Turkey Ecommerce Market Overview, 2030

By functioning as a vital link between Europe and Asia, the Turkish e-commerce sector fulfills both domestic and international goals. It establishes Turkey as a regional logistics and trade hub with expanding cross-border trade prospects on a global scale, while locally, it improves digital access to products and services for a tech-savvy population. With platforms like Hepsiburada leading the way in online shopping experiences, the roots of online retail in Turkey may be found in the early 2000s. These platforms were created as a result of growing internet usage, demand from urban consumers, and the necessity to extend product availability outside the constraints of brick-and-mortar stores. The diverse user base drives Turkish e-commerce. The most active users are millennials and Gen Z, who are drawn to the convenience, discounts, and mobile accessibility. In the interim, small businesses and artisans are using online platforms, especially markets like Trendyol and n11, to target customers both domestically and abroad. The reasons for this range from saving time and comparing prices to gaining access to foreign brands and exclusive online goods. Delayed deliveries, notably in rural or high-traffic urban areas, were one of the main issues facing the industry. To address this, Turkish e-commerce companies have created smart locker systems, established alliances with nearby courier networks, and invented last-mile delivery solutions. Companies like Yemeksepeti and Getir have transformed the fast delivery of food and everyday items, greatly shortening the amount of time that customers must wait. Turkey's digital retail market is distinguished by its innovation. The best companies have made investments in personalized marketing, live shopping integrations, and AI-driven product recommendations. Trendyol, for example, created a fashion-tech ecosystem and its own logistics infrastructure to support indigenous producers.

According to the research report, ""Turkey E-Commerce Market Overview, 2030,"" published by Bonafide Research, the Turkey E-Commerce market is anticipated to grow at more than 18.19% CAGR from 2025 to 2030. The quick increase in smartphone usage, which has made online purchasing more convenient and frictionless for consumers all throughout the nation, is the main factor driving the Turkish e-commerce market. Mobile commerce has grown to be the foundation of Turkey's online retail sector, with more than 80% of internet users using mobile devices to connect to the web. As a result of this change, retailers have been motivated to improve their mobile apps and platforms, leading to more customized, seamless, and quick shopping experiences. The leading e-commerce sites in Turkey include Trendyol, Hepsiburada, and n11. Trendyol is a major player, known for its own logistical network and offering a broad selection of fashion, gadgets, and household items. n11 concentrates primarily on electronics, fashion, and automobile accessories, whereas Hepsiburada functions as a broad marketplace offering a wide range of products, from household basics to consumer electronics. By providing same-day delivery, loyalty rewards, and flash sales, these platforms have had a significant impact on influencing consumer behavior. The integration of artificial intelligence into delivery route optimization, warehouse automation, and micro-fulfillment centers in metropolitan areas are some of the most recent advancements in logistics. Particularly in highly populated cities like Istanbul and Ankara, these advancements help shorten delivery times and increase order accuracy. Turkish e-tailers must adhere to certifications like PCI DSS, which ensures a secure payment system, KVKK, which complies with the Turkish Data Protection Law, and ETBIS, which stands for Electronic Commerce Information System, in order to run legitimately and establish confidence. These licenses guarantee data security, transparency, and consumer protection. Due to mobile apps that offer user-friendly interfaces, push notifications, and smooth payment choices, mobile-first buying is becoming more prevalent in Turkey. The ease and speed of mobile transactions make them popular with consumers, particularly younger demographics. This has led companies to spend money on mobile app UX and campaigns that are only available via apps, solidifying mobile commerce as the future of Turkish retail.

Due to rising consumer demand for convenience, product diversity, and fast delivery, the majority of the market is made up of B2C e-commerce. By providing customers with fashion, electronics, beauty products, and groceries through sophisticated logistics networks, seamless mobile applications, and AI-driven personalization, platforms such as Trendyol, Hepsiburada, and n11 have taken advantage of this. More and more Turkish consumers, particularly urban millennials and Gen Z, choose online shopping for its speed, discounts, and accessibility, notably through smartphones. In Turkey, on the other hand, B2B e-commerce is becoming more popular as companies digitize their purchasing procedures. Wholesalers, producers, and providers can connect with other businesses via platforms like Alibaba Turkey, Ticimax, and Shopio. These platforms provide business-specific services, tailored pricing, and mass ordering. B2B adoption is accelerating due to the growth of digital transformation projects, government assistance for small and medium-sized businesses (SMEs), and higher export aspirations among local producers. Furthermore, the COVID-19 epidemic emphasized the necessity for robust, digital supply chains, which drove conventional B2B interactions online. Both industries have difficulties. In order to maintain loyalty and manage scale, B2C must continue to invest in logistics, customer service, and cybersecurity. Meanwhile, B2B must address digital literacy gaps among traditional businesses and foster confidence in online transactions. Yet, both gain from Turkey's advantageous position, youthful population, and growing digital infrastructure. Ultimately, despite its size and prominence in Turkish e-commerce, B2C has a lot of room for long-term expansion, whereas B2B is still lagging behind.

