Italy Janitorial Supplies and Services Market Overview, 2030

The Italian janitorial supplies market is a vital component of the nation's broader cleaning and hygiene industry, encompassing a diverse range of products and services designed to maintain cleanliness and sanitation across various sectors. This market includes cleaning agents, equipment, and tools used in both residential and commercial settings, as well as specialized services for industries such as healthcare, hospitality, and education. The importance of this market is underscored by its role in promoting public health, ensuring regulatory compliance, and supporting the operational efficiency of businesses and institutions. The growth of commercial infrastructure, including office buildings, shopping centers, and industrial facilities, has expanded the need for professional cleaning services and high-quality janitorial supplies. Regulatory frameworks, such as stringent hygiene standards in healthcare and foodservice industries, further fuel the demand for specialized cleaning products that ensure compliance and safety. Eco-friendly products, such as biodegradable cleaning agents and recyclable packaging, are gaining popularity as businesses and consumers become more environmentally conscious. Automation is also making significant inroads, with the adoption of robotic cleaners and IoT-enabled devices that enhance cleaning efficiency and reduce labor costs. The rise of specialized cleaning solutions tailored to specific industries, such as healthcare-grade disinfectants and food-safe sanitizers, reflects a growing emphasis on targeted and effective cleaning practices. These trends are reshaping the market, driving innovation, and influencing purchasing decisions. Geographically, the demand for janitorial supplies in Italy varies based on economic development, urbanization rates, and the concentration of specific industries. Northern regions, such as Lombardy and Emilia-Romagna, with their robust industrial bases and higher levels of urbanization, exhibit greater demand for commercial cleaning products and services.

According to the research report “Italy Janitorial Supplies and Services Market Overview, 2030,"" published by Bonafide Research, the Italy Janitorial Supplies and Services market is expected to reach a market size of more than USD 13.83 Billion by 2030. In Italy, several major players dominate the janitorial supplies market, including global corporations like Bunzl, Kimberly-Clark Professional, and local giants such as Sodexo and Rhea Vendors. Bunzl, for instance, holds a notable share in Italy’s cleaning supply sector, providing a comprehensive range of janitorial products, from cleaning chemicals to equipment. Local players like Sodexo, a French multinational, are particularly focused on the Italian market, providing facility management services alongside cleaning supplies to large corporations and public facilities. Italy is governed by EU directives, such as the Biocidal Products Regulation (BPR) for disinfectants, and the REACH Regulation which governs chemical safety. The Legionella Directive (Italian Law 81/08) also mandates stringent cleaning and disinfection protocols for the water systems in public buildings and healthcare settings, driving the need for specialized cleaning supplies. The Italian healthcare system, heavily regulated under the Ministerial Decree 108/97 and other local laws, requires the use of specific disinfectants in healthcare settings to combat infections. There is fierce competition from unorganized players who may offer cheaper, lower-quality alternatives, which poses a challenge to established brands. There are significant regional disparities in purchasing power, particularly between Northern and Southern Italy. Businesses in Milan and Turin are willing to pay a premium for sustainable, high-quality products, while companies in Naples and Palermo are more likely to opt for budget-friendly alternatives. Supply chain disruptions, particularly as a result of the global pandemic and logistical challenges within the EU, have also impacted the market. In 2020, Italy’s lockdowns caused a 20% dip in the availability of cleaning supplies in major cities like Rome and Milan, as manufacturers struggled to meet the surge in demand for disinfectants and hand sanitizers.

