Global Analytics And Behavioral Tracking Platforms Market Research Report 2025(Status and Outlook)
Description
Report Overview
An Analytics and Behavioral Tracking Platform is a software solution that collects, processes, and analyzes user interactions across websites, mobile apps, or digital systems to understand behavior, measure performance, and drive data-informed decisions. These platforms track metrics such as clicks, page views, navigation paths, session durations, and event triggers, offering insights into how users engage with content, products, or services. The data is then visualized in dashboards or reports to help businesses optimize user experiences, personalize content, improve marketing strategies, and increase conversions or retention rates.
The global Analytics And Behavioral Tracking Platforms market size was estimated at USD 10810.0 million in 2024 and is projected to grow at a compound annual growth rate (CAGR) of 22.60% during the forecast period.
This report provides a deep insight into the global Analytics And Behavioral Tracking Platforms market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, value chain analysis, etc.
The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global Analytics And Behavioral Tracking Platforms Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.
In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Analytics And Behavioral Tracking Platforms market in any manner.
Global Analytics And Behavioral Tracking Platforms Market: Market Segmentation Analysis
The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.
Key Company
Mixpanel_x000D_
Amplitude_x000D_
FullStory_x000D_
Heap_x000D_
Hotjar_x000D_
Crazy Egg_x000D_
Userpilot_x000D_
UXCam_x000D_
Smartlook_x000D_
Userlytics_x000D_
Sprig_x000D_
Mouseflow_x000D_
VWO Insights
Market Segmentation (by Type)
Cloud-Based_x000D_
On-Premises
Market Segmentation (by Application)
E-commerce & Retail_x000D_
SaaS (Software as a Service)_x000D_
Healthcare & Telemedicine_x000D_
Financial Services & Banking_x000D_
Education & E-learning_x000D_
Others
Geographic Segmentation
North America (USA, Canada, Mexico)
Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
South America (Brazil, Argentina, Columbia, Rest of South America)
The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)
Key Benefits of This Market Research:
Industry drivers, restraints, and opportunities covered in the study
Neutral perspective on the market performance
Recent industry trends and developments
Competitive landscape & strategies of key players
Potential & niche segments and regions exhibiting promising growth covered
Historical, current, and projected market size, in terms of value
In-depth analysis of the Analytics And Behavioral Tracking Platforms Market
Overview of the regional outlook of the Analytics And Behavioral Tracking Platforms Market:
Chapter Outline
Chapter 1 mainly introduces the statistical scope of the report, market division standards, and market research methods.
Chapter 2 is an executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the Analytics And Behavioral Tracking Platforms Market and its likely evolution in the short to mid-term, and long term.
Chapter 3 makes a detailed analysis of the market's competitive landscape of the market and provides the market share, capacity, output, price, latest development plan, merger, and acquisition information of the main manufacturers in the market.
Chapter 4 is the analysis of the whole market industrial chain, including the upstream and downstream of the industry, as well as Porter's five forces analysis.
Chapter 5 introduces the latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 6 provides the analysis of various market segments according to product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 7 provides the analysis of various market segments according to application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 8 provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 9 shares the main producing countries of Analytics And Behavioral Tracking Platforms, their output value, profit level, regional supply, production capacity layout, etc. from the supply side.
Chapter 10 introduces the basic situation of the main companies in the market in detail, including product sales revenue, sales volume, price, gross profit margin, market share, product introduction, recent development, etc.
Chapter 11 provides a quantitative analysis of the market size and development potential of each region in the next five years.
Chapter 12 provides a quantitative analysis of the market size and development potential of each market segment in the next five years.
Chapter 13 is the main points and conclusions of the report.
