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Global Anime And Cartoon Character Licensing Market Research Report 2025(Status and Outlook)

Publisher Bosson Research
Published Nov 04, 2025
Length 127 Pages
SKU # BOSS20731274

Description

Report Overview

Anime and cartoon character licensing involves granting permission to third parties to use characters from anime (Japanese animated productions) and cartoons in various products and services. This licensing allows companies to produce merchandise such as toys, clothing, accessories, and video games featuring these characters, expanding their presence beyond their original media and generating additional revenue streams.​

The global Anime And Cartoon Character Licensing market size was estimated at USD 12620.0 million in 2024 and is projected to grow at a compound annual growth rate (CAGR) of 14.40% during the forecast period.

This report provides a deep insight into the global Anime And Cartoon Character Licensing market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, value chain analysis, etc.

The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global Anime And Cartoon Character Licensing Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.

In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Anime And Cartoon Character Licensing market in any manner.

Global Anime And Cartoon Character Licensing Market: Market Segmentation Analysis

The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.

Key Company

The Walt Disney Company_x000D_

Warner Bros. Discovery_x000D_

Hasbro_x000D_

NBCUniversal_x000D_

The Pokémon Company_x000D_

Mattel_x000D_

Paramount_x000D_

TOEI ANIMATION CO_x000D_

Sanrio_x000D_

Wild Brain_x000D_

Jazwares_x000D_

Spin Master_x000D_

Sesame Workshop_x000D_

CrunchyRoll_x000D_

Toho_x000D_

SEGA Corporation_x000D_

ALPHA GROUP CO

Market Segmentation (by Type)

Anime Character Licensing_x000D_

Cartoon Character Licensing

Market Segmentation (by Application)

Toys_x000D_

Apparel_x000D_

Entertainment & Media_x000D_

Home Products_x000D_

Others

Geographic Segmentation

North America (USA, Canada, Mexico)

Europe (Germany, UK, France, Russia, Italy, Rest of Europe)

Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)

South America (Brazil, Argentina, Columbia, Rest of South America)

The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)

Key Benefits of This Market Research:

Industry drivers, restraints, and opportunities covered in the study

Neutral perspective on the market performance

Recent industry trends and developments

Competitive landscape & strategies of key players

Potential & niche segments and regions exhibiting promising growth covered

Historical, current, and projected market size, in terms of value

In-depth analysis of the Anime And Cartoon Character Licensing Market

Overview of the regional outlook of the Anime And Cartoon Character Licensing Market:

Chapter Outline

Chapter 1 mainly introduces the statistical scope of the report, market division standards, and market research methods.

Chapter 2 is an executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the Anime And Cartoon Character Licensing Market and its likely evolution in the short to mid-term, and long term.

Chapter 3 makes a detailed analysis of the market's competitive landscape of the market and provides the market share, capacity, output, price, latest development plan, merger, and acquisition information of the main manufacturers in the market.

Chapter 4 is the analysis of the whole market industrial chain, including the upstream and downstream of the industry, as well as Porter's five forces analysis.

Chapter 5 introduces the latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 6 provides the analysis of various market segments according to product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 7 provides the analysis of various market segments according to application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 8 provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.

Chapter 9 shares the main producing countries of Anime And Cartoon Character Licensing, their output value, profit level, regional supply, production capacity layout, etc. from the supply side.

Chapter 10 introduces the basic situation of the main companies in the market in detail, including product sales revenue, sales volume, price, gross profit margin, market share, product introduction, recent development, etc.

Chapter 11 provides a quantitative analysis of the market size and development potential of each region in the next five years.

Chapter 12 provides a quantitative analysis of the market size and development potential of each market segment in the next five years.

Chapter 13 is the main points and conclusions of the report.

