India Mannequins Market Overview, 2030

The usage of mannequins in India's retail sector became widespread in the late 1990s and early 2000s, during the same period as the country's economic liberalization and the emergence of contemporary retail models. Before this, mannequins were rarely seen outside of high-end stores in major cities. A major turning point for the mannequin industry in India was the entrance of foreign companies and the growth of structured retail spaces, such as malls and department stores. The proliferation of branded clothing chains and shopping centers led to a visual merchandising revolution, in which mannequins became a necessity for window displays and in-store promotion. In an effort to mimic Western-style presentation methods, Indian retailers began employing mannequin displays, which aided customers in picturing fashion trends and style combinations. The designs of mannequins were greatly influenced by Indian fashion culture, which is heavily influenced by regional variety and tradition. The Indian market required mannequins that could display ethnic clothing items like sarees, salwar kameez, lehengas, and kurta sets, unlike Western markets, where typical body shapes were frequently adequate. As a result, there was the development of locally customized mannequins that were more representative of Indian body sizes and cultural clothing choices. Early local producers, such as Artlab, Mannequin House India, and others located in cities like Mumbai and Delhi, were crucial in offering affordable substitutes to imported models, which were often either too expensive or culturally incompatible. To satisfy the needs of retail establishments in different areas, these businesses started manufacturing mannequins that could be tailored and customized to each location. The function of mannequins started to change as physical store formats changed along with the growth of e-commerce in the 2010s. Although mannequins' in-store visibility somewhat diminished in favor of model photography and digital catalogs, they continue to be a crucial element of premium offline retailers and independent boutiques throughout India when it comes to visual retail setups, brand storytelling, and customer experience.

According to the research report, ""India Mannequin Market Overview, 2030,"" published by Bonafide Research, the India Mannequin market is anticipated to grow at more than 8.26% CAGR from 2025 to 2030. The expansion of organized retail, the spread of shopping malls, and the growing focus on visual merchandising throughout the nation are all driving this increase. Demand is concentrated regionally in major cities like Hyderabad, Mumbai, Bengaluru, and Delhi NCR, which are known for their high-end boutiques and flagship stores. Due to their concentration of high-end and mainstream retail establishments, these cities generate a large demand for mannequins. Furthermore, as retail chains expand and local fashion labels become more popular, Tier-2 and Tier-3 cities are becoming growth hubs. Both the mass retail and luxury sectors contribute to the demand for mannequins in terms of market segmentation. Mass merchants value cost-effective, long-lasting mannequins that can withstand busy environments, while luxury shops prefer high-end, adaptable mannequins that fit their brand aesthetics. Demand throughout these categories is supported by the expanding middle class and rising consumer purchasing power. Fiberglass is still the most popular material used in mannequins made in India because of its lightweightness and capacity to reproduce fine details. Plastic mannequins, on the other hand, are becoming more popular because of their affordability, longevity, and recyclability, which makes them ideal for a variety of retail uses. India's mannequin design is undergoing a revolution due to the integration of digital technology. Retailers are increasingly using augmented reality (AR) and virtual reality (VR) technologies to produce immersive and engaging shopping experiences. By enabling consumers to practically try on clothes and accessories, these advances close the divide between the online and offline retail experience and boost engagement.

