Colombia Tea Market Overview, 2031

Colombia's tea market has undergone tremendous transition in recent years, owing to shifting customer preferences, increased knowledge of health and wellness, and a developing culinary scene. These developments have resulted in a renaissance in the way tea is produced, eaten, and perceived in this South American country. Colombia has seen an increase in health consciousness among its people. Tea is becoming increasingly popular as consumers seek healthier beverage alternatives. Tea's potential health benefits, such as antioxidants and the wellness aspects of various herbal infusions have made it a popular choice for individuals seeking to live a balanced lifestyle. Colombia is a traditional coffee country, but the tea market is diversifying. In addition to conventional black and green teas, there is an increasing demand for herbal infusions, specialty blends and exotic teas. These tea options cater to customers who are looking for flavors and unique experiences. Colombia’s culinary scene has embraced the inclusion of tea in its food culture. Restaurants, cafes and restaurants include tea in their menus, serving tea with a variety of foods and desserts. This combination of tea and food enhances the dining experience and encourages customers to explore different teas. Thanks to its favorable climate, Colombia’s fertile landscapes are perfect for growing tea. As a result, tea tourism is on the rise, tourists visit tea estates and plantations to learn about tea making and are interested in trying it in a tranquil tea garden. Colombia's diverse climate and geographical regions provide an ideal environment for cultivating a wide variety of tea plants and herbal ingredients. The country's unique biodiversity offers opportunities for producing exotic and indigenous teas that reflect its rich natural heritage.

According to the research report, ""Colombia Tea Market Outlook, 2031,"" published by Bonafide Research, the Colombia Tea market is anticipated to add to more than Colombia 290 Million by 2026–31.Colombia has a long history of employing indigenous plants and herbs for both medicinal and culinary uses. This legacy has set the way for the rise in popularity of herbal infusions in Colombia, and many Colombians have grown up with the practice of taking herbs for their alleged health benefits. The rise of small-scale and artisanal tea producers in Colombia demonstrates a dedication to quality and authenticity in tea production. These manufacturers frequently employ traditional processes and locally sourced ingredients to create one-of-a-kind and handcrafted tea blends. Colombia's wellness business has embraced tea as part of its offerings, with tea-focused rituals and treatments that promote relaxation and well-being. Furthermore, Colombia's picturesque scenery and favourable climate have given rise to tea tourism, with tea estates welcoming visitors for tea-related experiences. Cundinamarca is a famous tea-producing region in Colombia, recognized for its quality tea. The parts of the district with favorable climatic conditions and high altitude are ideal for the cultivation of tea plants. Tea gardens and plantations in the region are becoming increasingly popular with tea tourists. Boyacá, located in the Colombian Andes, is another important tea-growing region. Boyaka’s cliffs and mild climate are perfect for tea production. The region is known for its traditional teas and herbs. Tolima in the Andes has also emerged as a center for tea production. The temperature and soil of the region are favorable for the cultivation of tea plants. Traditional black and green teas and herbal infusions are also made in Tolima.

Tea consumption in Colombia is shaped by growing health awareness, urban lifestyles, and increasing interest in specialty beverages. Black tea is the most consumed conventional tea in households and workplaces, particularly in cities such as Bogotá, Medellín, Cali, and Barranquilla. Brands like Twinings, Lipton, and local Colombian blends are widely available across supermarkets, specialty stores, and cafés. Green tea consumption has grown steadily, driven by health-conscious consumers and younger urban populations seeking antioxidant-rich beverages and functional benefits. Matcha, sencha, and jasmine green teas are increasingly offered in cafés, wellness centers, and organic shops. Oolong tea remains niche, found primarily in specialty stores catering to enthusiasts and connoisseurs. Herbal teas such as chamomile, mint, lemongrass, hibiscus, and boldo are widely consumed for wellness, relaxation, and digestive support, particularly among urban households and office environments. White tea occupies a small premium segment, attracting consumers seeking delicate flavors and minimal processing. Other tea types include fruit-infused blends featuring tropical flavors, berries, and citrus, appealing to younger demographics and households exploring aromatic infusions. Seasonal consumption patterns influence preferences, with hot teas favored during cooler months, particularly in highland regions such as Bogotá and Medellín, while iced and cold teas are popular in coastal areas such as Cartagena and Barranquilla. Cafés, wellness centers, and hotels provide curated tea menus featuring both domestic and international varieties. Urbanization, tourism, and exposure to global tea trends have diversified consumption. Colombia’s tea market balances traditional black tea habits with emerging green, herbal, and fruit-infused options, reflecting evolving consumer preferences and integrating specialty, wellness-oriented, and premium teas across households, workplaces, and hospitality sectors. Traditional black teas remain central to daily routines, while specialty, green, herbal, and functional teas expand consumption opportunities in metropolitan and regional areas alike.