The Turkish e-commerce market by product is divided into Physical Goods, Digital Goods, and Services. The largest segment is ""Physical Goods,"" which includes things like apparel, electronics, household appliances, food, and cosmetics. Large corporations like LC Waikiki, Trendyol, and Hepsiburada serve millions of customers who value affordability, convenience, and prompt delivery. Consumer trust in purchasing real products online has increased as a result of the advent of same-day and next-day delivery, along with accommodating returns policies. A rapidly growing sector of Turkey's e-commerce ecosystem is represented by digital goods. Tech-savvy consumers are increasingly interested in items like online courses, software-as-a-service (SaaS) memberships, e-books, music, and even NFTs. From education platforms like Udemy, which has a large Turkish user base, to subscription software solutions created for entrepreneurs and SMEs, Turkish platforms and international players are providing localized digital solutions. Despite the fact that the market is still specialized and regulatory clarity is developing, NFTs and blockchain-based assets are also starting to pique the interest of younger, crypto-aware consumers. The Services sector covers digital products like fintech products, insurance, logistics solutions, and digital marketing services. Turkish fintech platforms such as Papara, Iyzico, and PayTR have facilitated digital payments and financial services for the general public, benefiting both consumers and small enterprises. Businesses like Getir and Yemeksepeti have revolutionized the way services like grocery and food delivery are consumed, providing quick delivery in a matter of minutes. These groups, when combined, represent the growth of Turkey's digital economy. Although physical products continue to lead in terms of value and volume, digital services and products are closing the gap quickly thanks to expanding digital infrastructure, youth participation, and mobile-first behavior.

Turkish e-commerce market, by access point is divided into Mobile Commerce, Desktop/Web, and Others (Voice Commerce, Smart Devices, Omnichannel/O2O). With Mobile Commerce (mCommerce) becoming the dominant entry point, the way consumers utilize online marketplaces is becoming more and more important in defining the Turkish e-commerce industry. Due to a young, digitally connected populace and widespread access to mobile internet, smartphones account for more than 70% of online purchases in Turkey. Big sites like Trendyol, Hepsiburada, and n11 have given top priority to mobile-first strategies, providing user-friendly applications, discounts only available on mobile devices, and quick checkout procedures. The integration of social media, app alerts, and mobile wallets has made mCommerce even more ingrained in daily life, particularly for urban Gen Z and millennial consumers who value quick, on-the-go purchases. Even though mobile is king, Desktop/Web continues to be a crucial channel for access, especially when it comes to work-related transactions or higher-priced purchases. When consumers need more in-depth product information or a bigger screen experience, they frequently browse and compare products on their mobile devices before making their final purchase on their computer. Desktop portals are especially important for B2B buyers when they need to access bulk pricing, order history, and invoicing software. Because of this, desktop e-commerce is now important in sectors like electronics, office supplies, and industrial products. The Other access points, which include Voice Commerce, Smart Devices, and Omnichannel (Online-to-Offline, O2O) models, are becoming more popular and have a lot of long-term promise. Smart home integrations are gradually growing in Turkey, but language compatibility and low device adoption mean that voice-enabled shopping is still in its early stages. In the meanwhile, the omnichannel method is becoming more popular, particularly in the fashion and electronics industries. By integrating digital convenience with physical presence, brands like LC Waikiki and Teknosa provide unified experiences, enabling customers to browse online and pick up in-store (Click & Collect), or return online purchases at physical stores. Turkey's e-commerce access points are changing quickly. Although mobile is leading the way, desktop is still important, and creative models like voice and O2O are laying the groundwork for a more integrated and seamless future in Turkish retail.

Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report
• Ecommerce Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type
• B2B
• B2C

By Product Category
• Physical Goods
• Digital Goods (Saas, Courses, NFTs)
• Services( Fintech, Logistics)

By Access Point
• Mobile Commerce (mCommerce)
• Desktop/Web
• Others(Voice Commerce / Smart Devices, Omnichannel (O2O)) Show more