This market is dominated by female mannequins, which are primarily due to the prevalence of women's clothing in both the high-end and fast-fashion industries. Female mannequins are the main visual merchandising aids in retail establishments all over the nation, displaying everything from ethnic clothing like sarees and salwar suits to modern Western styles. In a fashion-conscious industry, retailers invest in highly detailed female models to better depict body positions, fabric drape, and accessories possibilities, which are all key elements of visual storytelling. The proportion of male mannequins is still modest but rising. Demand has grown beyond the traditional practical approach due to the increase in specialized men's clothing departments in department shops and boutiques specializing in men's apparel. Retailers are being forced to move from simple to fashionable male mannequins by rising awareness of male grooming and aspirational purchasing behavior, particularly in metropolitan areas like Bengaluru, Delhi, and Pune. In fitness wear brands and high street stores, mannequins with athletic physiques or creative positions are now preferred. The market for kid mannequins is small but expanding. The increasing popularity of specialized children's shops like FirstCry, Hopscotch, and several private labels, as well as structured retail, has resulted in more usage of mannequins that depict toddlers to pre-teens. To attract kids and parents alike, these figures are frequently designed with gentle expressions and amusing positions, increasing interaction on the sales floor. This demand is further fueled by seasonal events like festive sales and school reopenings. In India, mannequin kinds are moving beyond conventional forms in order to grab the interest of very niche target markets as fashion becomes more inclusive and fragmented.

Due to its superior aesthetic attractiveness, durability, and capacity for intricate details, fiberglass remains the market leader for upscale mannequins in India. Luxury fashion labels and organized retail chains in major cities like Mumbai, Delhi, and Hyderabad are particularly fond of it. Fiberglass mannequins are favored because they provide an upscale visual merchandising experience by displaying elaborate fashion designs, such sarees, lehengas, and couture attire. Mid-tier stores, pop-up shops, and lesser clothing retailers, especially in Tier 2 and Tier 3 towns, prefer plastic mannequins, which are often made of polyethylene or PVC. These mannequins are lightweight, affordable, and may be moved or relocated more easily within stores. Because of their affordability, they are perfect for companies that regularly change their seasonal displays or are seeking to buy in large quantities from a number of locations. They are, however, often less durable over time and have less exquisite features than their fiberglass counterparts. Resin composites, metal skeletons with fabric coverings, and biodegradable substitutes are among the ""other materials"" that are slowly gaining popularity. In line with environmentally responsible branding, eco-conscious fashion labels and sustainable startups in India are starting to look at mannequins made from biodegradable plastics or recycled materials. Although this sector is now little, increased public knowledge of environmental issues and government efforts to encourage sustainability may spur future expansion. The material selection for Indian mannequins is heavily impacted by budgetary restrictions, brand positioning, and retail models.

The majority of mannequins are still used by retail businesses in window displays, shopping centers, and clothing stores. Mannequins are essential to visual merchandising tactics, whether they are used in big national retailers like Lifestyle and Pantaloons or in small ethnic specialty stores. They are essential for showcasing draping techniques for saris and lehengas, as well as for emphasizing Western outfits, which are frequently tailored to suit the target audience with particular stances, skin tones, and accessories. To selling clothing, a growing clientele also consists of cosmetologists, beauticians, and hair professionals. Mannequins in this section are often head or body forms used to teach and display hairstyles, cosmetics, and beauty procedures. High-quality, realistic heads with implant-grade hair and makeup-ready surfaces are becoming more popular in urban cosmetology schools and beauty salons. The rise in demand for grooming and wellness services in Tier 1 and Tier 2 cities is contributing to the expansion of this industry. Mannequins are used by fashion designers and studios for prototyping clothes during the design process as well as for presentation. Generally, they favor professional-grade mannequins that facilitate garment fitting, draping, and tailoring or adjustable dress forms. The constant demand for mannequins that represent a variety of body types and international design tastes is being driven by up-and-coming Indian designers who are either participating in fashion weeks or running e-commerce businesses. Event management organizations, photography studios, and fashion training institutions are some of the other end users that employ mannequins for fashion shows, exhibitions, and shoots. There is a market need from online retailers that use mannequins for product photography, particularly for lingerie, activewear, or accessories. This division demonstrates how mannequins in India's fashion and beauty industry have changed from simple retail equipment to adaptable assets used in creative, educational, and service-oriented sectors.

Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report
• Mannequins Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type
• Female
• Male
• Children

By Material
• Fiberglass
• Plastic
• Others

By End-user
• Retailers
• Beauticians, Hair Professionals, and Cosmetologists
• Fashion Studios & Designers
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to this industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. Show more