Japan Travel Insurance Market Overview, 2030

Japan’s travel insurance market has evolved from its early marine and accident coverage, historically designed for merchants and seafarers during the Meiji era, to comprehensive bundled packages addressing modern travelers’ needs, including medical emergencies, trip cancellations, baggage protection, and liability coverage. Over time, the sector has been shaped by several critical shocks pandemics like COVID-19 highlighted the importance of medical and quarantine coverage; natural disasters, including earthquakes, typhoons, and tsunamis, emphasized the need for disaster-related protections; while airline bankruptcies and sporadic terrorism incidents increased awareness of financial and operational travel risks. Currently, the market is experiencing strong growth, fueled by rising outbound travel among Japanese citizens for leisure, education, and business, as well as an increase in inbound tourism, which has encouraged insurers to offer tailored policies. Healthcare inflation abroad has further driven demand for medical and evacuation coverage, while the proliferation of digital platforms, online travel agencies, and mobile applications has made policy purchase, customization, and claims processing more accessible, particularly for younger, tech-savvy consumers. Additionally, heightened risk perception among travelers regarding unforeseen medical, operational, or environmental events has reinforced the adoption of travel insurance. Nevertheless, challenges remain, including limited penetration among occasional travelers, low awareness of comprehensive coverage options, and persistent risks of fraud and misrepresentation, which can increase premiums and administrative costs. Japan’s travel insurance landscape reflects a mature yet adaptive market that balances traditional coverage depth with innovation, digital accessibility, and a focus on mitigating complex travel-related risks, positioning it for continued growth in the coming years.

According to the research report “Japan Travel Insurance Market Overview, 2030,”published by Bonafide Research, the Japan Travel Insurance market was valued at more than USD 860 Million in 2025.In Japan, travel insurance is structured around key coverage types designed to address the primary risks faced by both domestic and outbound travelers, with medical insurance serving as the cornerstone of most policies. Japanese travelers increasingly prioritize protection against emergency medical treatment, hospitalization, and medical evacuation abroad, particularly in high-cost destinations such as Europe, North America, and Southeast Asia. Insurers including Sompo Japan, Tokio Marine & Nichido, and Mitsui Sumitomo Insurance provide extensive medical networks and multilingual assistance services to ensure seamless treatment and repatriation. Trip cancellation and interruption coverage has grown in importance, especially in light of recent global events like the COVID-19 pandemic, as well as natural disasters and airline disruptions. These policies reimburse prepaid expenses for unforeseen events such as illness, family emergencies, travel restrictions, or schedule changes, and are particularly relevant for high-value bookings. Baggage and personal belongings coverage addresses theft, loss, or delay of luggage, offering peace of mind for travelers while remaining relatively affordable; it is frequently bundled with other coverage types due to its high attach rate. Accidental death and dismemberment (AD&D) coverage, though less commonly purchased, provides financial protection in the event of severe injury or fatality, appealing to families and adventure travelers. Additional optional coverages such as travel delay compensation, legal assistance abroad, liability protection, and coverage for winter sports or cruises allow policies to be customized according to traveler needs. Collectively, these coverage types reflect Japan’s emphasis on comprehensive, modular, and accessible insurance solutions that balance risk protection, convenience, and digital integration, meeting the evolving expectations of modern travelers.

In Japan, travel insurance is primarily segmented into single-trip, annual or multi-trip, and long-stay insurance, each designed to cater to distinct traveler profiles and needs. Single-trip insurance dominates the market, particularly among leisure travelers and families taking occasional vacations abroad. These policies provide coverage for medical emergencies, trip cancellations, baggage loss, and limited liability, offering short-term, flexible protection for the duration of an individual journey. Leading insurers such as Sompo Japan, Tokio Marine & Nichido, and Mitsui Sumitomo Insurance offer easily purchasable single-trip plans through online platforms, travel agencies, and banks, appealing to customers who prioritize immediate access and convenience. Annual or multi-trip insurance is increasingly popular among frequent travelers, business professionals, and expatriates, providing year-round coverage for multiple trips without the need for repeated policy purchases. These policies often include higher medical coverage limits, concierge services, and 24/7 global assistance, catering to urban professionals and corporate clients who value efficiency, continuity, and cost-effectiveness. Long-stay travel insurance, a niche yet growing segment, targets students studying abroad, expatriates on extended work assignments, and retirees traveling for prolonged periods. These policies are designed for durations ranging from six months to multiple years and typically include comprehensive medical coverage, chronic illness support, and repatriation services, often meeting visa requirements. Collectively, these insurance types highlight the adaptability of Japanese insurers in meeting diverse consumer demands, balancing affordability with coverage depth, and increasingly leveraging digital solutions to provide seamless purchase, management, and claims experiences for both short-term and long-term travelers.

