Global Cooking Spray Market Outlook, 2030

The global cooking spray market is witnessing substantial growth due to shifting consumer lifestyles, increasing urbanization, and a growing emphasis on healthier eating habits. The increasing middle-class population with higher disposable incomes, along with the widespread adoption of Western eating habits, has contributed to the rising demand for low-calorie, non-stick cooking options like sprays, which reduce the need for excessive oil use and promote healthier meal preparation. Marketing and promotional efforts have evolved significantly, with brands aggressively utilizing digital marketing strategies, including influencer partnerships, social media campaigns, and engaging content such as online recipes and cooking tutorials to increase product visibility and educate consumers on the benefits of cooking sprays. Innovation remains a key driver as manufacturers introduce diversified product portfolios that include organic, non-GMO, gluten-free, and allergen-free variants, as well as novel formulations infused with herbs or flavors to cater to niche consumer preferences. Additionally, packaging innovations featuring recyclable and eco-friendly materials address increasing environmental concerns among consumers and regulatory bodies. Speaking of regulations, the cooking spray market is governed by stringent food safety and labeling standards imposed by authorities in major markets like the European Union, North America, and parts of Asia. Compliance with certifications such as FDA approval, organic certifications, and allergen declarations is crucial for market acceptance and consumer confidence. Meanwhile, rising environmental regulations encourage producers to adopt sustainable manufacturing practices and reduce packaging waste. The confluence of these factors demographic growth, urbanization, rising health consciousness, savvy marketing, regulatory compliance, and sustainability efforts positions the global cooking spray market for continued robust growth.

According to the research report “Global Cooking Spray Market Outlook, 2030” published by Bonafide Research, the global Cooking Spray market is projected to reach market size of USD 7.39 Billion by 2030 increasing from USD 5.20 Billion in 2024, growing with 6.15% CAGR by 2025-30.Cooking sprays, with their easy application and mess-free nature, offer a perfect answer to these needs, especially for urban dwellers and working professionals. Additionally, the expansion of the middle class in emerging economies such as India, China, and Southeast Asia is expanding the consumer base for such convenience products. This demographic shift is paired with increasing disposable incomes, which enable more consumers to afford premium or specialty cooking sprays, including organic or flavored variants. Marketing and promotional efforts have also played a significant role in market growth; companies are increasingly leveraging digital platforms, influencer endorsements, and recipe collaborations to boost product visibility and educate consumers about the benefits and versatility of cooking sprays. In 2017, Conagra Brands, one of the largest manufacturers of Cooking Sprays in the US, has launched a new organic Cooking Spray made with non-GMO ingredients and a blend of oils, including avocado, coconut, and canola. The trend toward sustainability is especially relevant as consumers become more environmentally conscious, pushing brands to adopt recyclable packaging and reduce carbon footprints. Opportunities abound in niche segments such as organic and specialty cooking sprays, which are gaining popularity among health enthusiasts and gourmet cooks. Supporting events like food expos, health and wellness fairs, and cooking competitions provide platforms for brands to showcase new products and interact directly with consumers, fostering brand loyalty and awareness. In 2017, PAM Cooking Spray, owned by Conagra Brands, has introduced new flavors including garlic, butter, and avocado oil, to cater to changing consumer tastes and preferences. Moreover, the COVID-19 pandemic, while initially disrupting supply chains, ultimately led to an increase in home cooking and experimentation, boosting demand for kitchen essentials like cooking sprays.

Market Drivers

• Increasing Health Consciousness Among Consumers: With a growing global emphasis on health and wellness, consumers are actively seeking healthier cooking alternatives that help reduce oil and fat intake. Cooking sprays offer a convenient way to control the amount of oil used in cooking, making them appealing for calorie-conscious individuals and those managing dietary restrictions. This health-driven demand is pushing food manufacturers and retailers to expand their offerings of low-calorie, low-fat cooking sprays that contain heart-healthy oils, such as olive or avocado oil, boosting overall market growth.
• Convenience and Ease of Use in Modern Kitchens: Busy lifestyles and the rise of home cooking have increased demand for quick, mess-free cooking solutions. Cooking sprays provide a simple, no-cleanup way to grease pans or bakeware evenly without excess oil or butter. This convenience factor appeals not only to home cooks but also to commercial kitchens aiming to improve efficiency. Moreover, the wide availability of aerosol cans and pump sprays enhances ease of use, encouraging more consumers to incorporate cooking sprays into their everyday culinary routines.

