Saudi Arabia Point of Use Water Treatment System Market Overview, 2030

Saudi Arabia's Point of Use (POU) water treatment system market is experiencing significant growth, driven by increasing concerns over water quality, rapid urbanization, and the government's commitment to ensuring safe drinking water for its population. The Kingdom's reliance on desalinated water, which constitutes a substantial portion of its potable water supply, presents unique challenges, including the presence of residual salts and potential contamination during distribution. These factors have heightened public awareness about the importance of additional water purification at the point of consumption. As a result, both residential and commercial sectors are increasingly adopting POU systems to ensure the safety and palatability of drinking water. The government's initiatives, such as Vision 2030, emphasize sustainable water management and have led to increased investments in water treatment infrastructure. Furthermore, the growing expatriate population, which brings diverse preferences and higher expectations for water quality, contributes to the rising demand for advanced POU systems. The market's expansion is also supported by the increasing prevalence of waterborne diseases, prompting consumers to seek reliable in-home water purification solutions. Saudi Arabian POU water treatment system market presents significant opportunities for stakeholders to contribute to the nation's goals of water security, public health, and environmental sustainability

According to the research report ""Saudi Arabia Point of Use Water Treatment System Market Overview, 2030 "" published by Bonafide Research, the Saudi Arabia Point of Use Water Treatment System Market is anticipated to grow at more than 9.40% CAGR from 2025 to 2030. In a country where desert meets demand, the Point of Use Water Treatment System market in Saudi Arabia flows steadily with innovation and urgency. The market size of Saudi Arabia’s Point of Use Water Treatment System sector is expanding and currently stands at a promising valuation, indicating strong growth in both residential and commercial sectors. The market is driven by increasing consumer awareness of water quality, rising health concerns, and a surge in urban population seeking reliable and safe drinking water solutions. Government efforts to reduce bottled water usage and promote sustainable water consumption also push the demand forward. Recently, several smart filtration units have entered the market with app-based monitoring systems and real-time water quality alerts, offering users more control and transparency. Major players like Pentair, A.O. Smith, 3M, and Pureit dominate the Saudi market by offering RO systems, UV purifiers, and multi-stage filtration units tailored to the region’s water composition; they focus on quality, affordability, and after-sales support to build trust in a water-conscious society. The market opens doors to opportunities in smart home integration, energy-efficient purifiers, and localized filtration systems that match specific regional water issues due to rising tech adoption and increasing demand from households and hospitality sectors. Compliance with Saudi Standards, Metrology and Quality Organization (SASO) and international certifications like NSF and ISO is mandatory, solving the challenge of product safety, effectiveness, and durability while building consumer confidence. Trends like compact purifier models for apartments, subscription-based filter replacement services, and AI-integrated diagnostics systems are growing fast, driven by demand for convenience, personalization, and proactive maintenance in water treatment solutions.

In Saudi Arabia, the point of use water treatment market sees high demand for advanced purification technologies due to concerns over water salinity, chemical content, and microbial presence in both municipal and private water sources. Reverse osmosis (RO) systems dominate the market as they effectively remove high levels of total dissolved solids (TDS), heavy metals, fluoride, and other harmful contaminants common in desalinated and underground water supplies. These systems are widely used in households, especially in urban areas like Riyadh, Jeddah, and Dammam, where water hardness and brine residue are common issues. Ultraviolet (UV) purification systems are often used in combination with RO to provide disinfection by killing bacteria and viruses without adding chemicals, supporting consumer preferences for clean yet natural-tasting water. Activated carbon filters are another key technology used to eliminate chlorine, bad odors, color, and volatile organic compounds (VOCs), improving overall water aesthetics. These filters are frequently integrated into multi-stage systems to enhance performance. Ultrafiltration (UF) systems also serve a significant portion of the market, especially in locations where municipal water is relatively safe but where additional filtration is required for suspended solids and microbial particles. UF systems are valued for their ability to operate without electricity and their suitability for homes with moderate contamination levels. In addition, ceramic filters and distillation units are present in niche applications, particularly in remote or low-water-pressure regions. Ceramic filters are used for removing physical impurities, while distillation units help eliminate a broad range of pollutants through evaporation and condensation. These technologies are chosen by consumers seeking basic yet reliable filtration.

The Saudi Arabian market offers a wide range of POU water treatment products to cater to the varying preferences and requirements of consumers. Under-the-sink systems are popular among homeowners seeking high-capacity filtration solutions that are discreetly installed and integrated into existing kitchen setups. Countertop units appeal to renters and those desiring portability and ease of installation without compromising on filtration efficiency. Faucet-mounted filters provide a cost-effective and straightforward option for individuals looking to enhance water quality with minimal installation efforts. Pitcher purifiers remain a favored choice for consumers seeking affordability and convenience, especially for small households or as supplementary filtration methods. Additionally, the market is witnessing a growing interest in portable and travel-friendly POU devices, reflecting the lifestyle of a mobile and health-conscious population. Manufacturers are responding by offering customizable systems that allow consumers to select purification stages based on specific water quality concerns, such as mineral content, microbial contamination, or chemical pollutants. The emphasis on aesthetic design, compactness, and user-friendly features aligns with the preferences of modern Saudi consumers, particularly in urban areas where space and convenience are paramount. This diverse product landscape ensures that POU water treatment systems are accessible and appealing to a broad spectrum of the population.

The adoption of POU water treatment systems in Saudi Arabia spans across residential, commercial, and industrial sectors, each contributing to the market's growth. Residential users represent a significant portion of the market, driven by increasing health awareness and the desire for convenient access to purified water. Households are investing in POU systems to mitigate concerns over water safety and to reduce reliance on bottled water, which aligns with environmental sustainability efforts. In the commercial sector, establishments such as restaurants, cafes, hotels, and offices are incorporating POU systems to ensure the provision of safe drinking water to customers and employees, thereby enhancing service quality and compliance with health regulations. The industrial segment, particularly in sectors like food and beverage processing, healthcare, and pharmaceuticals, demands high-capacity and specialized water treatment solutions to meet stringent quality standards. The integration of POU systems in these settings is critical for operational efficiency and product safety. The market's penetration is further facilitated by government initiatives promoting water conservation and quality, as well as by partnerships between manufacturers and real estate developers to include POU systems in new residential and commercial projects. This widespread adoption across various sectors underscores the essential role of POU water treatment systems in Saudi Arabia's water management strategy

Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report
• Point of Use Water Treatment System Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Technology
• Reverse Osmosis (RO) – Advanced filtration
• Ultraviolet (UV) Purification
• Activated Carbon Filters
• Ultrafiltration (UF)
• Others (Ceramic filters, Distillation)

By Device Type
• Countertop
• Under-the-Sink Systems
• Faucet-Mounted Filters
• Pitcher Filters
• Others (bottle filters, gravity-fed, portable units)

By End-User
• Residential
• Commercial

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to this industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. Show more