Key Reasons to Buy this Report:

Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change

This enables you to anticipate market changes to remain ahead of your competitors

You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents

The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly

Provision of market value data for each segment and sub-segment

Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market

Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region

Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled

Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players

The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions

Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis

Provides insight into the market through Value Chain

Market dynamics scenario, along with growth opportunities of the market in the years to come

Table of Contents

127 Pages
1 Research Methodology and Statistical Scope
1.1 Market Definition and Statistical Scope of Anime And Cartoon Character Licensing
1.2 Key Market Segments
1.2.1 Anime And Cartoon Character Licensing Segment by Type
1.2.2 Anime And Cartoon Character Licensing Segment by Application
1.3 Methodology & Sources of Information
1.3.1 Research Methodology
1.3.2 Research Process
1.3.3 Market Breakdown and Data Triangulation
1.3.4 Base Year
1.3.5 Report Assumptions & Caveats
2 Anime And Cartoon Character Licensing Market Overview
2.1 Global Market Overview
2.2 Market Segment Executive Summary
2.3 Global Market Size by Region
3 Anime And Cartoon Character Licensing Market Competitive Landscape
3.1 Company Assessment Quadrant
3.2 Global Anime And Cartoon Character Licensing Product Life Cycle
3.3 Global Anime And Cartoon Character Licensing Revenue Market Share by Company (2020-2025)
3.4 Anime And Cartoon Character Licensing Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.5 Anime And Cartoon Character Licensing Company Headquarters, Area Served, Product Type
3.6 Anime And Cartoon Character Licensing Market Competitive Situation and Trends
3.6.1 Anime And Cartoon Character Licensing Market Concentration Rate
3.6.2 Global 5 and 10 Largest Anime And Cartoon Character Licensing Players Market Share by Revenue
3.6.3 Mergers & Acquisitions, Expansion
4 Anime And Cartoon Character Licensing Value Chain Analysis
4.1 Anime And Cartoon Character Licensing Value Chain Analysis
4.2 Midstream Market Analysis
4.3 Downstream Customer Analysis
5 The Development and Dynamics of Anime And Cartoon Character Licensing Market
5.1 Key Development Trends
5.2 Driving Factors
5.3 Market Challenges
5.4 Industry News
5.4.1 New Product Developments
5.4.2 Mergers & Acquisitions
5.4.3 Expansions
5.4.4 Collaboration/Supply Contracts
5.5 PEST Analysis
5.5.1 Industry Policies Analysis
5.5.2 Economic Environment Analysis
5.5.3 Social Environment Analysis
5.5.4 Technological Environment Analysis
5.6 Global Anime And Cartoon Character Licensing Market Porter's Five Forces Analysis
6 Anime And Cartoon Character Licensing Market Segmentation by Type
6.1 Evaluation Matrix of Segment Market Development Potential (Type)
6.2 Global Anime And Cartoon Character Licensing Market Size Market Share by Type (2020-2025)
6.3 Global Anime And Cartoon Character Licensing Market Size Growth Rate by Type (2021-2025)
7 Anime And Cartoon Character Licensing Market Segmentation by Application
7.1 Evaluation Matrix of Segment Market Development Potential (Application)
7.2 Global Anime And Cartoon Character Licensing Market Size (M USD) by Application (2020-2025)
7.3 Global Anime And Cartoon Character Licensing Sales Growth Rate by Application (2020-2025)
8 Anime And Cartoon Character Licensing Market Segmentation by Region
8.1 Global Anime And Cartoon Character Licensing Market Size by Region
8.1.1 Global Anime And Cartoon Character Licensing Market Size by Region
