China Mannequins Market Overview, 2030

The widespread usage of mannequins in China's retail settings began in the late 1980s and early 1990s, when the nation's economy was liberalized and consumer markets expanded rapidly. With China's shift toward a market-oriented economy, department stores and shopping malls started to flourish in cities like Shanghai, Beijing, and Guangzhou. With mannequins becoming vital instruments for displaying contemporary clothing to a growing middle class that was eager to adopt fashion trends, these new retail establishments brought Western-style visual merchandising techniques. Due to its low domestic production capacity, China initially imported a significant number of its mannequins from American and European manufacturers. But in the early 2000s, local companies began to appear, especially in provinces like Guangdong and Zhejiang. These areas evolved into centers for the production of display goods, providing affordable options that were also responsive to worldwide design trends. China became a major worldwide supplier of mannequins as firms like ABC Mannequin and Bonami started catering to export markets as well as local demand. The design of mannequins has been greatly impacted by the blend of traditional aesthetics and current worldwide trends that make up Chinese fashion culture. To appeal to local consumers, there has been a gradual move over time towards more realistic characteristics, Asian body shapes, and even culturally unique facial expressions and positions. The visibility of mannequins has been affected in recent years by the transition from traditional retail to online commerce. Due to the rise of digital storefronts, mannequins are now used somewhat less often in regular retail, even if they continue to be essential in luxury retail establishments and flagship stores. However, in order to maintain their relevance, some online retailers are now experimenting with novel approaches, such as using mannequins for virtual product showcases or augmented reality (AR) fitting rooms.

According to the research report, ""China Mannequin Market Overview, 2030,"" published by Bonafide Research, the China Mannequin market is anticipated to grow at more than 5.75% CAGR from 2025 to 2030. The expansion of retail industries both domestically and internationally, together with China’s dominance in the world market for mannequins, is driving this expansion. Major cities like Shanghai, Beijing, Guangzhou, and Shenzhen are where regional demand is particularly concentrated. Mannequins are in great demand in these towns, which have dense populations and thriving retail environments, notably in upscale fashion districts and large shopping malls. The demand for mannequins comes from both the high-end and mass retail markets. Mass merchants prioritize inexpensive and robust mannequins that can withstand high traffic, whilst luxury retailers prioritize mannequins that are aesthetically pleasing and may be tailored to match the brand's identity. Materials like plastic, metal, and fiberglass are mostly used by Chinese manufacturers in the production of mannequins. Fiberglass is preferred for its lightness and moldability, which allow for elaborate designs, while plastic is chosen for its strength and affordability, making it ideal for a variety of retail uses. Retail displays and mannequin design in China are being more and more impacted by the integration of digital technology, such as augmented reality (AR) and virtual reality (VR). In an effort to close the gap between online and brick-and-mortar retail settings and improve customer interaction, merchants are implementing AR/VR technologies to provide engaging and immersive shopping experiences. China's mannequin market is prepared for sustained growth, fueled by the expansion of urban retail, the diversity of consumer needs, and the technological breakthroughs in display options.

The market is dominated by female mannequins, largely due to the prevalence of women's fashion in both the luxury and fast fashion industries. Chinese merchants prioritize beauty and realism, frequently choosing mannequins with exquisite facial characteristics and current body proportions that mirror both ancient beauty ideals and modern global trends. The lifestyle, lingerie, and beauty industries, where visual presentation has a big influence on customer behavior, also experience strong demand in this sector. The market for male mannequins has grown due to the increasing popularity of men's fashion and grooming in China, even if it still only represents a minority share. The rise of premium menswear boutiques and streetwear businesses in metropolitan areas like Shanghai and Shenzhen has fueled the expansion of this sector. In keeping with aspirational marketing strategies, male mannequins are often modeled with athletic or muscular bodies. Modular or poseable models are frequently preferred by retailers to provide visual merchandising versatility. As Chinese consumers spend more and more on children's clothing, the market for kid mannequins is a niche but growing one. The growing disposable incomes and cultural focus on children's welfare both contribute to this trend. Department shops, family-friendly establishments, and internet marketing campaigns frequently use mannequins in this category. They frequently have adjustable elements, such as heads or limbs that may be swapped out to fit various age groups and fashion lines, as well as soft aesthetics. In response to rising demand for market differentiation and inclusivity, several Chinese mannequin producers now provide a wide range of postures, skin tones, and facial expressions across all three categories.

Fiberglass remains the preferred material for high-end and bespoke mannequins among the most frequently used materials. Fiberglass mannequins are a favorite among luxury fashion brands and department stores seeking sophisticated, fashionable, and very realistic displays because they are well known for being lightweight yet strong and capable of retaining minute details. These mannequins are perfect for premium visual merchandising since they can be shaped into lifelike skin textures or dramatic positions and completed with high-gloss coatings. Plastic mannequins, particularly those made of polyethylene (PE) and polypropylene (PP), have established a commanding position in the mass retail industry. In contrast to fiberglass, plastic is more impact-resistant, making it ideal for retail locations with significant foot traffic or for mobile displays. Plastic models are frequently selected by shops that specialize in value chains, fast fashion, or children's apparel because they are inexpensive and practical to mass produce and maintain. Their lighter weight also lowers shipping and handling expenses, which is a key consideration for nationwide distribution in China. Alternative materials are being developed alongside fiberglass and plastic in response to rising environmental consciousness and technological progress. Eco-conscious companies are increasingly drawn to mannequins made of wood, biodegradable polymers, or recycled composites. These environmentally friendly choices are especially well-liked by Chinese entrepreneurs and foreign companies doing business in the nation who want to match their brand with international environmental norms. 3D-printed mannequins constructed of polymer mixtures are being tested for retail campaigns that are customized and short-run. As China's model market matures, material diversity continues to increase, giving retailers in a variety of industries and price ranges access to display solutions that satisfy their aesthetic, operational, and sustainability needs.

The biggest consumer base is made up of retailers, notably apparel chains, department stores, and flagship stores. These companies employ mannequins to create eye-catching visual merchandising plans that sway consumer behavior and brand perception. Mannequins are frequently dressed in a way that mimics the target audience, paying attention to their posture, facial features, and skin tone to reflect current fashion trends and local consumer tastes. Simultaneously, the number of beauticians, hair professionals, and cosmetologists has been steadily increasing, particularly in beauty schools and training facilities in metropolitan China. For presentations to clients, for skill development, and for demonstrations, these professionals employ headforms, busts, and wig mannequins. These mannequins, which are frequently made of rubber, silicone, or PVC, must be robust and able to endure repeated use with cosmetics, hair products, and heat-styling equipment. The expansion of this sector is related to the flourishing Chinese beauty and personal care market and the proliferation of vocational training courses across the nation. Another critical category consists of independent designers and fashion studios that employ mannequins as design aids and draping tools. The majority of these mannequins, sometimes referred to as dress forms or tailor's dummies, are made of foam or fabric-covered torsos, which makes it possible to pin and change the fabric. They are crucial in pattern production, sample fitting, and studio presentations. Chinese fashion colleges and small ateliers, particularly in cities like Hangzhou, Guangzhou, and Shanghai, help to meet this need. Museum curators, theatrical and film production companies, and visual arts organizations are additional notable end users. These organizations frequently need specialized mannequins for showcasing historical costumes, props, or artistic exhibitions.

Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report
• Mannequins Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type
• Female
• Male
• Children

By Material
• Fiberglass
• Plastic
• Others

By End-user
• Retailers
• Beauticians, Hair Professionals, and Cosmetologists
• Fashion Studios & Designers
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to this industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. Show more