Spain Doughnuts Market Overview, 2030

In the bustling plazas of Madrid where churros and croquetas dominate, doughnuts have slipped into Spanish life with a bold crunch and sugary charm that’s impossible to ignore. Spain’s doughnut market has gradually evolved, blending international influences with local flavor preferences, contributing to its growing relevance across Europe and the global bakery scene. While Spain has long had its own doughnut-like treat “rosquillas”, a traditional fried ring made especially during festivals the modern doughnut entered through American culture in the 1980s and 1990s via fast food and cinema. The initial barrier was cultural loyalty to local pastries and a preference for simpler flavors. Spanish bakers responded by infusing doughnuts with local ingredients like crema catalana, dulce de leche, and orange zest while keeping the format familiar and fun. Today, doughnuts are enjoyed in coffee shops, supermarkets, gas stations, and even tapas-style dessert bars. Technically, a doughnut is a fried dough pastry made with yeast or cake batter, often topped with glaze or filled with creams or jams. For Spanish consumers, it offers a versatile, indulgent alternative to traditional pastries ideal as a morning snack with café con leche, a post-lunch treat, or an easy dessert for group gatherings. The benefits lie in its customization, mass appeal, and quick grab-and-go format. Spanish brands have invested in R&D to create low-fat baked doughnuts, seasonal flavor infusions, and frozen dough variants that allow fresh preparation at point of sale. Technological advancements include automated filling systems, hybrid production lines that combine churro and doughnut textures, and smart packaging to preserve freshness. Challenges in Spain’s doughnut market include stiff competition from beloved local pastries, growing consumer demand for healthier snacks, and complex EU compliance around sugar levels, labeling, and allergen declarations. These challenges push brands to innovate while maintaining transparency and quality.

According to the research report, ""Spain Doughnuts Market Overview, 2030,"" published by Bonafide Research, the Spain Doughnuts Market is anticipated to add to more than USD 90 Million by 2025–30. The market is driven by changing snacking habits, increasing urbanization, and the expansion of American-style coffee chains and fast food outlets. Spanish youth are particularly drawn to trendy, customizable desserts that look good on social media and feel indulgent without being too expensive. Another driver is the rise of breakfast-on-the-go, where doughnuts are positioned as a quick companion to coffee. Recent developments in Spain include the growth of homegrown doughnut chains, the popularity of delivery-only ghost kitchens, and seasonal product lines inspired by Spanish holidays like San Juan or La Mercè. Major market players include Donkin Donuts, a popular homegrown chain with a strong delivery presence; Krispy Kreme Spain, known for its variety and global consistency; La Rosquilla Feliz, a boutique chain offering artisanal, filled doughnuts with Mediterranean ingredients; and Dia Supermarkets, which carry affordable, packaged doughnut multipacks. These brands meet the need for convenience, affordability, and fun. Opportunities lie in launching limited-edition regional flavors like turrón, saffron cream, or sangria glaze, and partnering with local cafés or influencers to reach niche markets. Key certifications such as IFS Food, HACCP, and EU Nutritional Labelling are crucial for ensuring quality, managing allergens, and building retail trust. These compliances help brands scale while reassuring health-conscious consumers. Latest trends in Spain include savory doughnuts with cheese and ham, bite-sized mini doughnut boxes for sharing, and colorful themed doughnuts tied to events like Pride or national festivals these trends gain popularity because they fuse Spanish tradition with global snacking culture, encouraging impulse buying, sharing, and celebration.

