Russia Incontinence Care Products Market Overview, 2030

Russia’s incontinence care products market has evolved gradually over the last decade, influenced by demographic shifts and an increasing focus on elderly and chronic patient care within its public health framework. With over 15% of the population aged above 65 and a growing number of disabled and post-surgical patients requiring home rehabilitation, the need for continence support products has become more visible across both urban and regional areas. The Ministry of Health and regional social security systems facilitate partial provision of incontinence aids to eligible pensioners and disabled individuals under federal and regional benefits programs. Urban centers such as Moscow, St. Petersburg, and Yekaterinburg have better-established retail and pharmacy networks, enabling higher product penetration through pharmacy chains like Rigla, 36.6, and Apteka.ru. In contrast, many second- and third-tier cities and remote areas rely on smaller-scale medical distributors and local clinics. The incontinence segment is further shaped by logistical challenges in eastern regions and price sensitivity among lower-income groups. While awareness and access remain uneven, gradual improvements in public healthcare infrastructure, digital pharmacy expansion, and rising consumer expectations have collectively started shaping a more structured demand cycle for incontinence-related products in Russia’s evolving healthcare landscape. The government’s expanding home-based palliative care network is encouraging more households to procure incontinence products, particularly in provinces with high aging populations like Tver, Samara, and Novosibirsk.

According to the research report ""Russia Incontinence Care Products Market Overview, 2030,"" published by Bonafide Research, the Russia Incontinence Care Products market is anticipated to grow at more than 4.98% CAGR from 2025 to 2030. The increasing incidence of chronic illnesses such as diabetes, neurological disorders, and urological conditions is directly influencing the expansion of Russia’s incontinence care products sector. Stroke remains one of the top causes of disability in Russia, and many patients experience long-term or permanent incontinence following hospitalization, creating a need for continuous at-home care and product supportMoreover, veterans and pensioners with documented medical needs can access state-provided hygiene products, although supply delays and inconsistent distribution are common in rural oblasts. The private sector is also contributing to growth, with domestic manufacturers like Peli and RosMedProm introducing more affordable product lines. Imported brands such as TENA and Seni, though costlier, remain dominant in premium hospital and retail segments. There is also a steady increase in the number of online pharmacy platforms offering bulk discounts and delivery of continence products across cities and towns. Awareness campaigns led by regional health bodies and neurologists are helping reduce stigma around bladder health, particularly among caregivers and post-operative patients. In some urban areas, NGOs and health foundations are distributing adult hygiene kits to lower-income seniors, promoting hygiene and early treatment adoption. Additionally, family members of recovering patients are increasingly purchasing absorbent aids during discharge planning, especially for stroke, cancer, or mobility-reducing procedures, making hospital-to-home transitions a key moment of product introduction and continued use.

Absorbent products constitute the most frequently used type of incontinence aid in Russia, especially within aging and bedridden patient groups. Adult diapers, incontinence briefs, and underpads are most commonly chosen by caregivers and hospital staff due to their ease of use, high absorption capacity, and convenience in routine hygiene. Public hospitals in major regions like Moscow Oblast, Tatarstan, and Sverdlovsk procure absorbent products in bulk for use in geriatric, neurology, and oncology wards, with annual tenders issued for cost-effective supplies. Russia’s centralized healthcare procurement system favors domestic products in state contracts, which has supported local producers offering budget-friendly absorbent lines. At the household level, users with long-term care needs particularly post-stroke or disabled pensioners show a clear preference for adult diapers and briefs with resealable sides and skin-friendly layers, often sourced through pharmacy chains or online portals like ZdravCity. Supermarket chains such as Auchan and Lenta are also increasingly stocking private-label adult hygiene products with lower pricing than branded imports. Meanwhile, non-absorbent items such as urinals, external catheters, and bedpans are generally confined to temporary hospital use or short-term recovery at home. These are rarely purchased directly by consumers except in post-operative situations. Their availability is largely tied to hospital supply inventories or through specialized medical stores. Across regional hospitals, non-absorbent products are issued mostly in surgery and trauma departments, but they lack widespread consumer usage due to inconvenience and lower comfort compared to modern absorbent alternatives.

