Spain Sexual Health Supplements Market Overview,2030

Spain's market for sexual health supplements has progressed from its discreet and traditionally conservative beginnings into a thriving industry. In the past, purchases related to sexual wellness were influenced by modesty and social stigma, with minimal public discussions and a strong reliance on conventional herbal remedies such as damiana, ginseng, and muira puama, primarily sold by herbalists and small pharmacies. Over time, changing societal perceptions fueled by urban growth, health-related media, and online platforms have made sexual health a recognized component of well-being. The demand in urban areas now propels the market, especially in cities such as Madrid and Barcelona, where younger buyers look for natural solutions to boost libido, enhance vitality, and address mild erectile dysfunction. Global online shopping has increased access to international brands, which frequently provide discreet shipping and a wider variety of ingredients. Product offerings have transitioned from traditional teas and herbal concentrates to modern forms like capsules, powders, and liquid mixtures, now featuring clean-label packaging and instructions in multiple languages. Initial concerns regarding effectiveness, safety, and misleading advertising claims have been mitigated by adherence to EU Novel Food regulations, health claims authorized by EFSA, and educational initiatives led by pharmacists. In terms of formulation, leading products typically include L-arginine for support of blood flow, zinc for testosterone regulation, and adaptogens like maca and ashwagandha to combat libido decline related to stress. These products effectively address genuine consumer needs, tackling issues related to fatigue, hormonal imbalance, and circulatory health, often accompanied by support for mood and sleep. Research and development are bolstered by clinical trials in Spanish universities, sourcing ingredients from regions such as Andalusia and Catalonia, and manufacturing that meets ISO/GMP standards.

According to the research report, "" Spain Sexual Health Supplement Market Overview, 2030,"" published by Bonafide Research, the Spain Sexual Health Supplement market is anticipated to grow at 11.46% CAGR from 2025 to 2030. Major companies in this sector consist of Aquilea, Arkopharma, and Ana María Lajusticia, all of which are capitalizing on robust pharmacy collaborations, online marketing, and transparent product offerings. Aquilea stands out due to its presence in prominent retail chains like El Corte Inglés and Farmacias Cruz Verde. Meanwhile, Arkopharma enjoys advantages from its distribution across the EU and its dual-language packaging. Ana María Lajusticia has gained credibility with older customers through its history in mineral-based products and marketing strategies led by social media influencers. There are significant chances for growth in Spain’s areas popular with tourists, where wellness items especially those related to vitality and libido are combined with hotel wellness initiatives and retail travel environments. Online shopping is swiftly growing, providing private purchasing options and cross-border opportunities, especially for specialized products and those aimed at women. The market is also seeing increased gender differentiation men lead in the areas of erectile dysfunction and vitality support, while women are more frequently requesting help with fertility and hormone regulation, which fuels the demand for products addressing menstrual cycles and menopause symptoms. Necessary endorsements include approval as a Novel Food from the EU, compliance with EFSA health claims, and adherence to ISO/GMP production standards. These regulations guarantee the safety of ingredients, accuracy in dosage, and truthfulness in claims, thus safeguarding consumers against deceptive marketing and inferior goods. The DGCCRF’s regulation further strengthens clarity in labeling and adherence to advertising standards.

Spain's market for sexual health supplements by product type is divided into Natural Synthetic & blend is deeply rooted in natural herbal practices from the Mediterranean region, with phototherapeutic products being the primary items found in pharmacies and wellness stores. Ingredients such as damiana, muira puama, ginseng, and maca root long utilized in traditional Iberian medicine serve as the foundation for products aimed at enhancing libido and energy, often combined with zinc and magnesium to aid in stress management and hormonal balance. These natural solutions align with Spanish cultural preferences for comprehensive plant-based health approaches and benefit from EU Novel Food approval, health claims that comply with EFSA standards, and support from pharmacists. Packaging focuses on organic sourcing, traceability, and bilingual labels, which helps build consumer confidence and pharmacy-centered strategies. On the other hand, synthetic formulations appeal to younger, urban consumers looking for quick results in performance enhancement and lifestyle-related sexual confidence. These items commonly contain amino acids, stimulants, or pharmaceutical-grade equivalents, promoted through e-commerce platforms and campaigns led by influencers. Although effective, these products face stricter regulatory oversight within Spanish and EU regulations, necessitating accurate labeling, clinical proof, and adherence to advertising standards. Branding aimed at younger audiences highlights discreet packaging, digital health assessments, and QR codes linked to clinical information, often packaged with mood or fitness supplements. From an operational standpoint, the distinction between natural and synthetic products affects sourcing herbal supplements use regional ingredients from Andalusia and Catalonia, while synthetic options require ISO/GMP-certified production and safety monitoring. Retailers categorize their selection based on age and lifestyle, providing natural stock-keeping units for health-conscious adults and synthetic choices for performance-oriented youth.

