United States Pearl Jewellery Market Overview, 2030

In the USA, the demand for pearl jewelry is largely influenced by a growing inclination towards minimalist and elegant fashion, particularly among millennials and Gen Z consumers. Cities like New York, Los Angeles, and Miami serve as key trendsetters in luxury and fashion-forward markets, propelling the visibility and popularity of pearls beyond traditional demographics. Pearls have transcended their classical image to become symbols of modernity and sophistication, thanks to innovative designs from renowned American jewelry houses such as Mikimoto America, Tiffany & Co., and David Yurman, which have all incorporated pearls into contemporary styles that appeal to younger generations. E-commerce plays a pivotal role in the U.S. market, with online platforms offering convenience, variety, and tech-enabled shopping experiences that are redefining how pearl jewelry is bought and sold. The integration of augmented reality (AR) for virtual try-ons and AI-powered recommendation systems on e-commerce platforms has transformed the online shopping experience. Brands such as Blue Nile and Brilliant Earth are leading the way by leveraging digital innovation to appeal to tech-savvy consumers. Sustainability has also become a focal point of innovation, with companies like The Pearl Source emphasizing transparency in their supply chains and partnering with eco-conscious pearl farms, particularly in Hawaii and the South Pacific, to ensure responsible sourcing. Regulations in the U.S. pearl jewelry industry are governed by standards set by entities such as the Federal Trade Commission (FTC) and Jewelers Vigilance Committee (JVC). The FTC provides guidelines that mandate clear labeling and truthful representation of gemstones, ensuring that cultured pearls are not misrepresented as natural pearls.

According to the research report ""United States Pearl Jewellery Market Overview, 2030,"" published by Bonafide Research, the United States Pearl Jewellery market is anticipated to grow at more than 12.67% CAGR from 2025 to 2030. The increasing disposable income among American consumers, particularly in urban regions such as California, New York, and Texas, where luxury spending has seen consistent growth. As individuals allocate more budgets toward personal accessories and statement pieces, the demand for high-quality pearl jewelry has surged. Moreover, the expanding middle-class population and their access to affordable luxury through both online and offline retail channels have widened the consumer base for pearl products. This trend is further amplified by the rising participation of women in the workforce, which has translated into higher self-purchase rates and a preference for jewelry that symbolizes personal success and style, rather than purely being a gift item. Influencers, stylists, and celebrities across platforms such as Instagram and TikTok have played a crucial role in redefining pearls as trendy and versatile. This has led to increased interest in asymmetrical, mixed-material, and gender-neutral pearl designs, particularly among younger consumers. The cultural shift toward inclusivity and individuality in fashion has allowed pearl jewelry to thrive in previously untapped demographics, including men and non-binary fashion-forward audiences. In response, American brands are now developing unisex pearl collections, which mark a significant departure from convention and opens new market potential. Shoppers are becoming more conscious of the origins of their products, prompting brands to ensure that their pearls are sourced through eco-friendly aquaculture practices. In regions like Hawaii and parts of the Gulf Coast, pearl farming is seeing resurgence, supported by advances in marine biotechnology and sustainable harvesting methods. These developments not only align with environmental values but also create unique selling propositions for American pearl brands competing with overseas markets like Japan and China.

Freshwater pearls have gained immense popularity across the U.S., especially among younger and budget-conscious consumers, due to their affordability, wide variety of colors and shapes, and accessibility. These pearls, primarily cultivated in freshwater lakes in China, dominate the volume of pearl jewelry sold in the United States. They are widely used in fashion jewelry, minimalist pieces, and customizable accessories, making them a staple for everyday wear and casual luxury. According to market trends, Freshwater pearls account for a significant share of the U.S. pearl jewelry sales, often chosen for bridal accessories, graduation gifts, and self-purchase items due to their blend of elegance and affordability. Saltwater pearls which include Akoya, Tahitian, and South Sea pearls are considered the luxury tier of the segment. These pearls are revered for their superior luster, rounder shapes, and rarity, making them highly desirable among collectors and luxury jewelry buyers. In the United States, Saltwater pearls are typically featured in high-end designer collections and are often purchased for formal occasions, anniversaries, or investment purposes. Akoya pearls, primarily sourced from Japan, are particularly favored for their classic white and rose overtones, making them a preferred choice for traditional pearl necklaces and earrings. Tahitian pearls, originating from French Polynesia, are gaining traction in the U.S. for their exotic black and gray tones, often used in modern, statement jewelry pieces. Meanwhile, South Sea pearls, sourced from Australia and the Philippines, are known for their exceptional size and golden hues, positioning them as premium luxury items in the American market.

Pearl necklaces remain the most iconic and highly demanded product, especially for formal wear and ceremonial events such as weddings, galas, and corporate functions. Classic strands of Akoya or Freshwater pearls are widely popular, and have seen resurgence in younger audiences thanks to modern styling and celebrity endorsements. For example, high-profile appearances by celebrities like Rihanna and Harry Styles wearing layered or gender-neutral pearl necklaces have contributed to the revitalization of this segment, especially among Gen Z and millennial shoppers in cities like Los Angeles and New York. Retailers and brands often leverage seasonal campaigns such as Mother’s Day and Valentine’s Day promotions to drive necklace sales, featuring pearls in both minimalist and ornate designs. Earrings are the second-most popular pearl jewelry item in the U.S., widely favored for their versatility and elegance. From simple studs using Freshwater pearls to elaborate drop earrings incorporating Tahitian or South Sea pearls, this segment appeals across age groups and income brackets. The trend of mismatched earrings and pearl ear cuffs has gained momentum, frequently promoted by brands such as Aurate New York and Mejuri through social media campaigns and influencer marketing, particularly on Instagram and Pinterest. Pearl rings, while more niche, hold strong appeal in the luxury and bridal market. High-end pearl rings with gold and diamond accents are often chosen as engagement or anniversary pieces, particularly using Saltwater pearls due to their luster and rarity. U.S. consumers appreciate these as distinctive alternatives to traditional gemstones. Bracelets featuring pearls are also gaining ground, especially among fashion-forward consumers looking for stackable or mixed-material accessories. Designers often combine pearls with leather, gold chains, or beads to cater to both classic and contemporary tastes. This category sees peak demand during holiday shopping seasons and is popular for gifting purposes. The others category includes accessories like brooches, hairpins, and anklets, which are experiencing a minor revival thanks to vintage fashion trends promoted through platforms like TikTok and Etsy. These items, although not mainstream, have carved out a niche audience that values unique and customizable designs.

Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report
• Pearl Jewellery Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Pearl Source
• Fresh Water
• Salt Water

By Product Type
• Necklaces
• Earrings
• Rings
• Bracelets
• Others Show more