market value data for each segment and sub-segment

Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market

Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region

Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled

Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players

The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions

Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis

Provides insight into the market through Value Chain

Market dynamics scenario, along with growth opportunities of the market in the years to come

Table of Contents

142 Pages
1 Research Methodology and Statistical Scope
1.1 Market Definition and Statistical Scope of Digital Out Of Home Advertising Media
1.2 Key Market Segments
1.2.1 Digital Out Of Home Advertising Media Segment by Type
1.2.2 Digital Out Of Home Advertising Media Segment by Application
1.3 Methodology & Sources of Information
1.3.1 Research Methodology
1.3.2 Research Process
1.3.3 Market Breakdown and Data Triangulation
1.3.4 Base Year
1.3.5 Report Assumptions & Caveats
2 Digital Out Of Home Advertising Media Market Overview
2.1 Global Market Overview
2.2 Market Segment Executive Summary
2.3 Global Market Size by Region
3 Digital Out Of Home Advertising Media Market Competitive Landscape
3.1 Company Assessment Quadrant
3.2 Global Digital Out Of Home Advertising Media Product Life Cycle
3.3 Global Digital Out Of Home Advertising Media Revenue Market Share by Company (2020-2025)
3.4 Digital Out Of Home Advertising Media Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.5 Digital Out Of Home Advertising Media Company Headquarters, Area Served, Product Type
3.6 Digital Out Of Home Advertising Media Market Competitive Situation and Trends
3.6.1 Digital Out Of Home Advertising Media Market Concentration Rate
3.6.2 Global 5 and 10 Largest Digital Out Of Home Advertising Media Players Market Share by Revenue
3.6.3 Mergers & Acquisitions, Expansion
4 Digital Out Of Home Advertising Media Value Chain Analysis
4.1 Digital Out Of Home Advertising Media Value Chain Analysis
4.2 Midstream Market Analysis
4.3 Downstream Customer Analysis
5 The Development and Dynamics of Digital Out Of Home Advertising Media Market
5.1 Key Development Trends
5.2 Driving Factors
5.3 Market Challenges
5.4 Industry News
5.4.1 New Product Developments
5.4.2 Mergers & Acquisitions
5.4.3 Expansions
5.4.4 Collaboration/Supply Contracts
5.5 PEST Analysis
5.5.1 Industry Policies Analysis
5.5.2 Economic Environment Analysis
5.5.3 Social Environment Analysis
5.5.4 Technological Environment Analysis
5.6 Global Digital Out Of Home Advertising Media Market Porter's Five Forces Analysis
6 Digital Out Of Home Advertising Media Market Segmentation by Type
6.1 Evaluation Matrix of Segment Market Development Potential (Type)
6.2 Global Digital Out Of Home Advertising Media Market Size Market Share by Type (2020-2025)
6.3 Global Digital Out Of Home Advertising Media Market Size Growth Rate by Type (2021-2025)
7 Digital Out Of Home Advertising Media Market Segmentation by Application
7.1 Evaluation Matrix of Segment Market Development Potential (Application)
7.2 Global Digital Out Of Home Advertising Media Market Size (M USD) by Application (2020-2025)
7.3 Global Digital Out Of Home Advertising Media Sales Growth Rate by Application (2020-2025)
8 Digital Out Of Home Advertising Media Market Segmentation by Region
