Italy Cannabidiol Market Overview,2030

Italy’s cannabidiol domain has been caught in flux with recent legal shifts altering what was once a relatively permissive “canapa light” space wherein industrial hemp varieties with THC content below roughly 0.2% and extracts thereof were sold openly in specialist shops, grow shops and online stores. In March 2021 Indena SpA won authorization from the Ministry of Health and the Italian Medicines Agency (AIFA) to manufacture cannabinoid extracts from hemp inflorescences for pharmaceutical applications under strict GMP botanical extract standards. The raw hemp must come from registered European cultivars and be covered by full traceability from field to extraction facility in Milan and Lombardy. However the landscape changed with Decree‑Law No. 48/2025 which introduced sweeping restrictions including banning trade in hemp flower‑based products and extracts for oral use unless prescribed by medical professionals, a move upheld by the Senate after being converted into law. The decree replaced earlier ambiguity created by Law No. 242/2016 which had promoted hemp cultivation but did not clearly distinguish uses of flower, whole plant or extracts. Courts including TAR Lazio granted suspensions of portions of the decree, for example in late 2023 when the Administrative Court suspended classification of all forms of ingested cannabidiol as narcotics. Cosmetic products remain legal under Regulation (EC) No 1223/2009 provided they avoid flower‑derived extracts and satisfy safety limits for residual THC and labeling. Safety authority ISS (Istituto Superiore di Sanità) has raised concerns about solvent residuals and pesticide residues in unregulated extracts prompting demand for third‑party laboratories and certifications. Meanwhile the Italian public shows rising awareness, surveys suggest many consumers favor full or broad spectrum extracts containing terpenes and minor cannabinoids over isolated cannabidiol, though many are confused about legal status following the new law. Regulations around edible or supplement‑type ingestible cannabidiol products remain unsettled, with many awaiting definitive rulings or regulatory harmonization from both national courts and EU bodies.

According to the research report, ""Italy Cannabidiol Market Overview, 2030,"" published by Bonafide Research, the Italy Cannabidiol market is expected to reach a market size of more than USD 190 Million by 2030.Italy’s cannabidiol economy is navigating legal uncertainty while companies move swiftly to adapt. Indena’s success in pharmaceutical‑grade extract production has been joined by smaller brands such as Bio Hemp Farm and Kanabo Italia which formerly offered broad spectrum oils and topical creams through wellness stores and ecommerce platforms until Decree‑Law 48 intervened. Retail channels had proliferated “canapa light” shops across Rome, Milan, Naples and Turin, with botanica and grow‑shops selling hemp flower‑based teas, oils and resins under THC thresholds prior to prohibition. E‑commerce platforms in Northern Italy listed ingestible tinctures, but many listings were pulled or restricted following enforcement actions. Pharmacies dispense medical cannabis preparations and Epidyolex (by GW Pharmaceuticals) remains one of the few approved cannabidiol medicines in Italy for specific epileptic conditions. Marketing is constrained, health claims are under constant scrutiny by the Ministry of Health and AIFA, and local advertising must comply with Italian Consumer Code, social media influencers like those associated with brand “Kanapa” often promote wellness benefits rather than medical claims. Sourcing hemp certified by European registers and tested by laboratories in Friuli‑Venezia Giulia or Tuscany is now a competitive advantage. Innovation shows up in packaging, child‑resistant containers, clear lot numbers, QR codes linking to certificate of analysis for non‑flower isolates. Companies supplying transdermal patches or cosmetic balms are emphasizing organic seed oil, cold press extraction for non‑flower parts, seeking safety and compliance. The flower ban has disrupted many growers and businesses specializing in hemp flowers, trade associations such as Federcanapa are challenging it in regional courts. Uncertainty remains for supplements and food uses of cannabidiol extracts as Italian law adjusts to enforce Decree‑Law 48 while harmonization proposals at EU level linger.

