Columbia Television Market Overview, 2031

The Colombian television market has experienced significant evolution over the past several decades, shaped by technological innovation, cultural diversity, and changing consumer preferences. In its early years, television in Colombia was dominated by state-run broadcasters and a few private networks such as Caracol Televisión, RCN Televisión, and Canal Uno, which offered programming focused on news, entertainment, sports, and educational content. Television quickly became a central medium for shaping national culture, societal trends, and shared experiences, with telenovelas, variety shows, live events, and sports broadcasts attracting large audiences across the country. The liberalization of the television sector, combined with the expansion of cable, satellite, and digital terrestrial television, significantly increased content variety, introducing specialty channels for movies, sports, lifestyle, news, and international programming. The adoption of high-definition (HD) and ultra-high-definition (UHD/4K) broadcasting further enhanced picture clarity and immersive viewing experiences, while interactive services such as electronic program guides, video-on-demand (VOD), and smart TV applications provided viewers with increased flexibility and convenience. Today, consumer demand in Colombia is largely driven by smart televisions that integrate streaming platforms, voice recognition, AI-assisted picture optimization, and connectivity with other smart home devices, transforming televisions into central hubs for entertainment, gaming, communication, and educational purposes. New television models emphasize OLED and QLED display technologies, superior audio systems, large-screen formats for immersive experiences, and gaming-optimized features such as low latency and high refresh rates. Marketing strategies blend traditional television advertising with digital campaigns, influencer-led promotions, and cross-platform initiatives, reflecting Colombia’s increasingly tech-savvy urban population. Regional differences continue to shape content consumption, with metropolitan households adopting premium smart TVs and smaller towns preferring mid-range models, influenced by income levels, lifestyle, and regional preferences.

According to the research report, "" Columbia Television Market Overview, 2031,"" published by Bonafide Research, the Columbia Television market is anticipated to add to USD 2.11 Billion by 2026–31. The Colombian television market continues to evolve as consumer behavior shifts toward on-demand, interactive, and multi-device viewing experiences. Streaming platforms such as Netflix, Amazon Prime Video, Disney+, Claro Video, and regional OTT services have transformed content consumption, enabling binge-watching, personalized recommendations, and multi-device engagement. Despite the rapid growth of streaming, traditional television remains highly relevant, particularly for live sports such as football, cycling, and basketball, as well as national news, reality shows, and culturally significant programs, which consistently attract large audiences and generate substantial advertising revenue. Rising disposable incomes, urbanization, and a growing focus on immersive home entertainment experiences have fueled the demand for larger smart TVs with enhanced picture and sound quality. Manufacturers and content providers increasingly emphasize energy-efficient designs, AI-powered picture and sound optimization, gaming-friendly specifications, and smart home connectivity to meet consumer expectations. Government regulations, including broadcasting licenses, content standards, and quotas for local programming, continue to shape the market, supporting domestic production while regulating foreign content distribution. Regional diversity also plays a role, with viewers in different areas preferring localized programming, regional news, and culturally relevant content alongside national broadcasts. Overall, Colombia’s television market represents a dynamic blend of traditional broadcast loyalty, rapid technological adoption, and lifestyle-driven consumption, making it a highly competitive and evolving market for television manufacturers, broadcasters, and streaming platforms, catering to a population that increasingly values convenience, personalization, and immersive audiovisual experiences.

Android TV, marketed as Google TV, dominates the Colombian market due to its wide availability across local and international TV brands, flexibility, and extensive app ecosystem. It appeals to urban and tech-savvy consumers who value integration with smartphones, tablets, and smart home devices, as well as access to popular streaming platforms such as Netflix, Amazon Prime Video, Disney+, Claro Video, and YouTube. Tizen OS, exclusive to Samsung, enjoys strong adoption in mid-to-premium segments, attracting buyers who value Samsung’s brand reputation, hardware quality, and reliable ecosystem integration. Consumers choosing Tizen often prioritize seamless performance, robust smart features, and high-quality displays. WebOS, used primarily in LG TVs, targets premium households looking for intuitive navigation, AI-powered content recommendations, and advanced display technologies like OLED and HDR. Apple’s tvOS appeals to affluent households invested in the Apple ecosystem, providing seamless integration with iPhones, iPads, and Apple services. Roku OS and other international platforms have limited penetration, catering only to niche consumers seeking straightforward, streaming-focused experiences. Proprietary operating systems from brands like TCL, Hisense, and Philips are also present in Colombia, offering regional language support, localized content, and affordable smart functionality tailored to Colombian audiences. Across all operating systems, consumers in Colombia are increasingly demanding smart, connected TVs with AI content curation, voice control, gaming capabilities, and high-quality displays. Selection of an operating system is influenced by ecosystem compatibility, app availability, ease of use, and brand trust. Competition among OS platforms drives innovation, personalization, and content discovery, shaping Colombia’s television market into a growing, dynamic, and highly competitive sector with rising adoption of connected home entertainment solutions.

