Italy Cider Market Overview, 2028

Italy Cider Market Overview, 2028

Italy has a rich history and culture when it comes to cider production. Cider, known as sidro in Italian, has been a traditional beverage in the country for centuries. The cider market in Italy has experienced significant growth and popularity in recent years, driven by the increasing demand for alternative alcoholic beverages. Italy boasts a diverse range of cider varieties, with different apple varieties and regional influences shaping the flavours and characteristics of the ciders. The country is known for producing both still and sparkling ciders, with varying levels of sweetness and acidity to cater to different consumer preferences. In terms of culture, drinking cider is frequently connected to outdoor social events and celebrations, especially in the summer. Cider drinking by Italians is prevalent at outdoor gatherings like picnics and festivals. Younger people and those looking for lighter and more energising alcoholic beverages frequently choose cider. Italian cider producers take great pleasure in their skill and the usage of apples from the area. In order to guarantee the greatest quality and flavour characteristics, many cider producers prioritise traditional and artisanal production techniques. Additionally, some cider makers experiment with cutting-edge flavours and methods to provide distinctive and contemporary cider options. Cider-related events and festivals have increased as a result of cider's rising popularity in Italy. Cider aficionados have the chance to sample several types, learn about the production process, and celebrate the vibrant cider culture in the nation at these events.

According to the research report Italy Cider Market Overview, 2028, published by Bonafide Research, The Italy Cider market is expected to add more than 91.27 Million by 2028. Italian consumers place high importance on cider's flavour and flavour profile. They choose ciders with fruity, energising characteristics that strike a balance between sweetness and acidity. Traditional apple flavours are well-liked, but exotic flavours like pear, cherry, and citrus are also gaining popularity. Italians are picky consumers who frequently seek out artisanal and craft ciders. They value the usage of apples grown nearby and conventional production techniques that emphasise the fruit's inherent qualities. Customers value ciders that exhibit a high level of craftsmanship and attention to detail. Ciders created with natural and organic components are becoming more popular. As Italian consumers become more concerned with their health and wellness, they turn to ciders. Cider presentation and packaging have a big impact on consumer preference. Italians are drawn to bottles and labels with striking designs that suggest premium quality. Ciders with classy and stylish packaging frequently draw customers. Italians take great pride in their local delicacies, and this attitude is evident in the cider industry. Customers prefer ciders made locally or regionally because they value the connection to their particular location and the distinctive flavours that might come from local apple types.

In the Italy cider market, one of the highly preferred product types is dry cider. Dry cider is favoured for its crisp and less sweet taste profile, making it a popular choice among Italian consumers. Italian consumers show a preference for fruity and aromatic flavours in their cider choices. Among the highly preferred flavours are apple and pear. These classic flavours capture the essence of the fruits and are widely embraced by consumers for their refreshing and natural taste. Italian consumers appreciate elegant and visually appealing designs. Glass bottles with sleek and modern aesthetics are highly preferred. Labels with eye-catching graphics, often featuring images of apples or other fruits, are favored. The use of bold colours, typography, and minimalistic designs that reflect the premium nature of the cider is also well-received by consumers.

Italy's cider market is dominated by companies like Cidrerie Daufresne, Cidrificio Clementi, and Sidro & Co. Traditional ciders of the highest calibre are produced by Cidrerie Daufresne, while artisanal and organic ciders are produced by Cidrificio Clementi. Sidro & Co. is distinctive for its cutting-edge flavours and dedication to sustainability. With a variety of cider brands available, supermarkets and hypermarkets are important distribution platforms. A curated assortment of premium ciders is available at specialty stores that sell beverages. Access to a wide variety of ciders is made simple through online selling platforms. By include ciders on their beverage menus, bars and restaurants also help with distribution. In order to meet customer demands in Italy, these distribution routes guarantee extensive availability of ciders. Environmental rules are in place in the Italian cider industry to encourage environmentally friendly behaviours. The sustainable production of apples, waste management, energy efficiency, and recyclable packaging are the main subjects of these rules. To let customers know about the effects of cider production on the environment, they also need proper labelling. Cider makers in Italy support responsible resource management, the preservation of the environment, and the future of the cider business by abiding by these rules.

In Italy Festivals and cultural events are important for honouring and developing the cider market. The Sagra della Sidra, which takes place in the Trentino-Alto Adige region, is one such occasion. Visitors can sample a range of ciders at this festival, which highlights the regional cider industry. Live music, traditional dances, and cultural acts are all included in the celebration, which fosters a cheerful environment. The Festa della Mela (Apple Festival), which takes place throughout Italy, is another noteworthy occasion. This celebration honours the apple harvest, a crucial component in the creation of cider. Apple picking, cider tastings, authentic Italian cuisine, and entertainment are available to visitors. The popularity of cider in Italy is a reflection of its rich cultural background. Cider consumption as an aperitif or as a food companion has a long history among Italians. Cider is sometimes regarded as a cooling and healthier substitute for other alcoholic beverages.

Considered in this report
• Geography: Italy
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Italy cider market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Hard Cider
• Dry Cider
• Soft Cider
• Sweet Cider
• Others

By Packaging Type
• Glass Bottles
• Plastic Bottles
• Aluminium Cans

By Flavour
• Apple Base
• Flavoured Ciders

By Source
• Conventional
• Organic

By Distribution Channel
• On-trade
• Off-trade

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the cider industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.


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