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Japan Pearl Jewellery Market Overview, 2030

Published Jun 30, 2025
Length 72 Pages
SKU # BORM20159752

Description

Japan is especially known for the Akoya pearl, which is cultivated primarily in regions like Mie Prefecture, Ehime Prefecture, and Nagasaki. These pearls, celebrated for their superior luster and near-perfect spherical shape, serve as the cornerstone of Japan’s pearl jewellery exports and domestic luxury segment. Japanese consumers value subtlety, elegance, and tradition, which is deeply reflected in the design and styling of jewellery pieces such as necklaces, earrings, and brooches. The demand for pearl jewellery in Japan is strong among middle-aged and older demographics, especially for ceremonial occasions like weddings and formal business settings, though there is a growing trend of younger consumers embracing minimalist pearl designs. Local brands such as Tasaki, Mikimoto, and Wako play a pivotal role in promoting pearl jewellery, combining traditional pearl artistry with modern innovation. Mikimoto, founded by Kokichi Mikimoto, the pioneer of cultured pearls, remains a global symbol of Japanese pearl excellence and operates numerous boutiques across Japan and overseas. The Japan Pearl Promotion Society (JPPS) and the Japan Pearl Exporters’ Association (JPEA) are central to ensuring product quality through strict grading and certification systems. Pearls are classified by size, shape, surface quality, and most critically, their nacre thickness and luster. Japanese Akoya pearls, typically ranging from 6mm to 8mm, are especially valued for their consistent quality due to the advanced culturing techniques used by local pearl farmers. Japan’s proximity to optimal marine environments and its meticulous aquaculture practices ensure a consistent yield of high-quality pearls. The Ministry of Agriculture, Forestry and Fisheries (MAFF) regulates pearl cultivation to prevent overfarming and environmental degradation. Pearl farming is tightly controlled, with licensing systems, seasonal restrictions, and environmental protection mandates in place. The Japan External Trade Organization (JETRO) also supports export-related regulations and market expansion by facilitating global trade fairs and pearl exhibitions like the International Jewellery Tokyo (IJT) and the Kobe International Jewellery Exhibition.

According to the research report, ""Japan Pearl Jewellery Market Overview, 2030,"" published by Bonafide Research, the Japan Pearl Jewellery market is anticipated to add to more than USD 600 Million by 2025–30. Pearls are now seen not only as formal wear accessories but as part of everyday fashion, a shift being encouraged by modern designers such as Hum and Mikimoto’s Passionoir collection. With global consumers becoming more environmentally conscious, Japanese pearl producers are adopting more sustainable aquaculture methods. In regions such as Uwajima (Ehime Prefecture) and Ago Bay (Mie Prefecture), pearl farmers are investing in clean marine environments, reduced chemical usage, and better oyster health management to ensure long-term viability. These efforts have led to the certification of eco-friendly pearl farms, boosting consumer trust and adding value to Japanese pearls, especially among environmentally sensitive markets such as the EU and North America. Furthermore, the Japanese government and private sector are investing in research and development to improve pearl cultivation techniques, which has led to increased nacre quality, larger pearl sizes, and improved oyster survival rates. This innovation is especially visible at institutions like the National Research Institute of Aquaculture, which supports regional pearl farming communities. Moreover, the export market is thriving due to strong demand in luxury segments overseas. According to JETRO, Japanese pearl exports increased steadily over recent years, especially in Hong Kong and the U.S., which are Japan’s largest export destinations for pearls. Digital transformation is another catalyst. Companies are using AI tools and virtual try-on technologies to enhance customer engagement, especially on platforms like ZOZOTOWN and Amazon Japan. Custom-made pearl jewellery is gaining traction, offering buyers a more personalized experience. Lastly, the support from regional governments and cooperative associations through funding, training, and international promotion ensures that pearl farming and jewellery production remain vital contributors to Japan’s rural economies.

