China Martech Market Overview, 2030

China’s MarTech market continues its rapid transformation in 2025, propelled by escalating AI adoption, sophisticated mobile dynamics, and tightening regulatory frameworks. China has a massive online population, with over 1.1 billion internet users as of late 2024. This extensive user base, particularly among digitally-native generations, has created a fertile ground for a wide range of marketing technologies to flourish. Generative AI has captured marketing attention about two-thirds of specialists are now using such tools to automate content creation and campaign planning, reflecting how AI has become integral to creative workflows. Internet usage remains overwhelmingly mobile-first, with short-form video, livestreaming commerce, and influencer-driven experiences dominating customer engagement. Live commerce platforms like Douyin and Xiaohongshu have become retail engines, enabling real-time purchasing directly within social content. Mobile payments and social media interactions are deeply integrated into China’s consumer habits, making MarTech tools that support seamless, context-rich experiences a necessity. Meanwhile, China’s regulatory landscape is evolving the Personal Information Protection Law mandates strict consent for data collection, especially for sensitive information and cross-border transfers, and the Data Security Law introduces stringent requirements for handling and classifying data. Advertisers also face guidance on clearly marking sponsored content and AI-generated material, as regulators push for transparency and ethical standards. The Cyberspace Administration’s AI policies require compliance with national values and pre-approval for generative AI models, ensuring systems used in marketing uphold content standards and maintain human oversight.

According to the research report ""China MarTech Market Overview, 2030,"" published by Bonafide Research, the China MarTech market is anticipated to grow at more than 15.50% CAGR from 2025 to 2030. Major tech companies and brands increasingly leverage AI tools for intelligent ad targeting, creative personalization, and campaign automation. Investments in cost-efficient local models like DeepSeek have expanded access to advanced AI capabilities for businesses of all sizes, breaking down cost barriers. Social commerce continues to drive adoption, with brands deploying livestreaming, KOL collaboration, and short-video strategies to engage consumers directly and authentically. A growing number of marketers over 40% use AI to optimize ad spend, analyze audience behavior, and tailor content dynamically. Platforms such as Tencent are embedding AI search and recommendation systems into their apps to enhance engagement and advertising effectiveness. At the same time, China’s legal ecosystem shapes solution design data handlers must manage consent, audits, and user rights per new legislation, while AI-generated content must comply with ideologically grounded standards. Companies that combine generative AI, real-time orchestration, and integrated consent mechanisms are well-positioned to excel. This is especially crucial for firms operating across digital touchpoints from livestream shops to brand apps where personalization, compliance, and speed define success. Alibaba's Alimama is a powerful marketing platform that allows brands to segment audiences and target users based on their vast e-commerce data. Companies like iClick Interactive, provides a range of marketing solutions like consumer lifecycle data management platforms.

Social media tools are crucial, as China’s digital landscape is dominated by homegrown platforms such as WeChat, Weibo, and Douyin (Chinese TikTok), which offer unique ways for brands to interact with consumers, build brand loyalty, and drive engagement. These tools enable businesses to run targeted advertising campaigns, track user engagement, and gather insights into consumer preferences. Content marketing tools also play a key role in China, helping companies create and distribute high-quality content that resonates with local audiences. With the rise of video consumption and live streaming in China, businesses rely on content marketing tools to improve SEO, boost online traffic, and increase brand visibility. Rich media tools are integral for businesses to meet the demand for interactive, immersive, and visually engaging content. Video platforms, digital asset management, and creative tools help brands create dynamic media such as short videos, live streams, and interactive advertisements that capture consumer attention in the crowded Chinese digital space. Automation tools are widely used in China’s Martech ecosystem to streamline tasks like customer segmentation, personalized marketing, email campaigns, and lead nurturing. Automation enables companies to engage customers at scale while maintaining personalized communications, making it particularly valuable for large enterprises targeting the vast Chinese population. Data and analytics tools are indispensable for businesses looking to optimize their marketing strategies. These tools provide valuable insights into customer behavior, campaign performance, and market trends, helping brands refine their strategies and improve ROI. With the increasingly data-driven approach to marketing, other tools like AI-driven personalization, programmatic advertising, and mobile-first solutions are also gaining traction in China’s Martech landscape.

The IT and telecommunications sector in China uses Martech solutions to improve customer experience (CX), automate service delivery, and optimize customer data management. Telecom companies, particularly those like China Mobile and China Unicom, rely on CRM tools, data analytics, and marketing automation to personalize their services, reduce churn, and engage with their large customer base more effectively. In retail and e-commerce, China’s online shopping boom has led to the widespread adoption of Martech tools, with e-commerce giants like Alibaba, JD.com, and Pinduoduo benefiting from data-driven marketing, customer journey optimization, and personalized product recommendations. These tools allow brands to cater to the unique shopping habits of Chinese consumers, increase conversion rates, and foster loyalty through targeted campaigns. In healthcare, Martech tools are helping medical providers, health tech companies, and pharmaceutical firms reach patients, promote wellness services, and educate consumers. Personalization engines and digital marketing tools are crucial for engaging Chinese consumers in an increasingly competitive health market. The media and entertainment industry in China, home to some of the world’s largest digital platforms, relies on Martech to manage content distribution, audience engagement, and advertising revenue. Tools that integrate video streaming, live broadcasts, and interactive content are essential for keeping Chinese consumers engaged. Sports and events marketing in China is also evolving, as brands use Martech to connect with fans, manage event promotions, and increase ticket sales through targeted campaigns and personalized offers. In the BFSI (banking, financial services, and insurance) sector, Martech tools help financial institutions personalize offerings, manage customer acquisition, and improve retention. Other sectors such as tourism, education, and real estate in China are also leveraging Martech tools to optimize engagement, drive conversions, and improve customer satisfaction.

The Chinese Martech market is primarily divided into two main types digital marketing and offline marketing, with digital marketing rapidly taking the lead due to the country’s advanced digital infrastructure and the rise of mobile internet use. Digital marketing in China is highly data-driven, with a strong emphasis on e-commerce, social media, and mobile advertising. Businesses leverage digital tools to optimize customer acquisition, drive engagement, and measure performance across platforms like WeChat, Weibo, Baidu, and Douyin. Key strategies within digital marketing include SEO, content marketing, video ads, live streaming, influencer marketing, and programmatic advertising. In China, where mobile usage dominates, digital marketing campaigns are designed for mobile-first experiences, making it critical for businesses to provide seamless, personalized, and interactive content. Social media marketing is particularly important in China due to the large number of active users on platforms like WeChat, which is used for everything from messaging to e-commerce transactions. Digital marketing tools allow companies to engage users in a variety of ways, from running targeted ads to conducting live-streaming sessions and utilizing influencers (KOLs) to drive brand awareness. Despite the overwhelming shift to digital, offline marketing remains relevant in China, particularly in local and mass marketing efforts. Traditional channels such as television, radio, billboards, print media, and event sponsorships continue to be used by brands to connect with consumers, especially in areas where internet penetration is lower or among older generations who may not be as digitally active. Additionally, large-scale events and experiential marketing play an important role in building brand trust and loyalty in the Chinese market.


Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report
• MarTech Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product
• Social media Tools
• Content Marketing Tools
• Rich Media Tools
• Automation Tools
• Data and Analytics
• others

By applications
• IT & Telecommunication
• Retails and E-commerce
• Healthcare
• Media and Entertainment
• Sports and Events
• BFSI
• Others Application

By Types
• Digital Marketing
• Offline Marketing Show more