Key Reasons to Buy this Report:
Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change
This enables you to anticipate market changes to remain ahead of your competitors
You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents
The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly
Provision of market value data for each segment and sub-segment
Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis
Provides insight into the market through Value Chain
Market dynamics scenario, along with growth opportunities of the market in the years to come
An Analytics and Behavioral Tracking Platform is a software solution that collects, processes, and analyzes user interactions across websites, mobile apps, or digital systems to understand behavior, measure performance, and drive data-informed decisions. These platforms track metrics such as clicks, page views, navigation paths, session durations, and event triggers, offering insights into how users engage with content, products, or services. The data is then visualized in dashboards or reports to help businesses optimize user experiences, personalize content, improve marketing strategies, and increase conversions or retention rates.
The global Analytics And Behavioral Tracking Platforms market size was estimated at USD 10810.0 million in 2024 and is projected to grow at a compound annual growth rate (CAGR) of 22.60% during the forecast period.
This report provides a deep insight into the global Analytics And Behavioral Tracking Platforms market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, value chain analysis, etc.
The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global Analytics And Behavioral Tracking Platforms Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.
In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Analytics And Behavioral Tracking Platforms market in any manner.
Global Analytics And Behavioral Tracking Platforms Market: Market Segmentation Analysis
The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.
Key Company
Mixpanel_x000D_
Amplitude_x000D_
FullStory_x000D_
Heap_x000D_
Hotjar_x000D_
Crazy Egg_x000D_
Userpilot_x000D_
UXCam_x000D_
Smartlook_x000D_
Userlytics_x000D_
Sprig_x000D_
Mouseflow_x000D_
VWO Insights
Market Segmentation (by Type)
Cloud-Based_x000D_
On-Premises
Market Segmentation (by Application)
E-commerce & Retail_x000D_
SaaS (Software as a Service)_x000D_
Healthcare & Telemedicine_x000D_
Financial Services & Banking_x000D_
Education & E-learning_x000D_
Others
Geographic Segmentation
North America (USA, Canada, Mexico)
Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
South America (Brazil, Argentina, Columbia, Rest of South America)
The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)
Key Benefits of This Market Research:
Industry drivers, restraints, and opportunities covered in the study
Neutral perspective on the market performance
Recent industry trends and developments
Competitive landscape & strategies of key players
Potential & niche segments and regions exhibiting promising growth covered
Historical, current, and projected market size, in terms of value
In-depth analysis of the Analytics And Behavioral Tracking Platforms Market
Overview of the regional outlook of the Analytics And Behavioral Tracking Platforms Market:
Chapter Outline
Chapter 1 mainly introduces the statistical scope of the report, market division standards, and market research methods.
Chapter 2 is an executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the Analytics And Behavioral Tracking Platforms Market and its likely evolution in the short to mid-term, and long term.
Chapter 3 makes a detailed analysis of the market's competitive landscape of the market and provides the market share, capacity, output, price, latest development plan, merger, and acquisition information of the main manufacturers in the market.
Chapter 4 is the analysis of the whole market industrial chain, including the upstream and downstream of the industry, as well as Porter's five forces analysis.
Chapter 5 introduces the latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 6 provides the analysis of various market segments according to product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 7 provides the analysis of various market segments according to application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 8 provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 9 shares the main producing countries of Analytics And Behavioral Tracking Platforms, their output value, profit level, regional supply, production capacity layout, etc. from the supply side.
Chapter 10 introduces the basic situation of the main companies in the market in detail, including product sales revenue, sales volume, price, gross profit margin, market share, product introduction, recent development, etc.
Chapter 11 provides a quantitative analysis of the market size and development potential of each region in the next five years.
Chapter 12 provides a quantitative analysis of the market size and development potential of each market segment in the next five years.
Chapter 13 is the main points and conclusions of the report.
