China Rainwear Market Overview, 2030

The rainwear sector in China has experienced significant changes, advancing alongside the country's swift growth in industry, urban living, and evolving customer tastes. In the past, rain protection primarily relied on basic ponchos and capes, mainly utilized by those in rural areas, farmers, and city commuters, especially bike riders. These ponchos were appreciated for their low cost and functional design, but they fell short in terms of comfort and longevity. As China's manufacturing industry flourished in the late 20th century, the production of rainwear diversified to include mass-manufactured PU and PVC raincoats, which became widespread due to their affordability, water-resistant qualities, and simple distribution throughout the nation. Nonetheless, these plastic coats drew criticism for poor ventilation, lack of comfort, and environmental issues linked to materials that do not decompose. Recently, the market has progressed towards eco-friendly and breathable rainwear options, indicating increased incomes and growing consumer awareness regarding health and ecological effects. Middle-class consumers in urban areas are increasingly seeking jackets and raincoats crafted from sustainable fabrics, recycled polyester, and waterproof coatings free from PFAS, in line with sustainability movements. These innovative rainwear items not only offer exceptional comfort and long-lasting wear but also respond to rising fashion trends, especially in large cities like Beijing, Shanghai, and Guangzhou. As outdoor activities such as hiking, cycling, and camping grow in popularity, there has been a surge in demand for high-performance jackets, leading both local and international brands to compete in this innovative sector. This change underscores the dual nature of China’s market inexpensive ponchos and PVC jackets continue to meet the needs of rural and cost-conscious consumers, while sophisticated, stylish jackets prevail in wealthier urban areas. These developments illustrate China’s rainwear market as expansive and quickly evolving regarding product quality.

According to the research report, ""China Rainwear Market Overview, 2030,"" published by Bonafide Research, the China Rainwear market is anticipated to grow at more than 5.98% CAGR from 2025 to 2030. This increase is driven by factors such as urban expansion, higher disposable incomes, and an enhanced awareness of both practical use and eco-friendliness in clothing. Leading brands such as Bosideng, Anta, and Decathlon China have established a significant foothold in this changing market. Bosideng, traditionally famous for down jackets, has broadened its range to include various outerwear styles, including rainwear through its year-round fashion collections. Anta, known for athletic and outdoor clothing, together with Decathlon China, which offers affordable technical apparel, further enhances market reach among different customer groups city workers, outdoor adventurers, and daily commuters. Regulatory compliance greatly influences the rise of China’s rainwear exports. The China Compulsory Certification (CCC) symbol guarantees that products adhere to strict safety and quality requirements prior to sale or export. Furthermore, compliance with ISO standards especially in quality management (ISO 9001) and environmental regulations (ISO 14001) boosts credibility in exports, assuring international customers of reliable safety, durability, and ecological responsibility. These certifications collectively build trust among domestic buyers and international partners, easing access to the market and enhancing brand image. As the industry progresses, advancements in eco-friendly materials like breathable fabrics, recycled synthetics, and PFAS-free waterproof finishes are becoming vital. China’s rainwear market demonstrates strong growth, supported by prominent local brands, affordable options, and competitive exports boosted by CCC and ISO certifications. The fusion of increasing demand, quality benchmarks, and brand power positions China as a key player in both regional and rainwear markets.

In China, the rainwear sector by product type is divided into Jacket, Suit, Pants and Others is primarily led by ponchos and jackets, showcasing cultural customs and shifting consumer habits. Ponchos continue to be a popular choice for many, especially among commuters, rural residents, and those using bicycles or scooters, since they offer complete body protection at an affordable price and are portable. Lightweight ponchos made of PVC or PU are particularly favored in southern and central areas that experience significant rainfall during seasonal monsoons. Their low price makes them accessible to students and individuals with limited income, solidifying their place in everyday use. Nonetheless, increasing consumer consciousness and evolving fashion trends have boosted the popularity of jackets and raincoats, especially in metropolitan regions. Urban middle-income shoppers are leaning towards stylish, breathable, and eco-friendly jackets that merge performance with comfort, making them ideal for both working commutes and outdoor activities. Global brands like Decathlon, along with local companies such as Bosideng, are responding to this change by offering advanced jackets featuring waterproof-breathable materials, recycled textiles, and environmentally friendly coatings. At the same time, rain suits play a vital role in professional and industrial applications. Employees in sectors like construction, mining, shipping, and agriculture depend on robust rain suits that offer exceptional protection and longevity in challenging environments. Generally constructed from durable PVC, polyester, or specialized coated materials, these suits are built to resist both moisture and wear. Government safety norms and occupational standards often require employers to supply approved protective rain suits, which enhances the demand within the PPE (personal protective equipment) category. While rain suits are not frequently chosen by urban dwellers, their importance in protecting industrial workers establishes them as a significant segment of the market.