Market Challenges

• Concerns Over Aerosol Propellants and Packaging Sustainability: Despite their convenience, aerosol cooking sprays face scrutiny due to environmental and health concerns associated with propellants used in spray cans. Some consumers are wary of chemicals and the ecological footprint of single-use packaging, which can hinder market expansion. Additionally, stringent regulations on aerosol propellants in various regions may increase production costs or limit availability, posing challenges for manufacturers in meeting consumer demand while maintaining sustainability.
• Competition from Traditional Cooking Oils and Alternatives: Cooking sprays compete directly with conventional oils, butter, and other fat sources that many consumers prefer for taste or cooking versatility. In some cultures or regions, traditional cooking methods and preferences slow adoption of sprays. Furthermore, emerging alternatives like non-stick cookware reduce the need for any added fats, potentially limiting cooking spray use. This competitive environment requires brands to continuously innovate in flavor, formulation, and marketing to maintain relevance.

Market Trends

• Shift Towards Natural and Organic Ingredients: A prominent trend in the cooking spray market is the increasing use of natural, organic, and non-GMO oils. Consumers are showing preference for sprays made from ingredients perceived as cleaner and healthier, such as avocado oil, coconut oil, or grapeseed oil. Brands are responding by launching organic and “free-from” product lines to meet this demand, often highlighting sustainability and health benefits on packaging, which enhances product appeal and supports premium pricing.
• Expansion of Distribution Channels and E-commerce Growth: The cooking spray market is witnessing a broadening of sales channels beyond traditional supermarkets and grocery stores. Online retail platforms and direct-to-consumer models are gaining traction, allowing consumers easier access to diverse product options, including niche and international brands. Additionally, strategic partnerships with food service providers and bulk buyers help extend market reach. This digital and multi-channel growth supports increased consumer awareness and convenience, driving higher sales globally.

The Original/Unflavored type leads the global cooking spray industry because of its versatile use, broad consumer acceptance, and compatibility with a wide range of cooking styles and cuisines.

The dominance of Original/Unflavored cooking sprays in the global market can be largely attributed to their versatility and universal appeal. Unlike flavored variants that cater to specific tastes or culinary applications, unflavored cooking sprays provide a neutral, clean base that can be used across virtually all cooking methods and food types, making them highly adaptable to different consumer needs and regional cooking traditions. This broad usability ensures that Original/Unflavored sprays are the preferred choice for home cooks, professional chefs, and food manufacturers alike. Additionally, because they do not impart any additional taste or aroma, these sprays maintain the natural flavor of the food being prepared, which is particularly important for recipes where the primary ingredients’ flavors are meant to shine. Another key reason for their popularity is their simplicity and perceived purity, aligning well with the rising consumer demand for clean-label and minimally processed food products. Many consumers seeking healthier cooking options view Original/Unflavored sprays as a straightforward, no-nonsense product without unnecessary additives or artificial flavors, which increases trust and repeat purchase behavior. Furthermore, Original/Unflavored sprays are often made from common oils like canola, olive, or vegetable oil, which are widely accepted and preferred for their health benefits, such as being low in saturated fat and rich in unsaturated fats. This health-conscious factor drives demand in key markets, especially where consumers are vigilant about heart health and calorie control.

Household application leads the global cooking spray industry because of the widespread adoption of convenient, time-saving cooking aids by home cooks seeking healthier and more efficient meal preparation methods.

