Mexico Incontinence Care Products Market Overview, 2030

The incontinence care products market in Mexico is undergoing a gradual yet notable transformation, primarily shaped by demographic shifts, lifestyle-related health concerns, and changing consumer behavior in both urban and semi-urban regions. With over 13 million Mexicans aged 60 and above as of 2025, the incidence of age-associated bladder and bowel control issues is rising, especially in states like Mexico City, Jalisco, and Nuevo León where access to geriatric healthcare is more structured. Public health institutions such as IMSS and ISSSTE are increasingly integrating continence management into their elderly care frameworks, supporting the broader availability of incontinence care products products through prescriptions and in-hospital usage. Private healthcare providers and retail pharmacy chains particularly Farmacias del Ahorro and Farmacias Guadalajara also play a central role in supplying and educating consumers about available options. While stigma around incontinence remains a barrier in rural and conservative regions, awareness campaigns promoted by organizations such as the Fundación para la Continencia are slowly normalizing the conversation, especially among female caregivers and older adults. Product visibility has grown across both physical and online retail, driven by rising health literacy and accessibility of personal hygiene products in urbanized zones. E-commerce penetration, led by platforms such as Mercado Libre and Walmart Mexico’s digital store, has increased, allowing patients and caregivers to buy discreetly and in bulk. There is also a growing focus on skin health, comfort, and discretion in product development, with Mexican consumers increasingly favoring multi-layered pads and breathable briefs tailored to warm climates. In institutions like retirement homes and rehabilitation clinics across urban centers, usage of absorbent products has become standardized practice.

According to the research report ""Mexico Incontinence Care Products Market Overview, 2030,"" published by Bonafide Research, the Mexico Incontinence Care Products market is anticipated to grow at more than 6.81% CAGR from 2025 to 2030. Multiple Mexico-specific dynamics are driving the rising demand for incontinence care products products. One of the core contributors is the high prevalence of chronic conditions such as diabetes and obesity both of which are linked to urinary incontinence. With Mexico ranking among the top countries globally for diabetes rates, especially among individuals over 45, a large portion of the population is experiencing complications that impact bladder control. This has spurred healthcare providers to more frequently recommend incontinence products as part of long-term condition management. Additionally, increased life expectancy and the ongoing expansion of eldercare programs, particularly under social welfare efforts like “Pensión para el Bienestar de las Personas Adultas Mayores,” have indirectly increased product affordability and uptake among senior citizens in both public and private care systems. Another significant growth driver is the shift in family caregiving roles. In Mexican households, especially those in middle-income segments, women aged 35–55 are taking primary responsibility for aging family members. This has increased purchases of incontinence products, as home caregiving becomes more organized and proactive. Private health insurance coverage is also improving access to recommended continence products through network pharmacies, particularly for post-surgical recovery and long-term disability care. Retailers are responding with in-store promotions and product trials, encouraging adoption among first-time users. On the manufacturing front, localized production facilities in states such as Estado de México and Baja California are helping reduce costs and ensure consistent supply, even in Tier 2 cities. Furthermore, younger consumers are more willing to explore reusable or eco-friendly product formats, although uptake remains niche.

In Mexico’s incontinence care products landscape, absorbent products dominate both retail shelves and institutional procurement due to their ease of use, broad availability, and alignment with user expectations across demographics. These include adult briefs, underpads, and liners, which are widely used not only by the elderly but also among recovering patients with mobility restrictions or chronic illness. Government-backed hospitals under IMSS and ISSSTE primarily utilize absorbent products for in-hospital care, particularly for post-surgical patients and individuals undergoing prolonged treatment regimens. In retail, brands such as TENA, Saba, and Depend are among the most frequently purchased, with dedicated SKUs tailored for Mexican consumers especially products with anti-odor technology and breathable layers suited to hot and humid conditions in regions like Veracruz and Tabasco. Manufacturers have increased regional production, especially in northern Mexico, to meet demand for high-absorption, comfort-driven products that reduce skin irritation and leakage during extended wear. Non-absorbent solutions, such as external catheters, bedpans, and urinals, occupy a smaller but distinct space in the Mexican market. These options are more prevalent in clinical settings where patients have limited mobility or require continuous monitoring, such as in ICU units or advanced rehabilitation centers. Their adoption is also common in specialized geriatric care homes across Mexico City and Guadalajara, where staff training supports their correct usage. However, these products are less frequently used in household settings due to perceived inconvenience and lack of awareness. Reimbursement policies often do not include non-absorbent devices, making them less accessible for low-income families or public insurance beneficiaries. Additionally, cultural sensitivities and privacy concerns further limit non-absorbent product usage at home.

