Saudi Arabia Matcha Market Overview,2030

The Matcha market in Saudi Arabia has undergone notable transformation, evolving from a niche imported luxury item into a mainstream wellness and lifestyle beverage. Initially introduced through Japanese restaurants, luxury hotels, and high-end cafés in major cities such as Riyadh and Jeddah, Matcha attracted health-conscious and globally aware consumers. During the late 2010s, its demand grew gradually among expatriates and affluent Saudis who associated it with sophistication and wellness. The COVID-19 pandemic accelerated interest in immunity-boosting and antioxidant-rich beverages, further driving Matcha’s popularity. The expansion of international café chains, such as Starbucks and local specialty cafés, facilitated wider exposure and accessibility. Between 2021 and 2025, social media influencers, fitness enthusiasts, and wellness bloggers popularized Matcha-based drinks and desserts, transforming it from a niche drink into a cultural trend. Government-led diversification initiatives under Vision 2030 have also encouraged lifestyle and hospitality development, fostering premium café culture and the introduction of Japanese-inspired brands. Today, Matcha is featured not only in beverages but also in desserts, bakery products, and skincare, appealing to a wide demographic. The increasing preference for natural, functional, and premium products has established Matcha as a sustainable growth segment in Saudi Arabia’s beverage and wellness industries. This evolution reflects a blending of global health consciousness with the Kingdom’s growing appetite for luxury and innovation, making Matcha a symbol of modern lifestyle trends in the Saudi market.

According to the research report ""Saudi Arabia Matcha Market Overview, 2030,"" published by Bonafide Research, the Saudi Arabia Matcha market is anticipated to grow at 8.18% CAGR from 2025 to 2030.The Saudi Arabia Matcha market is driven by multiple forces combining wellness awareness, lifestyle transformation, and digital influence. Key drivers include the country’s young and health-conscious population, increasing preference for natural beverages, and a growing café culture aligned with modern lifestyles. Consumers are shifting from sugary drinks to functional alternatives offering antioxidants and metabolism benefits, positioning Matcha as a premium, energizing option. The opportunities lie in ready-to-drink (RTD) formats, flavored blends, and cross-category innovations within bakery, confectionery, and cosmetics. The integration of Matcha into the hospitality and foodservice sectors under Vision 2030 initiatives further supports demand. Challenges, however, include heavy reliance on imported Japanese Matcha, limited domestic blending facilities, and high product costs. Consumer education about grade differentiation ceremonial, classic, and culinary remains limited, impacting brand transparency. Price sensitivity is another restraint, particularly for premium ceremonial grades. Nevertheless, trends such as flavored Matcha beverages, functional ingredient additions like collagen or protein, and localized flavor infusions (e.g., dates, saffron) are expanding consumer reach. The increasing participation of women entrepreneurs in the café industry and the proliferation of wellness-focused retail stores have amplified accessibility. Overall, the market exhibits stable growth, supported by urbanization, rising disposable incomes, and digital marketing strategies. Saudi Arabia’s Matcha segment is transitioning from a niche luxury category into a versatile lifestyle product, blending health, convenience, and modern culture.

The Saudi Arabian Matcha market is segmented into Regular (unflavored) and Flavored types, each catering to distinct consumer preferences. Regular Matcha dominates the premium and authentic segment, primarily imported from Japan and favored by health-conscious consumers and luxury café patrons. It retains strong association with traditional Japanese tea culture and is widely used in high-end cafés, wellness centers, and home preparation for tea, lattes, and smoothies. Its popularity stems from its natural flavor, vibrant green color, and antioxidant profile, appealing to purists seeking authenticity and functional value. Flavored Matcha, on the other hand, has gained rapid traction among young consumers seeking innovation and taste variety. Popular flavors include vanilla, honey, chocolate, mint, and regionally inspired options like saffron, cardamom, and date. These blends enhance palatability and accessibility, allowing first-time users to engage with Matcha without bitterness. Flavored variants also dominate RTD products, desserts, and café-based fusion beverages, contributing to market expansion. Innovation in flavoring aligns with Saudi Arabia’s preference for premium yet familiar tastes. Regular Matcha sustains its image as a high-quality health beverage, while flavored options cater to mass-market consumption and social media-driven beverage trends. Together, both product types complement each other, ensuring balanced growth across traditional wellness-focused and lifestyle-driven consumer bases in the Kingdom’s evolving beverage sector.