The household segment dominates the global cooking spray market primarily due to the increasing demand among home cooks for practical and health-conscious cooking solutions. With the rise of busy lifestyles and the growing emphasis on home-cooked meals as a way to maintain better control over nutrition, consumers are gravitating towards products that simplify cooking processes without compromising on health benefits. Cooking sprays provide an easy, mess-free alternative to traditional oils and fats, allowing users to control the amount of oil used while preventing food from sticking to cookware. This appeal strongly to health-conscious individuals aiming to reduce fat and calorie intake, as well as those who value convenience and efficiency in the kitchen. The versatility of cooking sprays for various cooking techniques such as frying, grilling, baking, and sautéing makes them an indispensable tool in household kitchens. Furthermore, the surge in home cooking trends accelerated by the COVID-19 pandemic has further boosted the usage of cooking sprays, as people spend more time preparing meals at home rather than dining out. Marketing campaigns and product innovations targeted at consumers have also played a significant role in reinforcing cooking sprays as an essential household staple, highlighting their ease of use, healthier cooking, and quick cleanup benefits. In addition, the broad availability of cooking sprays through multiple retail channels including supermarkets, convenience stores, and online platforms ensures that household consumers can easily access a wide variety of options suited to their preferences and budgets. Cooking sprays also appeal to a wide age range, from young adults learning to cook to older adults seeking healthier dietary options. Moreover, as consumer preferences shift towards products that support sustainable cooking practices by reducing oil wastage, cooking sprays offer an environmentally friendly option compared to pouring oils.

Aerosol can (aluminum/tin) packaging leads the global cooking spray industry because it offers superior convenience, precise application, and extended product shelf life, making it the preferred choice for consumers and manufacturers alike.

The dominance of aerosol can packaging made from aluminum or tin in the global cooking spray market is largely driven by the exceptional convenience and functionality it provides to users. Aerosol cans allow for an even, controlled spray of cooking oil, which minimizes waste and enables consumers to apply just the right amount needed for cooking, thereby supporting health-conscious practices by reducing excess fat intake. This precision is difficult to achieve with traditional bottles or pumps, making aerosol cans highly favored for their efficiency. Additionally, the packaging is lightweight, portable, and easy to handle, which adds to user convenience both in household kitchens and professional settings. The aluminum or tin material used in these cans offers excellent barrier properties, protecting the cooking spray from exposure to air, light, and moisture, which helps maintain product freshness and extends shelf life. This durability reduces the risk of spoilage and preserves the oil’s quality over time, making aerosol cans a cost-effective packaging solution for both producers and consumers. Another important factor is the strong safety profile of metal aerosol cans, which are less prone to breakage compared to glass or plastic containers, reducing accidents and product loss. From a marketing perspective, aerosol cans provide ample surface area for attractive branding, nutritional information, and usage instructions, enhancing shelf appeal and consumer engagement. The widespread availability of aerosol technology and well-established manufacturing infrastructure globally also supports economies of scale, making these cans more affordable and readily available across regions. Moreover, environmental concerns and recycling initiatives have improved the sustainability profile of aluminum cans, which are highly recyclable, aligning with the increasing consumer preference for eco-friendly packaging options.

North America leads the global cooking spray industry primarily due to its high consumer awareness regarding healthy cooking practices and widespread adoption of convenient, low-calorie cooking aids.

North America’s dominance in the global cooking spray market can be attributed to several interlinked factors that revolve around lifestyle, consumer behavior, and market infrastructure. One of the most significant drivers is the region’s heightened focus on health and wellness. Consumers in North America are increasingly conscious of reducing calorie intake and limiting fat consumption, which has led to a growing preference for cooking sprays as a healthier alternative to traditional oils and fats. These sprays allow for controlled application, reducing the overall amount of oil used in cooking, which aligns perfectly with the rising trend of clean eating, weight management, and heart-healthy diets. Moreover, the busy lifestyles common in countries such as the United States and Canada encourage consumers to seek convenient cooking solutions, and cooking sprays fit this demand by providing a quick, mess-free way to coat pans and food items. The strong presence of well-established brands that invest heavily in marketing and promotion also boosts consumer confidence and product adoption. Additionally, North America benefits from advanced retail and distribution networks, including supermarkets, hypermarkets, and e-commerce platforms, which ensure easy availability of a wide variety of cooking spray products to a diverse consumer base. Regulatory support and stringent food safety standards in the region further assure consumers of product quality, reinforcing market growth. The rise in home cooking during and post-pandemic has also expanded the market as consumers seek efficient ways to prepare meals without compromising health.

• In September 2021, Conagra Brands, the parent company of Wesson cooking oil, announced its commitment to sustainability by pledging to make 100% of its plastic packaging recyclable, reusable, or compostable by 2025. This move reflects the growing emphasis on environmental responsibility in the food industry.
• In 2019, B&G Foods, a leading manufacturer and distributor of food and household products, has acquired Clabber Girl Corporation, which produces baking powder, corn starch, and other baking ingredients, as well as Cooking Sprays. Show more