United States Maternal Health Market Overview, 2030

The United States presents a complex and concerning landscape regarding maternal health outcomes, characterized by significantly higher mortality rates compared to other developed nations and substantial disparities across different demographic groups. The Maternal and Child Health Block Grant program serves as a cornerstone federal initiative that provides states with flexible funding to design and implement programs tailored to their specific population needs, ranging from prenatal care access to postpartum support services. Certified nurse midwives represent a growing segment of the maternal health workforce, with scope of practice regulations varying significantly across states, creating disparities in access to midwifery care that many women prefer for low risk pregnancies. The emergence and rapid growth of femtech startups focused specifically on maternal health represents a dynamic and innovative sector within the broader healthcare technology landscape. These companies are developing solutions addressing previously underserved areas of maternal health, including mental health support, lactation consulting, postpartum recovery tracking, and reproductive health optimization. The trend toward delayed childbearing in the United States has significant implications for maternal health risk profiles and service needs, with American women increasingly having first births in their late twenties and early thirties compared to previous generations. This demographic shift toward advanced maternal age pregnancies increases the prevalence of conditions such as gestational diabetes, pregnancy-induced hypertension, and chromosomal abnormalities that require specialized monitoring and intervention. The average American mother is now approximately twenty-seven years old at first birth, with substantial variations across different socioeconomic and geographic groups that reflect broader patterns of educational attainment, career development, and access to family planning resources.

According to the research report ""United States Maternal Health Market Overview, 2030,"" published by Bonafide Research, the United States Maternal Health market is anticipated to grow at more than 3.19% CAGR from 2025 to 2030. The United States maternal health landscape presents a stark contradiction between the nation's advanced medical capabilities and its alarming maternal mortality outcomes, with over 800 maternal deaths occurring in 2022 despite the country's sophisticated healthcare infrastructure. This crisis manifests most acutely in the Southern states, where the greatest rates occurred in the South and Midwest regions, creating a geographic pattern of maternal health disparities that mirrors broader socioeconomic inequalities across American regions. The maternal mortality crisis in America has reached such severity that maternal mortality rates have nearly doubled, from 17.4 in 2018 to 32.9 per 100,000 live births in 2021, positioning the United States as an outlier among developed nations with comparable healthcare resources and technological capabilities. The availability of maternal health professionals across the United States reveals critical workforce shortages that directly impact access to care and contribute to adverse maternal outcomes, particularly in rural areas where obstetric services have been steadily declining. Only 4 states & DC have all policies in place to support midwives, demonstrating significant regulatory barriers that limit the deployment of certified nurse midwives who could help address workforce shortages and improve access to care for low risk pregnancies. Level IV maternal care facilities, capable of handling the most complex high risk pregnancies, are concentrated in major metropolitan areas and academic medical centers, while vast rural regions lack even basic obstetric capabilities within reasonable travel distances.

The United States maternal health market demonstrates a clear dominance of intrauterine pregnancy care, which represents the overwhelming majority of pregnancies and drives the vast healthcare infrastructure dedicated to prenatal, delivery, and postpartum services across American healthcare systems. Intrauterine pregnancies form the foundation of the American maternal health industry, encompassing routine prenatal care delivered through obstetrician offices, certified nurse midwife practices, and family medicine clinics that collectively serve millions of pregnant women annually. The American healthcare system has evolved sophisticated infrastructure specifically designed to support healthy intrauterine pregnancies, including specialized maternal-fetal medicine practices for high-risk cases, comprehensive perinatal centers that combine obstetric and neonatal intensive care capabilities, and extensive networks of prenatal education and support services. Technology adoption in intrauterine pregnancy care has advanced rapidly, with electronic health records enabling seamless care coordination between providers, telemedicine platforms facilitating remote monitoring and consultations, and mobile health applications providing pregnancy tracking and educational resources directly to expectant mothers. Ectopic pregnancies are the leading cause of maternal mortality in the first trimester, with an incidence of 5%–10% of all pregnancy related deaths, highlighting the disproportionate impact this condition has on maternal mortality statistics despite its relatively low overall incidence compared to intrauterine pregnancies. Treatment options for ectopic pregnancies in the United States typically involve either methotrexate therapy for early detection cases or surgical intervention through laparoscopic or open procedures, both requiring specialized medical expertise and hospital-based resources that limit treatment options to well-equipped healthcare facilities. The economic burden of ectopic pregnancy management falls disproportionately on emergency departments and hospitals, which must maintain expensive diagnostic equipment and surgical capabilities for relatively infrequent but critically important interventions that can mean the difference between life and death for affected women.