Salt Water pearls, especially Akoya pearls, are the most renowned and traditionally valued type in Japan. Cultivated primarily in coastal areas like Mie Prefecture and Nagasaki, Akoya pearls are prized for their high luster, round shape, and consistent quality, typically ranging from 6mm to 8mm in diameter. These pearls are the signature of luxury Japanese brands such as Mikimoto and Tasaki, often featured in high-end jewellery collections and showcased in premium retail environments like Ginza Mitsukoshi and Isetan Shinjuku. The demand for Salt Water pearls remains strong among mature consumers and for ceremonial or formal gifting occasions, including weddings, graduations, and corporate anniversaries. Salt Water pearls are frequently promoted through national campaigns and exhibitions such as the International Jewellery Tokyo (IJT) and through elegant advertisements in Japanese fashion magazines like Precious and 25ans, portraying timeless sophistication. While historically overshadowed by Akoya pearls, modern Fresh Water pearls are now being used creatively by younger designers and smaller jewellery brands such as Kana Umeda Pearls and RICO, who focus on asymmetrical and artisanal pieces that appeal to younger consumers. These pearls, though typically less lustrous than their Salt Water counterparts, offer a wide range of colors and sizes, making them suitable for versatile fashion styling. The rising popularity of Fresh Water pearls in Japan is closely tied to the broader trend of democratizing luxury, where consumers seek personalized, stylish jewellery at accessible prices. Online platforms like Rakuten, ZOZOTOWN, and Creema host a variety of Fresh Water pearl offerings, often targeting eco-conscious and fashion-forward shoppers through influencer collaborations and minimalist advertising aesthetics on Instagram and LINE.

Necklaces remain the most iconic and traditionally sought-after pearl jewellery item in Japan, especially in the form of classic Akoya pearl strands. They are considered essential formalwear, particularly among older women, and are commonly worn during ceremonies such as weddings, funerals, and corporate receptions. Brands like Mikimoto and Wako dominate this segment, offering both single and multi-strand necklaces, often set in 18k gold or platinum. These pieces are heavily featured in department store catalogues and wedding magazines such as Zexy. Earrings, however, are witnessing the most rapid growth across demographics, especially among younger consumers. Minimalist pearl stud and drop earrings are trending in Japanese street fashion and casual office wear, supported by their frequent presence in style magazines like Non-no and ViVi. The popularity of smaller, more affordable pieces has helped drive daily wear appeal, with brands like Tasaki Atelier and online retailers such as ZOZOTOWN offering modern, artistic designs. Rings featuring pearls are another growing segment, often selected for romantic or commemorative occasions like engagements and anniversaries. Pearl rings, especially those incorporating minimalist or geometric settings, are favored in bridal boutiques and gift shops. Brands like AHKAH and 4°C target young women with delicate, feminine styles, which are often advertised through social media campaigns on Instagram and LINE. Bracelets are less dominant but are gaining visibility through their appeal in stackable and layered fashion. Designers are increasingly combining pearls with leather, silk cords, and mixed metals to create hybrid accessories. These are popular as seasonal gifts and are promoted during holidays like White Day and Christmas. Retail chains like BEAMS and United Arrows include pearl bracelet collections in their fashion accessories sections, especially for women in their 20s and 30s.

Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report
• Pearl Jewellery Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Pearl Source
• Fresh Water
• Salt Water

