Turkey Two Wheelers Market Overview, 2030

The Turkish two-wheeler market has experienced a dynamic trajectory, reaching an all-time high in sales in the previous year, securing its position as a significant global market. This remarkable surge was fueled by high inflation, which paradoxically stimulated spending, and the automotive sector's overall strength. However, the early part of the current year has brought a sharp contraction in sales, signaling negative near-term expectations due to economic turmoil and reduced consumer spending following a period of rapid expansion. The E-Bike market alone was valued substantially in the previous year and is projected to grow significantly over the next several years, reaching a considerably higher valuation by the early next decade. Similarly, the micromobility sector, encompassing e-scooters and e-mopeds, is anticipated to expand considerably over the next few years. This underscores a clear and substantial shift towards electric mobility. The competitive landscape is diverse, featuring global brands like Honda and Yamaha alongside strong domestic players such as Kuba, Arora, Mondial, RKS, and TVS Motor. While Kuba has recently led in sales, the market dynamism is shaped by product diversification, technological integration, and expanding distribution networks, with Chinese, Japanese, and Indian brands all contributing to past growth. Despite intense competition from both domestic and international players, substantial opportunities exist. The E2W segment represents a prime growth area, complemented by the rise of shared mobility and rental services. A vibrant start-up ecosystem attracts investment, and the development of robust battery swapping solutions could further accelerate EV adoption. The expanding fleet also creates a consistent demand for specialized aftermarket servicing.

According to the research report ""Turkey Two Wheeler Market Overview, 2030,"" published by Bonafide Research, the Turkey Two Wheeler market is anticipated to grow at more than 5.10% CAGR from 2025 to 2030. The Turkish two-wheeler market is significantly shaped by its regulatory landscape and government initiatives. Urbanization and intensifying traffic congestion in cities make agile two-wheelers an indispensable solution for efficient commuting. Rising fuel prices further enhance their appeal, positioning two-wheelers, including increasingly popular electric variants, as more economical alternatives to cars. Growing disposable incomes among a rising middle class expand the consumer base, making personal transportation more accessible. Evolving consumer lifestyles favor flexible and convenient mobility, perfectly aligning with the agility of two-wheelers. Crucially, active government initiatives and incentives, such as tax reductions and subsidies for electric vehicles, significantly bolster their adoption. A primary concern is the limitations in road infrastructure, with uneven surfaces, potholes, and a lack of dedicated lanes posing comfort and safety challenges for riders. Safety concerns and high accident rates are also inhibiting factors, as two-wheelers inherently carry greater risks, compounded by inconsistent rider training and helmet usage, which can deter potential buyers. Furthermore, the market navigates regulatory hurdles, including complex licensing procedures and evolving emissions standards, which add complexity and cost for both manufacturers and consumers. Seasonal demand fluctuations, particularly due to harsh winters or extreme summer heat, lead to inconsistent sales patterns. Furthermore, Turkey's thriving tourism sector presents a growing opportunity for two-wheeler rentals and shared mobility solutions, catering to visitors exploring cities and coastal regions. Technological advancements, particularly in connected features like GPS and improved battery technology for electric models, will significantly enhance product appeal and drive adoption.

The motorcycle segment is the powerhouse of the Turkish two-wheeler market, driving the significant growth seen in recent years. The historical growth was fueled by the need for affordable transportation, especially in urban areas, and a growing interest in motorcycles for leisure and recreational use. The scooter segment is a significant part of the Turkish two-wheeler market, especially for urban commuting. Scooters offer a practical and fuel-efficient solution for navigating traffic congestion and parking challenges in Turkish cities. Brands like Honda offer a range of scooter models in Turkey. The Electric Two-Wheeler market in Turkey is an emerging segment with high growth potential, despite also being affected by the current market slowdown. This category includes both electric motorcycles and electric scooters e-bikes. The electric scooter market in Turkey, including electric folding bikes, is projected to grow significantly in the coming years. Factors like environmental concerns, rising fuel prices, and technological advancements e.g., improved battery range and charging infrastructure are expected to drive this growth. The moped segment in Turkey is closely related to the smaller displacement motorcycles and the rapidly growing electric moped category. This segment held the largest share of motorcycle sales up to October 2024, followed by 101-125cc models and then electric models, suggesting the 50cc segment's critical role in the overall market's expansion.

The Turkish two-wheeler market exhibits a diverse segmentation based on engine capacity and end-use, reflecting varied consumer needs and regulatory frameworks. Regarding engine capacity, the market is broadly segmented. The <125cc segment primarily encompasses mopeds and smaller scooters and motorcycles, favored for their fuel efficiency, affordability, and agility in dense urban traffic, constituting a significant portion of overall market volume. Moving up, the 125-250cc category offers a balanced blend of power and efficiency, appealing to commuters and those seeking more capable machines for occasional longer rides. The 250-500cc segment caters to enthusiasts desiring higher performance for touring or sportier riding, with brands like Royal Enfield's models finding a growing niche here. The >500cc premium segment targets passionate riders seeking high-performance and luxury motorcycles for specialized use. In terms of end-use or application, the Turkish two-wheeler market is largely divided into two dominant categories. Personal commute remains the largest segment, with two-wheelers providing an agile and cost-effective solution for daily transportation in congested urban centers, preferred by many over cars due to affordability and fuel efficiency. The commercial segment, encompassing delivery and tourism, is experiencing significant growth. The booming e-commerce and online food delivery sectors have dramatically increased the demand for two-wheelers for last-mile delivery, where their maneuverability is indispensable. Additionally, in popular tourist destinations, two-wheeler rentals and shared mobility services are gaining traction, catering to visitors exploring cities and scenic routes, thereby contributing to a seasonal yet potentially high-yield market.

The Turkish two-wheeler market, while having experienced a recent boom in overall sales. This backdrop influences both Internal Combustion Engine (ICE) and Electric (EV) segments, though their underlying trends and future prospects differ. The motorcycle segment, particularly, has been a key driver of this growth, with Turkish brands like Kuba, Arora, and Mondial, alongside international players like Honda and RKS, leading sales. While ICE vehicles will remain significant in the short to medium term due to their established infrastructure and lower initial cost, they face increasing pressure. Rising fuel costs and stricter environmental regulations, alongside growing government support for electric alternatives, are likely to lead to a gradual shift away from ICE new sales in the long run. Emerging Segment with High Strategic Importance and Long-Term Potential the Electric Two-Wheeler (E2W) market in Turkey is a rapidly emerging segment that the government is actively trying to foster. The Turkish government has committed significant incentives and investment to accelerate the shift towards electric mobility. Local companies and international brands are investing in E2W production and sales in Turkey, responding to the growing demand and policy support. while the overall Turkish two-wheeler market is currently experiencing a contraction due to economic factors, the underlying trend points towards a strategic shift towards electric mobility. The ICE segment still dominates in volume, but the E2W segment, despite recent sales challenges, is poised for significant long-term growth, heavily supported by ambitious government policies and increasing consumer awareness of environmental and economic benefits.

Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report
• Two Wheelers Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type
• Motorcycle
• Scooters
• Electric Two-Wheeler
• Mopeds

By Engine Capacity
• <150 CC
• 151 -400 CC
• 401- 800CC
• > 801 CC

By Price
• ICE
• Electric Show more