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India Pearl Jewellery Market Overview, 2030

Published Jun 30, 2025
Length 72 Pages
SKU # BORM20159753

Description

India's pearl jewellery market is an evolving sector within the broader gems and jewellery industry, shaped by a blend of tradition, modern consumer preferences, and rising demand for luxury and semi-luxury adornments. Known for its rich cultural heritage and love for ornate jewellery, India has a long history of valuing pearls particularly in regions like Hyderabad, famously dubbed the “City of Pearls.” In contemporary India, the pearl jewellery market is expanding due to increasing disposable incomes, a growing middle class, and shifting consumer trends favoring natural and elegant accessories. Pearls are now considered a versatile fashion statement, sought after not just for weddings and festivals, but also for corporate and casual wear. This demand has led to a spike in both domestic production and imports of cultured pearls, particularly from Japan and China, which supply high-quality freshwater and saltwater varieties. Major cities such as Mumbai, Delhi, Bengaluru, and Chennai have become hubs for premium pearl jewellery retail, while online platforms like CaratLane, Bluestone, Tanishq, and Reliance Jewels have made pearl jewellery more accessible to urban and semi-urban consumers. Companies such as Krishna Pearls (Hyderabad), Mangatrai Jewellers, and Tribhovandas Bhimji Zaveri (TBZ) offer extensive collections that combine heritage craftsmanship with modern appeal. The market includes a wide array of products ranging from necklaces and earrings to rings, bracelets, and brooches. Customization and bespoke jewellery are also gaining traction, particularly among younger consumers. The Indian Government plays a critical role in ensuring quality and transparency through agencies such as the Gem and Jewellery Export Promotion Council (GJEPC) and Bureau of Indian Standards (BIS). The hallmarking of pearls, while not yet mandatory like gold, is being encouraged to maintain authenticity in a market often plagued by imitation or synthetic pearls. Additionally, India’s Foreign Trade Policy facilitates the import of cultured pearls under specific HS codes, regulated by the Directorate General of Foreign Trade (DGFT).

According to the research report ""India Pearl Jewellery Market Overview, 2030,"" published by Bonafide Research, the India Pearl Jewellery market is anticipated to grow at more than 11.13% CAGR from 2025 to 2030. Pearls are associated with peace and prosperity in Vedic astrology and are often worn for astrological benefits. During festivals like Diwali and Akshaya Tritiya, pearl jewellery sees a significant boost in sales. Moreover, exhibitions such as the India International Jewellery Show (IIJS) held in Mumbai and other major jewellery expos in Hyderabad and Kolkata showcase pearl jewellery innovations and attract international and domestic buyers. With the country’s economic expansion and urbanization, consumers are seeking quality and affordable luxury, making pearl jewellery an attractive choice due to its timeless appeal and relative affordability compared to other gemstones. This is particularly evident in metro cities like Mumbai, Hyderabad, Bengaluru, and Pune, where a fusion of traditional and contemporary fashion preferences has spurred demand for minimalistic yet elegant pearl pieces suitable for daily wear as well as formal events. The Hyderabad city hosts a network of pearl traders and artisans who deal primarily in freshwater and cultured pearls, with many shops located in markets like Laad Bazaar and Charminar. The local industry has also seen advancements through government-supported skill development programs under the Ministry of Micro, Small & Medium Enterprises (MSME), which aims to train artisans in modern jewellery-making techniques while preserving traditional expertise. India has seen an increase in the adoption of sustainable practices in pearl farming, particularly in coastal regions like Tamil Nadu and Odisha. Pilot projects supported by institutions like the Central Institute of Freshwater Aquaculture (CIFA) have demonstrated success in cultivating freshwater pearls using eco-friendly techniques. These efforts not only contribute to environmental conservation but also reduce dependence on imports, especially from China and Japan, thereby supporting Atmanirbhar Bharat (self-reliant India) initiatives.