Tea packaging in Colombia is designed for convenience, freshness, and premium appeal. X ray inspection systems are commonly used in larger facilities to ensure food safety and prevent foreign contamination, particularly for export-quality and high-end domestic teas. Paper boards are frequently used for outer cartons, providing protection, recyclability, and shelf presentation. Plastic packaging is widely employed for loose leaf teas, herbal blends, and bulk products, maintaining freshness and preventing moisture damage during storage and transport across Colombia’s varied climates. Loose tea packaging is prevalent in specialty stores, cafés, and wellness shops in Bogotá, Medellín, Cali, and Barranquilla, allowing consumers to visually evaluate leaf quality and control portion sizes. Aluminium tins are primarily reserved for premium, gift-oriented, and specialty teas, offering protection from air and light while enhancing presentation and perceived value. Tea bags dominate household and workplace consumption due to convenience, hygiene, and portion control. Pyramid-shaped tea bags are increasingly adopted for herbal and specialty teas to optimize infusion quality. Ready-to-brew sachets are offered for iced teas and cold brews, particularly in cafés and wellness outlets. Environmental awareness has encouraged biodegradable and compostable tea bags, promoted by organic and specialty brands. Packaging typically emphasizes origin, variety, flavor profile, and brewing instructions to inform and engage consumers. Transport conditions, storage requirements, and shelf life considerations influence material selection and packaging durability. Packaging innovation in Colombia balances aesthetics, functionality, sustainability, and consumer convenience, ensuring access to everyday, premium, and specialty teas across households, cafés, restaurants, and hospitality venues. This packaging approach supports traditional tea consumption while also promoting emerging preferences for health-oriented, flavored, and specialty products nationwide.

Tea consumption in Colombia spans residential and commercial applications influenced by lifestyle, wellness awareness, and urbanization. Residential consumption occurs in households across Bogotá, Medellín, Cali, Barranquilla, and other urban areas, with black teas dominating daily routines during breakfast, afternoon breaks, and evening relaxation. Herbal teas such as chamomile, mint, lemongrass, hibiscus, and boldo are widely consumed for wellness, digestive support, and relaxation purposes. Green tea consumption is growing in urban households, driven by health-conscious consumers seeking functional benefits. White tea and specialty blends are consumed in premium settings or social gatherings. Seasonal variations influence tea consumption, with hot teas preferred in cooler highland regions like Bogotá and Medellín, and iced teas favored in coastal areas including Cartagena and Santa Marta. Commercial applications include offices, cafés, hotels, restaurants, healthcare facilities, and educational institutions. Offices provide tea for employees, primarily black and herbal varieties. Hotels and resorts integrate tea into breakfast, room service, and wellness offerings, often highlighting premium or imported varieties. Cafés and tea houses offer curated menus featuring loose leaf, single-origin, and specialty teas to attract professionals, wellness-focused consumers, and tourists. Hospitals and care facilities provide caffeine-free herbal teas to support patient comfort. Universities, schools, and conference centers serve tea in cafeterias and staff areas. Seasonal events, wellness programs, and tourism influence commercial consumption. Residential and commercial applications collectively demonstrate tea’s integration into daily life, wellness practices, and social rituals. Traditional black teas remain central, while specialty, green, herbal, and functional teas continue to gain popularity across households, workplaces, and hospitality venues throughout Colombia.

Tea distribution in Colombia operates through supermarkets, specialty stores, convenience outlets, and online platforms to ensure accessibility nationwide. Supermarkets and hypermarkets such as Éxito, Carulla, Jumbo, and Olimpica serve as primary retail points, offering black, green, herbal, and fruit teas across multiple price ranges, including private label and organic options. Specialty stores, organic shops, and tea boutiques provide access to premium loose leaf teas and curated blends, particularly in Bogotá, Medellín, Cali, and Barranquilla, enabling boutique and imported brands to reach informed consumers. Convenience stores supply ready-to-drink iced teas and single-serve tea bags targeting commuters and urban populations. Online distribution through e-commerce platforms, brand websites, and subscription services has grown steadily, offering imported, specialty, and functional teas not widely available in physical stores. Foodservice distributors supply hotels, cafés, restaurants, healthcare facilities, and educational institutions via bulk procurement contracts, ensuring consistent quality and supply. Seasonal demand, promotional campaigns, and tourism activity influence inventory planning and distribution strategy. Efficient logistics networks support nationwide delivery from production and packaging facilities to retail, specialty, and online outlets. Multi-channel distribution ensures accessibility for conventional, premium, and specialty teas, allowing households, offices, and hospitality sectors to source products efficiently. Retail marketing, loyalty programs, and online promotions further enhance consumer reach and product visibility. Together, these channels facilitate diverse consumption patterns and provide access to traditional, herbal, green, and specialty teas across Colombia, reflecting evolving lifestyles, wellness trends, and preferences for both everyday and premium offerings.

Considered in this report
• Historic Year: 2020
• Base year: 2025
• Estimated year: 2026
• Forecast year: 2031

Aspects covered in this report
• Tea Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Tea Type
• Black tea
• Green tea
• Oolong tea
• Herbal tea
• White tea
• Other tea

By Packaging type
• Paper boards
• Plastic
• Loose tea
• Aluminium tin
• Tea bags

By Application
• Residential
• Commercial

By Distribution Channel
• Supermarkets /hyper markets
• Speciality stores
• Convenience stores
• Online Show more