In Japan, travel insurance is structured around key coverage types designed to address the primary risks faced by both domestic and outbound travelers, with medical insurance serving as the cornerstone of most policies. Japanese travelers increasingly prioritize protection against emergency medical treatment, hospitalization, and medical evacuation abroad, particularly in high-cost destinations such as Europe, North America, and Southeast Asia. Insurers including Sompo Japan, Tokio Marine & Nichido, and Mitsui Sumitomo Insurance provide extensive medical networks and multilingual assistance services to ensure seamless treatment and repatriation. Trip cancellation and interruption coverage has grown in importance, especially in light of recent global events like the COVID-19 pandemic, as well as natural disasters and airline disruptions. These policies reimburse prepaid expenses for unforeseen events such as illness, family emergencies, travel restrictions, or schedule changes, and are particularly relevant for high-value bookings. Baggage and personal belongings coverage addresses theft, loss, or delay of luggage, offering peace of mind for travelers while remaining relatively affordable; it is frequently bundled with other coverage types due to its high attach rate. Accidental death and dismemberment (AD&D) coverage, though less commonly purchased, provides financial protection in the event of severe injury or fatality, appealing to families and adventure travelers. Additional optional coverages such as travel delay compensation, legal assistance abroad, liability protection, and coverage for winter sports or cruises allow policies to be customized according to traveler needs. Collectively, these coverage types reflect Japan’s emphasis on comprehensive, modular, and accessible insurance solutions that balance risk protection, convenience, and digital integration, meeting the evolving expectations of modern travelers.

The distribution of travel insurance in Japan is increasingly shaped by a combination of online platforms and offline channels, reflecting both technological adoption and consumer preferences. Online platforms have become the dominant channel for policy acquisition, driven by convenience, speed, and ease of comparison. Travelers commonly purchase insurance directly through insurer websites, airline booking portals, and online travel agencies, which provide instant policy issuance, customization of coverage, and digital claims submission. Aggregator websites such as Hoken Ichiba, CompareTravelInsurance.jp, and Insurance Square allow consumers to compare multiple policies simultaneously, facilitating informed decision-making and promoting competitive pricing. Online channels appeal particularly to younger, tech-savvy travelers and frequent flyers that prioritize efficiency and flexibility. In parallel, offline channels continue to play a critical role, especially for older travelers, high-value clients, and corporate accounts that require personalized consultation. Banks, including Mizuho, Sumitomo Mitsui, and MUFG, often integrate travel insurance into premium account offerings or credit card benefits, while traditional travel agencies provide tailored solutions for complex itineraries, long-term stays, and group travel. Insurance brokers also assist with detailed risk assessment, policy explanations, and claims support, ensuring clarity and trust for clients less comfortable with digital platforms. Japan’s travel insurance distribution ecosystem demonstrates a hybrid approach, where online platforms dominate mass-market convenience and accessibility, while offline channels maintain importance for personalized service, high-complexity coverage, and relationship-driven interactions, reflecting a balance between technological efficiency and traditional customer engagement in the Japanese market.

Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report
• Travel Insurance Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Insurance Types
• Single-trip Travel Insurance
• Annual or Multi-trip Travel Insurance
• Long-stay Travel Insurance

By Insurance Coverage
• Medical Insurance
• Trip Cancellation/Interruption:
• Baggage & Personal Belongings Loss
• Accidental Death & Dismemberment (AD&D)
• Others

By Distribution Channel
• Online Platforms
• Offline Channels Show more