The market for sexual health supplements in Spain by supplement type is divided into Over-the-counter OTC and Prescription is largely fueled by over-the-counter OTC products, which are prevalent in pharmacies, wellness shops, and online stores. This category includes products aimed at enhancing libido, vitality mixtures, and hormonal support supplements that generally contain Mediterranean herbs like damiana, ginseng, and maca root. OTC items fall under the classification of complementos alimenticios by the Spanish Agency for Food Safety and Nutrition AESAN, which allows them to be widely available as long as they adhere to EU Novel Food regulations and health claims approved by EFSA. Pharmacies serve a crucial function in their distribution, providing professional advice from pharmacists and building consumer confidence through clear, bilingual labels and traceable sourcing. The dominance of OTC products aligns with Spain's cultural inclination towards self-managed health, natural treatments, and discreet purchasing, especially among urban residents and health-conscious tourists. In contrast, prescription sexual wellness items have a more restricted role, typically found in clinical settings for instances like hormone replacement therapy, treatments for fertility, and managing erectile dysfunction. These include testosterone treatments, medications that stimulate ovulation, and PDE5 inhibitors, which are classified as medicamentos by the Spanish Agency of Medicines and Medical Devices AEMPS. To gain access to these products, oversight from a physician is necessary, and their visibility in stores is limited to prescriptions. The compliance aspects are significant prescription items must satisfy rigorous standards for clinical trials, follow pharmacovigilance protocols, and adhere to advertising restrictions, whereas OTC supplements are required to comply with EU labeling regulations, dosage accuracy, and claims constraints. This division impacts sourcing, formulation, and marketing strategies OTC brands focus on natural components, endorsement from pharmacists, and narratives centered on wellness, while those that produce prescription items invest in trials of pharmaceutical quality and specialized distribution channels.

The sexual health supplement market in Spain by application is divided into Libido boosting, Erectile dysfunction, Vitality booster, Fertility and Other applications is primarily influenced by products aimed at enhancing libido and vitality. These items have a strong presence in pharmacies and wellness channels, thanks to their culturally relevant, plant-based formulas. Common ingredients include maca root, ginseng, damiana, and L-arginine, which are frequently used to promote energy, improve mood, and boost sexual confidence, especially among men over 35. These products are supported by bilingual labels, endorsements from pharmacists, and health claims compliant with EU regulations, solidifying their appeal in both urban and tourist-heavy areas. Vitality blends typically encompass more than just sexual wellness, combining adaptogens and minerals for stress management, hormonal balance, and endurance making them preferred choices for health-conscious adults. Fertility supplements are a growing area, propelled by trends of delayed parenthood, integrative healthcare practices, and a heightened understanding of reproductive health. Women's products usually contain myo-inositol, folate, and coenzyme Q10 for regulating cycles and enhancing egg quality, while formulations for men focus on antioxidants like selenium, zinc, and L-carnitine to positively impact sperm quality. An increasing number of these products are packaged with prenatal kits or marketed through online platforms that provide tailored diagnostics. In to these main categories, there are also specialized products aimed at menopause relief, libido enhancers connected to mood, and sexual wellness formats resembling cosmeceuticals. Frequently used active ingredients include chasteberry, black cohosh, and soy isoflavones, often presented within the context of emotional and hormonal health. From an operational standpoint, brands need to comply with DGCCRF regulations, adhere to EFSA health claim restrictions, and follow AESAN labeling requirements, ensuring safety, accurate dosing, and the credibility of claims.

Spain’s sexual wellness product market by gender is divided into Men and Women is primarily led by men, with items aimed at libido, vitality, and support for erectile function dominating pharmacy selections and online sales. Products that include L-arginine, ginseng, and zinc are heavily promoted for benefits related to vascular health, testosterone levels, and improving performance under stress, especially for men aged 35 and older. These offerings gain from endorsements by pharmacists, bilingual packaging, and health claims that comply with EU standards, further solidifying their presence in urban areas and places frequented by tourists. Nonetheless, the market for women is quickly growing, particularly regarding products focused on fertility, which resonate with a broader approach to health and family planning. Women between the ages of 30 and 45 are increasingly interested in clean-label supplements that feature myo-inositol, folate, coenzyme Q10, and chasteberry to aid in regulating their cycles, enhancing egg quality, and achieving hormonal balance. These supplements are often packaged with prenatal vitamins or offered through online platforms that provide personalized assessments and private delivery services. Pharmacy chains and wellness stores are adapting by creating products tailored to specific genders, providing pharmacist-led information, and using packaging that combines sexual wellness with emotional and hormonal health. This operational change necessitates adjustments in product formulations, precise claim language, and adherence to the AESAN labeling standards and EFSA health claim guidelines. Brands must also be mindful of DGCCRF regulations to guarantee safety, proper dosing, and truthful advertising. Although men still lead in terms of sale volume and visibility, women’s participation is increasing in variety, repeat purchasing, and wellness integration transforming Spain’s sexual health sector into one catering to both genders.


Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report
• Sexual Health Supplements Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Natural
• Synthetic & blend

By Supplement Type
• Over-the-counter (OTC)
• Prescription

By Application
• Libido boosting
• Erectile dysfunction
• Vitality booster
• Fertility
• Other applications

By Gender
• Men
• Women Show more