In Spain, Yeast doughnuts, known locally as “rosquillas” or similar regional variants, are favored for their light, fluffy texture and are often enjoyed with coffee during breakfast or as an afternoon snack, aligning with the country’s strong café culture. These doughnuts are typically ring-shaped and lightly glazed or dusted with sugar, appealing to consumers who appreciate a classic and authentic taste. Cake doughnuts also hold a solid market share due to their convenience and longer shelf life, commonly found in supermarkets and neighborhood bakeries across urban and rural areas. They often incorporate local flavors such as cinnamon, citrus zest, or anise, which resonate well with Spanish palates. Filled doughnuts, gaining popularity particularly among younger consumers and in metropolitan areas like Madrid and Barcelona, offer a range of fillings from traditional custard and chocolate to locally inspired flavors such as dulce de leche or fruit preserves, aligning with Spain’s love for sweet, rich desserts. Frosted and glazed doughnuts are becoming increasingly popular in Spain’s growing urban centers, especially among the youth, with innovative toppings including nuts, sprinkles, and even Mediterranean-inspired ingredients like almond flakes or orange blossom honey. Other doughnut varieties, such as mini doughnuts sold during festive occasions like Christmas fairs, and mochi doughnuts, which are slowly being introduced through specialty bakeries and Asian fusion cafes, add to the market’s diversity and cater to niche consumer preferences. Savory doughnuts, although still nascent, are occasionally featured in gourmet eateries and tapas bars, reflecting Spain’s culinary creativity and appetite for experimenting with traditional formats.

Spain’s doughnut distribution channels are well-established and are adapting to meet shifting consumer habits. Quick Service Restaurants (QSRs) like Dunkin’ and smaller local chains provide freshly made yeast and filled doughnuts in high-traffic areas, including shopping malls and tourist destinations, emphasizing convenience and affordability. Retail chains including Carrefour, Mercadona, and El Corte Inglés play a significant role in the market by offering packaged cake and filled doughnuts, often marketed with Spanish labeling and flavors that appeal to domestic consumers. Convenience stores and neighborhood kiosks are widespread, especially in cities and towns, catering to consumers seeking quick snacks during their daily routines. Online retail is gaining traction in Spain, with e-commerce platforms and food delivery apps such as Glovo and Just Eat enabling bakeries and cloud kitchens to reach wider audiences, offering both freshly made and frozen doughnut options. Cafés and coffee shops are integral to Spain’s doughnut consumption, leveraging the country’s vibrant café culture to pair doughnuts with coffee or hot chocolate, often presenting artisanal and premium varieties to attract discerning customers. Seasonal and event-based sales through mobile food trucks, street markets, and festivals especially during holidays like Feria de Abril or Christmas markets are important sales channels, appealing to impulse buyers and tourists.

The users in Spain span a wide spectrum, reflecting the country’s social habits and diverse occasions for doughnut consumption. Individual consumers form the core segment, frequently purchasing doughnuts for breakfast, afternoon snacks, or social gatherings with family and friends, where sharing sweet treats is a cultural norm. Catering services increasingly incorporate doughnuts into their offerings for corporate events, weddings, and celebrations, often providing customized assortments that combine traditional Spanish flavors with popular international fillings. Corporate offices contribute to demand by serving doughnuts during meetings or employee breaks, recognizing the role of indulgent snacks in enhancing workplace morale. Events and occasions such as festivals, local fairs, and birthdays generate significant bulk purchases, with demand often rising for specialty or decorative doughnuts designed to fit festive themes. Other end users include transportation hubs, where kiosks and vending machines supply convenient snacks for commuters and travelers, and educational institutions where doughnuts are a favored treat among students. Spain’s doughnuts market thus embodies a balance between heritage and innovation, supported by established retail networks and evolving consumer preferences that embrace both traditional tastes and novel experiences.

Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report
• Doughnuts Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Yeast Doughnuts
• Cake Doughnuts
• Filled Doughnuts
• Frosted/Glazed Doughnuts
• Others (mini, powdered, mochi, savory)

By Sales Channel
• Quick Service Restaurants (QSRs)
• Retail Chains
• Convenience Stores
• Online Retail
• Cafés & Coffee Shops
• Bakeries
• Others (Amusement Parks & Zoos, Mobile Food Trucks & Pop-ups)

By End User
• Individual Consumers
• Catering Services
• Corporate Offices
• Events & Occasions
• Others (Transportation Hubs & Airlines, Educational Institutions)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to this industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. Show more