Freshwater pearls, cultivated primarily in lakes and rivers, have emerged as the most popular choice among Indian consumers due to their affordability, variety of shapes and colors, and increasing domestic production. These pearls are often used in casual and semi-formal jewellery and are heavily favored by the middle-income group across urban and semi-urban regions. In fact, states like West Bengal, Odisha, and parts of Andhra Pradesh have seen a surge in freshwater pearl farming supported by government programs through the Central Institute of Freshwater Aquaculture (CIFA). Brands like Bluestone and Melorra offer a wide range of freshwater pearl jewellery such as stud earrings, minimalist pendants, and trendy rings, all of which are marketed heavily on digital platforms and social media with slogans like “Affordable Luxury” and “Everyday Elegance.” These campaigns target younger buyers, especially working professionals and college-goers who want stylish yet subtle accessories. In India, demand for saltwater pearls is strongest in luxury retail hubs such as Delhi, Mumbai, and Bengaluru, particularly among affluent buyers seeking exclusive and heritage-style jewellery for weddings, formal events, and gifting. Prominent jewellers such as Tanishq, TBZ, and Amrapali Jewels showcase saltwater pearls in intricate bridal sets, often combined with kundan or polki settings, making them a symbol of class and sophistication. Advertising campaigns during wedding seasons and festivals like Diwali and Akshaya Tritiya highlight the elegance and spiritual value of pearls, often using phrases like “Pure as your bond” or “Timeless Tradition.” Saltwater pearls are also marketed with astrological relevance, where Moti (pearl) is recommended by astrologers for peace and emotional balance, further enhancing their appeal in spiritual and cultural contexts.

Pearl necklaces remain the most iconic and traditionally valued segment, especially in cultural and religious contexts. Popular in states like Telangana, Tamil Nadu, and Maharashtra, pearl necklaces are often worn during weddings, festivals, and religious ceremonies. Designs range from classic multi-strand Satlada necklaces, which are symbolic in Hyderabadi bridal jewellery, to modern single-strand chokers embraced by younger buyers. Pearl earrings have seen a remarkable surge in demand due to their versatility and affordability. Lightweight pearl studs, drop earrings, and hoop designs are increasingly favored by working professionals and students for everyday wear. The earring segment is widely promoted on e-commerce platforms like CaratLane and Bluestone, with marketing focused on ""smart styling"" and ""work-to-party transitions."" This category benefits from impulse buying behavior and seasonal sales, particularly during Valentine’s Day, Raksha Bandhan, and Women's Day promotions. Pearl rings, while a smaller niche, are gaining popularity, especially among the younger demographic and couples seeking unique, symbolic jewellery. Engagement rings featuring freshwater pearls or saltwater pearl accents are being embraced for their soft elegance and symbolic purity, often seen in contemporary collections launched by jewellery houses such as Reliance Jewels and Kalyan Jewellers. The bracelet segment, although still emerging compared to necklaces and earrings, is witnessing growth due to increasing demand for gender-neutral and stackable jewellery. Men’s pearl bracelets, sometimes combined with leather or metal, have also entered the market, promoted by fashion influencers and endorsed in lifestyle magazines. This diversification aligns with global fashion trends and the rise of fusion wear in India. The others category includes brooches, anklets, maang tikka, nose pins, and cufflinks embedded with pearls, catering to niche ceremonial or festive needs. These items are especially significant during regional festivals and bridal events, with brands like Amrapali and Sabyasachi incorporating them into designer collections showcased in luxury wedding exhibitions.

Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report
• Pearl Jewellery Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Pearl Source
• Fresh Water
• Salt Water