8.1 Global Digital Out Of Home Advertising Media Market Size by Region
8.1.1 Global Digital Out Of Home Advertising Media Market Size by Region
8.1.2 Global Digital Out Of Home Advertising Media Market Size Market Share by Region
8.2 North America
8.2.1 North America Digital Out Of Home Advertising Media Market Size by Country
8.2.2 U.S.
8.2.3 Canada
8.2.4 Mexico
8.3 Europe
8.3.1 Europe Digital Out Of Home Advertising Media Market Size by Country
8.3.2 Germany
8.3.3 France
8.3.4 U.K.
8.3.5 Italy
8.3.6 Spain
8.4 Asia Pacific
8.4.1 Asia Pacific Digital Out Of Home Advertising Media Market Size by Region
8.4.2 China
8.4.3 Japan
8.4.4 South Korea
8.4.5 India
8.4.6 Southeast Asia
8.5 South America
8.5.1 South America Digital Out Of Home Advertising Media Market Size by Country
8.5.2 Brazil
8.5.3 Argentina
8.5.4 Columbia
8.6 Middle East and Africa
8.6.1 Middle East and Africa Digital Out Of Home Advertising Media Market Size by Region
8.6.2 Saudi Arabia
8.6.3 UAE
8.6.4 Egypt
8.6.5 Nigeria
8.6.6 South Africa
9 Key Companies Profile
9.1 JCDecaux_x000D_
9.1.1 JCDecaux_x000D_ Basic Information
9.1.2 JCDecaux_x000D_ Digital Out Of Home Advertising Media Product Overview
9.1.3 JCDecaux_x000D_ Digital Out Of Home Advertising Media Product Market Performance
9.1.4 JCDecaux_x000D_ SWOT Analysis
9.1.5 JCDecaux_x000D_ Business Overview
9.1.6 JCDecaux_x000D_ Recent Developments
9.2 Clear Channel Outdoor_x000D_
9.2.1 Clear Channel Outdoor_x000D_ Basic Information
9.2.2 Clear Channel Outdoor_x000D_ Digital Out Of Home Advertising Media Product Overview
9.2.3 Clear Channel Outdoor_x000D_ Digital Out Of Home Advertising Media Product Market Performance
9.2.4 Clear Channel Outdoor_x000D_ SWOT Analysis
9.2.5 Clear Channel Outdoor_x000D_ Business Overview
9.2.6 Clear Channel Outdoor_x000D_ Recent Developments
9.3 Focus Media_x000D_
9.3.1 Focus Media_x000D_ Basic Information
9.3.2 Focus Media_x000D_ Digital Out Of Home Advertising Media Product Overview
9.3.3 Focus Media_x000D_ Digital Out Of Home Advertising Media Product Market Performance
9.3.4 Focus Media_x000D_ SWOT Analysis
9.3.5 Focus Media_x000D_ Business Overview
9.3.6 Focus Media_x000D_ Recent Developments
9.4 Lamar Advertising_x000D_
9.4.1 Lamar Advertising_x000D_ Basic Information
9.4.2 Lamar Advertising_x000D_ Digital Out Of Home Advertising Media Product Overview
9.4.3 Lamar Advertising_x000D_ Digital Out Of Home Advertising Media Product Market Performance
9.4.4 Lamar Advertising_x000D_ Business Overview
9.4.5 Lamar Advertising_x000D_ Recent Developments
9.5 Global (Exterion Media)_x000D_
9.5.1 Global (Exterion Media)_x000D_ Basic Information
9.5.2 Global (Exterion Media)_x000D_ Digital Out Of Home Advertising Media Product Overview
9.5.3 Global (Exterion Media)_x000D_ Digital Out Of Home Advertising Media Product Market Performance
9.5.4 Global (Exterion Media)_x000D_ Business Overview
9.5.5 Global (Exterion Media)_x000D_ Recent Developments
9.6 oOh! Media_x000D_
9.6.1 oOh! Media_x000D_ Basic Information
9.6.2 oOh! Media_x000D_ Digital Out Of Home Advertising Media Product Overview
9.6.3 oOh! Media_x000D_ Digital Out Of Home Advertising Media Product Market Performance
9.6.4 oOh! Media_x000D_ Business Overview
9.6.5 oOh! Media_x000D_ Recent Developments
9.7 Outfront Media_x000D_
9.7.1 Outfront Media_x000D_ Basic Information
9.7.2 Outfront Media_x000D_ Digital Out Of Home Advertising Media Product Overview
9.7.3 Outfront Media_x000D_ Digital Out Of Home Advertising Media Product Market Performance