Screen size preferences in Colombia are shaped by household income, urbanization, room size, and viewing habits. Televisions below 32 inches are primarily used in secondary rooms such as bedrooms, kitchens, or smaller apartments. These compact models appeal to budget-conscious consumers seeking functional and affordable devices that offer essential smart features. The 32–45 inch segment represents mainstream demand, providing a balance between affordability and immersive viewing. These TVs are popular in medium-sized urban households and apartments, serving as primary or secondary screens for streaming, gaming, and broadcast content. 46–55 inch TVs are increasingly adopted for primary living spaces, offering families and individuals high-quality cinematic experiences for movies, sports, and streaming platforms. The growing adoption of 4K resolution has accelerated demand in this mid-size segment, delivering sharp visuals and immersive entertainment experiences without the high cost of larger screens. 56–65 inch TVs cater to consumers seeking large-scale home entertainment, popular among gamers, sports enthusiasts, and premium buyers. These TVs offer HDR, high refresh rates, and advanced smart functionalities. Finally, 65-inch and above TVs are gaining traction among affluent households, driven by declining prices of large panels, growing interest in home theaters, and increased consumption of streaming content. Across all screen sizes, Colombia’s television market is experiencing a shift toward connected, feature-rich smart TVs, with consumers prioritizing a combination of screen size, display quality, and smart capabilities. Rising broadband penetration, urbanization, and the popularity of both local and international streaming platforms, such as Netflix, Amazon Prime Video, Disney+, and Claro Video, continue to drive demand for mid-to-large screen smart TVs, making Colombia a dynamic and increasingly competitive market in the Latin American region.

The television market in Colombia has experienced steady growth as consumer preferences evolve toward higher-resolution displays and more immersive viewing experiences. Full HD TVs remain highly popular due to their balance of quality and affordability, appealing particularly to middle-income families in urban areas such as Bogotá, Medellín, and Cali. These TVs, with a resolution of 1920x1080 pixels, offer reliable performance for daily viewing of local broadcasts, sports, and streaming services, making them a preferred choice in budget-conscious households. HD TVs, which provide lower resolution than Full HD, continue to hold relevance in rural areas and smaller towns, where price sensitivity is a key factor and the demand for ultra-high-definition content remains limited. In contrast, 4K UHD TVs are seeing rapid adoption, especially among younger, tech-savvy consumers who are drawn to enhanced picture clarity and larger screen sizes. The rising availability of streaming platforms, 4K content, and smart TV features is accelerating this trend, particularly in urban centers where high-speed internet is more accessible. 8K TVs, while still niche, are entering the premium segment of the Colombian market, targeting affluent buyers interested in cutting-edge technology and superior visual experiences. Adoption of 8K is limited due to the high cost and scarcity of native 8K content, but it signals the beginning of a market segment that values future-proofing and luxury home entertainment. Overall, the Colombian market reflects a gradual but clear shift toward higher-resolution televisions, with Full HD sustaining strong demand, 4K UHD gaining momentum, and 8K gradually emerging in the premium sector, illustrating both economic considerations and growing consumer enthusiasm for advanced technology.

In Colombia, television display technologies exhibit diverse adoption patterns, influenced by income levels, consumer awareness, and technological trends. LED TVs dominate the market due to their cost-effectiveness, energy efficiency, and long lifespan, making them widely accessible across urban and semi-urban households. These TVs, which utilize light-emitting diodes for enhanced brightness and color performance, are popular among families seeking reliable quality without paying premium prices. OLED TVs, offering superior contrast, deep blacks, and vivid colors, cater to the high-end segment, appealing mainly to affluent consumers and technology enthusiasts in major cities. OLED adoption is also fueled by the increasing desire for cinematic-quality home viewing experiences, particularly as streaming services with high-quality content expand in Colombia. QLED TVs, which incorporate quantum dot technology for improved brightness and color accuracy, are gradually gaining market share among consumers looking for a combination of premium visuals and durability. Meanwhile, traditional LCD TVs maintain a presence in budget-conscious segments, especially in smaller towns and rural areas, where affordability is prioritized over cutting-edge display features. Market trends indicate that Colombian consumers are becoming more discerning regarding display quality, with higher-income households preferring OLED and QLED for premium entertainment, while LED and LCD remain dominant in the mid-range and entry-level markets. The television market’s growth is further supported by international brand availability, competitive pricing, and an increasing appetite for home entertainment solutions, suggesting that display type remains a key factor influencing purchasing decisions across Colombia.

Considered in this report
• Historic Year: 2020
• Base year: 2025
• Estimated year: 2026
• Forecast year: 2031

Aspects covered in this report
• Television Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Operating System
• Tizen OS
• WebOS
• Roku
• Android
• IOS
• Others

By Screen size
• BELOW 32 INCHES
• 32-45 INCHES
• 46-55 INCHES
• 56-65 INCHES
• 65+ INCHES

By Types of screen
• Full HD TV
• HD TV
• 4K UHD TV
• 8K TV

By Display Type
• LED
• OLED
• QLED
• LCD Show more