Key Reasons to Buy this Report:
Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change
This enables you to anticipate market changes to remain ahead of your competitors
You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents
The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly
Provision of market value data for each segment and sub-segment
Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis
Provides insight into the market through Value Chain
Market dynamics scenario, along with growth opportunities of the market in the years to come
Table of Contents
117 Pages
- 1 Research Methodology and Statistical Scope
- 1.1 Market Definition and Statistical Scope of Analytics And Behavioral Tracking Platforms
- 1.2 Key Market Segments
- 1.2.1 Analytics And Behavioral Tracking Platforms Segment by Type
- 1.2.2 Analytics And Behavioral Tracking Platforms Segment by Application
- 1.3 Methodology & Sources of Information
- 1.3.1 Research Methodology
- 1.3.2 Research Process
- 1.3.3 Market Breakdown and Data Triangulation
- 1.3.4 Base Year
- 1.3.5 Report Assumptions & Caveats
- 2 Analytics And Behavioral Tracking Platforms Market Overview
- 2.1 Global Market Overview
- 2.2 Market Segment Executive Summary
- 2.3 Global Market Size by Region
- 3 Analytics And Behavioral Tracking Platforms Market Competitive Landscape
- 3.1 Company Assessment Quadrant
- 3.2 Global Analytics And Behavioral Tracking Platforms Product Life Cycle
- 3.3 Global Analytics And Behavioral Tracking Platforms Revenue Market Share by Company (2020-2025)
- 3.4 Analytics And Behavioral Tracking Platforms Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
- 3.5 Analytics And Behavioral Tracking Platforms Company Headquarters, Area Served, Product Type
- 3.6 Analytics And Behavioral Tracking Platforms Market Competitive Situation and Trends
- 3.6.1 Analytics And Behavioral Tracking Platforms Market Concentration Rate
- 3.6.2 Global 5 and 10 Largest Analytics And Behavioral Tracking Platforms Players Market Share by Revenue
- 3.6.3 Mergers & Acquisitions, Expansion
- 4 Analytics And Behavioral Tracking Platforms Value Chain Analysis
- 4.1 Analytics And Behavioral Tracking Platforms Value Chain Analysis
- 4.2 Midstream Market Analysis
- 4.3 Downstream Customer Analysis
- 5 The Development and Dynamics of Analytics And Behavioral Tracking Platforms Market
- 5.1 Key Development Trends
- 5.2 Driving Factors
- 5.3 Market Challenges
- 5.4 Industry News
- 5.4.1 New Product Developments
- 5.4.2 Mergers & Acquisitions
- 5.4.3 Expansions
- 5.4.4 Collaboration/Supply Contracts
- 5.5 PEST Analysis
- 5.5.1 Industry Policies Analysis
- 5.5.2 Economic Environment Analysis
- 5.5.3 Social Environment Analysis
- 5.5.4 Technological Environment Analysis
- 5.6 Global Analytics And Behavioral Tracking Platforms Market Porter's Five Forces Analysis
- 6 Analytics And Behavioral Tracking Platforms Market Segmentation by Type
- 6.1 Evaluation Matrix of Segment Market Development Potential (Type)
- 6.2 Global Analytics And Behavioral Tracking Platforms Market Size Market Share by Type (2020-2025)
- 6.3 Global Analytics And Behavioral Tracking Platforms Market Size Growth Rate by Type (2021-2025)
- 7 Analytics And Behavioral Tracking Platforms Market Segmentation by Application
- 7.1 Evaluation Matrix of Segment Market Development Potential (Application)
- 7.2 Global Analytics And Behavioral Tracking Platforms Market Size (M USD) by Application (2020-2025)
- 7.3 Global Analytics And Behavioral Tracking Platforms Sales Growth Rate by Application (2020-2025)
- 8 Analytics And Behavioral Tracking Platforms Market Segmentation by Region
- 8.1 Global Analytics And Behavioral Tracking Platforms Market Size by Region
- 8.1.1 Global Analytics And Behavioral Tracking Platforms Market Size by Region
- 8.1.2 Global Analytics And Behavioral Tracking Platforms Market Size Market Share by Region
- 8.2 North America
- 8.2.1 North America Analytics And Behavioral Tracking Platforms Market Size by Country
- 8.2.2 U.S.
- 8.2.3 Canada
- 8.2.4 Mexico
- 8.3 Europe
- 8.3.1 Europe Analytics And Behavioral Tracking Platforms Market Size by Country
- 8.3.2 Germany
- 8.3.3 France
- 8.3.4 U.K.