Hospital based maternal care overwhelmingly dominates the American healthcare landscape, representing the most technologically advanced and comprehensively resourced setting for maternal healthcare delivery across the United States. This near universal hospital preference reflects the sophisticated infrastructure American hospitals have developed, including labor and delivery units equipped with continuous fetal monitoring systems, immediate emergency cesarean capabilities, comprehensive anesthesia services, and direct access to neonatal intensive care units that provide the highest level of medical intervention capacity for both routine and high risk pregnancies. Academic medical centers and large health systems have invested billions of dollars in Level III and Level IV perinatal care capabilities that can manage the most complex maternal and neonatal cases, including multiple gestations, extremely preterm deliveries, and maternal medical conditions requiring intensive monitoring and specialized treatment protocols. The extraordinary dominance of hospital based care in the United States reflects the unique combination of medical liability concerns that encourage defensive medicine practices, insurance reimbursement structures that favor hospital based services over alternative birthing settings and cultural expectations that equate medical intervention with safety and quality care. Home births represent a tiny but notable segment of the American maternal health market, accounting for 1.1% of all births, yet this small percentage has experienced remarkable growth in recent years, with deliveries in other locations growing from 1 percent to 1.5 percent of all births in the past decade. This growth has been particularly dramatic during recent years, with home births jumping 12% between 2020 and 2021 following a 22% increase from 2019 to 2020, driven by consumer preferences for natural birthing experiences, dissatisfaction with hospital based care that may feel overly medicalized or impersonal, and concerns about infection risks in healthcare facilities.

Prenatal care represents the dominant and most extensively developed segment of American maternal healthcare, encompassing a comprehensive system of routine monitoring, diagnostic testing, health education, and risk assessment that begins early in pregnancy and continues until delivery. The American approach to prenatal care follows established guidelines that recommend initial visits within the first eight weeks of pregnancy, followed by monthly visits through 28 weeks, biweekly visits through 36 weeks, and weekly visits until delivery, creating a structured care pathway that generates substantial healthcare utilization and revenue for providers and healthcare systems. Prenatal care services have expanded beyond basic medical monitoring to include comprehensive health education, nutritional counseling, mental health screening and support, substance abuse treatment, and social services coordination that address the broader determinants of maternal and infant health outcomes. Postnatal care, while equally important for maternal and infant health outcomes, remains a significantly underdeveloped segment of the American maternal health market, characterized by fragmented service delivery, inadequate insurance coverage, and insufficient attention to the complex physical, emotional, and social needs of new mothers during the critical postpartum recovery period. The traditional American approach to postpartum care has relied heavily on a single comprehensive visit at six weeks after delivery, which research has demonstrated is insufficient to address the multiple health concerns that can arise during the extended postpartum period when women are at risk for complications such as postpartum depression, breastfeeding difficulties, chronic pain, and delayed healing from delivery trauma. The expansion of postnatal care services reflects growing recognition that the postpartum period represents a critical window for addressing maternal health concerns and establishing healthy behaviors that can influence long-term health outcomes for both mothers and infants.


Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report
• Maternal Health Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type of Pregnancy
• Intrauterine
• Ectopic

By Application
• Hospitals
• Maternity & Specialty Clinics
• Household/Home Births
• Others (community birthing centers, mobile health units)

By Care
• Pre-Natal Care
• Post Natal Care Show more