8.1.2 Global Anime And Cartoon Character Licensing Market Size Market Share by Region
8.2 North America
8.2.1 North America Anime And Cartoon Character Licensing Market Size by Country
8.2.2 U.S.
8.2.3 Canada
8.2.4 Mexico
8.3 Europe
8.3.1 Europe Anime And Cartoon Character Licensing Market Size by Country
8.3.2 Germany
8.3.3 France
8.3.4 U.K.
8.3.5 Italy
8.3.6 Spain
8.4 Asia Pacific
8.4.1 Asia Pacific Anime And Cartoon Character Licensing Market Size by Region
8.4.2 China
8.4.3 Japan
8.4.4 South Korea
8.4.5 India
8.4.6 Southeast Asia
8.5 South America
8.5.1 South America Anime And Cartoon Character Licensing Market Size by Country
8.5.2 Brazil
8.5.3 Argentina
8.5.4 Columbia
8.6 Middle East and Africa
8.6.1 Middle East and Africa Anime And Cartoon Character Licensing Market Size by Region
8.6.2 Saudi Arabia
8.6.3 UAE
8.6.4 Egypt
8.6.5 Nigeria
8.6.6 South Africa
9 Key Companies Profile
9.1 The Walt Disney Company_x000D_
9.1.1 The Walt Disney Company_x000D_ Basic Information
9.1.2 The Walt Disney Company_x000D_ Anime And Cartoon Character Licensing Product Overview
9.1.3 The Walt Disney Company_x000D_ Anime And Cartoon Character Licensing Product Market Performance
9.1.4 The Walt Disney Company_x000D_ SWOT Analysis
9.1.5 The Walt Disney Company_x000D_ Business Overview
9.1.6 The Walt Disney Company_x000D_ Recent Developments
9.2 Warner Bros. Discovery_x000D_
9.2.1 Warner Bros. Discovery_x000D_ Basic Information
9.2.2 Warner Bros. Discovery_x000D_ Anime And Cartoon Character Licensing Product Overview
9.2.3 Warner Bros. Discovery_x000D_ Anime And Cartoon Character Licensing Product Market Performance
9.2.4 Warner Bros. Discovery_x000D_ SWOT Analysis
9.2.5 Warner Bros. Discovery_x000D_ Business Overview
9.2.6 Warner Bros. Discovery_x000D_ Recent Developments
9.3 Hasbro_x000D_
9.3.1 Hasbro_x000D_ Basic Information
9.3.2 Hasbro_x000D_ Anime And Cartoon Character Licensing Product Overview
9.3.3 Hasbro_x000D_ Anime And Cartoon Character Licensing Product Market Performance
9.3.4 Hasbro_x000D_ SWOT Analysis
9.3.5 Hasbro_x000D_ Business Overview
9.3.6 Hasbro_x000D_ Recent Developments
9.4 NBCUniversal_x000D_
9.4.1 NBCUniversal_x000D_ Basic Information
9.4.2 NBCUniversal_x000D_ Anime And Cartoon Character Licensing Product Overview
9.4.3 NBCUniversal_x000D_ Anime And Cartoon Character Licensing Product Market Performance
9.4.4 NBCUniversal_x000D_ Business Overview
9.4.5 NBCUniversal_x000D_ Recent Developments
9.5 The Pokémon Company_x000D_
9.5.1 The Pokémon Company_x000D_ Basic Information
9.5.2 The Pokémon Company_x000D_ Anime And Cartoon Character Licensing Product Overview
9.5.3 The Pokémon Company_x000D_ Anime And Cartoon Character Licensing Product Market Performance
9.5.4 The Pokémon Company_x000D_ Business Overview
9.5.5 The Pokémon Company_x000D_ Recent Developments
9.6 Mattel_x000D_
9.6.1 Mattel_x000D_ Basic Information
9.6.2 Mattel_x000D_ Anime And Cartoon Character Licensing Product Overview
9.6.3 Mattel_x000D_ Anime And Cartoon Character Licensing Product Market Performance
9.6.4 Mattel_x000D_ Business Overview
9.6.5 Mattel_x000D_ Recent Developments
9.7 Paramount_x000D_
9.7.1 Paramount_x000D_ Basic Information
9.7.2 Paramount_x000D_ Anime And Cartoon Character Licensing Product Overview
9.7.3 Paramount_x000D_ Anime And Cartoon Character Licensing Product Market Performance
9.7.4 Paramount_x000D_ Business Overview
9.7.5 Paramount_x000D_ Recent Developments
9.8 TOEI ANIMATION CO_x000D_
9.8.1 TOEI ANIMATION CO_x000D_ Basic Information
9.8.2 TOEI ANIMATION CO_x000D_ Anime And Cartoon Character Licensing Product Overview
9.8.3 TOEI ANIMATION CO_x000D_ Anime And Cartoon Character Licensing Product Market Performance
9.8.4 TOEI ANIMATION CO_x000D_ Business Overview
9.8.5 TOEI ANIMATION CO_x000D_ Recent Developments
9.9 Sanrio_x000D_