- 8.3.5 Italy
- 8.3.6 Spain
- 8.4 Asia Pacific
- 8.4.1 Asia Pacific Analytics And Behavioral Tracking Platforms Market Size by Region
- 8.4.2 China
- 8.4.3 Japan
- 8.4.4 South Korea
- 8.4.5 India
- 8.4.6 Southeast Asia
- 8.5 South America
- 8.5.1 South America Analytics And Behavioral Tracking Platforms Market Size by Country
- 8.5.2 Brazil
- 8.5.3 Argentina
- 8.5.4 Columbia
- 8.6 Middle East and Africa
- 8.6.1 Middle East and Africa Analytics And Behavioral Tracking Platforms Market Size by Region
- 8.6.2 Saudi Arabia
- 8.6.3 UAE
- 8.6.4 Egypt
- 8.6.5 Nigeria
- 8.6.6 South Africa
- 9 Key Companies Profile
- 9.1 Mixpanel_x000D_
- 9.1.1 Mixpanel_x000D_ Basic Information
- 9.1.2 Mixpanel_x000D_ Analytics And Behavioral Tracking Platforms Product Overview
- 9.1.3 Mixpanel_x000D_ Analytics And Behavioral Tracking Platforms Product Market Performance
- 9.1.4 Mixpanel_x000D_ SWOT Analysis
- 9.1.5 Mixpanel_x000D_ Business Overview
- 9.1.6 Mixpanel_x000D_ Recent Developments
- 9.2 Amplitude_x000D_
- 9.2.1 Amplitude_x000D_ Basic Information
- 9.2.2 Amplitude_x000D_ Analytics And Behavioral Tracking Platforms Product Overview
- 9.2.3 Amplitude_x000D_ Analytics And Behavioral Tracking Platforms Product Market Performance
- 9.2.4 Amplitude_x000D_ SWOT Analysis
- 9.2.5 Amplitude_x000D_ Business Overview
- 9.2.6 Amplitude_x000D_ Recent Developments
- 9.3 FullStory_x000D_
- 9.3.1 FullStory_x000D_ Basic Information
- 9.3.2 FullStory_x000D_ Analytics And Behavioral Tracking Platforms Product Overview
- 9.3.3 FullStory_x000D_ Analytics And Behavioral Tracking Platforms Product Market Performance
- 9.3.4 FullStory_x000D_ SWOT Analysis
- 9.3.5 FullStory_x000D_ Business Overview
- 9.3.6 FullStory_x000D_ Recent Developments
- 9.4 Heap_x000D_
- 9.4.1 Heap_x000D_ Basic Information
- 9.4.2 Heap_x000D_ Analytics And Behavioral Tracking Platforms Product Overview
- 9.4.3 Heap_x000D_ Analytics And Behavioral Tracking Platforms Product Market Performance
- 9.4.4 Heap_x000D_ Business Overview
- 9.4.5 Heap_x000D_ Recent Developments
- 9.5 Hotjar_x000D_
- 9.5.1 Hotjar_x000D_ Basic Information
- 9.5.2 Hotjar_x000D_ Analytics And Behavioral Tracking Platforms Product Overview
- 9.5.3 Hotjar_x000D_ Analytics And Behavioral Tracking Platforms Product Market Performance
- 9.5.4 Hotjar_x000D_ Business Overview
- 9.5.5 Hotjar_x000D_ Recent Developments
- 9.6 Crazy Egg_x000D_
- 9.6.1 Crazy Egg_x000D_ Basic Information
- 9.6.2 Crazy Egg_x000D_ Analytics And Behavioral Tracking Platforms Product Overview
- 9.6.3 Crazy Egg_x000D_ Analytics And Behavioral Tracking Platforms Product Market Performance
- 9.6.4 Crazy Egg_x000D_ Business Overview
- 9.6.5 Crazy Egg_x000D_ Recent Developments
- 9.7 Userpilot_x000D_
- 9.7.1 Userpilot_x000D_ Basic Information
- 9.7.2 Userpilot_x000D_ Analytics And Behavioral Tracking Platforms Product Overview
- 9.7.3 Userpilot_x000D_ Analytics And Behavioral Tracking Platforms Product Market Performance
- 9.7.4 Userpilot_x000D_ Business Overview
- 9.7.5 Userpilot_x000D_ Recent Developments
