UAE Canned Tuna Market Overview,2030

The canned tuna market in the UAE has grown significantly over the past few decades, evolving from a niche product to a common pantry item across households. The increasing popularity of canned tuna is tied to its versatility, long shelf life, and nutritional benefits, particularly in a region with a rapidly growing, health-conscious population. In the UAE, where seafood is an essential part of the diet, canned tuna is used in a variety of dishes, such as tuna sandwiches, tuna salads, and tuna biryani, blending well with both local and international cuisines. The market appeal of canned tuna is boosted by its high protein content and rich source of omega-3 fatty acids, which align with the UAE's rising health awareness trends. Additionally, its affordability compared to fresh fish has made it an attractive choice for consumers seeking value. As the UAE's population becomes more diverse, the demand for different canned tuna variations, such as flavored options or ready-to-eat meals, is on the rise. This shift is driven by the influence of multicultural populations, including South Asian, Arab, and Western consumers, all of whom incorporate canned tuna into their daily diets. Sustainability concerns have also become a focal point, with more consumers seeking brands that adhere to environmentally friendly practices. Companies have responded by introducing products with certifications like MSC (Marine Stewardship Council) and Dolphin Safe, addressing growing concerns about overfishing and the depletion of marine ecosystems. Regulatory requirements, such as food safety and labeling laws, ensure that canned tuna products meet the high standards expected by UAE consumers.

According to the research report, ""UAE Canned Tuna Market Overview, 2030,"" published by Bonafide Research, the UAE Canned Tuna market is anticipated to grow at more than 6.10% CAGR from 2025 to 2030. The canned tuna market in the UAE is characterized by a competitive landscape with several global and regional players striving to capture consumer attention. Leading brands like StarKist and Bumble Bee dominate the market, offering a range of canned tuna products. At the same time, regional brands like Al Alali and Fazza cater to local tastes with specific product offerings. The sourcing of raw materials primarily comes from major fishing regions, including the Pacific and Indian Oceans, where the bulk of the world’s tuna is caught. To appeal to the growing demand for sustainability, many companies have adopted eco-friendly practices, with certifications from the MSC and Dolphin Safe ensuring that their products are responsibly sourced. Additionally, the UAE market has seen innovations in packaging, with a shift toward more convenient options such as single-serve pouches, eco-friendly packaging, and cans with easy-open lids, making it easier for busy consumers to enjoy tuna on-the-go. As for packaging trends, there is an increasing demand for both single-serve and family-sized cans, catering to the diverse preferences of the UAE’s population. The introduction of ready-to-eat meal kits, incorporating tuna into easy-to-prepare meals, has been an effective marketing strategy to attract time-constrained consumers. As the UAE market continues to grow, there are also opportunities for expanding into emerging markets within the GCC, where the consumption of canned tuna is increasing. Moreover, climate change is influencing tuna stocks, which could potentially disrupt supply chains, prompting industry players to explore alternative sourcing and more sustainable fishing methods to ensure long-term supply.

In the United Arab Emirates, skipjack tuna dominates the canned tuna market due to its affordability and widespread availability. This variety is especially popular in supermarkets and hypermarkets in cities like Dubai, Abu Dhabi, and Sharjah. The preference for skipjack tuna is largely driven by its price point, as it offers an economical option for families and individuals looking for quick meal solutions. Its versatility in various dishes such as tuna sandwiches, tuna salads, and pasta has made it a household staple in many Emirati homes. Yellowfin tuna, on the other hand, is increasingly sought after by consumers in the UAE who are looking for a higher-end product. This tuna, known for its rich flavor and firmer texture, is often chosen for use in premium dishes like sushi, tuna steaks, or grilled tuna fillets. In Dubai, where a growing number of health-conscious consumers are willing to pay a premium for leaner meats, yellowfin tuna is often marketed as a high-quality alternative to skipjack. Additionally, other types of tuna, including bigeye and albacore, are gaining traction, especially among specialty food stores and high-end supermarkets like Waitrose and Greenheart Organic Farms. These varieties are often sold in environmentally-friendly packaging, catering to the rising demand for sustainable products among UAE consumers. Furthermore, there is also a growing interest in canned tuna with added flavors, such as chili, lemon, and herbs, reflecting the evolving taste preferences of local consumers who are looking to experiment with more diverse flavors in their meals.

The B2C (business-to-consumer) distribution channel for canned tuna in the UAE is significant, with major retail outlets playing a crucial role in ensuring access to these products. Supermarkets like Carrefour, Lulu Hypermarket, and Spinneys are the primary retail destinations where UAE consumers purchase canned tuna for everyday use. The high demand for convenience and ready-to-eat food options has propelled canned tuna’s popularity in the country, particularly in busy cities like Dubai and Abu Dhabi where people are increasingly opting for quick meal solutions. The rise of e-commerce platforms in the UAE has further bolstered the B2C market, with online grocery services such as Instashop, Deliveroo, and Uber Eats allowing consumers to have their favorite canned tuna products delivered directly to their doorsteps. As a result, the convenience of home delivery is reshaping how consumers in the UAE interact with canned food products. Meanwhile, the B2B (business-to-business) segment plays an equally crucial role in supplying the hospitality and foodservice industries with bulk canned tuna. High-end hotels, catering companies, and restaurants in regions like Downtown Dubai and Palm Jumeirah rely on B2B suppliers such as Al Adil Trading and Fine Fare to provide large quantities of canned tuna for use in dishes such as tuna wraps, tuna bowls, and tuna sushi rolls. The B2B market is also vital for supplying canned tuna to food processing companies, who use it as an ingredient in prepared meals and ready-to-eat products for both local and export markets. As a rapidly growing market, the UAE’s B2B sector continues to expand as the demand for canned tuna in the foodservice and industrial sectors increases, driven by the country’s thriving tourism and hospitality industry.

In the UAE canned tuna market, flakes are the most commonly consumed form of tuna due to their ease of use in various dishes and convenience for consumers. Flaked tuna is a staple in many local households and is often used in preparing traditional Emirati dishes, as well as international options like tuna sandwiches, tuna wraps, and tuna pasta salads. Supermarkets across Dubai and Abu Dhabi, including Carrefour and Lulu Hypermarket, typically offer a wide selection of flaked tuna products, catering to the demand for a quick meal option. Chunks of tuna also enjoy significant popularity, particularly in restaurants and cafes that serve more substantial dishes like tuna sushi rolls, tuna poke bowls, and tuna pizza. The chunk format provides a more textured and hearty product that appeals to consumers seeking a more substantial, high-quality tuna experience. As demand for premium ingredients rises, fillets of tuna are becoming increasingly available in the UAE, especially in upscale grocery stores such as Waitrose and Spinneys. These fillets are often used in more refined dishes, including grilled tuna steaks or tuna tataki, which are popular in high-end restaurants in Dubai Marina and Jumeirah Beach. In addition to these popular shapes, other forms such as tuna in pouches and vacuum-sealed tuna have gained traction in the market, particularly among on-the-go consumers looking for easy-to-carry packaging that is also eco-friendly. This trend reflects the growing interest in sustainability and convenience in the UAE, particularly in urban centers like Al Barsha and Downtown Dubai. As sustainability concerns continue to influence consumer choices, these innovative tuna formats are becoming more common in the UAE market.

Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report
• Canned Tuna Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product
• Skipjack
• Yellowfin
• Others

By Distribution Channel
• B2C
• B2B

By Shape
• Flakes
• Chunks
• Fillets
• Others
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