By Product Type
• Necklaces
• Earrings
• Rings
• Bracelets
• Others

Table of Contents

72 Pages
1. Executive Summary
2. Market Structure
2.1. Market Considerate
2.2. Assumptions
2.3. Limitations
2.4. Abbreviations
2.5. Sources
2.6. Definitions
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. India Geography
4.1. Population Distribution Table
4.2. India Macro Economic Indicators
5. Market Dynamics
5.1. Key Insights
5.2. Recent Developments
5.3. Market Drivers & Opportunities
5.4. Market Restraints & Challenges
5.5. Market Trends
5.5.1. XXXX
5.5.2. XXXX
5.5.3. XXXX
5.5.4. XXXX
5.5.5. XXXX
5.6. Supply chain Analysis
5.7. Policy & Regulatory Framework
5.8. Industry Experts Views
6. India Pearl Jewellery Market Overview
6.1. Market Size By Value
6.2. Market Size and Forecast, By Pearl Source
6.3. Market Size and Forecast, By Product Type
6.4. Market Size and Forecast, By Region
7. India Pearl Jewellery Market Segmentations
7.1. India Pearl Jewellery Market, By Pearl Source
7.1.1. India Pearl Jewellery Market Size, By Fresh Water, 2019-2030
7.1.2. India Pearl Jewellery Market Size, By Salt Water, 2019-2030
7.2. India Pearl Jewellery Market, By Product Type
7.2.1. India Pearl Jewellery Market Size, By Necklaces, 2019-2030
7.2.2. India Pearl Jewellery Market Size, By Earrings, 2019-2030
7.2.3. India Pearl Jewellery Market Size, By Rings, 2019-2030
7.2.4. India Pearl Jewellery Market Size, By Bracelets, 2019-2030
7.2.5. India Pearl Jewellery Market Size, By Others, 2019-2030
7.3. India Pearl Jewellery Market, By Region
7.3.1. India Pearl Jewellery Market Size, By North, 2019-2030
7.3.2. India Pearl Jewellery Market Size, By East, 2019-2030
7.3.3. India Pearl Jewellery Market Size, By West, 2019-2030
7.3.4. India Pearl Jewellery Market Size, By South, 2019-2030
8. India Pearl Jewellery Market Opportunity Assessment
8.1. By Pearl Source, 2025 to 2030
8.2. By Product Type, 2025 to 2030
8.3. By Region, 2025 to 2030
9. Competitive Landscape
9.1. Porter's Five Forces
9.2. Company Profile
9.2.1. Company 1
9.2.1.1. Company Snapshot
9.2.1.2. Company Overview
9.2.1.3. Financial Highlights
9.2.1.4. Geographic Insights
9.2.1.5. Business Segment & Performance
9.2.1.6. Product Portfolio
9.2.1.7. Key Executives
9.2.1.8. Strategic Moves & Developments
9.2.2. Company 2
9.2.3. Company 3
9.2.4. Company 4
9.2.5. Company 5
9.2.6. Company 6
9.2.7. Company 7
9.2.8. Company 8
10. Strategic Recommendations
11. Disclaimer
List of Figure
Figure 1: India Pearl Jewellery Market Size By Value (2019, 2024 & 2030F) (in USD Million)
Figure 2: Market Attractiveness Index, By Pearl Source
Figure 3: Market Attractiveness Index, By Product Type
Figure 4: Market Attractiveness Index, By Region
Figure 5: Porter's Five Forces of India Pearl Jewellery Market
List of Table
Table 1: Influencing Factors for Pearl Jewellery Market, 2024
Table 2: India Pearl Jewellery Market Size and Forecast, By Pearl Source (2019 to 2030F) (In USD Million)
Table 3: India Pearl Jewellery Market Size and Forecast, By Product Type (2019 to 2030F) (In USD Million)
Table 4: India Pearl Jewellery Market Size and Forecast, By Region (2019 to 2030F) (In USD Million)
Table 5: India Pearl Jewellery Market Size of Fresh Water (2019 to 2030) in USD Million
Table 6: India Pearl Jewellery Market Size of Salt Water (2019 to 2030) in USD Million
Table 7: India Pearl Jewellery Market Size of Necklaces (2019 to 2030) in USD Million
Table 8: India Pearl Jewellery Market Size of Earrings (2019 to 2030) in USD Million
Table 9: India Pearl Jewellery Market Size of Rings (2019 to 2030) in USD Million
Table 10: India Pearl Jewellery Market Size of Bracelets (2019 to 2030) in USD Million
Table 11: India Pearl Jewellery Market Size of Others (2019 to 2030) in USD Million
Table 12: India Pearl Jewellery Market Size of North (2019 to 2030) in USD Million
Table 13: India Pearl Jewellery Market Size of East (2019 to 2030) in USD Million
Table 14: India Pearl Jewellery Market Size of West (2019 to 2030) in USD Million
Table 15: India Pearl Jewellery Market Size of South (2019 to 2030) in USD Million
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