9.7.4 Outfront Media_x000D_ Business Overview
9.7.5 Outfront Media_x000D_ Recent Developments
9.8 Stroer Media_x000D_
9.8.1 Stroer Media_x000D_ Basic Information
9.8.2 Stroer Media_x000D_ Digital Out Of Home Advertising Media Product Overview
9.8.3 Stroer Media_x000D_ Digital Out Of Home Advertising Media Product Market Performance
9.8.4 Stroer Media_x000D_ Business Overview
9.8.5 Stroer Media_x000D_ Recent Developments
9.9 Times OOH Media_x000D_
9.9.1 Times OOH Media_x000D_ Basic Information
9.9.2 Times OOH Media_x000D_ Digital Out Of Home Advertising Media Product Overview
9.9.3 Times OOH Media_x000D_ Digital Out Of Home Advertising Media Product Market Performance
9.9.4 Times OOH Media_x000D_ Business Overview
9.9.5 Times OOH Media_x000D_ Recent Developments
9.10 Primedia Outdoor_x000D_
9.10.1 Primedia Outdoor_x000D_ Basic Information
9.10.2 Primedia Outdoor_x000D_ Digital Out Of Home Advertising Media Product Overview
9.10.3 Primedia Outdoor_x000D_ Digital Out Of Home Advertising Media Product Market Performance
9.10.4 Primedia Outdoor_x000D_ Business Overview
9.10.5 Primedia Outdoor_x000D_ Recent Developments
9.11 APG SGA_x000D_
9.11.1 APG SGA_x000D_ Basic Information
9.11.2 APG SGA_x000D_ Digital Out Of Home Advertising Media Product Overview
9.11.3 APG SGA_x000D_ Digital Out Of Home Advertising Media Product Market Performance
9.11.4 APG SGA_x000D_ Business Overview
9.11.5 APG SGA_x000D_ Recent Developments
9.12 Adams Outdoor Advertising_x000D_
9.12.1 Adams Outdoor Advertising_x000D_ Basic Information
9.12.2 Adams Outdoor Advertising_x000D_ Digital Out Of Home Advertising Media Product Overview
9.12.3 Adams Outdoor Advertising_x000D_ Digital Out Of Home Advertising Media Product Market Performance
9.12.4 Adams Outdoor Advertising_x000D_ Business Overview
9.12.5 Adams Outdoor Advertising_x000D_ Recent Developments
9.13 Fairway Outdoor Advertising_x000D_
9.13.1 Fairway Outdoor Advertising_x000D_ Basic Information
9.13.2 Fairway Outdoor Advertising_x000D_ Digital Out Of Home Advertising Media Product Overview
9.13.3 Fairway Outdoor Advertising_x000D_ Digital Out Of Home Advertising Media Product Market Performance
9.13.4 Fairway Outdoor Advertising_x000D_ Business Overview
9.13.5 Fairway Outdoor Advertising_x000D_ Recent Developments
9.14 Lightbox OOH Video Network_x000D_
9.14.1 Lightbox OOH Video Network_x000D_ Basic Information
9.14.2 Lightbox OOH Video Network_x000D_ Digital Out Of Home Advertising Media Product Overview
9.14.3 Lightbox OOH Video Network_x000D_ Digital Out Of Home Advertising Media Product Market Performance
9.14.4 Lightbox OOH Video Network_x000D_ Business Overview
9.14.5 Lightbox OOH Video Network_x000D_ Recent Developments
9.15 AllOver Media_x000D_
9.15.1 AllOver Media_x000D_ Basic Information
9.15.2 AllOver Media_x000D_ Digital Out Of Home Advertising Media Product Overview
9.15.3 AllOver Media_x000D_ Digital Out Of Home Advertising Media Product Market Performance
9.15.4 AllOver Media_x000D_ Business Overview
9.15.5 AllOver Media_x000D_ Recent Developments
9.16 BroadSign International_x000D_
9.16.1 BroadSign International_x000D_ Basic Information
9.16.2 BroadSign International_x000D_ Digital Out Of Home Advertising Media Product Overview
9.16.3 BroadSign International_x000D_ Digital Out Of Home Advertising Media Product Market Performance
9.16.4 BroadSign International_x000D_ Business Overview