By Product Type
• Necklaces
• Earrings
• Rings
• Bracelets
• Others

Table of Contents

72 Pages
1. Executive Summary
2. Market Structure
2.1. Market Considerate
2.2. Assumptions
2.3. Limitations
2.4. Abbreviations
2.5. Sources
2.6. Definitions
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Japan Geography
4.1. Population Distribution Table
4.2. Japan Macro Economic Indicators
5. Market Dynamics
5.1. Key Insights
5.2. Recent Developments
5.3. Market Drivers & Opportunities
5.4. Market Restraints & Challenges
5.5. Market Trends
5.6. Supply chain Analysis
5.7. Policy & Regulatory Framework
5.8. Industry Experts Views
6. Japan Pearl Jewellery Market Overview
6.1. Market Size By Value
6.2. Market Size and Forecast, By Pearl Source
6.3. Market Size and Forecast, By Product Type
6.4. Market Size and Forecast, By Region
7. Japan Pearl Jewellery Market Segmentations
7.1. Japan Pearl Jewellery Market, By Pearl Source
7.1.1. Japan Pearl Jewellery Market Size, By Fresh Water, 2019-2030
7.1.2. Japan Pearl Jewellery Market Size, By Salt Water, 2019-2030
7.2. Japan Pearl Jewellery Market, By Product Type
7.2.1. Japan Pearl Jewellery Market Size, By Necklaces, 2019-2030
7.2.2. Japan Pearl Jewellery Market Size, By Earrings, 2019-2030
7.2.3. Japan Pearl Jewellery Market Size, By Rings, 2019-2030
7.2.4. Japan Pearl Jewellery Market Size, By Bracelets, 2019-2030
7.2.5. Japan Pearl Jewellery Market Size, By Others, 2019-2030
7.3. Japan Pearl Jewellery Market, By Region
7.3.1. Japan Pearl Jewellery Market Size, By North, 2019-2030
7.3.2. Japan Pearl Jewellery Market Size, By East, 2019-2030
7.3.3. Japan Pearl Jewellery Market Size, By West, 2019-2030
7.3.4. Japan Pearl Jewellery Market Size, By South, 2019-2030
8. Japan Pearl Jewellery Market Opportunity Assessment
8.1. By Pearl Source, 2025 to 2030
8.2. By Product Type, 2025 to 2030
8.3. By Region, 2025 to 2030
9. Competitive Landscape
9.1. Porter's Five Forces
9.2. Company Profile
9.2.1. K. Mikimoto & Co., Ltd
9.2.1.1. Company Snapshot
9.2.1.2. Company Overview
9.2.1.3. Financial Highlights
9.2.1.4. Geographic Insights
9.2.1.5. Business Segment & Performance
9.2.1.6. Product Portfolio
9.2.1.7. Key Executives
9.2.1.8. Strategic Moves & Developments
9.2.2. LVMH Moet Hennessy Louis Vuitton SE
9.2.3. TASAKI Holdings, Inc.
9.2.4. Otsuki Pearl Co., Ltd.
9.2.5. Pearl Jewelry Ito , Inc.
10. Strategic Recommendations
11. Disclaimer
List of Figure
Figure 1: Japan Pearl Jewellery Market Size By Value (2019, 2024 & 2030F) (in USD Million)
Figure 2: Market Attractiveness Index, By Pearl Source
Figure 3: Market Attractiveness Index, By Product Type
Figure 4: Market Attractiveness Index, By Region
Figure 5: Porter's Five Forces of Japan Pearl Jewellery Market
List of Table
Table 1: Influencing Factors for Pearl Jewellery Market, 2024
Table 2: Japan Pearl Jewellery Market Size and Forecast, By Pearl Source (2019 to 2030F) (In USD Million)
Table 3: Japan Pearl Jewellery Market Size and Forecast, By Product Type (2019 to 2030F) (In USD Million)
Table 4: Japan Pearl Jewellery Market Size and Forecast, By Region (2019 to 2030F) (In USD Million)
Table 5: Japan Pearl Jewellery Market Size of Fresh Water (2019 to 2030) in USD Million
Table 6: Japan Pearl Jewellery Market Size of Salt Water (2019 to 2030) in USD Million
Table 7: Japan Pearl Jewellery Market Size of Necklaces (2019 to 2030) in USD Million
Table 8: Japan Pearl Jewellery Market Size of Earrings (2019 to 2030) in USD Million
Table 9: Japan Pearl Jewellery Market Size of Rings (2019 to 2030) in USD Million
Table 10: Japan Pearl Jewellery Market Size of Bracelets (2019 to 2030) in USD Million
Table 11: Japan Pearl Jewellery Market Size of Others (2019 to 2030) in USD Million
Table 12: Japan Pearl Jewellery Market Size of North (2019 to 2030) in USD Million
Table 13: Japan Pearl Jewellery Market Size of East (2019 to 2030) in USD Million
Table 14: Japan Pearl Jewellery Market Size of West (2019 to 2030) in USD Million
Table 15: Japan Pearl Jewellery Market Size of South (2019 to 2030) in USD Million
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