- 9.8 UXCam_x000D_
- 9.8.1 UXCam_x000D_ Basic Information
- 9.8.2 UXCam_x000D_ Analytics And Behavioral Tracking Platforms Product Overview
- 9.8.3 UXCam_x000D_ Analytics And Behavioral Tracking Platforms Product Market Performance
- 9.8.4 UXCam_x000D_ Business Overview
- 9.8.5 UXCam_x000D_ Recent Developments
- 9.9 Smartlook_x000D_
- 9.9.1 Smartlook_x000D_ Basic Information
- 9.9.2 Smartlook_x000D_ Analytics And Behavioral Tracking Platforms Product Overview
- 9.9.3 Smartlook_x000D_ Analytics And Behavioral Tracking Platforms Product Market Performance
- 9.9.4 Smartlook_x000D_ Business Overview
- 9.9.5 Smartlook_x000D_ Recent Developments
- 9.10 Userlytics_x000D_
- 9.10.1 Userlytics_x000D_ Basic Information
- 9.10.2 Userlytics_x000D_ Analytics And Behavioral Tracking Platforms Product Overview
- 9.10.3 Userlytics_x000D_ Analytics And Behavioral Tracking Platforms Product Market Performance
- 9.10.4 Userlytics_x000D_ Business Overview
- 9.10.5 Userlytics_x000D_ Recent Developments
- 9.11 Sprig_x000D_
- 9.11.1 Sprig_x000D_ Basic Information
- 9.11.2 Sprig_x000D_ Analytics And Behavioral Tracking Platforms Product Overview
- 9.11.3 Sprig_x000D_ Analytics And Behavioral Tracking Platforms Product Market Performance
- 9.11.4 Sprig_x000D_ Business Overview
- 9.11.5 Sprig_x000D_ Recent Developments
- 9.12 Mouseflow_x000D_
- 9.12.1 Mouseflow_x000D_ Basic Information
- 9.12.2 Mouseflow_x000D_ Analytics And Behavioral Tracking Platforms Product Overview
- 9.12.3 Mouseflow_x000D_ Analytics And Behavioral Tracking Platforms Product Market Performance
- 9.12.4 Mouseflow_x000D_ Business Overview
- 9.12.5 Mouseflow_x000D_ Recent Developments
- 9.13 VWO Insights
- 9.13.1 VWO Insights Basic Information
- 9.13.2 VWO Insights Analytics And Behavioral Tracking Platforms Product Overview
- 9.13.3 VWO Insights Analytics And Behavioral Tracking Platforms Product Market Performance
- 9.13.4 VWO Insights Business Overview
- 9.13.5 VWO Insights Recent Developments
- 10 Analytics And Behavioral Tracking Platforms Market Forecast by Region
- 10.1 Global Analytics And Behavioral Tracking Platforms Market Size Forecast
- 10.2 Global Analytics And Behavioral Tracking Platforms Market Forecast by Region
- 10.2.1 North America Market Size Forecast by Country
- 10.2.2 Europe Analytics And Behavioral Tracking Platforms Market Size Forecast by Country
- 10.2.3 Asia Pacific Analytics And Behavioral Tracking Platforms Market Size Forecast by Region
- 10.2.4 South America Analytics And Behavioral Tracking Platforms Market Size Forecast by Country
- 10.2.5 Middle East and Africa Forecasted Sales of Analytics And Behavioral Tracking Platforms by Country
- 11 Forecast Market by Type and by Application (2026-2033)
- 11.1 Global Analytics And Behavioral Tracking Platforms Market Forecast by Type (2026-2033)
- 11.2 Global Analytics And Behavioral Tracking Platforms Market Forecast by Application (2026-2033)
- 12 Conclusion and Key Findings
Pricing
Currency Rates
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