9.9.1 Sanrio_x000D_ Basic Information
9.9.2 Sanrio_x000D_ Anime And Cartoon Character Licensing Product Overview
9.9.3 Sanrio_x000D_ Anime And Cartoon Character Licensing Product Market Performance
9.9.4 Sanrio_x000D_ Business Overview
9.9.5 Sanrio_x000D_ Recent Developments
9.10 Wild Brain_x000D_
9.10.1 Wild Brain_x000D_ Basic Information
9.10.2 Wild Brain_x000D_ Anime And Cartoon Character Licensing Product Overview
9.10.3 Wild Brain_x000D_ Anime And Cartoon Character Licensing Product Market Performance
9.10.4 Wild Brain_x000D_ Business Overview
9.10.5 Wild Brain_x000D_ Recent Developments
9.11 Jazwares_x000D_
9.11.1 Jazwares_x000D_ Basic Information
9.11.2 Jazwares_x000D_ Anime And Cartoon Character Licensing Product Overview
9.11.3 Jazwares_x000D_ Anime And Cartoon Character Licensing Product Market Performance
9.11.4 Jazwares_x000D_ Business Overview
9.11.5 Jazwares_x000D_ Recent Developments
9.12 Spin Master_x000D_
9.12.1 Spin Master_x000D_ Basic Information
9.12.2 Spin Master_x000D_ Anime And Cartoon Character Licensing Product Overview
9.12.3 Spin Master_x000D_ Anime And Cartoon Character Licensing Product Market Performance
9.12.4 Spin Master_x000D_ Business Overview
9.12.5 Spin Master_x000D_ Recent Developments
9.13 Sesame Workshop_x000D_
9.13.1 Sesame Workshop_x000D_ Basic Information
9.13.2 Sesame Workshop_x000D_ Anime And Cartoon Character Licensing Product Overview
9.13.3 Sesame Workshop_x000D_ Anime And Cartoon Character Licensing Product Market Performance
9.13.4 Sesame Workshop_x000D_ Business Overview
9.13.5 Sesame Workshop_x000D_ Recent Developments
9.14 CrunchyRoll_x000D_
9.14.1 CrunchyRoll_x000D_ Basic Information
9.14.2 CrunchyRoll_x000D_ Anime And Cartoon Character Licensing Product Overview
9.14.3 CrunchyRoll_x000D_ Anime And Cartoon Character Licensing Product Market Performance
9.14.4 CrunchyRoll_x000D_ Business Overview
9.14.5 CrunchyRoll_x000D_ Recent Developments
9.15 Toho_x000D_
9.15.1 Toho_x000D_ Basic Information
9.15.2 Toho_x000D_ Anime And Cartoon Character Licensing Product Overview
9.15.3 Toho_x000D_ Anime And Cartoon Character Licensing Product Market Performance
9.15.4 Toho_x000D_ Business Overview
9.15.5 Toho_x000D_ Recent Developments
9.16 SEGA Corporation_x000D_
9.16.1 SEGA Corporation_x000D_ Basic Information
9.16.2 SEGA Corporation_x000D_ Anime And Cartoon Character Licensing Product Overview
9.16.3 SEGA Corporation_x000D_ Anime And Cartoon Character Licensing Product Market Performance
9.16.4 SEGA Corporation_x000D_ Business Overview
9.16.5 SEGA Corporation_x000D_ Recent Developments
9.17 ALPHA GROUP CO
9.17.1 ALPHA GROUP CO Basic Information
9.17.2 ALPHA GROUP CO Anime And Cartoon Character Licensing Product Overview
9.17.3 ALPHA GROUP CO Anime And Cartoon Character Licensing Product Market Performance
9.17.4 ALPHA GROUP CO Business Overview
9.17.5 ALPHA GROUP CO Recent Developments
10 Anime And Cartoon Character Licensing Market Forecast by Region
10.1 Global Anime And Cartoon Character Licensing Market Size Forecast
10.2 Global Anime And Cartoon Character Licensing Market Forecast by Region
10.2.1 North America Market Size Forecast by Country
10.2.2 Europe Anime And Cartoon Character Licensing Market Size Forecast by Country
10.2.3 Asia Pacific Anime And Cartoon Character Licensing Market Size Forecast by Region
10.2.4 South America Anime And Cartoon Character Licensing Market Size Forecast by Country
10.2.5 Middle East and Africa Forecasted Sales of Anime And Cartoon Character Licensing by Country
11 Forecast Market by Type and by Application (2026-2033)
11.1 Global Anime And Cartoon Character Licensing Market Forecast by Type (2026-2033)
11.2 Global Anime And Cartoon Character Licensing Market Forecast by Application (2026-2033)
12 Conclusion and Key Findings
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