Disposable incontinence care products items lead the market in Mexico, driven by practicality, hygiene benefits, and product familiarity across all user segments. Their dominant use is seen in both private households and public hospitals, where quick-changing solutions are necessary for infection control and convenience. In urban regions such as Monterrey and Puebla, consumers show a preference for ultra-thin, highly absorbent disposable briefs that offer mobility without compromising on protection. The humid climate in many parts of Mexico further influences preferences, with breathable materials and dry-touch linings being favored to minimize rashes and heat-related discomfort. Retail chains often promote disposable products through multi-pack discounts, attracting budget-conscious families managing elderly care at home. Government-supported healthcare facilities stock disposable options for inpatient care, especially for post-operative use, stroke rehabilitation, and age-related incontinence. Reusable products, though slower in adoption, are emerging as a niche but important segment, particularly in environmentally conscious urban populations. In cities like Querétaro and Mexico City, younger caregivers are exploring washable incontinence underwear and cloth-based inserts to reduce monthly expenses and environmental footprint. These products are most frequently bought online, where brands provide customization and educational material for first-time users. However, widespread adoption is limited by factors such as access to laundry facilities, limited awareness in rural zones, and concerns about hygiene during monsoon months or water-scarce periods in northern states. In institutional setups, reusable products are rarely used due to regulatory hygiene norms and the operational convenience of disposables. That said, some rehabilitation centers and private care agencies in high-income neighborhoods are beginning to integrate reusable liners for patients with predictable incontinence patterns.

Women are the primary users of incontinence care products products in Mexico, largely due to higher reported prevalence of urinary incontinence following childbirth, menopause, and hysterectomy procedures. Public health statistics indicate that women aged 50 and older form the bulk of outpatient consultations related to bladder control issues in IMSS-affiliated clinics. In regions like Jalisco and Estado de México, gynecologists and general practitioners commonly recommend pads or liners to female patients experiencing stress or urge incontinence. Product designs marketed toward women emphasize comfort, low visibility, and pH-balanced surfaces that are gentle on sensitive skin. Leading brands have launched women-specific variants with pastel packaging and feminine branding to boost adoption in pharmacy settings. Educational efforts by women's health NGOs and gynecological departments are also helping to destigmatize use among younger women with postnatal incontinence symptoms. Men represent the fastest-growing demographic in the Mexican incontinence care products market. Increased awareness around prostate-related conditions, such as benign prostatic hyperplasia (BPH) and prostate cancer, is contributing to a gradual rise in product demand among older men. Post-operative use following prostate surgery or catheterization often includes brief-style products or guards designed for male anatomy. Adoption is especially notable in major cities with better access to urology care, such as Guadalajara and Mexico City. Many men prefer less bulky options that fit discreetly under work attire, prompting brands to innovate around thinner designs with high fluid retention. However, stigma continues to be a barrier, especially in rural communities where continence issues are not openly discussed. Pharmacist-led recommendations and anonymous e-commerce channels are playing a critical role in encouraging male users to explore product options.

Home-based patients form the largest and most rapidly expanding consumer group for incontinence care products products in Mexico. A significant portion of elderly individuals receive informal care from family members at home, particularly in multigenerational households. These home environments often lack professional healthcare support, making it crucial for caregivers to have access to reliable, easy-to-use products. Disposable adult briefs and underpads are commonly purchased in bulk through local pharmacies and online retailers, supported by seasonal promotions and subscription services. In states like Guanajuato and Oaxaca, where aging populations are rising but access to institutional elder care remains limited, incontinence products are becoming essential components of home-based chronic care management. Government assistance programs like Pensión para Adultos Mayores indirectly facilitate purchases by increasing household spending power among seniors. Hospitals and ambulatory surgical centers contribute a smaller share but are vital for introducing patients to incontinence care products during recovery. Most public hospitals in urban areas issue incontinence products for post-surgical and immobile patients, particularly in neurology, orthopedics, and urology departments. Ambulatory centers, especially in the private sector, provide product kits for patients undergoing prostate, spinal, or gynecological surgeries. However, budget constraints often limit the type and quantity of products dispensed in public facilities. Reusable options are rarely employed due to strict hygiene standards. Other use environments include rehabilitation clinics and elderly care homes, mainly located in Mexico City, León, and Mérida, where patients receive continuous care and depend heavily on product performance for mobility and sleep quality. While still a smaller segment, institutional care centers are increasing procurement from domestic suppliers, seeking bulk-priced absorbents tailored to warmer climates.

Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report
• Incontinence Products Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Absorbents
• Non-absorbents

By Usage
• Disposable
• Reusable

By Gender
• Female
• Male

By End User
• Home-based Patients
• Hospitals & Ambulatory Surgical Centers (ASCs)
• Other End Users Show more