9.16.5 BroadSign International_x000D_ Recent Developments
9.17 QMS Media_x000D_
9.17.1 QMS Media_x000D_ Basic Information
9.17.2 QMS Media_x000D_ Digital Out Of Home Advertising Media Product Overview
9.17.3 QMS Media_x000D_ Digital Out Of Home Advertising Media Product Market Performance
9.17.4 QMS Media_x000D_ Business Overview
9.17.5 QMS Media_x000D_ Recent Developments
9.18 EPAMEDIA_x000D_
9.18.1 EPAMEDIA_x000D_ Basic Information
9.18.2 EPAMEDIA_x000D_ Digital Out Of Home Advertising Media Product Overview
9.18.3 EPAMEDIA_x000D_ Digital Out Of Home Advertising Media Product Market Performance
9.18.4 EPAMEDIA_x000D_ Business Overview
9.18.5 EPAMEDIA_x000D_ Recent Developments
9.19 Bell Media_x000D_
9.19.1 Bell Media_x000D_ Basic Information
9.19.2 Bell Media_x000D_ Digital Out Of Home Advertising Media Product Overview
9.19.3 Bell Media_x000D_ Digital Out Of Home Advertising Media Product Market Performance
9.19.4 Bell Media_x000D_ Business Overview
9.19.5 Bell Media_x000D_ Recent Developments
9.20 AirMedia_x000D_
9.20.1 AirMedia_x000D_ Basic Information
9.20.2 AirMedia_x000D_ Digital Out Of Home Advertising Media Product Overview
9.20.3 AirMedia_x000D_ Digital Out Of Home Advertising Media Product Market Performance
9.20.4 AirMedia_x000D_ Business Overview
9.20.5 AirMedia_x000D_ Recent Developments
9.21 White Horse Group_x000D_
9.21.1 White Horse Group_x000D_ Basic Information
9.21.2 White Horse Group_x000D_ Digital Out Of Home Advertising Media Product Overview
9.21.3 White Horse Group_x000D_ Digital Out Of Home Advertising Media Product Market Performance
9.21.4 White Horse Group_x000D_ Business Overview
9.21.5 White Horse Group_x000D_ Recent Developments
9.22 Phoenix Metropolis Media_x000D_
9.22.1 Phoenix Metropolis Media_x000D_ Basic Information
9.22.2 Phoenix Metropolis Media_x000D_ Digital Out Of Home Advertising Media Product Overview
9.22.3 Phoenix Metropolis Media_x000D_ Digital Out Of Home Advertising Media Product Market Performance
9.22.4 Phoenix Metropolis Media_x000D_ Business Overview
9.22.5 Phoenix Metropolis Media_x000D_ Recent Developments
9.23 Balintimes Hong Kong Media
9.23.1 Balintimes Hong Kong Media Basic Information
9.23.2 Balintimes Hong Kong Media Digital Out Of Home Advertising Media Product Overview
9.23.3 Balintimes Hong Kong Media Digital Out Of Home Advertising Media Product Market Performance
9.23.4 Balintimes Hong Kong Media Business Overview
9.23.5 Balintimes Hong Kong Media Recent Developments
10 Digital Out Of Home Advertising Media Market Forecast by Region
10.1 Global Digital Out Of Home Advertising Media Market Size Forecast
10.2 Global Digital Out Of Home Advertising Media Market Forecast by Region
10.2.1 North America Market Size Forecast by Country
10.2.2 Europe Digital Out Of Home Advertising Media Market Size Forecast by Country
10.2.3 Asia Pacific Digital Out Of Home Advertising Media Market Size Forecast by Region
10.2.4 South America Digital Out Of Home Advertising Media Market Size Forecast by Country
10.2.5 Middle East and Africa Forecasted Sales of Digital Out Of Home Advertising Media by Country
11 Forecast Market by Type and by Application (2026-2033)
11.1 Global Digital Out Of Home Advertising Media Market Forecast by Type (2026-2033)
11.2 Global Digital Out Of Home Advertising Media Market Forecast by Application (2026-2033)
12 Conclusion and Key Findings
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