Disposable incontinence care products items dominate usage patterns in Russia, particularly in both institutional and domestic settings. Disposable adult diapers and pads are seen as essential components of elderly care routines due to hygiene efficiency, lower infection risk, and reduced burden on caregivers. These products are widely distributed through pharmacy chains, hospital supply programs, and increasingly, e-commerce platforms offering doorstep delivery. Disposable variants are particularly in demand in densely populated regions such as Moscow, Krasnodar Krai, and Saint Petersburg, where long-term care institutions and geriatric hospitals consume them in large volumes. In low-income rural households with immobile family members, caregivers prefer disposable options to reduce laundry costs and handling burden. Reimbursement schemes under federal social welfare programs partially cover disposable hygiene products for qualifying disabled individuals and war veterans, further sustaining repeat usage. Reusable products like washable undergarments, cloth briefs, or washable bed sheets, while present in the market, have limited adoption. Their use is more common among urban eco-conscious families or in cases where frequent resupply of disposables is unaffordable or unavailable due to delivery constraints in remote regions like Yakutia or the Russian Far East. However, due to issues like drying time, bulk storage, and lack of standard washing facilities in many homes, reusable options have not seen broad uptake. Reusable kits are mostly found in niche online stores or sold via small-scale domestic manufacturers who focus on sustainable medical textile products.

Women account for a significantly higher share of incontinence product users in Russia, largely due to higher life expectancy, childbirth-related pelvic issues, and post-menopausal health concerns. Light to moderate urinary leakage is common among older Russian women, and many start using liners or pads during middle age. Gynecologists often recommend discreet pad-style solutions for women experiencing mild symptoms, especially in large cities like Kazan and Yekaterinburg where awareness is higher and health checkups more frequent. Product designs tailored for female anatomy, such as form-fitting guards and slim liners, are widely available at pharmacy counters and online. Public awareness campaigns led by women’s health NGOs have increased comfort with purchasing these products, especially for post-childbirth incontinence. Male product use, although smaller in volume, is increasing, particularly in regions with higher prostate surgery rates and among older men with mobility issues. Urologists in cities like Rostov-on-Don and Chelyabinsk are prescribing male drip collectors and guards more often, especially after prostate cancer treatments or surgeries. While some men rely on general unisex adult briefs, demand for anatomically shaped male inserts and guards has grown within the past five years. Pharmacists report a higher interest in male hygiene solutions among sons or spouses buying products on behalf of elderly family members. Marketing and packaging for male-focused products remain minimal, with much of the demand driven by doctor recommendations and pharmacy consultations. Online purchases allow more discreet access, which appeals to older men who may still hesitate to purchase in-store due to cultural stigma around male incontinence in parts of Russia.

Home-based patients are the primary users of incontinence care products products in Russia, largely due to the country’s reliance on informal caregiving by family members and the shortage of institutional eldercare capacity outside major cities. In households caring for stroke survivors, late-stage cancer patients, or disabled pensioners, disposable briefs and underpads are commonly used to maintain hygiene and comfort. Regions with high aging populations, like Bashkortostan, Kemerovo, and Kursk, show rising demand for home-use incontinence kits sourced from pharmacies and local medical distributors. Social workers and community nurses occasionally provide hygiene education and product usage demonstrations for caregivers under regional outreach programs. Hospitals and ambulatory care centers use incontinence products for patients in intensive care, surgical recovery, or long-term beds. Tenders for hospitals in Moscow, Nizhny Novgorod, and Perm often include large-scale procurement of adult diapers, pads, and disposable sheets, particularly for geriatric and oncology departments. Use in hospitals is focused on short-term needs, with patients transitioning to home-based care post-discharge. Other environments, such as assisted living centers and long-stay residential facilities, have smaller but growing incontinence product consumption. Private nursing homes in urban regions are more likely to use premium brands with better fit, odor control, and skin barrier features. State-funded eldercare institutions usually prioritize volume purchasing through centralized contracts, often sourcing from local producers offering lower-cost options.

Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report
• Incontinence Products Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Absorbents
• Non-absorbents

By Usage
• Disposable
• Reusable

By Gender
• Female
• Male

By End User
• Home-based Patients
• Hospitals & Ambulatory Surgical Centers (ASCs)
• Other End Users Show more