In the rainwear market of China by end user is divided into Men, Women and Kids, men constitute the leading segment, primarily influenced by their need for workwear and specialized outdoor gear. Male customers, especially those in fields like construction, transportation, and farming, depend on sturdy rain suits and robust jackets built for harsh conditions. Moreover, urban male commuters and outdoor adventurers are increasingly on the lookout for functional waterproof jackets that merge protection with efficiency, solidifying men's role as a significant revenue-generating segment. Brands such as Anta and Decathlon prominently serve this demographic by providing affordable jackets that are technologically advanced, suitable for both commuting in the city and recreational activities like hiking and cycling. On the other hand, women contribute significantly to the style-focused aspect of the rainwear market, with an increasing focus on trendy raincoats and chic waterproof jackets. In major cities like Beijing, Shanghai, and Guangzhou, urban women prefer lightweight and breathable styles that easily coordinate with daily clothing, especially for traveling to work and other professional situations. This trend has prompted both international and local brands to broaden their selections to highlight color, fit, and versatility. Import brands and premium fashion names, such as K-Way and collaborations from Bosideng, are meeting this interest by merging high-performance fabrics with stylish designs, establishing a luxurious segment for women’s rainwear. The children's segment, despite being smaller in scale, remains consistent, fueled by the need for lightweight jackets and school ponchos. In areas frequently affected by heavy rains, school children often opt for ponchos due to their convenience and cost-effectiveness. Parents are increasingly focused on safety and comfort, resulting in a growing demand for eco-friendly, non-toxic rainwear that does not contain harmful substances like PVC.

The structure of the rainwear market in China by distribution Channel is divided into Offline and Online is influenced by the country's concurrent dependence on extensive offline networks and swiftly growing online channels. The largest portion is made up of offline wholesale and retail avenues, especially in second-tier cities and rural areas, where consumers prefer to examine quality, durability, and pricing in person before making a purchase. In areas prone to heavy rain, wholesale markets and local shops are prevalent, offering low-cost ponchos, rain suits, and basic jackets that satisfy widespread demand. Furthermore, larger department stores and specialized outdoor retailers in urban areas carry high-end rainwear brands to attract the urban middle class that seeks functional and fashionable choices. This offline prevalence is supported by the need for industrial and personal protective equipment, where bulk orders are fulfilled via safety gear suppliers and corporate distributors to ensure adherence to workplace regulations. The most rapid expansion is taking place online, with sites such as Taobao, Tmall, and JD.com facilitating broad acceptance among various consumer demographics. These sites not only provide competitive rates but also enable younger, tech-oriented urban buyers to access premium, environmentally friendly, and branded rainwear. With the emergence of direct-to-consumer (D2C) strategies, companies like Bosideng and Decathlon China are heavily investing in flagship online outlets, live-streaming sales events, and partnerships with influencers to appeal to a wider audience. Seasonal events like Singles’ Day (11.11) and the 618 Shopping Festival dramatically enhance rainwear sales, particularly for lightweight jackets and casual raincoats. The adoption of omnichannel approaches is becoming increasingly common, as brands provide click-and-collect options, allow returns in physical stores, and facilitate online customization to connect offline and online experiences.

Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report
• Rainwear Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Jacket
• Suit
• Pants
• Others

By End User
• Men
• Women
• Kids

By Distribution Channel
• Offline
• Online

By Material
• Polyester Fabric
• Nylon
• Vinyl
• Others Show more