In Italy, oils & tinctures are among the most popular forms of cannabidiol products due to their convenience and effectiveness. Available in various concentrations, these products are especially common in cities like Milan, Rome, and Florence where consumers use them for wellness purposes such as anxiety relief and improved sleep quality. Italian pharmacies and specialized health stores stock these oils, offering a wide range of brands and formats to cater to different needs. Capsules & softgels are also a widely sought-after product in Italy, particularly in regions like Lombardy and Lazio, where consumers prefer a precise dosage for their daily wellness regimen. The growing interest in health supplements has made CBD capsules a common choice among those seeking a more discreet way of consuming CBD without the need for measuring or mixing. In cities such as Turin and Bologna, gummies & confectionery products are gaining popularity, especially among younger consumers who enjoy taking CBD in an easy and enjoyable format. These edible products, including CBD-infused chocolates and gummy bears, are often found in specialty health stores, wellness shops, and online platforms. Topicals & skin care products infused with CBD are becoming increasingly popular, particularly in areas like Milan, Rome, and Naples, where consumers are looking for natural alternatives to manage skin conditions such as acne, inflammation, or eczema. High-quality CBD creams, lotions, and balms are marketed in beauty and pharmacy stores across the country. Vape products are less widespread but can still be found in larger cities like Milan and Rome, where vaping culture is more established. Despite their popularity among a niche market, there are ongoing discussions regarding the regulation and health concerns of vaping. The others categories include innovative products such as CBD beverages, bath salts, and even CBD-infused clothing, available in select outlets and online, offering consumers unique ways to incorporate CBD into their lifestyle.
The wellness & personal use segment is one of the common uses in the Italian CBD market, particularly in urban areas like Milan, Rome, and Bologna. Here, CBD is increasingly viewed as a natural remedy for reducing stress, improving focus, and promoting better sleep. Italian consumers often turn to CBD oils, capsules, and tinctures to address common wellness concerns. Nutraceuticals & supplements is another significant category, with growing demand in regions like Tuscany and Lombardy, where people are becoming more health-conscious and open to integrating CBD into their daily supplement routines. The popularity of CBD for boosting mental clarity, energy levels, and overall wellness is reflected in its widespread availability in health food stores and pharmacies. The pet care sector is expanding in Italy, especially in cities like Milan and Rome, where pet owners are turning to CBD-infused products to help alleviate anxiety, joint pain, and mobility issues in their pets. CBD oils, treats, and capsules are increasingly available in veterinary clinics and specialized pet stores. Cosmetics & skin care is another thriving segment, particularly in Milan, Naples, and Florence, where Italian consumers have long valued natural beauty solutions. CBD-infused skincare products are gaining popularity due to their anti-inflammatory and antioxidant properties, which help with issues like acne, dry skin, and signs of aging. The pharmaceutical market is gradually expanding in Italy, with CBD products becoming more widely used for specific medical conditions, particularly epilepsy and chronic pain. Medical cannabis prescriptions are available in pharmacies in cities like Rome and Milan, where patients with doctor recommendations can access approved CBD medications. Food & beverages category is slowly developing, with CBD-infused drinks like sparkling waters, teas, and coffees making their way into select cafés and health-conscious stores in major Italian cities.

In Italy, marijuana-derived CBD is legally available only through prescription for medical use, in accordance with the country's medical cannabis laws. This segment is tightly regulated, and marijuana-derived CBD products are primarily used for treating conditions such as chronic pain or epilepsy. These products are available in licensed medical dispensaries and pharmacies in larger cities like Rome and Milan, where patients can obtain their medications under strict medical supervision. The use of marijuana-derived CBD remains limited to those with medical prescriptions, and the market is still developing as Italy continues to refine its cannabis regulations. On the other hand, hemp-derived CBD is much more prevalent in the Italian market, as Italy has a long history of cultivating hemp, especially in regions like Puglia, Sicily, and Tuscany. Hemp-derived CBD is legal to produce and sell, as long as it complies with EU regulations on THC levels, which are required to be below 0.2%. This has led to the widespread availability of hemp-derived CBD products, such as oils, capsules, creams, and edibles. Hemp cultivation in Italy is growing rapidly, with local farms increasingly dedicated to producing hemp specifically for CBD extraction. The hemp-derived CBD market is flourishing in cities like Milan, Florence, and Bologna, where there is high consumer demand for natural wellness products. The legal framework surrounding hemp-derived CBD is clear, making it easy for producers and consumers alike to access a wide range of CBD products.

Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report
• Cannabidiol Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Form
• Oils & Tinctures
• Capsules & Softgels
• Gummies & Confectionery
• Topicals / Skin Care
• Vape Products
• Others

By End Use
• Wellness & Personal Use
• Nutraceuticals & Supplements
• Pet Care
• Cosmetics & Skin Care
• Pharmaceuticals
• Food & Beverages

By Source
• Marijuana
• Hemp Show more