In the residential segment of the Italian janitorial supplies market, demand is primarily driven by homeowners seeking cleaning products that are both effective and safe, especially in light of Italy's growing eco-consciousness. There is a marked preference for eco-friendly, non-toxic cleaning solutions due to rising awareness about environmental sustainability, particularly in metropolitan areas like Rome and Milan. Italians are known for their attention to home aesthetics, which drives the popularity of specialized cleaning products for delicate surfaces such as marble, ceramic tiles, and hardwood floors. The residential market also reflects the country's unique design culture, where premium cleaning products often cater to both function and form. In the commercial segment, Italy's vibrant economy, especially its strong industries in fashion, foodservice, and manufacturing, heavily influences demand for janitorial supplies. Commercial establishments such as restaurants, hotels, and offices in cities like Milan, Florence, and Venice require high-performance cleaning solutions to meet stringent hygiene standards and enhance customer experiences. The Italian hospitality industry, renowned globally for its tourism, has seen an increased focus on health and safety, driving the demand for professional-grade disinfectants, sanitizers, and deep-cleaning services. The regulatory requirements in sectors such as healthcare and foodservice necessitate specialized cleaning solutions that comply with local and EU hygiene standards. The commercial segment is also witnessing a trend toward sustainability, with businesses opting for green-certified cleaning products to align with Italy’s push for sustainability, particularly under the country’s Green New Deal.


In the indoor cleaning segment of the Italian janitorial supplies market, there is a growing emphasis on products designed to meet the diverse cleaning needs of homes, offices, and commercial buildings. Italians, known for their appreciation of cleanliness and home aesthetics, prefer high-quality, multifunctional cleaning solutions that ensure spotless results. The demand for disinfectants, surface cleaners, air fresheners, and floor care products is substantial, especially in urban centers where space is at a premium. This segment also includes specialized products like marble and tile cleaners, essential in Italy’s abundant historical buildings and luxury homes. The rising popularity of eco-friendly and non-toxic indoor cleaners aligns with Italy’s commitment to sustainability, particularly in metropolitan areas where residents seek products with a minimal environmental impact. In the outdoor cleaning segment, the demand in Italy focuses on products suited for maintaining public spaces, commercial exteriors, and private outdoor areas such as gardens and terraces. Italy’s Mediterranean climate, with hot summers and mild winters, drives the need for effective outdoor cleaning solutions that can handle dust, pollen, and other environmental factors. Products like pressure washers, outdoor surface cleaners, and leaf blowers are commonly used, especially in tourist-heavy regions like the Amalfi Coast or Tuscany, where maintaining cleanliness in outdoor spaces is essential to the country’s tourism industry. Italian outdoor cleaning products are often designed to withstand the wear and tear from exposure to the elements. As eco-consciousness grows, there is an increasing preference for biodegradable and less chemically invasive outdoor cleaning agents, especially in areas with historical significance or natural beauty. This trend reflects the broader Italian commitment to environmental preservation and cultural heritage.


In the offline distribution segment of the Italian janitorial supplies market, physical retail stores, wholesalers, and distributors play a vital role in meeting the demand for cleaning products. Italians still prefer shopping in-person for janitorial supplies, especially in regions with a high density of small businesses and residential communities. Large hardware stores, like Leroy Merlin and Bauhaus, offer a wide range of cleaning products, from everyday surface cleaners to industrial-grade detergents. Regional distributors such as Sutter Italia or Rhea Vendors provide tailored solutions to meet specific market demands in both residential and commercial sectors. In more remote or rural areas, offline distribution remains dominant, where customers value face-to-face interactions and immediate availability. For businesses in hospitality, healthcare, or large industrial sectors, offline suppliers often offer personalized consultations, on-site delivery, and professional cleaning solutions, fostering customer loyalty and trust. On the other hand, the online distribution segment in Italy has experienced notable growth in recent years, especially as e-commerce platforms like Amazon, eBay, and local Italian websites such as Brico Bravo or Casa Shop offer an extensive range of janitorial products. The convenience of browsing, ordering, and having cleaning supplies delivered directly to consumers' homes or businesses has gained traction, particularly among smaller businesses and individual consumers in urban centers. Online marketplaces allow consumers to compare product prices, read reviews, and access specialized products that may not be available in local stores. The online market is still developing in comparison to offline distribution, with challenges such as product visibility, delivery times, and the preference for in-person interaction, especially in regions with a strong traditional retail presence.

Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report
• Janitorial Supplies and Services Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Offerings
• Janitorial Supplies
• Janitorial Services

By End Users
• Residential
• Commercials

By Application
• Indoor Cleaning
• Outdoor cleaning

By Distribution
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to this industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. Show more