In Saudi Arabia, the Matcha market is categorized by Form into Powder and Liquid, reflecting diverse consumption habits. Powdered Matcha remains the most dominant form, valued for its purity, versatility, and alignment with Japanese tradition. It is used for preparing tea, lattes, smoothies, and baking recipes, and is distributed through gourmet supermarkets, health stores, and e-commerce platforms. Premium ceremonial and classic-grade powders imported from Japan maintain strong demand due to authenticity and quality assurance. Powder packaging typically includes tins, pouches, and single-serve sachets catering to both home and commercial use. Conversely, Liquid Matcha is a fast-emerging category driven by convenience and on-the-go lifestyles. This includes RTD Matcha lattes, smoothies, and energy beverages increasingly available in cafés, restaurants, and supermarkets. The RTD segment benefits from Saudi Arabia’s growing café culture and preference for grab-and-go beverages. Innovations include Matcha-infused sparkling drinks, bottled iced lattes, and cold-brew varieties enriched with plant-based milks or collagen. Liquid Matcha appeals particularly to young consumers and working professionals seeking convenient wellness drinks. While powdered Matcha continues to dominate premium consumption, liquid formats are expected to experience faster growth due to accessibility and convenience. The coexistence of these forms ensures that Saudi Arabia’s Matcha market captures both traditional tea enthusiasts and modern, mobile consumers seeking functionality and variety.

The Saudi Arabian Matcha market is classified by Grade into Ceremonial, Classic, and Culinary, each serving different consumption purposes. Ceremonial Grade Matcha, made from the youngest shaded tea leaves, represents the highest quality and is imported primarily from Japan. It offers a smooth texture, rich umami flavor, and bright green hue, catering to luxury consumers and premium cafés. It is consumed traditionally or used in high-end beverage presentations. Classic Grade Matcha also called Latte or Premium Grade Strikes a balance between quality and affordability. It is widely used in cafés for lattes, smoothies, and wellness drinks, appealing to daily consumers seeking consistent flavor and functionality. Culinary Grade Matcha is coarser and slightly more bitter, ideal for food applications like bakery, desserts, and confectionery. The rise of dessert cafés and Matcha-flavored sweets in Saudi cities has expanded this segment’s relevance. Education about grade differences is becoming essential to preserve authenticity and guide consumer purchasing decisions. Retailers increasingly highlight origin, harvest details, and certifications to ensure transparency. The combination of all three grades supports market segmentation ceremonial for premium rituals, classic for daily consumption, and culinary for creative applications allowing both luxury and mass-market brands to coexist. This tiered structure underpins sustainable market expansion and product diversification in Saudi Arabia’s growing Matcha ecosystem.

Matcha applications in Saudi Arabia span diverse categories including Regular Tea, Matcha Beverages, Food, Personal Care, and Others, reflecting versatile product adoption. Regular Tea consumption is driven by luxury cafés, hotels, and home users seeking authentic Japanese tea experiences. It appeals to health-conscious and premium consumers. Matcha Beverages, such as lattes, smoothies, and RTD drinks, represent the fastest-growing segment, powered by urban café expansion, social media influence, and demand for energizing alternatives to coffee. Food applications notably bakery, desserts, chocolates, and ice creams are booming, with Matcha-infused products trending in cafés and dessert boutiques. This segment leverages Matcha’s unique flavor and color for visual and culinary appeal. Personal Care applications are also gaining traction, with Matcha incorporated into skincare products, face masks, and wellness-based cosmetics due to its antioxidant properties. Other uses include functional supplements and fitness blends promoting metabolism and energy enhancement. Increasing availability through online platforms, premium retail stores, and cross-category collaborations between cafés and beauty brands is amplifying market visibility. As consumers in Saudi Arabia continue to prioritize health, aesthetics, and modern lifestyle experiences, Matcha’s multifunctional nature ensures robust, diversified growth across beverage, food, and personal care segments.

Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report
• Matcha Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Regular
• Flavored

By Form
• Powder
• Liquid

By Grade
• Ceremonial Grade
• Classic Grade
• Culinary Grade

By Application
• Regular Tea
• Matcha Beverages
• Food
• Personal Care
• Others Show more